{"title":"Reorganising grocery shopping practices – the case of elderly consumers","authors":"L. Hansson, Ulrika Holmberg, Anna Post","doi":"10.1080/09593969.2022.2085137","DOIUrl":"https://doi.org/10.1080/09593969.2022.2085137","url":null,"abstract":"ABSTRACT This paper aims to deepen the understanding of elderly consumers’ grocery shopping practices during Covid-19. Drawing on the shopping-as-practice approach within social practice theory, we show how the practices unfold as the pandemic evolves and the situation of the elderly change, which implies new possibilities and limitations in grocery shopping. Qualitative telephone interviews with elderly consumers were conducted in 2020 and followed up during 2021. By analysing the elderly’s grocery shopping as a social practice, we show how different modes of shopping practices (in-store, online and assisted shopping), came about, how they were reconfigured, and what made them work smoothly or not during the corona pandemic. We also show how the grocery shopping practices, and the modes involved were situated and synchronised in everyday life. The paper also discusses the implication for retailers.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88392875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"There is no place like home: home satisfaction and customer satisfaction in online grocery retailing","authors":"Reema Singh, Magnus Söderlund","doi":"10.1080/09593969.2022.2073555","DOIUrl":"https://doi.org/10.1080/09593969.2022.2073555","url":null,"abstract":"ABSTRACT This study acknowledges that home is a central and valenced place for most people, and therefore it is assumed that (a) the content in people’s general category for home issues can be activated easily, particularly by various home-related stimuli, and that (b) the affective charge of such content can have a valence-congruent impact on evaluations of home-related stimuli. These assumptions were the basis for two empirical studies carried out in an online grocery shopping context with respect to home delivery. Both studies indicate that home satisfaction had a positive influence on satisfaction with home delivery – and that home satisfaction had an indirect and positive influence of overall satisfaction with the retailer that provides home delivery. These findings, then, emphasize the need to ‘emplace’ the contemporary online shopper: although the shopper faces an abundance of alternatives only a mouse-click away, he or she is still emplaced in an environment when orders are placed and when goods are received. And when this environment is home, it is particularly likely to influence home-related offers.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77714106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience","authors":"Anubhav A. Mishra, Megha Verma","doi":"10.1080/09593969.2022.2070859","DOIUrl":"https://doi.org/10.1080/09593969.2022.2070859","url":null,"abstract":"ABSTRACT The purpose of this article is to identify and propose a theoretical framework that consists of the key touchpoints, consequences, and moderators of customer experience (CX hereafter). The proposed effects in our theoretical framework are that the retailer-controlled, as well as manufacturer-controlled touchpoints, are the key dimensions of CX. In turn, CX influences retail reputation, retail quality, customer satisfaction, and customer patronage. Since CX differs with subjective and contextual contingencies, we analyse the moderating effect of a socio-demographic level factor (i.e., gender), two shopping-related self-concepts (i.e., careful shopping and smart shopping) as well as a shopping-context related factor (i.e., hedonic goals). The findings confirm that the majority of our moderators do not have a strong effect on all the proposed relationships. This enables us to confirm the presence and absence of the confounding effects of subjective and contextual contingencies on CX. Our proposed framework provides empirically testable theoretical propositions for retail managers to enable them to better comprehend and enhance CX.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85725620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials","authors":"Manu Jain, Saumya Dixit, Amit Shukla","doi":"10.1080/09593969.2022.2070860","DOIUrl":"https://doi.org/10.1080/09593969.2022.2070860","url":null,"abstract":"ABSTRACT Although positive e-WOM plays a significant role in attracting new customers for e-tailers, there exists gap between the quantum of online purchases and e-WOM on e-tailer platforms. Hence, this study attempts to identify determinants of positive e-WOM on e-tailer platforms. Drawing on Stimulus Organism Response (SOR) theory, this study examines the relationship between outcome quality dimensions of e-service quality, brand commitment, e-WOM trust and customer satisfaction on positive e-WOM intention. Based on data collected from 303 millennials, order accuracy and timeliness have been identified as significant predictors of consumer satisfaction, e-WOM trust is positively related to positive e-WOM intention and brand commitment acts as a mediator in a satisfaction-intention relationship. With an ever-increasing prevalence of online shopping in developing countries, the study offers useful insights for both practitioners and academicians and throws open further scope of related research.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84587474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Why do firms compete on price comparison websites? The impact on productivity, profits, and wages","authors":"Charlotte H Lindgren, Yujiao Li, N. Rudholm","doi":"10.1080/09593969.2022.2070773","DOIUrl":"https://doi.org/10.1080/09593969.2022.2070773","url":null,"abstract":"","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72522462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cognitive drivers of brand love and store brand loyalty: lessons for retailers in a developing country setting","authors":"Adi Alić, Alisa Mujkić","doi":"10.1080/09593969.2022.2056905","DOIUrl":"https://doi.org/10.1080/09593969.2022.2056905","url":null,"abstract":"ABSTRACT This paper aims to extend an understanding of the cognitive drivers, namely excitement and sincerity, of brand love and store brand loyalty. It also examines the mediating role of brand love in the relationship between excitement and sincerity, and store brand loyalty. Field research, complemented with mall intercept method, was conducted within eight retail facilities of the biggest trade center in a developing country setting. A total of 450 useful questionnaires were collected and hypotheses were tested using structural equation modeling. The results show that excitement and sincerity, as cognitive drivers, are important predictors of brand love. It has been also proved that brand love fully mediates the relationship between excitement and sincerity, and store brand loyalty. The paper contributes to the retailing and brand–customer relationship literature by revealing new predictors of brand love and store brand loyalty, and enriching the existing, faintly researched brand love mediation body of knowledge in the developing country context. It also highlights the features relevant for a better retail store positioning toward creating store brand loyalty. It is expected that the findings can make changes in store brand positioning, as appropriately positioned store brands could lead to emotional connections and loyalty. More specifically, the findings of the paper highlight which store brand cognitive elements could lead to consumer involvement in the buying process.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77774262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Product Assortment, Choice Overload, and Filtering Technology across Retail Contexts","authors":"A. Turri, Amy Watson","doi":"10.1080/09593969.2022.2056904","DOIUrl":"https://doi.org/10.1080/09593969.2022.2056904","url":null,"abstract":"ABSTRACT Research regarding consumer choice and assortment size has led to contradictory findings. Extant research demonstrates that consumers prefer large product assortments, as they are more likely to find an item that matches their preferences). On the other hand, research has shown that large choice sets can overwhelm consumers and lead to increased decision difficulty and levels of regret. Experiment 1 examines the moderating effect filtering has on the relationship between assortment size and decision difficulty, decision process satisfaction, and regret. Experiment 2 examines filtering but adds situational involvement as a moderator. Results offer support for the moderating role of filtering and situational involvement in choice overload. The results of this research extend the choice overload literature and have managerial implications for the retail sector, particularly as it relates to omnichannel filtering technologies and product assortments.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74276901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stepping up as an essential service: grocery retailing and the COVID-19 pandemic in Canada","authors":"Jenna Jacobson, Frances Gunn, T. Hernández","doi":"10.1080/09593969.2022.2056906","DOIUrl":"https://doi.org/10.1080/09593969.2022.2056906","url":null,"abstract":"ABSTRACT The COVID-19 pandemic has elevated the ‘essential service’ question to the forefront of government policy, business functioning, and public discourse. This qualitative study uses community disaster resilience and institutional work theory to analyse the responses of Canadian grocery retailers to COVID-19. Based on a thematic analysis of 53 grocery retailers’ website messaging over three periods at the height of the first wave of the COVID-19 pandemic in Canada, the research identifies ten themes that capture the retailers’ response to the pandemic. Focusing on major grocery retailers in Ontario, the research tracks messaging concerning the elevated community role of grocery retailers through a period of crisis. We develop a conceptual framework to understand the community disaster resilience levers of grocery retailing during a pandemic. The research highlights the shift in the balance of messaging concerning the institutional logic of grocery retailers, away from market forces towards a community logic. The findings illustrate how grocery retailers stepped up as an essential service and extended their reach beyond the bounds of their underlying institutional logic to encompass the public good.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84404602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Product bundling for ‘Efficient’ vs ‘Non-Efficient’ customers: Market Basket Analysis employing Genetic Algorithm","authors":"S. Pradhan, P. Priya, G. Patel","doi":"10.1080/09593969.2022.2047756","DOIUrl":"https://doi.org/10.1080/09593969.2022.2047756","url":null,"abstract":"ABSTRACT Achieving profit maximization by retailers is based on a comprehensive understanding of their customers’ brand preferences as well as their purchasing patterns. Segmentation of customers merely leads to grouping the customers into segmented cluster according to their buying behaviour and demographics. However, an in-depth knowledge of purchase pattern over a period of time is necessary to tailor customers’ needs according to their worth to the retailers. It would be more beneficial for the retailers if they are able to map the product choice of more efficient customers (having higher average CLV) vis-a vis those of less-efficient customer (having lower average CLV). This work leverages the concept that customers having higher average CLV are likely to have more meaningful purchase pattern, thus aiding retailers in tailoring their offerings in a seasoned manner. The methodology involving the use of genetic algorithm for market basket analysis results in better mapping of product choices of more efficient compared to less efficient customers, thus aiding the retailers in better merchandizing, planogram management and category management for enhanced profitability.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89360270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Physical retailing vs. physical distancing – an empirical study of Swedish retail adaptations in the wake of Covid-19","authors":"J. Hultman, Carys Egan-Wyer","doi":"10.1080/09593969.2022.2047760","DOIUrl":"https://doi.org/10.1080/09593969.2022.2047760","url":null,"abstract":"ABSTRACT The Covid-19 pandemic represented a crisis that was handled in very different ways by different retailers. The purpose of this comprehensive empirical study is to explore how Swedish retailers adapted their retail formats, activities and governance over the course of the pandemic. Three types of adaptations were observed: adaptations in the physical store environment, new services connected to the physical store, and reduction of services connected to the physical store. We also found that the development of adaptations could be divided into three process steps: mobilization, operation (with adapted retail formats, activities and governance), and normalization. While literature tends to portray retail format development as proactive, carefully planned and top down, our findings suggest that the development undertaken in response to the pandemic was reactive and often bottom-up. Our findings also suggest that, in the wake of Covid-19, retailers can create value for customers by providing them with a novel kind of customer experience, a reassuring kind of customer experience in which safety and security are important elements.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":null,"pages":null},"PeriodicalIF":3.6,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74350094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}