Jurnal Wira Ekonomi Mikroskil最新文献

Analisis Keputusan Pembelian Konsumen Frozen Food Berdasarkan Kontribusi Brand Image, Harga dan Promosi (Studi Kasus pada Produk Frozen Food So Good) 基于品牌形象、价格和促销贡献的冷冻食品消费者购买决策分析（速冻食品 So Good 产品案例研究）

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1238

Yelline Ciu, Mbayak Ginting, Purnaya Sari Tarigan

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Menghadirkan Konsumen Cerdas Dengan Memahami Hak Dan Kewajiban Konsumen Dalam Aktivitas Perdagangan 通过了解消费者在贸易活动中的权利和义务来介绍聪明的消费者

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1044

Dedy Suryanta Surbakti

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Pengaruh Citra Merek, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Restoran KFC H.Adam Malik 品牌形象、产品质量和服务质量对肯德基 H.Adam Malik 餐厅顾客满意度的影响

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1219

Steven Sim, Nasrul Efendi, Tya Wildana Hapsari Lubis

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Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Skincare Skintific Pada Mahasiswa/ I Kota Medan 产品质量、价格和促销对棉兰市学生购买 Skintific 护肤品决策的影响 / I

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1221

Risky Mulya Agustina, Nasrul Efendi, Anto Tulim

{"title":"Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Skincare Skintific Pada Mahasiswa/ I Kota Medan","authors":"Risky Mulya Agustina, Nasrul Efendi, Anto Tulim","doi":"10.55601/jwem.v14i1.1221","DOIUrl":"https://doi.org/10.55601/jwem.v14i1.1221","url":null,"abstract":"Penelitian tersebut bertujuan untuk mengetahui dan menganalisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Produk Skincare Skintific pada Mahasiswa/ I di Kota Medan. Jenis penelitian tersebut merupakan jenis penelitian deskriptif kuantitatif. Teknik penentuan sampel pada penelitian menggunakan non-probability sampling dengan metode Accidental. Dilakukan dengan penyebaran kuisioner secara online menggunakan google form 100 sampel, yaitu konsumen produk Skincare Skintific. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Hasil pengujian secara parsial menunjukkan bahwa variabel Kualitas Produk berpengaruh positif dan tidak signifikan terhadap keputusan pembelian produk skincare Skinitific sedangkan Harga dan Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk skincare Skintific. Selanjutnya hasil pengujian secara simultan menunjukkan bahwa variabel independent (Kualitas Produk, Harga dan Promosi) berpengaruh positif dan signifikan terhadap variabel dependent (Keputusan Pembelian). Koefisien determinasi menunjukkan bahwa variabel Kualitas Produk, Harga dan Promosi dapat menjelaskan variasi terhadap Keputusan Pembelian sebesar 84,2% sedangkan sisanya 15,8% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian tersebut.","PeriodicalId":474513,"journal":{"name":"Jurnal Wira Ekonomi Mikroskil","volume":"167 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140693528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Pengaruh Kualitas Produk, Suasana Cafe, Dan Brand Awareness Terhadap Minat Beli Ulang Dengan Kepercayaan Merek Sebagai Variabel Intervening 以品牌信任为干预变量，产品质量、咖啡馆氛围和品牌认知度对回购兴趣的影响

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1217

Kelly Axana Cu, Virgenia Thetalia, Pioner Pelawi, Litka Tiadora Ria Br. Ginting

{"title":"Pengaruh Kualitas Produk, Suasana Cafe, Dan Brand Awareness Terhadap Minat Beli Ulang Dengan Kepercayaan Merek Sebagai Variabel Intervening","authors":"Kelly Axana Cu, Virgenia Thetalia, Pioner Pelawi, Litka Tiadora Ria Br. Ginting","doi":"10.55601/jwem.v14i1.1217","DOIUrl":"https://doi.org/10.55601/jwem.v14i1.1217","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kualitas Produk, Suasana Cafe, dan Brand Awareness terhadap Minat Beli Ulang Cafe Massa Kok Tong Istana Tebing Tinggi melalui Kepercayaan Merek sebagai Variabel Intervening. Penelitian ini menggunakan teknik pengambilan sampel Purposive Sampling, menggunakan metode Nonprobability Sampling. Jumlah sampel pada penelitian ini sebanyak 100 responden dengan menggunakan rumus Lemeshow. Metode analisis data yang digunakan dalam penelitian ini adalah analisis SEM PLS diolah dengan aplikasi SmartPLS 4.0. Hasil analisis menunjukkan bahwa secara parsial variabel Kualitas Produk dan Brand Awareness berpengaruh terhadap Minat Beli Ulang, sedangkan variabel Suasana Cafe dan Kepercayaan Merek tidak berpengaruh terhadap Minat Beli Ulang. Kualitas Produk, Suasana Cafe, dan Brand Awareness secara parsial tidak berpengaruh terhadap Minat Beli Ulang melalui Kepercayaan Merek sebagai variabel intervening. Hasil R-Square Adjusted 1 sebesar 0,639 artinya variabel Minat Beli Ulang sebesar 63,9% dipengaruhi oleh Kualitas Produk, Suasana Cafe, dan Brand Awareness, sedangkan 36,1% dipengaruhi oleh variabel lain yang tidak diteliti. Hasil R-Square Adjusted 2 sebesar 0,753% artinya variabel Kepercayaan Merek sebesar 75,3% dipengaruh Kualitas Produk, Suasana Cafe, dan Brand Awareness, sedangkan sebesar 24,7% dipengaruhi oleh variabel lain yang tidak diteliti.","PeriodicalId":474513,"journal":{"name":"Jurnal Wira Ekonomi Mikroskil","volume":"13 s2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140693259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF FACTORS EFFECTING PROFIT GROWTH WITH FIRM SIZE AS MODERATING VARIABLE 以公司规模为调节变量的利润增长影响因素分析

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1205

Dhea Sarah Caprisa, Dian Hardiknatasya Telaumbanua, Andreani Caroline Barus, Syafira Ulya Firza

{"title":"ANALYSIS OF FACTORS EFFECTING PROFIT GROWTH WITH FIRM SIZE AS MODERATING VARIABLE","authors":"Dhea Sarah Caprisa, Dian Hardiknatasya Telaumbanua, Andreani Caroline Barus, Syafira Ulya Firza","doi":"10.55601/jwem.v14i1.1205","DOIUrl":"https://doi.org/10.55601/jwem.v14i1.1205","url":null,"abstract":"This study aims to determine and analyze the influence of liquidity, profitability, leverage, activity, and inventory turnover on profit growth with the firm size of the company as a moderation variable at Consumer Non-Cyclical Companies Listed in the Indonesia Stock Exchange period 2017-2021. The sampling method used is purposive sampling and obtained samples of 65 companies with a number of observations of as much as 325 from the Consumer Non-Cyclical Company Listed in the Indonesia Stock Exchange period 2017-2021. The data analysis method used was Partial Least Square - Structure Equation Modeling with a two-stage approach model using the SmartPLS 3.2.9. The test results show that liquidity, profitability, leverage, activity, and turnover of inventories have no effect on profit growth at the Consumer Non-Cyclical Company Listed. The result of moderation testing shows that the firm size of the company is only able to moderate (weaken) activity relationship with profit growth, while the firm size is unable to moderate liquidity, profitability, leverage, and inventory turnover at Consumer Non-Cyclical Company Listed.","PeriodicalId":474513,"journal":{"name":"Jurnal Wira Ekonomi Mikroskil","volume":"123 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140693636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Fasilitas Belajar Kompetensi Guru Terhadap Hasil Belajar Mata Pelajaran Matematika Dengan Dimediasi Motivasi Belajar 以学习动机为中介的学习设施教师能力对数学学科学习成果的影响

Jurnal Wira Ekonomi Mikroskil Pub Date : 2024-04-17 DOI: 10.55601/jwem.v14i1.1187

G. Chong, Alexander Alexander, Sugianta Ovinus Ginting, Litka Tiadora Ria Br. Ginting

{"title":"Pengaruh Fasilitas Belajar Kompetensi Guru Terhadap Hasil Belajar Mata Pelajaran Matematika Dengan Dimediasi Motivasi Belajar","authors":"G. Chong, Alexander Alexander, Sugianta Ovinus Ginting, Litka Tiadora Ria Br. Ginting","doi":"10.55601/jwem.v14i1.1187","DOIUrl":"https://doi.org/10.55601/jwem.v14i1.1187","url":null,"abstract":"This study aims to determine and analyze the influence of Learning Facilities and Teacher’s Competency toward the Mathematics Learning Outcomes of Class X Students of SMA Wiyata Dharma Medan Mediated by Learning Motivation. This study used a sample of 79 students with probability sampling using saturation sampling. This research uses Structural Equation Modeling (SEM) method with Smart PLS Software program. Testing the direct effect shows that the Learning Facilities variable has a negative and insignificant effect on Learning Outcomes, while the Teacher Competency variable on Learning Outcomes, Learning Facilities on Learning Motivation and the Teacher Competency variable on Learning Motivation have a positive and significant effect. The variables Teacher Competence on Learning Outcomes and Learning Motivation on Learning Outcomes have a positive and insignificant effect. Furthermore, the influence of the Learning Motivation variable in mediating Learning Facilities and Teacher Competence on student learning outcomes is directly positive and not significant. R-Square Adjusted Model = 0.054, meaning that the ability of variables X1 (Learning Facilities) and X2 (Teacher Competence) in explaining Y (Learning Outcomes) is 5.4% thus the model is classified as weak. The R-Square Adjusted Model is valued at 0.336, meaning that the variable ability of X1 (Learning Facilities) and X2 (Teacher Competence) in explaining Z (Learning Motivation) is 33.6%, thus the model is classified as moderate.","PeriodicalId":474513,"journal":{"name":"Jurnal Wira Ekonomi Mikroskil","volume":"86 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140694470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0