Journal of Tourism Futures最新文献

{"title":"Transformational marketing and transformational travel","authors":"M. Martins, L. Santos","doi":"10.1108/jtf-01-2022-0025","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0025","url":null,"abstract":"PurposeThis research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness.Design/methodology/approachThis article is exploratory and with it, one intended to raise questions and hypotheses aiming to broaden the discussion scope on transformational marketing as a tool to create products that can not only conquer transformational travelers, but that also helps creating the conditions to expand this niche.FindingsOne suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration.Originality/valueThis paper contributes to research on transformational tourism and transformational marketing pointing out some possible paths to be explored. More broadly, this research provides some valuable insights into the future of tourism destinations' marketing and development dimensions.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41357488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recognising the regenerative impacts of Canadian women tourism social entrepreneurs through a feminist ethic of care lens","authors":"K. Boluk, G. Panse","doi":"10.1108/jtf-11-2021-0253","DOIUrl":"https://doi.org/10.1108/jtf-11-2021-0253","url":null,"abstract":"PurposeThe overarching aim of this project is to understand the role women tourism social entrepreneurs (TSEs) play in contributing to regenerative practices in Canada.Design/methodology/approach Semi-structured interviews were carried out with women food TSEs with snowball sampling. This paper challenges the assumption that the masculine experience is the human experience. Accordingly, this research is informed by a feminist ethic of care lens to recognise the important role of Canadian women TSEs. Methodologically, the authors employed the strategies of a constructivist grounded theory to guide the analysis (Charmaz, 2011). This process involved carefully engaging in a close line by line reading of the transcripts, developing codes based on the authors’ dealings with the data including summarising, synthesising and sorting the data (Charmaz, 2011).FindingsThe analysis revealed three categories: (1) Adopting a regenerative mindset and enhancing well-being, (2) Supporting the consumption of real food and (3) Educating communities for regenerative and just futures. The analysis revealed the importance of women TSEs in adopting a regenerative and caring mindset to enhance the well-being of their communities and beyond.Research limitations/implicationsThe study focusses on the learnings from 11 entrepreneurs from Canada. There is a scope to expand the discussion with more interviews. The impact of this pandemic on the small businesses resulted in affecting the researchers’ participation by presenting some unique challenges in participant recruitment. Maybe the studies in the near future will focus on grounding the research papers based on other sexual orientations and indigenous social entrepreneurs.Practical implicationsThe authors hope future studies centre diversity and attend to the role of women in their communities to better under the diverse contributions. The work presented here is part of a broader study on the role and impact of women TSEs and so only reveals the tip of the Canadian iceberg. Forthcoming studies will attend to some of the gender-specific barriers faced by women TSEs and the supports required particularly in the wake of COVID-19. The authors hope other scholars continue to build on this work, adopting feminist approaches to enhance our understanding of the role women play in contributing to just, caring and regenerative futures.Social implicationsContributing to Higgins-Desbiolles and Monga's (2021) in-depth case study using an ethic of care to examine an Australian events business supporting homeless individuals, the analysis of the 11 in-depth interviews with Canadian TSE provides evidence of alternative ways women are delivering social value. Using an ethic of care lens has elicited the impacts created by the informants and the ripple effects particularly in light of regenerative practices which are crucial in the tourism sector as borders and destinations reopen to tourism as noted by Ateljevic (2020).Originality/valueTh","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43503481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Regenerative tourism: transforming mindsets, systems and practices","authors":"Dianne Dredge","doi":"10.1108/jtf-01-2022-0015","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0015","url":null,"abstract":"PurposeThe purpose of this paper is to examine the mindset shift, systems change and boundary spanning practices needed to transition to a regenerative approach in tourism. The paper seeks to deliver concrete ways to shift thinking and transition to a regenerative paradigm.Design/methodology/approachThis viewpoint paper defines regenerative tourism, explores its principles and the levers for driving transformational change in tourism. It outlines what a conscious approach to regenerative tourism entails and outlines working principles for regenerative tourism. The paper concludes by identifying five key areas for reflection that seek to challenge established thinking and practice.FindingsThe reinvention of tourism requires work in three key areas: systems change, mindset shift and practice. Three findings are summarised as: (1) Regenerative tourism requires a shift in social-ecological consciousness and depends on our capacity to evolve our thinking from “me” to “we” and to develop compassion, empathy and collaborative action. (2) Scientific management is inconsistent with the transition to regeneration. Tourism must be managed as a complex adaptive system and overcome the challenges of individualism, reductionism, separation and marketisation associated with scientific thinking. (3) Regenerative tourism requires a deeply engaged bottom-up approach that is place-based, community-centred and environment-focused.Originality/valueThis paper shares the reflections, working principles and recommendations of The Tourism CoLab and is based on 30 years of experience as a consultant, policy analyst, educator, researcher, professor and now as founder of two tourism social enterprises. With the luxury of reflection and the distance from higher education that many do not have, the author shares her approach to shifting mindsets and driving transformative change.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46252979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Covid-pandemic has ended. Again.","authors":"J. Oskam, Tim H. Davis","doi":"10.1108/jtf-03-2022-0091","DOIUrl":"https://doi.org/10.1108/jtf-03-2022-0091","url":null,"abstract":"PurposeThe purpose of this paper is to discuss the evolving interpretations of the Covid crisis and its impact on hospitality and tourism.Design/methodology/approachScenario planning paper following Framework Foresight about the Covid pandemic and its impact on hospitality and tourism. Research input was gathered from research reports in different disciplines and discussions with an expert panel.FindingsThe paper argues that hypothesized recovery scenarios were founded on hope and inaccurate extrapolations, and that hospitality and tourism may head for permanently lower volumes.Research limitations/implicationsThe paper contributes to the debate on tourism resilience and hopeful visions of a sustainable restart.Practical implicationsInstead of just focusing on direct pandemic impact and that of governmental measures, a third variable of consumer confidence will be decisive, and more important than expected by many initially, in future scenarios for hospitality and tourism.Originality/valueThe proposed scenarios that were designed with executive level industry input have so far proven more realistic than prevalent views of a swift recovery.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41253705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Doughnut Destination: applying Kate Raworth's Doughnut Economy perspective to rethink tourism destination management","authors":"S. Hartman, J. Heslinga","doi":"10.1108/jtf-01-2022-0017","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0017","url":null,"abstract":"PurposeIn this viewpoint paper, the authors explore and discuss how Kate Raworth's (2017) Doughnut Economy perspective and accompanying “Seven Ways to Think Like a 21st-Century Economist” can be applied to rethink the future of tourism destination management for the better.Design/methodology/approachThe authors take a “transferability” approach, being a process performed by the authors as readers of existing work noting its specifics in order to compare them to the specifics of an environment with which they are familiar. In this viewpoint paper, the authors apply the work of Raworth to the environment of tourism destination development.FindingsThe Doughnut Economy perspective and the accompanying “seven ways” help forward tourism destination management in the future, even more when it is interpreted and tailored to a tourism context and reconceptualized as the Doughnut Destination as presented in this paper.Originality/valueThe work of Kate Raworth has been gaining interest and support throughout academia, society and in various (economic) policy domains. Surprisingly, it has not been applied to the tourism context to its full extent, even though it offers much potential in recent discussions on overtourism, carrying capacity and limits of acceptable change as well as offering a possible framework to structure monitoring effects in the pursuit of developing smart tourism destinations.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46835243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia","authors":"Dragan Vukolić, T. Gajić, Mirjana Penić","doi":"10.1108/jtf-01-2022-0034","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0034","url":null,"abstract":"PurposeTo evaluate some of the current discussions about the possible impacts of social networks on the development of gastronomy in the Republic of Serbia. There could be either positive and/or negative impacts and this viewpoint provides some reflection on what the future might hold for some if not many tourism destinations in Serbia and the region when the tourism industry restarts after the pandemic of Covid-19 virus.Design/methodology/approachThe research was conducted in December 2021, on a total of 244 respondents in three cities in Serbia. SPSS software was used, version 26.00, and the obtained data were analyzed by descriptive statistics. Then, to determine the structure of the questionnaire and the percentage of variance, an exploratory factor analysis was performed together with a higher order factor analysis, in order to obtain the desired number of factors. Subsequently, the authors used multiple regression analysis to confirm the significance of the predictors. The goal of the research was to determine whether, and to what extent, social networks can predict the choice of restaurants and gastronomic offers in Serbia. Serbian gastronomy has a great influence on the development of tourism, so this research has a wide scientific and practical contribution.FindingsThis paper provides a context and viewpoint on the possible implications of impacts of social networks on the development of gastronomy in the Republic of Serbia in the future. It has been proven that social networks can have an impact on the development of gastronomy and tourism itself.Research limitations/implicationsTo examine the impact of social networks on the development of gastronomy, the authors conducted a survey online due to the current Covid-19 pandemic. The limitation of this research was precisely that the authors did not have the opportunity to conduct the research live due to the Covid-19 pandemic. It is recommended that such surveys be conducted live in direct contact with respondents in the future in order to obtain a larger sample with fully completed questionnaires.Practical implicationsThe importance of social networks is increasingly a topic of study of world research, especially when it comes to gastronomy, which is becoming increasingly important as an activity in the tourism industry. The results indicate that the greatest importance in predicting the choice of restaurants and gastronomic offers has social networks and marketing. The importance of the work is reflected in the recognition of the importance of social networks, in order to better place Serbian gastronomy.Social implicationsThis paper offers a synthesis of views that fosters an understanding of the possibility of impacts of social networks on the development of gastronomy in the Republic of Serbia before and after the Covid-19 pandemic.Originality/valueThe viewpoint proffered in this paper provides scope for a rapid evaluation of the current status of gastronomy tourism in Serbia which ca","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62178318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The future of apitourism in Iran based on critical uncertainty approach and DEMATEL/COPRAS techniques","authors":"M. Fathi, Mohsen Torabi, somayeh razi moheb saraj","doi":"10.1108/jtf-09-2021-0215","DOIUrl":"https://doi.org/10.1108/jtf-09-2021-0215","url":null,"abstract":"PurposeApitourism is a form of tourism that deals with the culture and traditions of rural communities and can be considered one of the most sustainable methods of development and tourism. Accordingly, this study aims to identify the key factors and plausible scenarios of Iranian apitourism in the future.Design/methodology/approachThis study is applied research. For this purpose, first, by examining the theoretical foundations and interviewing experts, the key factors affecting the future of Iranian apitourism were identified. Then, using a binomial test, these factors were screened. Both critical uncertainty and DEMATEL techniques were used to select the final drivers.FindingsTwo drivers of “apitourism information system and promotional activities” and “organizing ecological infrastructure” were selected for scenario planning using critical uncertainty and DEMATEL techniques. According to these two drivers, four golden beehive, expectancy, anonymous bee and black beehive scenarios were developed. Each scenario represents a situation for apitourism in the future. According to the criteria of trend compliance, fact-based plausibility and compliance with current data, the “Black Beehive” scenario was selected as the most likely scenario. The “Golden Beehive” scenario shows the best case in terms of apitourism information system and implementation of promotional activities and organizing and providing ecological infrastructure. The “Black Beehive” scenario, on the other hand, describes an isolated and vulnerable system.Originality/valueDeveloping plausible Iranian apitourism scenarios helps key stakeholders and actors develop flexible plans for various situations.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47329171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformative roles in tourism: adopting living systems' thinking for regenerative futures","authors":"Loretta Bellato, N. Frantzeskaki, Carlos Briceño Fiebig, Anna Pollock, Elke Dens, Bill Reed","doi":"10.1108/jtf-11-2021-0256","DOIUrl":"https://doi.org/10.1108/jtf-11-2021-0256","url":null,"abstract":"PurposeThe “tourism living systems” (Tourism Living System – TLS) concept is underdeveloped, with limited relevant theoretical analysis to understand how it can support the transformations of tourism systems towards healthy communities and places. This paper aims to conceptualise TLSs and key stakeholder roles for enacting regenerative tourism using a living systems perspective.Design/methodology/approachKnowledge synthesis and co-production were used to identify the conceptual framework and its applications. Knowledge synthesis was undertaken through a scoping review of the regenerative tourism literature and supplemented by a consultation exercise with leading regenerative tourism practitioners. Co-production of knowledge involved case study research to assess the conceptual framework's practical applications and revise it with regenerative tourism practitioners.FindingsThe study revealed that regenerative tourism is informed by living systems' thinking. The authors identify five diverse, interdependent and interconnected stakeholder roles from the case studies and scoping review. All stakeholder roles are vital for constituting tourism systems that contribute to the healthy evolution of social-ecological systems.Practical implicationsReal-world case study applications of the TLS framework will guide tourism stakeholders who seek to adopt regenerative tourism approaches.Originality/valueThe study contributes to developing new frontiers in tourism stakeholder roles and paradigms with implications for regenerative tourism futures. The TLS framework challenges industrial conceptions of tourism by proposing a shift in stakeholder roles from extraction to generating new life to survive, thrive and evolve.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48483852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Human capital futures: an educational perspective","authors":"C. Bottrill","doi":"10.1108/jtf-04-2021-0101","DOIUrl":"https://doi.org/10.1108/jtf-04-2021-0101","url":null,"abstract":"PurposeEducation institutions can be slow to react to the changes that are happening in human capital development content and delivery. This article highlights some of the shifts that robotics, artificial intelligence (AI) and access to information are having on jobs in tourism and the future of work. It explores the ways in which the tourism education sector can respond.Design/methodology/approachThis paper draws upon content shared at several conferences and webinars addressing the future of work and the education delivery methods from experts and commentators on the subject. This was augmented by research conducted by global tourism associations, the World Economic Forum and other global associations and supported with secondary data from recent media and online content providers.FindingsBy highlighting emerging trends in the sector and skills to thrive in the fourth industrial revolution, we can identify what education should focus on during this period of transition and uncertainty. We need to capitalize on the digital delivery skills we have developed due to COVID-19 and build new content and accessible learning approaches.Originality/valueThere are many uncertainties about the future of work and the way that a rapidly digitized education delivery approach has and will affect tourism education in the future. This article is aimed to generate further thought and dialogue by identifying changes and raising points about what we are effective at in public post-secondary education and what we need to capitalize on and adapt to in the future. The core question posed is that if the tourism and hospitality workforce and work environment has changed, has, or can, tourism and hospitality training and education change as well?","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41859182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Regenerative tourism futures: a case study of Aotearoa New Zealand","authors":"Francesc Fusté-Forné, A. Hussain","doi":"10.1108/jtf-01-2022-0027","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0027","url":null,"abstract":"PurposeThis case study urges the future of visitor economy to rely on regenerative tourism to make tourism systems resilience in the long run.Design/methodology/approachThe paper draws on published research and industry reports to discuss the future visitor economy and its impact on all dimensions of well-being focused on the case of Aotearoa New Zealand.FindingsResults show that post-pandemic tourism transformation must protect and promote local identities, and enhance and enrich visitor experiences with a focus on cultural and natural heritage.Originality/valueThe recovery of tourism must not implement regenerative tourism as a new specific type of tourism but as a holistic understanding of tourism futures that encompasses communities and the environment, and where visitors are committed to preserve and protect our natural and socio-cultural environment.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42880636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}