{"title":"Rural E-Commerce Model with Attention Mechanism: Role of Li Ziqi’s Short Videos from the Perspective of Heterogeneous Knowledge Management","authors":"Huosong Xia, Juan Weng, J. Zhang, Yangmei Gao","doi":"10.1080/1097198X.2022.2062992","DOIUrl":"https://doi.org/10.1080/1097198X.2022.2062992","url":null,"abstract":"ABSTRACT E-commerce has provided ample opportunities for facilitating rural economic development. However, the existing rural e-commerce models are far from enough to reach potential customers and satisfy their heterogeneous needs. To fully leverage the advantages of e-commerce, the rural economy needs innovative business models to sustain its growth. Some rural Internet celebrities, such as Li Ziqi in China, have recognized the values of short videos and used them as a creative entrepreneurial model to promote and sell their products to customers in rural areas. This paper applies the reverse engineering method to study and generalize Li Ziqi’s entrepreneurial process in rural e-commerce based on the information adoption model and attention mechanism. We find that Li Ziqi’s short videos promote rural e-commerce by attracting consumers’ attention through the associated distinctive cultural knowledge. The unique, heterogeneous knowledge of products can boost rural e-commerce via short videos as the intermediaries. Short videos’ attention mechanism facilitates the development of new business models driven by business influences for rural e-commerce. Our research provides valuable insights for rural e-commerce entrepreneurs to promote their products.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74461834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. M. Moeini Gharagozloo, Chen Chen, Anil Nair, Ali Moeini Gharagozloo
{"title":"A digitalized global economy: Studying the effect of digital readiness of countries on international merger and acquisition flows","authors":"M. M. Moeini Gharagozloo, Chen Chen, Anil Nair, Ali Moeini Gharagozloo","doi":"10.1080/1097198X.2022.2062994","DOIUrl":"https://doi.org/10.1080/1097198X.2022.2062994","url":null,"abstract":"ABSTRACT In the dynamic economic paradigm of the 21st century, the increasing importance of digitalization of economies motivates research on the role it plays for international capital flows. While the literature suggests that digitalization is revolutionizing different industries and sectors, few studies explore how the level of digital readiness of countries is impacting their abilities in attracting international investments. Drawing on insights from the resource-based view perspective this paper examines whether a country’s digital readiness helps it attract capital flows through increased international mergers and acquisitions (IMA). We argue that a higher level of digital readiness of a host country is associated with more IMAs targeting that country, especially for IMA deals in technology-intensive industries. We find evidence consistent with our model using a sample of 5347 IMAs by publicly traded US firms during the period 2010–2016. Overall, this study contributes to a better understanding of the mechanisms through which digitalization of economies impacts the global strategies of firms. The findings of this study provide evidence to policy makers about the impact of digital readiness on economy and this study is the first to examine the role of digital readiness in attracting IMAs.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87535871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determinants of Service consumer’s attitudes and Behavioural intentions towards Sharing Economy for Sustainable consumption: An Emerging Market Perspective","authors":"L. Kaushal, A. Prashar","doi":"10.1080/1097198X.2022.2062993","DOIUrl":"https://doi.org/10.1080/1097198X.2022.2062993","url":null,"abstract":"ABSTRACT Globally, an expansion in the ecological awareness, proliferation of social commerce and advancement of communication technologies have evolved shared economy (SE) as a new way of consumption. Understanding the inherent impulses of SE providers, platforms and users are key to the success of global SE platforms and services aiming to expand in emerging markets. This study employed the lens of Self-Determination theory to examine the motives underlying the participation behavior of SE users in one of the largest emerging market of India. We surveyed the 615 SE service user across four shared service categories, namely, accommodation, rides, coworking spaces, lifestyle goods. The hypotheses on direct and indirect effect were tested using techniques of Structural Equation Modeling. The results show that the intrinsic motive of perceived familiarity and extrinsic motive of economic benefits are the strongest determinant of attitude and continuous use intentions of Indian SE users. Additionally, we found that attitude has a strong positive influence on use intentions of Indian users. Prior SE research on consumer motivations is mostly on Airbnb and Uber data in western settings. This study provides more balanced knowledge about the potential of SE in the emerging markets.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90688211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace","authors":"Jason F. Cohen","doi":"10.1080/1097198X.2022.2026657","DOIUrl":"https://doi.org/10.1080/1097198X.2022.2026657","url":null,"abstract":"","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73174621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Interview with Yolanda Yao, Product Director of a leading cross-border e-commerce company","authors":"Xusen Cheng, Lin Xiao, Jian Mou","doi":"10.1080/1097198X.2022.2026659","DOIUrl":"https://doi.org/10.1080/1097198X.2022.2026659","url":null,"abstract":"Yolanda: The main markets that our company is focusing on have always been Europe and the United States. In terms of orders and funds, the United States accounts for 60 to 70% of our platform, some European countries and some emerging markets make up the rest where the latter only make up a small proportion. As for the strategic changes in the future, I think you have seen that there is a second growth curve in our entire industrial layout. Emerging markets, such as Latin America, actually have great development potential in the future. In addition to Europe and the United States, we will also expand our emerging cross-border business in Japan and South Korea.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88370824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding global e-commerce development during the COVID-19 pandemic: Technology-Organization-Environment perspective","authors":"Lin Xiao, Xusen Cheng, Jian Mou","doi":"10.1080/1097198X.2022.2026658","DOIUrl":"https://doi.org/10.1080/1097198X.2022.2026658","url":null,"abstract":"Introduction E-commerce has entered into a new globalized era. As a result, e-commerce practitioners are not only putting efforts toward expanding their domestic market share, but they are also looking to gain more value from cross-border markets. In fact, in countries where domestic e-commerce is already mature, expanding business using current business models can be difficult. In response, the opportunities presented by cross-border e-commerce has gained a lot attention from digital platforms, sellers, and buyers. Cross-border e-commerce (CBEC) or global e-commerce (GEc) is a new type of international trade involving the selling or purchasing of goods from countries located in different regions through online channels, either through proprietary websites or digital intermediaries such as online marketplaces (Giuffrida, Mangiaracina, Perego, & Tumino, 2017). Globally, through e-commerce platforms and social media, suppliers and consumers from all over the world interact with each other and transact online across time and space. In addition, third parties such as finance and logistics services also obtain new opportunities to expand their businesses globally. Recently, the COVID pandemic has impacted all kinds of industries. Among them, some are threatened by COVID significantly such as tourism, hospitality, airlines and travel, and other service sectors (Belhadi et al., 2021; Song, Yeon, & Lee, 2021). For instance, during the pandemic, restaurant operators mentioned that 3% of restaurants have been permanently closed, and 44% have temporarily closed (Association, N. R., 2020). Yet, COVID has also spurred innovation with benefits for some industries such as e-commerce, online education/meeting/conference and vaccine-related sectors. For example, based on Global Industry Analysts’ report, during the COVID-19 crisis, the global market for e-learning estimated at $250 billion in the year 2020 is projected to reach a revised size of $457b by 2026 (Karibwije, 2021). Further, during the pandemic, remote work using online conference software such as ZOOM and other cloud-based peer-to-peer software platforms gain many new users. In addition, companies put more efforts in developing their digital platforms such as adding direct-toconsumer operations and delivery services for satisfying consumers (Evans, 2021). A recent news show that GEc transactions jump to $26.7 trillion during the pandemic of COVID-19 (UN News, 2021). Among different regions, China is ranked as the world’s largest e-commerce market, while India is the fastest growing market (von Abrams, 2021).","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80787646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding the Selection of Cross-Border Import E-Commerce Platforms Through the DANP and TOPSIS Techniques: A Multi-Study Analysis","authors":"Hongbo Jiang, Yuxiang Lin, X. Luo, Ting Shao","doi":"10.1080/1097198X.2021.2022397","DOIUrl":"https://doi.org/10.1080/1097198X.2021.2022397","url":null,"abstract":"ABSTRACT The platform of cross-border e-commerce has gained momentum in recent years. It is of paramount importance to fathom the factors influencing consumers’ choice of the platform and the relationships among the underlying factors. Departing from the theoretical lens of perceived value and our comprehensive review of the literature, this paper proposes a selection model including four dimensions and twelve criteria of cross-border import e-commerce platform. We propose a multi-study approach, in which the DANP technique is leveraged to extract and analyze the influence of the relationships between dimensions and criteria to determine their weight; then we use the TOPSIS technique to further evaluate three cross-border import e-commerce platforms in China, including Tmall Global, Koala and JD Global, to validate our model. The results show that when consumers choose a cross-border import e-commerce platform, products and experience are the most salient elements, while services and risks are the effective elements, with the greatest impact of risks.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87048593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impacts of Online Additional Reviews on the Sales Volume of Cross-Border Pharmaceutical E-Commerce Platforms","authors":"Yumei Luo, Yuwei Li, Q. Ye","doi":"10.1080/1097198X.2021.2022399","DOIUrl":"https://doi.org/10.1080/1097198X.2021.2022399","url":null,"abstract":"ABSTRACT Recently, additional reviews, as a new form of online reviews, have attracted attention among the academia. However, it remains unclear whether the existing findings from initial reviews apply to the additional reviews. Based on the attribution theory, this paper explores the impacts of different attributes of online additional reviews on the sales volume of cross-border pharmaceutical platforms, and the moderate role of country-of-origin. Using addition reviews data and product information from Alihealth.tall.com, this paper successfully tests these hypotheses. The results show that the number of additional reviews and the interval between initial and additional reviews have significant positive effects on sales, and moderated by country-of-origin. However, the number of super members making additional reviews is not associated with product sales. Our findings have several implications: firstly, the additional reviews still is an important information for consumers, while attributes has different effects on products sales; secondly, information of country of origin associated with additional reviews can influence the evaluation of products.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79039093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cooperation of Cross-border E-commerce: A reputation and trust perspective","authors":"S. Chen, Hua Xiao, Wenzhun Huang, W. He","doi":"10.1080/1097198X.2021.2022396","DOIUrl":"https://doi.org/10.1080/1097198X.2021.2022396","url":null,"abstract":"ABSTRACT As a business mode, cross-border e-commerce responds to the trend of globalization. It is an effective means for numerous enterprises to open up new businesses, expand new markets, and overcome trade barriers. More and more enterprises are beginning to explore cross-border e-commerce. Notwithstanding, there is no theoretical guidance for the selection of cross-border e-commerce partners. This leads to the inefficiency of cross-border cooperation. How scientifically and rationally facilitate the inter-firm cooperation is a topic worthy intensive study. Drawing upon cognitive behavior theory, relational governance theory, and transactional cost theory, this paper examines the mechanism of corporate reputation of cross-border e-commerce on inter-firm cooperation under different levels of information sharing. Based on the analysis of the questionnaire data of cross-border e-commerce enterprises, it finds that the corporate reputation of cross-border e-commerce has a significant impact on inter-firm trust and both corporate reputation and inter-firm trust can promote inter-firm cooperation; inter-firm trust partially mediates the relationship between corporate reputation and inter-firm cooperation; with the increase of the levels of information sharing, the positive impact of inter-firm trust on inter-firm cooperation weakens. The conclusions provide theoretical basis for the selection of cross-border e-commerce partners.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90254419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Supply–Demand Docking Joint Decision of Cross-border E-commerce under the Influence of Internet Celebrity","authors":"Xinman Lu, Yijing Xie, Boxin Zhang, Kai Li","doi":"10.1080/1097198X.2021.2020515","DOIUrl":"https://doi.org/10.1080/1097198X.2021.2020515","url":null,"abstract":"ABSTRACT While cross-border e-commerce (CBEC) is booming in the world today, there are many obstacles hindering the development of the market, such as fake commodities and inferior goods, unreliable and lengthy transit times, and so on. The emergence of Internet celebrity brings new vitality to CBEC, as they build a bridge of trust between brand merchants and consumers. At the same time, the more complex CBEC supply chain with Internet celebrity involved needs to be integrated. This study propose a business-to-business-to-consumer (B2B2C) supply–demand docking business model and accordingly four incentive mechanisms (namely high-quality production incentive, Internet celebrity marketing incentive, equity sharing incentive and cooperative voting mechanism) to achieve the CBEC supply chain vertical integration. Our analysis shows that a higher commission proportion of CBEC platform results in lower quality improvement level and demand, and higher sale price and consumer experience level. We also find that joint decision-making actually realizes Pareto improvement of decentralized decision-making. Moreover, the introduction of cooperative voting mechanism ensures the fair expression of the interest demands of participants in the joint decision, providing a win-win situation for all parties. This study provides a sufficient basis for the vital role of Internet celebrity in CBEC.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75525165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}