International Journal of Wine Business Research最新文献

筛选
英文 中文
Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement 根据游客对葡萄酒的参与程度分析葡萄牙葡萄酒路线的多样性
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-06-07 DOI: 10.1108/ijwbr-09-2021-0048
Diana Cunha, E. Kastenholz, Carla Silva
{"title":"Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement","authors":"Diana Cunha, E. Kastenholz, Carla Silva","doi":"10.1108/ijwbr-09-2021-0048","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0048","url":null,"abstract":"\u0000Purpose\u0000This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement.\u0000\u0000\u0000Design/methodology/approach\u0000This paper presents results from an exploratory study with a quantitative design, including a total of 1,029 survey responses from visitors of three wine routes. A K-mean cluster analysis was carried out, and the emerging groups of wine tourists were statistically compared (ANOVA or Chi-squared test).\u0000\u0000\u0000Findings\u0000Participants present a demographic profile of the wine route visitor similar to that found in other studies, with an average involvement with wine. There were three clusters of wine tourists, with different levels of involvement with wine: less wine-involved; medium wine-involved; and highly wine-involved. Significant differences between the three mentioned categories are visible for gender, age and attractions visited and expenses, suggesting the possibility of a differentiated market approach. Additionally, most respondents report high interest in a variety of attractions that are not exclusively wine-related. This finding supports the conceptualization of (particularly rural) wine tourism as “terroir tourism.”\u0000\u0000\u0000Research limitations/implications\u0000The pandemic context in which data collection was undertaken led to a smaller sample than expected, which was also more domestic than would have been in “non-COVID” times.\u0000\u0000\u0000Practical implications\u0000This study provides relevant insights about visitors of wine routes in Central Portugal, which may resonate in other wine tourism destinations. Implications for both theory and practice are also discussed.\u0000\u0000\u0000Originality/value\u0000This paper fulfills an identified need to study the wine tourism market in the Central Region of Portugal and expands our understanding about wine tourists’ profiles, behavior and interests, adding with empirical findings to the debate on heterogeneity in the wine tourist market, the role of wine involvement and of terroir.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47276313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Revealing the challenges facing Georgia’s wine industry from a natural winemaker perspective using Q-methodology 从自然酿酒师的角度使用q -方法论揭示格鲁吉亚葡萄酒行业面临的挑战
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-06-01 DOI: 10.1108/ijwbr-06-2021-0036
A. Svanidze, Montserrat Costa-Font
{"title":"Revealing the challenges facing Georgia’s wine industry from a natural winemaker perspective using Q-methodology","authors":"A. Svanidze, Montserrat Costa-Font","doi":"10.1108/ijwbr-06-2021-0036","DOIUrl":"https://doi.org/10.1108/ijwbr-06-2021-0036","url":null,"abstract":"\u0000Purpose\u0000There is limited participatory research, including, organic winemakers and none with natural winemakers. To get a preliminary insight into the perspectives of Georgian natural winemakers, this research aims to identify their perceptions regarding the major problems facing Georgia’s wine industry by applying Q-methodology. The research uncovers two existing perspectives and provides relevant policy suggestions for the Georgian wine sector.\u0000\u0000\u0000Design/methodology/approach\u0000This research applied Q-methodology. Ten in-person Q-sorts and interviews were carried out in Georgia, with five natural winemakers filling out an additional follow-up survey rating 26 possible policy recommendations to increase the relevance of the study’s findings.\u0000\u0000\u0000Findings\u0000The study revealed two groups of winemakers: the idealists and the pragmatists. The idealists are characterised by their focus on environmental awareness and a lack of trust of government institutions. The pragmatists focus on production-related issues, such as lack of financing and lack of irrigation infrastructure. The development of a local wine bottle supplier, regulation of agro-chemical use and a leading role for natural winemakers in teaching about organic viticulture were the most positively rated policy recommendations.\u0000\u0000\u0000Practical implications\u0000Using the research results, relevant sectoral policies can be drawn up that support the sustainable development of Georgia’s wine sector and help with the establishment of Georgian wine on the international market.\u0000\u0000\u0000Social implications\u0000The growth of natural winemaking through small-scale producers could improve the environmental sustainability of the wine industry in Georgia, as well as reduce rural poverty through increased rural household income and employment.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, no participatory research currently exists that includes natural winemakers and their attitudes, and there are no participative studies with Georgian winemakers. This is the first study, to the best of the authors’ knowledge, to apply Q-methodology and a follow-up survey exclusively to Georgian natural winemakers and provides a first insight into their perceptions.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45800129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries 战略品牌创新——中小企业酒庄上下游品牌创新实践的探索性研究
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-05-17 DOI: 10.1108/ijwbr-07-2021-0037
Marc Dressler, Ivan Paunović
{"title":"Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries","authors":"Marc Dressler, Ivan Paunović","doi":"10.1108/ijwbr-07-2021-0037","DOIUrl":"https://doi.org/10.1108/ijwbr-07-2021-0037","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explore brand innovation practices in small and medium enterprise (SME) wineries to found mid-range theory of brand innovation and to explain the interaction between upstream and downstream brand innovation during brand (re)launch.\u0000\u0000\u0000Design/methodology/approach\u0000This study deploys a qualitative research method. Data was collected through semi-structured telephone interviews with winery owners and managers from 20 German wineries. The approach explored both product and product line brands, organizational brands regarding upstream and downstream innovation and their mutual interaction.\u0000\u0000\u0000Findings\u0000The analyzed wineries provide evidence for up- and downstream brand innovation in the wine industry, thereby confirming previous findings that the wine industry is increasingly driven not only by tradition but also by innovation. The cases demonstrate that upscale SME wineries are able to distinguish between upstream and downstream innovation and integrate them in a meaningful way. Furthermore, the results point to the importance of team knowledge sharing and professional networks for successful upstream brand innovation, as well as social media for downstream brand innovation.\u0000\u0000\u0000Originality/value\u0000This paper presents a novel mid-range theory of brand innovation in winery SMEs, where resource constraints and a frugal approach to innovation demand for an integrated, hands-on approach.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42952351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach 使用潜在概况分析方法对印度葡萄酒消费者基于生活方式的细分市场进行建模
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-05-12 DOI: 10.1108/ijwbr-09-2021-0044
Vageesh Neelavar Kelkar, K. Bolar, Valsaraj Payini, J. Mallya
{"title":"Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach","authors":"Vageesh Neelavar Kelkar, K. Bolar, Valsaraj Payini, J. Mallya","doi":"10.1108/ijwbr-09-2021-0044","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0044","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify and validate the different clusters of wine consumers in India based on the wine-related lifestyle (WRL) instrument. It also investigates how the identified clusters differ in terms of socio-demographic characteristics, such as age, gender, income, education, employment and marital status.\u0000\u0000\u0000Design/methodology/approach\u0000The authors conducted a survey using a structured questionnaire to collect data from wine consumers in India. The number of participants totalled to 432. The authors first identified the clusters using latent profile analysis. The authors then used the decision tree analysis based on a recursive partitioning algorithm to validate the clusters. Finally, the authors analysed the relationship between the identified clusters and socio-demographic characteristics using correspondence analysis.\u0000\u0000\u0000Findings\u0000Three distinct segments emerged after data were subjected to latent profile analysis, namely, curious, ritualistic and casual. The authors found that the curious cluster had a high mean score for situational and social consumption while the ritualistic cluster had a high mean for ritualistic consumption. The findings also suggest that the casual cluster had more female wine consumers.\u0000\u0000\u0000Originality/value\u0000This study makes methodological contributions to the wine consumer segmentation approach. First, it adopts a latent profile analysis to profile Indian wine consumers. Second, it validates the obtained clusters using the decision tree analysis method. Third, it analyses the relationship between the identified clusters and socio-demographic variables using correspondence analysis, a technique far superior to the Chi-square methods.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46245995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Attractiveness of wine region types: how less popular wine regions can attract wine tourists? 葡萄酒产区类型的吸引力:不太受欢迎的葡萄酒产区如何吸引葡萄酒游客?
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-05-10 DOI: 10.1108/ijwbr-09-2021-0046
Dávid Harsányi, Erika Hlédik
{"title":"Attractiveness of wine region types: how less popular wine regions can attract wine tourists?","authors":"Dávid Harsányi, Erika Hlédik","doi":"10.1108/ijwbr-09-2021-0046","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0046","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to provide greater understanding of attractiveness of different wine region types, especially less attractive wine regions. The paper examines the different wine tourist segments’ preferences towards wine region types.\u0000\u0000\u0000Design/methodology/approach\u0000The preferences of wine tourists were analysed based on an online self-administered survey with 8,552 respondents in Hungary. The wine regions were divided into four categories based on their wine and touristic attractiveness: wine dominant, touristic attraction dominant, complex and non-dominant wine regions. Wine region types were examined based on wine travel frequency and also by subjective wine expertise.\u0000\u0000\u0000Findings\u0000Wine tourist groups based on wine travel frequency and subjective wine expertise have significantly different preferences towards wine region types. Less attractive wine regions are more popular among frequent travellers and wine experts.\u0000\u0000\u0000Practical implications\u0000The outcome of this research highlights the importance of designing diverse marketing strategies depending on the wine region type. Less attractive wine regions and little-known wineries should focus on frequent travellers and wine experts and provide a complex and high standard experience, as these consumers are more open and have higher expectations of a travel destination.\u0000\u0000\u0000Originality/value\u0000The study revealed the different wine tourist preferences with regard to the various types of wine regions. Wine-related and non-wine-related aspects were studied in a complex manner.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43384920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Website stage model for Brazilian wineries: an analysis of presence in digital and mobile media 巴西酿酒厂的网站舞台模型:对数字和移动媒体存在的分析
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-05-10 DOI: 10.1108/ijwbr-05-2021-0032
Ana Paula Kieling, Rafael Tezza, Guilherme Lima Vargas
{"title":"Website stage model for Brazilian wineries: an analysis of presence in digital and mobile media","authors":"Ana Paula Kieling, Rafael Tezza, Guilherme Lima Vargas","doi":"10.1108/ijwbr-05-2021-0032","DOIUrl":"https://doi.org/10.1108/ijwbr-05-2021-0032","url":null,"abstract":"\u0000Purpose\u0000This study aims to expand previous work on website stage models by proposing a new model including a dimension encompassing digital integration and the context of mobile, digital marketing and new technologies. Also, this study aims to classify Brazilian wineries using the stage model proposed and verify if the designated stages influence the wineries’ presence in digital and mobile media.\u0000\u0000\u0000Design/methodology/approach\u0000Observational research and quantitative content analysis were adopted to examine a sample of winery websites (N = 150) located in different states and regions of Brazil and create a new website stage model. After the new model’s development, the authors conducted a statistic analysis by running a one-factor analysis of variance to assess the influence of the company’s stage in the use of digital media and mobile strategies, as well as its impacts on market development.\u0000\u0000\u0000Findings\u0000The results suggested a quite mature market regarding website stage position, even though there is still room for growth and technological innovation. Also, the research findings show that there is a positive association between the company’s stage in the use of digital and mobile media strategies. In other words, the more advanced the winery stage, the greater its digital media and mobile presence.\u0000\u0000\u0000Originality/value\u0000While previous studies attempted to identify wineries’ stages through models, this study presents a new approach by updating the past studies’ stages as well as providing and testing a digital media and mobile dimension. This research contributes to consolidating the Brazilian wine industry position regarding its presence in digital and mobile media, bringing reflections to organizations, society and theory development.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43269922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The development of the Chinese wine industry and trade 中国葡萄酒工业和贸易的发展
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-05-10 DOI: 10.1108/ijwbr-09-2021-0045
T. Mizik, J. Balogh
{"title":"The development of the Chinese wine industry and trade","authors":"T. Mizik, J. Balogh","doi":"10.1108/ijwbr-09-2021-0045","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0045","url":null,"abstract":"\u0000Purpose\u0000The study aims to give an overview of the development of the Chinese wine industry and trade between 1992 and 2019. Its importance is highlighted by the fact that China has become one of the world’s largest wine-consuming markets with great growth potential and is now ranked among the top 10 largest global markets for wine.\u0000\u0000\u0000Design/methodology/approach\u0000To address Chinese wine industry competitiveness, revealed comparative advantage (RCA), relative trade advantage (RTA) and revealed competitiveness (RC) were calculated, based on the World Bank World Integrated Trade Solution database. Chinese wine market-related issues are analyzed by Porter’s Five Forces in help of Market Line industry profile reports.\u0000\u0000\u0000Findings\u0000Results suggest that the Chinese wine market is relatively fragmented, with a concentrated food and beverages retail industry, strong buyer power and a moderate supplier power. The RCA calculated for the Chinese wine trade indicates that the share of exported bottled wine has become significant in the analyzed period. However, the RCA was perceivable just for bottled wines and only in the last analyzed period (2013–2019), whereas RTA and RC were negative for all periods revealing a comparative disadvantage. However, current market trends suggest that they will increase in the future.\u0000\u0000\u0000Research limitations/implications\u0000Data accuracy may affect these results because wine statistics may contain mislabeling. Moreover, China expanded its investments in many well-known wine regions all over the world, especially in Bordeaux, France. These, along with the significant re-export, could make it harder to interpret wine trade data because some part of the export is related to Chinese wineries outside of China.\u0000\u0000\u0000Practical implications\u0000Knowing the above-mentioned limitations, results should be interpreted with caution. However, high-quality wines can be identified as a niche market in China.\u0000\u0000\u0000Originality/value\u0000The study provided a detailed analysis of the Chinese wine industry and its competitiveness.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42932700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Modelling the group dynamics in the wine industry 对葡萄酒行业的群体动态进行建模
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-05-09 DOI: 10.1108/ijwbr-09-2021-0049
G. Penagos-Londoño, Felipe Ruiz-Moreno, Ricardo Sellers-Rubio
{"title":"Modelling the group dynamics in the wine industry","authors":"G. Penagos-Londoño, Felipe Ruiz-Moreno, Ricardo Sellers-Rubio","doi":"10.1108/ijwbr-09-2021-0049","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0049","url":null,"abstract":"\u0000Purpose\u0000One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to contribute to improve these concerns by examining the evolution of the competitive wine industry structure over time using the strategic group membership dynamics approach.\u0000\u0000\u0000Design/methodology/approach\u0000This study empirically analyses a data set spanning the period 2004–2014 to identify the strategic groups in the Spanish wine industry and to model their evolution over time. A time inhomogeneous hidden Markov model (HMM) is used for this purpose.\u0000\u0000\u0000Findings\u0000Three strategic groups are identified: Young Makers, Quality Lovers and Major Players. Young Makers are small wineries that produce low-quality wines. They are not part of a collective brand – Protected Designation of Origin – and do not invest in marketing campaigns. Quality Lovers produce the highest quality wines but offer a narrow assortment. They invest modestly in advertising, and most of them belong to a Protected Designation of Origin. Major Players produce medium-quality wines, offer a wide assortment and invest heavily in advertising. The groups seem stable over time.\u0000\u0000\u0000Practical implications\u0000The results show that strategic group analysis can be used to identify and compare patterns of strategic activity within the wine industry, providing a better understanding of the competitive environment.\u0000\u0000\u0000Originality/value\u0000No previous studies have analysed the competitive structure of the Spanish wine industry. This study delineates the structure of this industry using strategic groups, which is supported by a valid econometric model. Therefore, from a theory base perspective, this study adds new evidence to the stream of research on strategic groups by investigating their evolution over time in the wine industry and the effect of strategic group membership on performance.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42261794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the wellness dimensions of wine tourism experiences: a netnographic approach 探索葡萄酒旅游体验的健康维度:一种网络方法
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-04-18 DOI: 10.1108/ijwbr-07-2021-0040
Anupama S. Kotur
{"title":"Exploring the wellness dimensions of wine tourism experiences: a netnographic approach","authors":"Anupama S. Kotur","doi":"10.1108/ijwbr-07-2021-0040","DOIUrl":"https://doi.org/10.1108/ijwbr-07-2021-0040","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline information to explore interlinkages between wine tourism and wellness and to identify wine tourism experiences that create a sense of wellness among wine tourists.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study adopts a netnographic approach by analysing user-generated content collected from the TripAdvisor platform. A total of 2,117 reviews of seven wineries in Maharashtra, India, were coded.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Fourteen interpretive codes were identified and positioned within Dunn’s (1959) four dimensions of wellness, namely, body, mind, spirit and environment. The findings suggest that wine tourism experiences allow wine tourists to rejuvenate their mind, body and spirit, enhancing a sense of holistic wellness.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Proposed wellness dimensions of the wine tourism framework can be used by practitioners to enhance the quality and variety of their wine tourism offerings, extending into the realm of wellness.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>To the best of the authors’ knowledge, based on the literature review, there are few studies examining wine tourism through the lens of wellness. Also, the study uses Indian wineries as the study site, offering an insight into tourist experiences of this growing wine tourism market.</p><!--/ Abstract__block -->","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":"11 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138534020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How consumers relate to wine during COVID-19 – a comparative, two nation study 在COVID-19期间,消费者如何与葡萄酒联系起来——一项两国的比较研究
IF 1.8
International Journal of Wine Business Research Pub Date : 2022-03-30 DOI: 10.1108/ijwbr-09-2021-0051
Abel Duarte Alonso, Alessandro Bressan, O. T. K. Vu, Lan Thi Ha Do, Roberta Garibaldi, Andrea Pozzi
{"title":"How consumers relate to wine during COVID-19 – a comparative, two nation study","authors":"Abel Duarte Alonso, Alessandro Bressan, O. T. K. Vu, Lan Thi Ha Do, Roberta Garibaldi, Andrea Pozzi","doi":"10.1108/ijwbr-09-2021-0051","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0051","url":null,"abstract":"Purpose The purpose of this study is to examine consumers’ relationship with wine during the COVID-19 crisis and associated implications for hospitality and tourism operations. Despite the severe impacts of COVID-19’s aftermath, including recent reports of a global decrease in wine consumption, academic research has neglected this domain. Consequently, there is an empirical and conceptual vacuum that the present research will address. Design/methodology/approach The study proposes a comparative investigation, with data gathered from 241 Italian and Spanish wine consumers through an online questionnaire. Findings Overall, the analysis reveals marginal changes in wine consumption during the crisis. At the same time, however, an increased interest for more wine events and an organised wine route, for learning more about wines and new wine harvests, and the influence of comments from others in enhancing one’s wine knowledge during the crisis is also identified. Originality/value The study is one of the few studies conducted to date that seek to ascertain the extent to which wine consumers’ involvement with wine has changed during a major crisis. The findings and subsequent analysis contribute to the development of five distinctive dimensions associated with consumers: the more involved/interested, the inquisitive/explorer, the non-traditional/avid, the frugal/less involved and the conservative/avid. The first two dimensions, which are supported by mean scores close to the level of agreement (mean = 4.0) have a number of practical and conceptual implications. In addition, a conceptual framework illustrating various conceptual/empirical relationships is proposed.","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44436554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信