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The visual representation of the hologram: a comparative approach to its political and social uses 全息图的视觉呈现：对其政治和社会用途的比较方法
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.03
Luis Felipe Ramírez Alvarado, Jacques Ibanez Bueno
{"title":"The visual representation of the hologram: a comparative approach to its political and social uses","authors":"Luis Felipe Ramírez Alvarado, Jacques Ibanez Bueno","doi":"10.36105/stx.2024n12.03","DOIUrl":"https://doi.org/10.36105/stx.2024n12.03","url":null,"abstract":"On April 28, 2017, Jean-Luc Mélenchon, a prominent French politician, pioneered a unique way of engaging with multiple groups. While he was in Dijon in person, he simultaneously connected with a Grenoble audience using a hologram. A central focus is the tangible bond between a politician and their listeners. This study starts by analyzing the semiotic cues in photos and videos on official and social platforms. Subsequently, there’s a deep dive into the reactions of Grenoble attendees to various forms of expression.\u0000Each method is integral to the total experience. As suggested by Kress and Van Leeuwen (2001), meaning is molded socially via channels like discourse, production, design, intake, and the “textual” backdrop. In M.lenchon’s holographic instance, the scope for creative engagement and the idea of heightened modality is evident (highlighted by Andrieu: 2011). Holography offers:\u0000• Voice-driven auditory engagement.\u0000• Observation of physical actions, hand movements, and facial expressions.\u0000• Recognition of visual elements such as clothing, colors, and proportions.\u0000• A three-dimensional display, evoking a feeling of actual presence.\u0000• Interaction with the spoken content, both pre-written and extemporaneous.\u0000This is termed as hypermodal interaction. Designing a tailored hologram in line with the core research question effectively combined theoretical perspectives on holographic interaction. The goal wasn’t merely a visual portrayal of the research but to emphasize this visual method, especially in formulating a visual strategy (as put forth by Pink, 2006). This process captures both visuals and sounds for subsequent engagements with holograms. Furthermore, this research seeks to outline and present the aspects of an innovative, immersive, and visually centric research approach.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"7 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lived experience and virtual reality: visual method of analysis based on video recordings and the Valence-Arousal diagram 生活体验与虚拟现实：基于视频记录和 Valence-Arousal 图表的视觉分析方法
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.07
Charles-Alexandre Delestage, W. Yvart
{"title":"Lived experience and virtual reality: visual method of analysis based on video recordings and the Valence-Arousal diagram","authors":"Charles-Alexandre Delestage, W. Yvart","doi":"10.36105/stx.2024n12.07","DOIUrl":"https://doi.org/10.36105/stx.2024n12.07","url":null,"abstract":"The specificity of Virtual Reality is that it offers the user almost complete sound and visual immersion, relying heavily on the sensation of presence, activated by audio and visual indications of the simulated space and strongly linked to the emotional dimension of the virtual reality experience. From the point of view of experience design research, since the user is immersed in a virtual world, real-time feedback on his or her experience is more difficult than for other media. The aim of this article is to present a visual qualitative approach to collecting traces of a virtual reality user's lived experience using a visual method protocol involving synchronous virtual real-world video recordings and the Spot Your Mood tool (Yvart, Delestage, Leleu-Merviel, 2016).","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Narrativas pandémicas contemporáneas y COVID-19: la puesta en escena como estrategia y método visual en la prensa 当代大流行病叙事和 COVID-19：作为视觉策略和方法在新闻界上演。
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.12
Isabel Lincoln Strange Reséndiz
{"title":"Narrativas pandémicas contemporáneas y COVID-19: la puesta en escena como estrategia y método visual en la prensa","authors":"Isabel Lincoln Strange Reséndiz","doi":"10.36105/stx.2024n12.12","DOIUrl":"https://doi.org/10.36105/stx.2024n12.12","url":null,"abstract":"El objetivo de la presente investigación consiste en identificar si aquello que vemos en los medios noticiosos sobre la pandemia de COVID-19 es, efectivamente, resultado de la elección de las propiedades de la puesta en escena y de la denominada interfaz de Scolari. En éste se estudia si la prensa siguió una estrategia audiovisual (o método) para llevar los espectadores identificar en su cotidianidad pandémica, estructuras similares a las de relatos ficticios cinematográficos o televisivos, recurriendo a lo que Eco define como enciclopedia, en la medida en que la cultura organiza el campo semántico para identificar definiciones, a partir de unidades culturales comunes. Asimismo, se observan las estructuras narrativas como sintaxis espaciales, desde la perspectiva de M. de Certeau, a través de una metodología de análisis de contenido visual comparativo.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"43 2-3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the organizational culture of the company Genesem Inc. from the perspective of visual anthropology 从视觉人类学角度分析基因公司的组织文化
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.08
Ambar Eugenia Gallegos Arredondo
{"title":"Analysis of the organizational culture of the company Genesem Inc. from the perspective of visual anthropology","authors":"Ambar Eugenia Gallegos Arredondo","doi":"10.36105/stx.2024n12.08","DOIUrl":"https://doi.org/10.36105/stx.2024n12.08","url":null,"abstract":"Organizational culture in companies is of great importance, since it allows you to know how the company is inside, this organizational culture shows you how communication is managed, who manages it, how is the work climate and culture, as well as the use of technology by employees, especially when it is used as a communication tool. Within the organizational culture it is also possible to see how the relationship of employees is, both within the company, as well as their relationship with customers and suppliers. Through this qualitative analysis from the perspective of visual anthropology, it is possible to have more detail on all these issues, especially through the analysis of video images where you can perceive the nonverbal communication and micro expressions of the people who participated in the data collection techniques.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Des choix photographiques comme révélateur d’un ressenti en espace urbain 揭示城市体验的摄影选择
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.10
Sophie Mariani-Rousset, Anne Griffond-Boitier
{"title":"Des choix photographiques comme révélateur d’un ressenti en espace urbain","authors":"Sophie Mariani-Rousset, Anne Griffond-Boitier","doi":"10.36105/stx.2024n12.10","DOIUrl":"https://doi.org/10.36105/stx.2024n12.10","url":null,"abstract":"Ce texte présente une étude en cours sur les espaces végétalisés. Les espaces verts jouent un rôle essentiel dans le bien-être des citadins, comme l’a confirmé le confinement dû au COVID-19. Nous utilisons les méthodes visuelles (photographies et storymaps) pour étudier la perception des individus par rapport à l'espace végétal, invitant les participants à parcourir un itinéraire urbain à l’aide d’une tablette tactile pour prendre des photos, laisser des commentaires, exprimer leurs ressentis et répondre à des questions. L'objectif est de capturer en temps réel la perception des participants. L’article présente un travail conjoint avec une artiste en résidence utilisant cette étude comme point de départ pour son projet artistique. Les résultats de l'étude, regroupés sous forme d'une storymap collective, révèlent sous un angle nouveau des aspects souvent négligés ou inattendus, permettant d'explorer d'une manière originale les parcours urbains réalisés.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"24 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Garder trace, rendre compte d’une oeuvre d’art vivant transmédiatique: une approche diégétique des dispositifs de prélèvement et de médiation 跟踪和报道跨媒体的活艺术作品：对采样和中介设备的数字化方法
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.09
Sébastien Augier, Alain Lamboux-Durand
{"title":"Garder trace, rendre compte d’une oeuvre d’art vivant transmédiatique: une approche diégétique des dispositifs de prélèvement et de médiation","authors":"Sébastien Augier, Alain Lamboux-Durand","doi":"10.36105/stx.2024n12.09","DOIUrl":"https://doi.org/10.36105/stx.2024n12.09","url":null,"abstract":"Cet article expose une méthodologie élaborée pour suivre, sur deux ans, huit artistes d’arts vivants produisant sur une œuvre transmédiatique. Un riche corpus a été constitué grâce à un protocole expérimental de captation visant à maximiser les traces et contrepoints par l’expérimentation de différents dispositifs socio-techniques. Restituées sous forme d’un webdocumentaire-mooc, les traces ont alimenté tout autant la recherche elle-même. Inscrite dans le cadre du projet européen Open Access, une approche diégétique a permis d'envisager la poïèse de l’œuvre en tant que récit, mais aussi comme inscrite dans un univers plus vaste, révélant la convergence des différents dispositifs de médiation. La recherche montre l'importance des liens dialogiques et de l'interaction entre le chercheur et son sujet, ainsi qu'entre l'utilisateur et les dispositifs de restitution. Cette approche novatrice rend accessibles des champs informationnels autrefois inaccessibles, suggérant de nouvelles explorations, comme d’associer cette sagacité à la puissance de l'intelligence artificielle","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"29 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gathering and highlighting intangible cultural heritage in an outlying neighborhood through audiovisual methods. A Learning-Service experience from design studies 通过视听方法收集和彰显偏远社区的非物质文化遗产。设计研究中的学习与服务体验
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.11
Alicia Morales Pereyra, Carlos Jiménez-Martínez
{"title":"Gathering and highlighting intangible cultural heritage in an outlying neighborhood through audiovisual methods. A Learning-Service experience from design studies","authors":"Alicia Morales Pereyra, Carlos Jiménez-Martínez","doi":"10.36105/stx.2024n12.11","DOIUrl":"https://doi.org/10.36105/stx.2024n12.11","url":null,"abstract":"This article explores the utilization of audiovisual methods to gather, safeguard and showcase intangible cultural heritage within an outlying neighborhood, Las Moraditas de Taco (Santa Cruz de Tenerife). This paper will specifically discuss the experience of Telecafecito en Las Moraditas -“a nice cup of coffee in Las Moraditas neighbourhood- an strategic proposal to assist community engagement while ensuring oral memory compilation during the COVID-19 confinement. This action is framed in Amoraditas initiative, which employs participatory action-research and service-learning strategies from the design studies, in order to dignify and screen collective memory and promote sense belonging. The study, by means of several valuations, reveals the successful outcomes of the experience, indicating its impact on community engagement, empowerment, and intergenerational relations. The assessment highlights how the initiative effectively adapted during challenging circumstances, enabling the ongoing provision of tangible value to the community.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"17 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140506748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implicaciones de la fotografía computacional para herramientas de apoyo a los métodos de investigación visual 计算摄影对视觉研究方法支持工具的影响
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.06
Julian Kilker
{"title":"Implicaciones de la fotografía computacional para herramientas de apoyo a los métodos de investigación visual","authors":"Julian Kilker","doi":"10.36105/stx.2024n12.06","DOIUrl":"https://doi.org/10.36105/stx.2024n12.06","url":null,"abstract":"Basándose en los métodos de investigación desarrollados durante un análisis visual exploratorio del fotoperiodismo global durante el COVID-19, este documento examina las oportunidades para emplear metadatos (de captura, contexto y publicación) en la investigación visual y las implicaciones de la fotografía computacional emergente. Los metadatos son fundamentales para el análisis de facetas de conjuntos de datos visuales y el análisis visual exploratorio, así como para evaluar la validez de la imagen, la procedencia y los contextos de captura y publicación. En el conjunto de datos del estudio de caso, solo un tercio del fotoperiodismo incluía metadatos EXIF integrados, asociados con los flujos de trabajo editoriales de las agencias fotográficas de origen, mientras que otros metadatos eran escasos (como datos geoespaciales) o estaban ausentes (metadatos IPTC). Los enfoques de imágenes emergentes presentan oportunidades y desafíos para que los investigadores visuales se comprometan con la forma en que se capturan, seleccionan y representan nuestros mundos visuales. Dado que las técnicas de imagen se basan en técnicas algorítmicas y de detección conceptualmente opacas y que evolucionan rápidamente, los investigadores visuales deben priorizar el compromiso con las herramientas visuales y el desarrollo de estándares.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cereales ultraprocesados: Un estudio de métodos visuales sobre su comunicación en redes, comparativo entre Francia y México: Uso de cámara colaborativa y eye tracking 超加工谷物：关于其网络传播的视觉方法研究，法国与墨西哥之间的比较：使用协作照相机和眼动仪。
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.13
Ricardo Ignacio Prado-Hurtado
{"title":"Cereales ultraprocesados: Un estudio de métodos visuales sobre su comunicación en redes, comparativo entre Francia y México: Uso de cámara colaborativa y eye tracking","authors":"Ricardo Ignacio Prado-Hurtado","doi":"10.36105/stx.2024n12.13","DOIUrl":"https://doi.org/10.36105/stx.2024n12.13","url":null,"abstract":"Los cereales ultraprocesados (CP) son productos que, en la percepción de la sociedad, se sitúan en una zona ambigua entre lo beneficioso y lo perjudicial para la salud. En este estudio se emplean las técnicas de cámara colaborativa y seguimiento ocular con jóvenes de la ciudad de México y Chambéry, con el propósito de entender sus reacciones principales ante la publicidad de cereales altamente procesados en la plataforma sociodigital YouTube. En esta investigación se observan comportamientos similares en los jóvenes. La cámara colaborativa ayudará a identificar patrones de comportamiento involuntario, respuestas físicas y los códigos de comunicación no expresados por otros métodos utilizados por los jóvenes para categorizarlos. Esto permite establecer posibles conexiones entre diversas situaciones y contextos, que podrían utilizarse en la creación de mensajes de salud más efectivos y beneficiosos para la comunicación.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"35 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140506779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dispositifs numériques: profils d’usage et modes de s’approprier un lieu 数字设备：使用概况和打造属于自己的场所的方法
Sintaxis Pub Date : 2024-01-15 DOI: 10.36105/stx.2024n12.04
Laura Sofía Martínez Agudelo
{"title":"Dispositifs numériques: profils d’usage et modes de s’approprier un lieu","authors":"Laura Sofía Martínez Agudelo","doi":"10.36105/stx.2024n12.04","DOIUrl":"https://doi.org/10.36105/stx.2024n12.04","url":null,"abstract":"Dans le cadre d’une recherche doctorale concernant l’analyse de parcours urbains par le biais de dispositifs num.riques, cette .tude porte sur un cas d’exp.rimentation en ligne. Ils’agit des exp.riences de visite de 13 personnes de diff.rentes nationalit.s en contexte de confinement. Les participant.es ont .t. invit..es . suivre un parcours en ligne afin de d.couvrir un lieu du patrimoine bisontin : le funiculaire de Bregille . Besan.on, France. La balade a .t. con.ue . partir d’un r.cit cartographique dans le logiciel ArcGIS Story Maps incluant des cartes interactives et du contenu multim.dia. La mise en place d’un protocole d’enregistrement sur OBS Studio a permis de solliciter les vid.os de navigation. Leur analyse a rendu possible l’identification des profils d’usage et des typologies de visite en tant que des r.sultats de l’exp.rience. Ces registres ont .t. exploit.s pour les buts de la recherche et pour la diffusion de la proposition.","PeriodicalId":471394,"journal":{"name":"Sintaxis","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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