JMM-International Journal on Media Management最新文献

{"title":"Judging A Magazine by Its Cover – A Conceptual Framework to Understand Sales Through Content and Design Interaction","authors":"Lea Püchel, Christian M. Wellbrock","doi":"10.1080/14241277.2022.2089990","DOIUrl":"https://doi.org/10.1080/14241277.2022.2089990","url":null,"abstract":"ABSTRACT Content Design is advocated as one of the key factors influencing consumers’ attitude and buying behavior. However, its real effects on sales performance remain largely unknown. We propose a research framework to evaluate the effect of content design on sales and empirically test its employability within the German magazine retail sector. To develop the research framework, we first derive a set of related success factors from several literature streams. We then conduct a content analysis of over 500 magazine covers and relate this data to real-life retail sales figures via linear mixed model analysis to investigate which aspects of content design affect sales. The findings point toward the usefulness of our proposed framework. They further indicate that in hedonic media consumption, the colors purple and blue, text-image congruence, wording that leads to ease of cognitive processing and promotional activities are pivotal in sales.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"1 1","pages":"87 - 116"},"PeriodicalIF":1.9,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77302347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managing media and digital organizations","authors":"S. Horst","doi":"10.1080/14241277.2022.2082590","DOIUrl":"https://doi.org/10.1080/14241277.2022.2082590","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"125 1","pages":"119 - 120"},"PeriodicalIF":1.9,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79599116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription","authors":"Miao Guo","doi":"10.1080/14241277.2022.2089991","DOIUrl":"https://doi.org/10.1080/14241277.2022.2089991","url":null,"abstract":"ABSTRACT This study investigates the factors affecting U.S. consumers’ willingness to continue and subscribe to video streaming services. Three explanatory factors, video streaming service quality, perceived value, and social influences, are proposed to predict consumer subscription. By surveying 834 online video streaming users in the U.S., the analysis results show that five predictors from these three aspects best predict consumers’ willingness to continue and subscribe to video streaming services, including service system reliability, compatibility, perceived enjoyment, perceived controllability, and normative pressure (social norms). Theoretical and practical implications are discussed to help deepen our understanding of paid media subscriptions in a highly competitive market environment.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"3 1","pages":"65 - 86"},"PeriodicalIF":1.9,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85414045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Drivers of Mergers and Acquisitions in the Telecommunication Industry: The Differences between Blockbuster and Small M&As","authors":"Yang Bai, R. Wang, Rachel X. Peng, Krishna P. Jayakar","doi":"10.1080/14241277.2022.2055034","DOIUrl":"https://doi.org/10.1080/14241277.2022.2055034","url":null,"abstract":"ABSTRACT Although many major, blockbuster mergers and acquisitions (M&As) in the telecommunications industry have attracted much attention from both the popular press and the media economic research community, small M&A deals in fact constitute the vast majority of business expansion activities in the telecommunications industry. Utilizing the data obtained from the Zephry database for over 2500 M&A cases involving U.S telecommunications companies, this study compares small and large blockbuster M&As in several aspects and analyzes whether several factors that have been shown to influence valuation of large M&As tend to affect small M&As to the same extent. According to the regression analysis, those factors, including financial market dynamics, M&A activity momentum, types of business expansion, and the involvement of foreign companies, influence the valuation of both small and large M&As. However, the direction and magnitude of the influences are quite different among small M&As.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"99 7 1","pages":"27 - 44"},"PeriodicalIF":1.9,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91154357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Partnering with Smart TV Platforms: The Content Providers’ Dilemma","authors":"Sebastian Goetzenberger, Grant Mooney, Bernd Riefler","doi":"10.1080/14241277.2022.2055035","DOIUrl":"https://doi.org/10.1080/14241277.2022.2055035","url":null,"abstract":"ABSTRACT In a world of increasing digitalization platforms, business models are booming in many sectors. This trend is also growing in the entertainment industry and can be observed in regard to smart TVs and the operating systems that serve as content platforms. Of key interest are the factors that drive decision-making when content providers have to choose which specific smart TV platform to partner. Akin to betting their brand on an uncertain technological foundation, what criteria do providers/aggregators most value? To help answer this question, a number of interviews with industry experts were conducted. The results showed that choosing the “right” smart TV platform is indeed important to content providers – and becoming increasingly so as markets further shift toward connected devices and internet-of-things. Factors like reach of the platform and its long-term commercial viability are pivotal. Providers want a solid foundation for growth/expansion and partner(s) whose own success can draw them along. Surprisingly, factors related to individual consumer choice seem to play a relatively minor role. Pushing into the third decade of the 21st century it remains to be seen how the dynamic environment of smart TV platforms will develop – and how the choices of content aggregators and providers will ultimately help shape it. However, some indicators are already here.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"23 1","pages":"45 - 64"},"PeriodicalIF":1.9,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82759818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Innovation on the Market Structure of the Media Industry: A Longitudinal Study","authors":"Tom Vizcarrondo","doi":"10.1080/14241277.2022.2048659","DOIUrl":"https://doi.org/10.1080/14241277.2022.2048659","url":null,"abstract":"ABSTRACT This study examines if and how technological innovation influences market structure of the media industry. OLS regression analysis is employed to address the following research question: How do technological innovations affect the market structure of the media industry? Results suggest that changes in the adoption rates of television and cable television influence the media industry’s market structure. The study discusses implications of these findings and recommends future related research efforts.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"26 1","pages":"1 - 26"},"PeriodicalIF":1.9,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78225906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Sustainability: Assessing U.S. Newspapers’ Online Readership with the Multidimensional Attention Model","authors":"Nan Zheng, H. I. Chyi, Yee Man Margaret Ng, Kelly Kaufhold","doi":"10.1080/14241277.2022.2038606","DOIUrl":"https://doi.org/10.1080/14241277.2022.2038606","url":null,"abstract":"ABSTRACT More than 20 years into newspapers’ digital experiment, most are still struggling in search of a business model while digital revenue remains a fraction of total revenue. To examine the sustainability of digital journalism, this study assesses the top 50 U.S. newspapers’ digital readership with the Multidimensional Web Attention Model. Empirical analyses using Nielsen and Comscore data identified problems with newspapers’ online readership across multiple dimensions (reach, popularity, loyalty, depth, and stickiness). Seven-day market reach is around 13%. Popularity varies but loyalty is low across the board – an average user makes no more than three visits a month (M = 2.53). Depth and stickiness are also underwhelming, with about two pages viewed per visit (M = 2.21) and slightly more than one minute spent on a page (M = 1.18). While local papers do not benefit from the economies of scale, national newspapers, despite more resources, outperform their local counterparts only on the popularity dimension. Mobile users constitute the majority but fall short on loyalty and depth. Users aged 18–24 remain a small portion of the newspaper audience. These findings parse out the industry-wide failure to engage online readers. At the core of newspapers’ digital sustainability problem is a readership that falls short in multiple ways.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"16 1","pages":"149 - 175"},"PeriodicalIF":1.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75536576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online Strategies of the Largest Broadcasters in the Times of Uncertainty. The Case of Russia","authors":"E. Vartanova, Andrey Vyrkovsky, Daria Vyugina","doi":"10.1080/14241277.2021.2002868","DOIUrl":"https://doi.org/10.1080/14241277.2021.2002868","url":null,"abstract":"ABSTRACT The digital transformation of traditional broadcasting is of particular interest to media scholars worldwide. In Russia, terrestrial broadcasting that has in recent decades dominated the national media system with large audiences and attracting the major advertisers has been affected by digitalization of the national media industry, the rapid growth of the internet and the shift of young audiences to social media. This has resulted in new tensions and growing uncertainties in the Russian broadcast market forcing broadcasters to reshape traditional strategies under pressures of digitalization. The study analyses visions of online strategies for Russian broadcasting companies in the context of ongoing industrial changes. Based on the data from semi-structured interviews with senior managers of the leading Russian broadcasting companies, who discussed the digital practices of their companies. The authors argue that Russia’s audiovisual media companies are currently going through the initial stage of digital transformation. The transformation process has slowed, because media managers have to make decisions under extremely high market uncertainty resulting from changes in the advertising market and in media regulation. Also, broadcasters continue to view the state as an important source of financial support, especially during the digital switchover in 2009–2019. The high level of the state control in the Russian media business has resulted in the high market concentration rate and deceleration of the technological development thus threatening traditional business model, especially in the television market. Yet, digital products created and disseminated by Russian broadcasters on the digital platforms are still perceived by television managers as supplements to traditional broadcasting. The same is true of the internal working processes in broadcasting companies in which digital departments often remain small and are not fully integrated in the corporate managerial system. Moreover direct financial effects of the digitalization are estimated as low. But many broadcast managers consider digitalization and creation of new business models are inevitable, though companies have still not elaborated holistic online strategies and continue to develop online activities under their own momentum.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"19 1","pages":"289 - 313"},"PeriodicalIF":1.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81968813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond Global Youth Culture: A Cross-National Comparison of YouTube Usage across the United States, Saudi Arabia, and Taiwan","authors":"Mohammad Abuljadail, Michael Harmon, Louisa Ha","doi":"10.1080/14241277.2021.1981906","DOIUrl":"https://doi.org/10.1080/14241277.2021.1981906","url":null,"abstract":"ABSTRACT This paper examines the differences and similarities among three major YouTube markets (U.S.A., Saudi Arabia, and Taiwan) that are culturally very different to test the media globalization and global youth culture thesis and how national cultural values affect YouTube use. Hofstede’s cultural dimension framework was employed to explain the cultural differences in affecting the use of video genres and activities on YouTube. We found more differences than similarities among the U.S., Saudi Arabia, and Taiwan in program genre viewership and activities on YouTubes. Gender difference in program genre viewership was largest in Saudi Arabia with highest power distance and second highest in masculinity. Saudi Arabia also scored highest in engagement activities on YouTube. The results of this study enable media managers and global marketers to develop strategies to provide online video services and utilize YouTube for promotion and underscore the importance of developing recommendation algorithms and other popularity indexes such as the trending page.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"63 1","pages":"264 - 288"},"PeriodicalIF":1.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77695228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mass Media Deploying Digital Personalization: An Empirical Investigation","authors":"Claudia Loebbecke, Franziska Oberschulte, Irina Boboschko","doi":"10.1080/14241277.2022.2038605","DOIUrl":"https://doi.org/10.1080/14241277.2022.2038605","url":null,"abstract":"ABSTRACT The digitization provides mass media with various means to personalize their online offerings. By better meeting user preferences, personalization theoretically allows mass media to counteract declining circulations and revenues. While past research has extensively addressed approaches to personalization, it is unclear to what extent mass media use personalization – a gap we address in this paper. Against empirical evidence from a one-week experiment simulating browsing behaviors on five German newspaper websites, we find little personalization. We discuss this counter-intuitive finding and derive various suggestions for future research. We conclude with a summary and an outlook on personalization systems in mass media.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"49 1","pages":"176 - 203"},"PeriodicalIF":1.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76213116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}