International Journal of Sports Marketing & Sponsorship最新文献

{"title":"The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence","authors":"Younghan Lee, Dae-eun Kim","doi":"10.1108/IJSMS-04-2020-0058","DOIUrl":"https://doi.org/10.1108/IJSMS-04-2020-0058","url":null,"abstract":"PurposeThe current study aims to explain the influence of technological interactivity and media sociability on sport consumer value co-creation behavior via collective efficacy and collective intelligence.Design/methodology/approachSubjects were individuals who have a mobile smart device and experience of accessing sport-related community websites (n = 513). A face-to-face self-administered survey was employed based on the convenience sampling method. A structural equation modeling test was conducted to examine the relationships between the variables.FindingsTechnological interactivity and media sociability based on mobile smart devices improve sport consumers' collective efficacy, and media sociability positively affects collective intelligence. Also, perceived collective efficacy and collective intelligence in virtual communities induce consumers to engage in the value co-creation process more actively (i.e. consumer participation behavior and citizenship behavior). One of the key findings includes the significant role of media sociability in the process of value co-creation between consumers and sport organizations. Media sociability is more likely to contribute to improving sport consumers' collective efficacy and the development of intelligence than the properties of technological interactivity.Originality/valueResearch findings contribute to extending the body of knowledge in interactivity studies related to sport consumers' value co-creation behaviors in the virtual environment context.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42107377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Collaborative consumption sport hosting: value and consumption constraints","authors":"Michael M. Goldman, Brandon Brown, E. Schwarz","doi":"10.1108/IJSMS-10-2020-0183","DOIUrl":"https://doi.org/10.1108/IJSMS-10-2020-0183","url":null,"abstract":"2 Purpose – The purpose of this paper is to find evidence of the benefits and constraints of 3 collaborative consumption experiences by investigating the perceptions of hosts and visitors that 4 attended professional regular season basketball and baseball games in the USA. 5 Design/methodology/approach – Data were collected through four focus groups with 37 total 6 participants, and were analyzed through qualitative content analysis. 7 Findings – The results show that participants in a collaborative consumption experience perceive 8 four types of value: social interaction and belonging, new fandom, travel bucket list experiences, 9 and local and sport knowledge. In addition, the results provide evidence of five consumption 10 constraints related to collaborative consumption: expenses, average experiences, seat location, 11 interpersonal disconnects, and personal risk. 12 Practical implications – Practitioners can use this initial study to better understand the benefits 13 hosts and visitors perceive in the experience, and therefore the kind of experience design that 14 would encourage increased purchases and loyalty. 15 Originality/value – This paper provides qualitative insights into the benefits and detriments of a 16 collaborative consumption sport experience, based on participants’ involvement in an innovative 17 peer-to-peer platform. 18","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46683696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender","authors":"Mojtaba Ghasemi Siani, S. Mohammadi, Mohammad Soltan Hosseini, G. Dickson","doi":"10.1108/IJSMS-04-2020-0045","DOIUrl":"https://doi.org/10.1108/IJSMS-04-2020-0045","url":null,"abstract":"PurposeThe purpose of the study was to compare young adult responses to rational and emotional sports product advertisements. The moderating roles of product type and gender were also examined.Design/methodology/approachThe study utilized a 2 (advertising appeal: emotional vs rational) ×2 (gender: male vs female)×2 (sport product type: utilitarian vs hedonic) research design. Data were collected from 160 sport product users. The collected data were analyzed using three-way analysis of variance (ANOVA).FindingsThe results indicated that emotional advertising has a greater impact on the attitude toward advertising and the intention to purchase sports products. The results also revealed that rational advertising appeals have more impact for utilitarian sports products and that emotional advertising appeals are more effective for hedonic sports products. However, there were no significant effects for gender as a moderating variable.Originality/valueThis is the first study to examine responses to rational and emotional appeals in sports product advertisements.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49022055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How is table tennis used to boost the development of Shanghai? Interviewing the executive director of Shanghai Table Tennis Association","authors":"Yi Zhang, Haodong Gu","doi":"10.1108/IJSMS-04-2020-0049","DOIUrl":"https://doi.org/10.1108/IJSMS-04-2020-0049","url":null,"abstract":"PurposeScholars have examined the relationship between sports and urban development and proposed to use sport programs and events as a catalyst to revitalize communities, upgrade urban infrastructure, promote city image, shift economic structure, nurture an active lifestyle, and enhance societal harmony and solidarity. Yet, previous studies were usually focused on mega sport events and were typically conceptual, theoretical and lack of practical applications. This study was designed to attain in-depth understanding on how a specific sport, table tennis, can be systematically organized and utilized to influence urban development through a qualitative research injury.Design/methodology/approachThis investigation was carried by conducting in-depth interviews of the executive director of the Shanghai Table Tennis Association, on-site observations and comprehensive review of literature. Development of interview questions took into consideration the conceptual framework postulated by Preuss (2007) that contains six structures of urban development through sports. Triangulation analyses were conducted to cross validate the three information sources to generate themes and assertions.FindingsWhile the identified practices were consistent with Preuss' (2007) framework, specific management activities earnestly practiced in Shanghai are centered on utilizing cultural and historical heritage, star power, branding strategies, staging tournaments, hallmark events, technical innovation and government relations to achieve the objectives of table tennis as a sport and the objectives of urban development through table tennis.Originality/valueThe findings of this study help fill the void that a theory usually cannot specify, namely, detailed, unambiguous practices. While table tennis may be a viewed as a small sport in many parts of the world, it has a strong, unprecedented historical heritage in Shanghai. This city has made a prudent choice and investment in this sport, which has proved to be effective. Other cities in the world should look into their own social, cultural and historical heritage and develop sport strategies, operations and programs accordingly.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45165465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sport events as experiencescapes: the spectator's perspective","authors":"Kirstin Hallmann, A. Zehrer, Julia Rietz","doi":"10.1108/ijsms-04-2020-0056","DOIUrl":"https://doi.org/10.1108/ijsms-04-2020-0056","url":null,"abstract":"PurposeCombining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. This study aims to analyze the interdependence of perceived experiences and revisit intention across three events.Design/methodology/approachUsing a survey, data (n = 986) were collected from spectators at the ice hockey world championships, the table tennis world championships and motorsport events (e.g. German-touring car championship). Entertainment, esthetics, escapism and education served as dimensions defining the experience at sport events and their association with revisit intention. The models were tested using confirmatory factor analyses and structural equation modeling.FindingsThe four dimensions of experience were confirmed. Yet, they differ across the three sport events. For instance, whereas entertainment loaded highest on experience for all events, education had the second-highest factor loading for the table tennis event and esthetics for the ice hockey and motorsports events.Practical implicationsSport event marketers must understand spectators' experiences and the influence on post-consumption behavior. For motorsports, the promotional material should emphasize the esthetics of an experience, for ice hockey the entertainment, and for table tennis education is at the core of the experience.Originality/valueThis study employed the four realms of experience to a sport event setting, which is new. The results suggested that the three sport events provide distinct experiencescapes for the spectators.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62030315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of ageing on aggression among sport fans: the mediating role of fan hatred","authors":"Tamar Icekson, Anat Alon, A. Shuv-Ami, Y. Sela","doi":"10.1108/ijsms-09-2020-0164","DOIUrl":"https://doi.org/10.1108/ijsms-09-2020-0164","url":null,"abstract":"PurposeThe growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Building on socioemotional selectivity theory, the current study examines the impact of age differences on fan hatred as well as on the extent to which fans actually engage in aggressive activities and fans' perceptions of the levels of appropriateness of certain physical and verbal acts of aggression.Design/methodology/approachThe study used an online panel-based survey that offered access to a real-world population of sport fans. The participants were 742 fans of professional football (soccer).FindingsResults from structural equation modelling indicated that older fans reported lower levels of fan hatred, lower self-reported aggression and lower acceptance of physical and verbal aggression. Moreover, fan hatred partially mediated the relationship between age and levels of aggression and between age and acceptance of verbal aggression. In addition, fan hatred fully mediated the relationship between age and acceptance of physical aggression.Originality/valueThe current study makes two important contributions. First, it demonstrates that sport clubs may particularly benefit from understanding the potential but often neglected importance of older sport fans in relation to the problematic phenomenon of fan aggression. Second, it offers a thorough theoretical account of the manner in which fan hatred plays a significant role in the relationships between age and fan aggressiveness.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62032016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identifying factors affecting the value of advertisements on football clubs' and players' social media: a discrete choice analysis","authors":"Matteo Balliauw, Evy Onghena, Simon Mulkens","doi":"10.1108/ijsms-12-2019-0138","DOIUrl":"https://doi.org/10.1108/ijsms-12-2019-0138","url":null,"abstract":"PurposeAdvertisers frequently use social media for interactive and customer-oriented relationship marketing (RM) purposes. Moreover, sports clubs and players have been using their social media accounts to post content of their sponsors and other advertising companies. Such posts create visibility and have value for these advertising companies, something which has not been empirically quantified in the existing literature. Hence, this paper's purpose is to identify the factors or attributes that influence the value of such advertisement posts.Design/methodology/approachA discrete choice approach is used to empirically estimate the utility that sponsorship managers derive from a post advertising their company or product on football clubs' and players' social media.FindingsThe results indicate that more followers, better on-field performance and a lower price significantly increase the advertising company's utility. Moreover, the used social media channel has a significant influence too, since Facebook and Instagram are preferred over Twitter, due to the latter's limited degrees of freedom for advertisers.Research limitations/implicationsConsidering additional factors such as the image fit between sponsor and sponsee and presence on the Chinese social media market offers an interesting avenue for future research.Practical implicationsThe empirical estimates allow commercial managers of clubs and players to derive companies' relative willingness to pay (WTP) for changes in characteristics of advertisements on their social media from the calculated utilities. This information can be used in the pricing decision when social media posts are sold or included in sponsorship packages.Originality/valueThis is the first study applying discrete choice modelling to link social media marketing (SMM) and sports marketing.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-12-2019-0138","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49450921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sports and urban development: an introduction","authors":"G. Dickson, James J. Zhang","doi":"10.1108/ijsms-11-2020-0194","DOIUrl":"https://doi.org/10.1108/ijsms-11-2020-0194","url":null,"abstract":"PurposeAlthough both sports and cities have transformed over the last century, research on the intersection of sports and urban development remains scarce. This special issue was designed to advance a research agenda in relation to sports and urban development. The sports and urban development special issue of International Journal of Sport Marketing and Sponsorship brings together a collection of conceptual, empirical and commentary papers from four continents. Themes explored in this special issue include legacy, governance, image, climate change and sustainability. We encourage collaborative approaches between sport researchers and those with a focus on urban development, urban design and urban governance. Understanding the role of sports in the development of smart cities is an excellent opportunity for these collaborations to occur.Design/methodology/approachA comprehensive review of literature was undertaken to assess the literature related to sports and urban development.FindingsIn addition to this introductory article, there are ten manuscripts selected for this special issue investigating sports and urban development.Originality/valueThis special issue seeks to promote more research on sports and urban development, ultimately ultimately advancing theories and providing solutions.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-11-2020-0194","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43963876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships","authors":"K. Book, Gustav Svanborg Edén","doi":"10.1108/ijsms-05-2020-0101","DOIUrl":"https://doi.org/10.1108/ijsms-05-2020-0101","url":null,"abstract":"PurposeThe purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and marketing of a city (Malmö).Design/methodology/approachThis paper is produced through a communicative co-constructed process of one scholar and one practitioner within the skateboarding field. Through the narrative told by the practitioner, and with basis in the established understanding and conceptualization of place marketing through sport, success factors of the skateboarding initiatives in Malmö are identified.FindingsThe skateboarding story of Malmö fits well into the established conceptualization of place branding and marketing, neoliberalism and urban entrepreneurialism. Also, it demonstrates the power of a unique user-driven partnerships between skaters, a non-profit organization and public institutions to create a skateboard-friendly city and as a consequence a strong internationally renowned skate-image. The multi-level, multi-content approach is founded in shared values and mutual benefits. Instead of fitting a phenomenon into an outward-oriented image-strategy, skateboarding as a sport and culture has been allowed to develop organically, creating a credible and unique image for Malmö.Originality/valueThis study adds to the literature on sport and city marketing/branding by developing a deeper, empirically founded, understanding of how to combine top-down and bottom-up approaches in urban development, marketing and branding. The results have scientific as well as practical value.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-05-2020-0101","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44512273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Rio's transport legacy: pre- and post-Games resident perceptions","authors":"T. Ribeiro, Victor Almeida","doi":"10.1108/ijsms-04-2020-0073","DOIUrl":"https://doi.org/10.1108/ijsms-04-2020-0073","url":null,"abstract":"PurposeThe Rio 2016 Olympic Games required a significant investment in the public transport systems, connecting four city's areas and providing different types of impacts and legacies for their hosts. The purpose of this paper is to examine resident perceptions of the public transportation issues in the Rio host city before and after the Games. Key factors underpinning transportation issue outcomes are identified.Design/methodology/approachData were collected among Rio local residents by using a pre-Games (n = 504) and post-Games design (n = 421). The cross-sectional and longitudinal data were assessed at both time periods. An exploratory factor analysis revealed five factors, and a confirmatory factor analysis analysed the psychometric properties of the constructs proposed. Subsequently, MANOVA and a series of ANOVA tests (one-way and paired samples) were performed to analyse the differences in perceptions before and after the Games.FindingsResults revealed a five-factor model of public transportation issues perceived: planning, infrastructure, insecurity, information and urban mobility. Resident perceptions for four factors (planning, infrastructure, insecurity, urban mobility) increased from pre- to post-Games, meaning that they have a more negative perspective about those issues. In contrast, the findings suggested an improvement in public transport information perceived between the period before and after the Games.Originality/valueThis study contributes to the academic literature related to discussing the Olympic legacy by providing evidence of how hosting the Olympics may lead to social exchange with negative outcomes on transport legacy. The findings of this study can be used as valuable information for future event organizers, local authorities and governments.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2020-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44692682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}