T. A. Soldatenko, S. R. Yessimzhanova, G. K. Baizhaxynova, T. L. Fedorova
{"title":"Effectiveness of using a customer journey map: practical case of a Kazakhstani SME company","authors":"T. A. Soldatenko, S. R. Yessimzhanova, G. K. Baizhaxynova, T. L. Fedorova","doi":"10.46914/1562-2959-2023-1-3-339-353","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-339-353","url":null,"abstract":"The article considers a practical case, using the example of an SME company, which shows the effectiveness of using the customer journey map (CJM) tool. The purpose of this study is to obtain confirmation of the effectiveness of CJM as a tool for customer analytics in the context of the activities of a Kazakhstan company a representative of SMEs. A company operating in the market of Almaty was chosen as the object of study. The subject of the study is the process of applying the customer journey map. The authors of the article obtained data confirming the impact of CJM on the company's performance level, including indicators of marketing activities and the return on efforts to organize and execute marketing activities focused on the client and using client analytics tools, as well as financial indicators. The article's content focuses on the fact that customer analytics is of particular importance in digitalization including because digitalization provides new opportunities for small and medium-sized businesses to use such tools. When conducting the study, a case study methodology was applied, which, in combination with the method of indepth interviews, allows for obtaining qualitative information about the subject of the study. The study results allow us to conclude that it is expedient to implement the customer journey map in the company's processes the object of study. The positive results and practical experience of testing CJM in the conditions of a Kazakhstani SME company indicate the possibility of replicating both the CJM tool itself among Kazakhstani small and medium-sized businesses and the experience of the article's authors in this direction.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135483771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. U. Tekenova, A. N. Daurenbekova, Antoni Denes Alfonz
{"title":"Organizing of internal control of corporate sustainability of Kazakhstan commercial companies","authors":"A. U. Tekenova, A. N. Daurenbekova, Antoni Denes Alfonz","doi":"10.46914/1562-2959-2023-1-3-286-298","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-286-298","url":null,"abstract":"The idea of corporate sustainability has acquired the status of a recognized effective means of including corporations in the process of sustainable social development. This concept implies that corporations must set and achieve not only their business goals, but also social and environmental goals. The purpose of internal control of corporations is directly related to the purposes of their existence. The purpose of this article is to revise the generally accepted principles of internal control in organizations to include the business philosophy of corporate sustainability and consideration of stakeholders' interests. The methodological basis of the study is based on the principles of the theory of sustainable social development, consideration of stakeholders' interests and the concept of corporate sustainability. The results of the study were obtained on the basis of data analysis and synthesis. The following conclusions were made based on the analysis of corporate documents regulating internal control of organizations included in the list of the UN Global Compact in Kazakhstan: the practice of internal control of achieving social and environmental goals is already applied by corporations, but it cannot be considered systematic and comprehensive, and it is not sufficiently taken into account in internal regulations. In addition, civilizational changes and implementation of the concept of sustainable development in organizations affect the objects of internal control, such as business activities and its environment, as well as the components of the internal control process, which should be conditioned by the organization's objectives.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135484062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessment of food security under post-pandemic: case of the Republic of Kazakhstan","authors":"A. A. Duisenbekova","doi":"10.46914/1562-2959-2023-1-3-238-252","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-238-252","url":null,"abstract":"This research article examines the impact of the COVID-19 pandemic on food security in Kazakhstan. The purpose of the study is to identify the main factors influencing the level of food security during the pandemic and to propose directions for improving it. The research methodology includes a literature review, analysis of statistical data using various logical methods of scientific knowledge such as analysis, synthesis, abstraction, generalization, induction, deduction, and analogy. The study is comprehensive and covers a wide range of aspects influencing food security, providing valuable insights into the underlying causes of food security issues and suggesting practical solutions to enhance food security in the country. The main results of the study show that the pandemic has had a negative impact on the level of food security in Kazakhstan due to disruptions in food supply chains and the economic downturn caused by the pandemic. The analysis of statistical data highlights the need to focus on improving local food production and reducing dependence on imported food products. The study contributes to the field of food security by providing empirical evidence of the impact of the COVID-19 pandemic on food security in Kazakhstan and proposing specific directions for improving it. The practical significance of this research is that it can inform policymakers and stakeholders in the food industry about the measures that need to be taken to ensure food security in Kazakhstan during and after the pandemic.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135484073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Zh. Zhambylova, A. A. Satmurzayev, D. S. Kadyrbekova, G. A. Bolsynbekova
{"title":"Economic mechanism of agricultural sector and regions modernization","authors":"G. Zh. Zhambylova, A. A. Satmurzayev, D. S. Kadyrbekova, G. A. Bolsynbekova","doi":"10.46914/1562-2959-2023-1-3-253-270","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-253-270","url":null,"abstract":"The main purpose of the article is to consider the issues related to the digitalization of agrarian industries: the main mechanisms of support from the state in their development, the decline in labor productivity, the possibilities of wider digital implementation of innovative technologies. The authors identify the main ways and mechanisms for solving the problems of the country's agro-industrial complex development by priority stages. The National Project on the development of agro-industrial complex in Kazakhstan for 2021–2025 reflects a number of topical issues, establishing the main framework for its implementation. It is important to address the issues of modernization and diversification in the agricultural sector in order to improve the level of socio-economic development of the country. The results of modernization are reflected in the financial resources in both economic directions and generation, which affects the investment indicators. The most significant factors of modernization of the agro-industrial complex of Kazakhstan at different levels have been identified. On their basis, the key directions of agro-industrial complex development are proposed and justified. The results of the study include conclusions and points of view of modern authors-specialists in this field. Several conclusions and programs to ensure the stability of socio-economic development of the country, including regulation of food prices, are fully differentiated.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135484066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Zh. Rakhmetullina, Zh. T. Konurbayeva, D. S. Surova
{"title":"Practice-oriented education as a response to the challenges of modern world","authors":"S. Zh. Rakhmetullina, Zh. T. Konurbayeva, D. S. Surova","doi":"10.46914/1562-2959-2023-1-3-415-427","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-415-427","url":null,"abstract":"The modern world is a world that requires us to have a certain way of thinking, a non-standard approach to solving problems that arise in connection with digitalization and dynamic technological changes. The in-demand intelligence of today combines proven methods and strategies with new ways to apply them and creative ways to build them. In order for education to ensure the formation of such qualities in students, it is necessary to look for training formats that would focus on adaptability, flexibility of thinking, creativity, problem-centeredness, etc. Within the framework of the proposed article, a model of practice-oriented education is described, implemented at the D. Serikbaev East Kazakhstan Technical University (hereinafter EKTU). The purpose of the article is to highlight and justify the importance of the process of modernization of vocational education through the introduction of a practiceoriented concept of education. Practice-oriented education is interpreted as the interaction of the university and its partners for the maximum development of professional competencies and practical experience. Network cooperation with enterprises of the region and the country, on the one hand, and with leading universities and research centers, on the other, makes it possible to strengthen the activities of educational programs. One of the ways to introduce such a format of education at the university is highlighted. The level system of its implementation is also described, which consists in the phased formation of practical competencies among graduate school students and students throughout their studies at the university. The creation of a digital profile of a student’s competencies, as a result of the acquired and demonstrated competencies, is part of the implementation of such a level education. The paper also considers the concepts of SPOD-, VUCAand BANI worlds, the challenges and requirements of which determine the reformatting of the educational paradigm.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135483189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. O. Baidauletova, A. Y. Yesbolova, E. De La Poza
{"title":"Application of innovative technologies in increasing the efficiency of irrigated land use","authors":"G. O. Baidauletova, A. Y. Yesbolova, E. De La Poza","doi":"10.46914/1562-2959-2023-1-3-217-229","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-217-229","url":null,"abstract":"The article emphasizes the importance of the wide application of innovative and resource-saving technologies in practice in crop irrigation systems. The current situation in the water sector of the economy requires a radical improvement of the state's water management policy. The country is struggling to adapt to the new market conditions of agricultural management. Therefore, the management of the system remains difficult, water users are not interested in rational use of water, the technical condition of water management and hydro-reclamation systems is deteriorating, huge areas of irrigated land are out of economic circulation. Emerging problems in the water sector reduce the competitiveness of agricultural products and lead to high costs for the production of crop production. Therefore, it has been established that the issues of effective and rational use of land and water resources currently belong to the most important problem of socio-economic development of society. This is due to the fact that the food security of any state and the standard of living of its population are directly related to these factors. In order to solve the problem, the main available resources were proposed, that is, ways to use land and water resources with maximum productivity and efficiency, increase irrigated land in agriculture and save irrigation water. To analyze the factors influencing the efficiency indicators of total irrigation costs, a correlation and regression analysis of the usefulness of cotton products was carried out.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135484071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unveiling perceptions of students in online education through Tree Classifier analysis","authors":"A. K. Jumasseitova, N. A. Kaidarova","doi":"10.46914/1562-2959-2023-1-3-384-398","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-384-398","url":null,"abstract":"This article presents an analysis of students’ perceptions in online education using Tree Classifier analysis. The study involves a survey of 460 students who participated in online learning during the Covid-19 pandemic. With 49 questions, the survey aims to understand students’ experiences, challenges, support received, and preferences regarding online education. The main objective is to identify a cohort of students who prefer online study over face-to-face learning. Implementing the Random Forest algorithm in Python, this study extracts valuable insights into students’ perceptions of online education. Focusing on students in Almaty city, Kazakhstan, the research allows for potential comparisons with similar international studies to inform future research and policy recommendations for improving online, face-to-face, or blended learning formats. The findings shed light on factors influencing student satisfaction, engagement, and preference for online learning. Drawing on these insights, the study provides practical recommendations to enhance the online learning experience and address the identified challenges. This research contributes to the existing knowledge on online education, serving as a valuable resource for educators, policymakers, and researchers. It offers a comprehensive understanding of students’ perceptions and preferences in online education, based on the experiences of students in Almaty city. The results, coupled with comparative analyses from other countries, inform future research and facilitate improvements in online education delivery.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135483191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of corruption impact on the poverty level in Kazakhstan","authors":"A. B. Zhanbozova, Zh. G. Imangali, I. Ye. Digel","doi":"10.46914/1562-2959-2023-1-3-354-367","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-354-367","url":null,"abstract":"The authors of the article investigated the impact of corruption on the level of poverty in Kazakhstan. The aim of the study is to assess the impact of corruption on poverty in Kazakhstan, and compare with estimates from other countries, including Argentina, Germany and Denmark, to identify similarities and differences. In conducting the study, the authors use the Corruption Perceptions Index and other variables such as the unemployment rate and inflation. Corruption not only breeds poverty, but also undermines state power and threatens social stability. The results of the study show that corruption has a statistically significant impact on the level of poverty in all four countries, but with different intensity. As a result, it was revealed that the focus is on the context of Kazakhstan and the lack of quantitative research on the impact of corruption on poverty in this country. In particular, in Kazakhstan, the effect of corruption on the level of poverty was less pronounced after adding additional variables. The authors suggest that less obvious mechanisms of the relationship between corruption and poverty may operate for Kazakhstan, and suggest further research directions, such as the use of nonlinear models and a more accurate choice of variables. This study provides a better understanding of the impact of corruption on poverty and emphasizes the need for further research in this area.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135483772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. T. Yerimpashaeva, A. V. Lipovka, R. Ye. Tarakbaeva, A. A. Zakirova
{"title":"Influence of gender stereotypes on professional trajectories of STEM students in Kazakhstan","authors":"A. T. Yerimpashaeva, A. V. Lipovka, R. Ye. Tarakbaeva, A. A. Zakirova","doi":"10.46914/1562-2959-2023-1-3-399-414","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-399-414","url":null,"abstract":"STEM, which combines science, technology, engineering, and mathematics, is a predominantly male-dominated field where women do not have good chances to compete with men. At the same time, they face gender stereotypes on the way to career advancement. Despite the changing landscape in STEM, women are still underrepresented in these fields and are making insecure advances in their profession. It is due to the dominance of gender stereotypes, which significantly limit women’s career aspirations and potential opportunities. Moreover, gender stereotypes are constantly fueled by the processes of re-traditionalization that have intensified since independence in the countries of Central Asia. The purpose of the article is to identify how gender stereotypes that take place in Kazakhstan affect the career aspirations of girls in industries that are considered “male” and their choice of educational programs that are related to STEM. Although there are many scientific papers examining the impact of gender stereotypes on women in STEM around the world, they are often limited to qualitative and/or non-representative quantitative research designs. Particular attention is paid to the study of the social and cultural context of Kazakhstan, which is different from other Central Asian countries. Conducting a quantitative survey provided a deeper understanding of gender stereotypes of men and women in STEM Kazakhstan. The conclusions from the analysis of the respondents’ survey results (N=1425) may interest researchers, teachers, employers, politicians and NGO representatives, and anyone interested in promoting gender equality.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135483187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of Kazakhstan’s entrepreneurial activity environment based on the global entrepreneurial and development index approach","authors":"A. P. Zhaishylyk, A. Sh. Abdimomynova","doi":"10.46914/1562-2959-2023-1-3-327-338","DOIUrl":"https://doi.org/10.46914/1562-2959-2023-1-3-327-338","url":null,"abstract":"The entrepreneurial sector plays a vital role in the economy, acting as a platform for growth and innovation. Examining the degree of entrepreneurial activity in the region might provide valuable insights. However, it is critical to recognize that entrepreneurship is influenced by a variety of linked forces and individuals. Creating a conducive environment for entrepreneurial activity is essential for several reasons. Firstly, it facilitates the transition from planned economies to market-oriented economies, serving as a key direction for market reforms. Secondly, entrepreneurship is seen as a structural state change that needs effective policies and a good economic environment to assist entrepreneurs. Lastly, studying the factors that contribute to entrepreneurial potential is crucial for fostering an entrepreneurial culture and developing strategies to support entrepreneurship. Understanding the factors influencing entrepreneurship is important for addressing social inequality, ensuring reproductive process stability, and achieving sustainable economic growth. Entrepreneurship allows people to better their socioeconomic condition, decreases inequality, increases economic expansion, and offers career opportunities. While research studies have explored the entrepreneurial activity environment in various countries, there is limited literature on Kazakhstan’s entrepreneurial activity environment. This is why, this research is laid out to assess Kazakhstan’s entrepreneurial activity environment by applying the Global Entrepreneurship and Development Index (GEDI) approach.","PeriodicalId":474203,"journal":{"name":"\"Tu̇ran\" universitetìnìn̦ habarsysy","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135484065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}