Academia-Revista Latinoamericana De Administracion最新文献

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Brazilian Natura & Co: creating cosmetic powerhouse. Empirical evidence of competence-based synergies in M&A processes 巴西Natura & Co:打造化妆品巨头。并购过程中基于能力的协同效应的实证研究
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2020-04-16 DOI: 10.1108/arla-03-2020-0047
Andrejs Čirjevskis
{"title":"Brazilian Natura & Co: creating cosmetic powerhouse. Empirical evidence of competence-based synergies in M&A processes","authors":"Andrejs Čirjevskis","doi":"10.1108/arla-03-2020-0047","DOIUrl":"https://doi.org/10.1108/arla-03-2020-0047","url":null,"abstract":"This paper aims to test the ARCTIC framework to assess the prerequisites of competence-based synergy in the acquisition process. To reach this aim, the following research question has been consider...","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"117 1","pages":""},"PeriodicalIF":1.2,"publicationDate":"2020-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79499738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Culture, strategy formulation, and firm performance: a meta-analysis 文化、策略制定与企业绩效:一项元分析
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2020-04-10 DOI: 10.1108/arla-01-2018-0013
Silvio Borrero, A. Acosta, Aida F. Medina
{"title":"Culture, strategy formulation, and firm performance: a meta-analysis","authors":"Silvio Borrero, A. Acosta, Aida F. Medina","doi":"10.1108/arla-01-2018-0013","DOIUrl":"https://doi.org/10.1108/arla-01-2018-0013","url":null,"abstract":"This article explores how strategy formulation affects firm performance to determine whether rational/analytical strategy formulation is more effective than emergent/reflexive strategy formulation. Additionally, the article assesses if such superiority holds for different cultural contexts.,Meta-analysis was performed using the Raju, Burke, Norman, and Landis (RBNL) procedure applied to a dataset of 43 empirical studies reporting 54 effect sizes on strategy–performance relationships.,Implementing a formal strategy formulation process positively relates to firm performance. Rational/analytical formulation approaches are more effective than emergent/reflexive approaches in enhancing firm performance, especially for cultures with low future orientation, high uncertainty avoidance, and high power distance.,The reduced number of published empirical studies limited the scope and generalizability of the results across countries, industries, or firms. This limitation might be especially true for Latin American firms given the absence of relevant studies in this region. Another potential limitation is related to the distinction between strategy formulation and strategy implementation. Given the empirical nature of the studies meta-analyzed, strategic tools are used as a proxy to determine the formulation approach.,Firms that operate in short-term oriented, uncertainty-avoiding, and elitist cultures should favor implementing rational/analytical strategy formulation techniques rather than emergent/reflexive approaches. Although prescriptive recommendations are limited by the lack of studies in Latin America, firms in this region would seem to be better off using rational/analytical strategy formulation approaches.,These findings provide a partial explanation for the varying results yielded by strategy formulation and suggest cultural contexts in which rational/analytical strategy formulation should be more effective than emergent/reflexive approaches.,Este articulo explora como la formulacion de la estrategia afecta el desempeno de la empresa y busca determinar si la formulacion de la estrategia racional / analitica es mas efectiva que la formulacion de la estrategia emergente / reflexiva. Ademas, el articulo evalua si dicha superioridad es valida para diferentes contextos culturales.,El metaanalisis se realizo aplicando el procedimiento de Raju, Burke, Norman y Landis (RBNL) a un conjunto de datos de 43 estudios empiricos que reportaron un total de 54 tamanos de efecto sobre las relaciones estrategia-rendimiento.,La implementacion de un proceso formal de formulacion de estrategias se relaciona positivamente con el desempeno de la empresa. Los enfoques de formulacion racional / analitica son mas efectivos que los enfoques emergentes / reflexivos para mejorar el rendimiento de la empresa, especialmente para culturas con baja orientacion al largo plazo, alta evitacion de incertidumbre y alta distancia al poder.,El reducido numero de estudios empiricos publica","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"120 1","pages":"147-176"},"PeriodicalIF":1.2,"publicationDate":"2020-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73530086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Reconceptualization of the usefulness of a system as a multidimensional construct geared towards supporting tasks 将系统的有用性重新概念化为面向支持任务的多维结构
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2020-04-10 DOI: 10.1108/ARLA-01-2018-0026
Edgardo Bravo
{"title":"Reconceptualization of the usefulness of a system as a multidimensional construct geared towards supporting tasks","authors":"Edgardo Bravo","doi":"10.1108/ARLA-01-2018-0026","DOIUrl":"https://doi.org/10.1108/ARLA-01-2018-0026","url":null,"abstract":"The purpose of this paper is to develop a theory and provide empirical support for the re-conceptualization of usefulness as a multidimensional construct based on the technological roles of automation and computerization.,A non-experimental transverse design is followed. Data were gathered using a questionnaire. The participants were users of enterprise resource planning systems. The analysis technique used was the structural equation model.,Results show that the proposed conceptualization has empirical grounding as well as sufficient predictive validity.,The empirical evaluation was developed using only one type of information system (IS).,This study expands on the existing literature by proposing and empirically evaluating a multidimensional conceptualization of usefulness to try to clarify how a system is useful and, once a greater granularity of usefulness is established, helping to improve the design and construction of information systems.,Desarrollar teoricamente y proveer soporte empirico para la re-conceptualizacion de la utilidad como un constructo multidimensional basado en los roles tecnologicos de automatizar e informatizar.,Se sigue un diseno no experimental y transversal. La recoleccion de datos se realizo a traves de un cuestionario. Los participantes fueron usuarios de sistemas de planeamiento de recursos empresariales (ERP). La tecnica de analisis fue el modelo de ecuaciones estructurales.,Se muestra que la conceptualizacion propuesta tiene sustento empirico, asi como, una adecuada validez predictiva.,La evaluacion empirica se desarrollo utilizando solo un tipo de sistema de informacion.,Extiende la literatura proponiendo y evaluando empiricamente una conceptualizacion multidimensional de la utilidad para tratar de clarificar en que es util un sistema, y, teniendo una mayor granularidad de la utilidad poder ayudar a mejorar el diseno y construccion de sistemas de informacion.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"3 1","pages":"114-127"},"PeriodicalIF":1.2,"publicationDate":"2020-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84505238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The impact of service/product performance and problem-solving on relationship satisfaction 服务/产品表现和问题解决对关系满意度的影响
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2020-04-10 DOI: 10.1108/arla-11-2018-0266
R. Chumpitaz, N. Paparoidamis
{"title":"The impact of service/product performance and problem-solving on relationship satisfaction","authors":"R. Chumpitaz, N. Paparoidamis","doi":"10.1108/arla-11-2018-0266","DOIUrl":"https://doi.org/10.1108/arla-11-2018-0266","url":null,"abstract":"The purpose of this paper is to merge service and product quality concepts as well as problem-solving capabilities and relationship satisfaction into an integrative model and empirically test it in business-to-business (B2B) context.,Hypothesis testing was performed using a structural equation model based on a LISREL approach applied to a sample of 1,218 industrial buying centers producing and marketing food and beverage products for industrial use in Belgium, France and Holland.,The model allows a comparison between the relative efficacy of product quality, service and sales quality as well as problem-solving in driving relationship satisfaction. The results demonstrate the relative effectiveness of sales team quality while also emphasizing the importance of problem-solving in building relationship satisfaction.,This study makes theoretical and empirical contributions providing a better understanding of the impact of service/product quality and problem-solving in building relationship satisfaction in a B2B context.,El proposito de este trabajo es fusionar los conceptos de servicio y calidad del producto, las capacidades de resolucion de problemas y la satisfaccion relacional en un modelo integrador y probar este modelo empiricamente en un contexto B2B.,Para contrastar las hipotesis propuestas se aplico un modelo de ecuaciones estructurales, utilizando el enfoque LISREL, aplicado a una muestra de 1218 centros de compras industriales que producen y comercializan productos de alimentacion y bebidas para uso industrial en Belgica, Francia y Holanda.,El modelo permite una comparacion de la eficacia relativa de la calidad del producto, la calidad del servicio y las ventas, asi como la resolucion de problemas en la construccion de la satisfaccion relacional. Los resultados demuestran la efectividad relativa de la calidad del equipo de ventas, al tiempo que enfatizan la importancia de la resolucion de problemas en la construccion de la satisfaccion relacional.,Este estudio hace una contribucion teorica y empirica para comprender mejor el impacto de la calidad del servicio / producto y la resolucion de problemas en la construccion de la satisfaccion relacional en un contexto B2B.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"61 1","pages":"95-113"},"PeriodicalIF":1.2,"publicationDate":"2020-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88232146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Strategic alliances’ effects over hospital efficiency and capacity utilization in México 战略联盟对墨西哥医院效率和能力利用的影响
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2020-04-10 DOI: 10.1108/arla-11-2018-0248
Víctor Giménez, Diego Prior, Jorge R. Keith
{"title":"Strategic alliances’ effects over hospital efficiency and capacity utilization in México","authors":"Víctor Giménez, Diego Prior, Jorge R. Keith","doi":"10.1108/arla-11-2018-0248","DOIUrl":"https://doi.org/10.1108/arla-11-2018-0248","url":null,"abstract":"This paper aims to investigate the efficiency implications of belonging to a strategic hospital alliance (SHA) and measuring the effects over capacity utilization of such agreements in a Mexican healthcare context.,Data Envelopment Analysis (DEA) is the nonparametric methodology used, which supports both objectives. Technological gaps ratios are calculated by using DEA-metafrontier approach to compare efficiency between SHA members and a hospital’s control group. Also, hospital capacity utilization ratios are used as the maximum rate of output possible from fixed inputs in a frontier setting using directional distance functions. Data were collected from an alliance called Consorcio Mexicano de Hospitales in Mexico, which has 29 general private hospitals and a group of 47 hospitals with same characteristics from a database made by the Instituto Nacional de Estadistica y Geografia for year 2014.,The results indicate that efficiency is better at hospitals that belong to an alliance; it also shows an improvement of installed capacity management for hospital alliances in Mexico.,The results can be useful for both private health organization managers and regulators themselves to adopt management practices that may end up having a favorable impact on cost and prices containment. Additionally, there are no previous studies neither in Mexico nor in Latin America that analyze the impact of strategic hospitality alliances on the efficiency and utilization of the capacity of private hospitals.,Este documento tiene como objetivo investigar las implicaciones de pertenecer a una alianza hospitalaria estrategica (AHE) en la eficiencia, asi como cuantificar los efectos sobre la utilizacion de la capacidad de dichos acuerdos en el contexto mexicano de atencion medica.,El Analisis Envolvente de Datos (DEA) es la metodologia no parametrica utilizada para lograr ambos objetivos. Las brechas tecnologicas se estiman empleando meta-fronteras calculadas mediante modelos DEA, comparando la eficiencia entre los miembros de la AHE y un grupo de control de hospitales. El nivel de utilizacion de la capacidad hospitalaria se calcula, utilizando funciones direccionales de distancia, a partir del maximo output alcanzable a partir de la dotacion de inputs fijos. Los datos fueron obtenidos de la alianza Consorcio Mexicano de Hospitales en Mexico, integrada por 29 hospitales privados generales, y de un grupo de 47 hospitales con las mismas caracteristicas obtenidos de una base de datos del Instituto Nacional de Estadistica y Geografia para el ano 2014.,adosLos resultados indican que los niveles de eficiencia son superiores en los hospitales pertenecientes a la alianza, asi como una mejor gestion de la capacidad instalada en la alianza hospitalaria en Mexico.,Los resultados pueden ser utiles tanto para los administradores de las organizaciones de salud privadas como para los reguladores, de forma que puedan adoptar practicas de gestion con un impacto favorable en la contencion de co","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"32 1","pages":"128-146"},"PeriodicalIF":1.2,"publicationDate":"2020-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87133999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Ranking web as indicator of knowledge diffusion: an application for SMEs 将网络作为知识扩散指标:中小企业的应用
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2020-02-19 DOI: 10.1108/arla-02-2019-0056
Magaly Gaviria-Marin, Claudio Cruz-Cázares
{"title":"Ranking web as indicator of knowledge diffusion: an application for SMEs","authors":"Magaly Gaviria-Marin, Claudio Cruz-Cázares","doi":"10.1108/arla-02-2019-0056","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0056","url":null,"abstract":"PurposeThe purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.Design/methodology/approachA total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models.FindingsThe results suggest that the knowledge offered and the resources used to transfer this knowledge play important roles in the web positioning of online business information providers. This study found that entrepreneurs mainly seek technological knowledge, and to acquire it, they use various Web 2.0 applications that do not necessarily include social networks.Practical implicationsThis article presents a novel proposal to analyze how knowledge diversity and Web 2.0 applications influence the web rankings of websites that offer information and knowledge for established or new, small and medium enterprises.Originality/valueThis article is novel in that it links the theory of knowledge dissemination with the technologies of the Internet (websites, Web 2.0 applications) and provides evidence of diverse sources of online information that are potentially useful for the entrepreneur of the twentieth century.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"116 1","pages":"219-240"},"PeriodicalIF":1.2,"publicationDate":"2020-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87661036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The microfoundations of innovation processes in Latin American firms 拉丁美洲公司创新过程的微观基础
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2019-12-05 DOI: 10.1108/arla-07-2018-0155
J. Barrera, Juan Pablo Torres, G. Valdés
{"title":"The microfoundations of innovation processes in Latin American firms","authors":"J. Barrera, Juan Pablo Torres, G. Valdés","doi":"10.1108/arla-07-2018-0155","DOIUrl":"https://doi.org/10.1108/arla-07-2018-0155","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explore the microfoundations of innovation-enabling dynamic capabilities in Latin American firms and, in particular, their processes to: sense and shape opportunities; seize opportunities; and maintain competitiveness through reconfiguring assets.\u0000\u0000\u0000Design/methodology/approach\u0000The authors carried out a confirmatory factor analysis of survey data obtained from a sample of 721 firms located in Latin America, and employed a hierarchical analysis of linear regressions with robust standard errors to test the hypotheses.\u0000\u0000\u0000Findings\u0000The authors found that when firms manage their innovation processes based on sensing opportunities and reconfiguring their tangible and intangible assets, they are more likely to improve on four innovation-related outcomes: development of new products and services; profitability; market share; and diversification.\u0000\u0000\u0000Research limitations/implications\u0000The findings are limited to the specific context of Latin American countries. In particular, the authors took a random sample of firms from a business directory built by prestigious Latin American business schools, but that may not be representative. Therefore, the generalizability of the results is limited beyond the type of companies that are represented in that sampling frame.\u0000\u0000\u0000Originality/value\u0000Contributions are twofold. First, the authors test the applicability of an orchestration model of dynamic capabilities to the Latin American context. And, second, the authors relate specific microfoundations of dynamic capabilities to the ability of firms to innovate successfully.\u0000","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"54 1","pages":"199-218"},"PeriodicalIF":1.2,"publicationDate":"2019-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77009490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Challenges and trends in management for Ibero-America 伊比利亚-美洲管理的挑战和趋势
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2019-11-04 DOI: 10.1108/arla-11-2019-362
M. Santos, O. Llanos-Contreras, Mauricio Jara-Bertin
{"title":"Challenges and trends in management for Ibero-America","authors":"M. Santos, O. Llanos-Contreras, Mauricio Jara-Bertin","doi":"10.1108/arla-11-2019-362","DOIUrl":"https://doi.org/10.1108/arla-11-2019-362","url":null,"abstract":"","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"26 1","pages":"437-441"},"PeriodicalIF":1.2,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81412088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Perceived value, satisfaction and future intentions in sport services 体育服务的感知价值、满意度和未来意图
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2019-11-04 DOI: 10.1108/arla-04-2019-0099
M. Alguacil, J. Núñez-Pomar, Carlos Pérez-Campos, V. Prado-Gascó
{"title":"Perceived value, satisfaction and future intentions in sport services","authors":"M. Alguacil, J. Núñez-Pomar, Carlos Pérez-Campos, V. Prado-Gascó","doi":"10.1108/arla-04-2019-0099","DOIUrl":"https://doi.org/10.1108/arla-04-2019-0099","url":null,"abstract":"The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future intentions of 683 users of sports services.,The analysis has been carried out using two different methodologies. First, three models have been proposed to be analyzed by hierarchical regression models, in order to subsequently propose a fuzzy-set qualitative comparative analysis (fsQCA) to verify the existence or not of necessary and sufficient conditions.,The results indicate that both the classic service variables and the elements related to the brand significantly predict PV, satisfaction and future intentions, in some cases with greater predictive weight being given to congruence and trust than the classic service variables. In addition, linear models have been shown to improve their predictive capability by including brand-related variables, especially the future intentions model. After the fsQCA, congruence and trust have proved to be sufficient combinations to achieve high levels of PV and future intentions, while this is not the case for satisfaction.,The importance of the aspects related to the brand, either on their own or in combination with the classic service variables, is demonstrated, contributing to the literature on brand image in sports services, which is practically non-existent.,El objetivo es analizar el papel de las variables relacionadas con la marca como la congruencia y la confianza en la marca en el modelo tradicional formado por la calidad percibida, el valor percibido y la satisfaccion, con el fin de comparar modelos predictivos para las variables de valor percibido, satisfaccion e intenciones futuras de 683 usuarios de servicios deportivos.,El analisis se ha llevado a cabo utilizando dos metodologias diferentes. En primer lugar, se han propuesto 3 modelos para ser analizados mediante modelos de regresion jerarquica, con el fin de proponer posteriormente un analisis comparativo cualitativo de conjuntos difusos para verificar la existencia o no de condiciones necesarias y suficientes.,Los resultados indican que tanto las variables clasicas del servicio como los elementos relacionados con la marca predicen significativamente el valor percibido, la satisfaccion y las intenciones futuras, en algunos casos con un mayor peso predictivo de la congruencia y la confianza que las variables clasicas de servicio. Ademas, se ha demostrado que los modelos lineales mejoran su capacidad predictiva al incluir las variables relacionadas con la marca, especialmente en el modelo de intenciones futuras. Despues del analisis cualitativo comparativo, la congruencia y la confianza han demostrado ser combinaciones suficientes para lograr altos niveles de valor percibido e intenciones futuras, mientras que no ha sido asi en el caso de la satisfaccion.,Queda demost","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"1 1","pages":"566-579"},"PeriodicalIF":1.2,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86437235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Rhetorical strategies and emotions in political marketing management 政治营销管理中的修辞策略与情感
IF 1.2 4区 管理学
Academia-Revista Latinoamericana De Administracion Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0053
Luis Camilo Ortigueira-Sánchez, Ana Lucía Cárdenas-Egúsquiza
{"title":"Rhetorical strategies and emotions in political marketing management","authors":"Luis Camilo Ortigueira-Sánchez, Ana Lucía Cárdenas-Egúsquiza","doi":"10.1108/arla-02-2019-0053","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0053","url":null,"abstract":"The purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters’ emotional responses as they observe and listen to the discourse of a political leader.,An experiment was conducted, in which participants watched the last debate of the campaign leading up the Peruvian presidential elections held in June 2016. During the experiment, the Emotient FACET technology codifies the facial micro-expressions of participants.,The results reveal that a voter’s political tendencies influence the intensity of their positive emotions, when the political leader communicated a challenging message. Rhetorical strategies and non-verbal behaviors accompany this type of message in order to emphasize the discourse and persuade the audience.,The findings suggest that the gender gap in attitudes toward female politicians exists and could change the relationship found, influencing negative emotions instead of positive emotions. The implications of the findings for achieving political success are discussed.,The study makes a methodological contribution, employing an experimental protocol based on Emotient FACET technology in a political context, thereby enabling more direct and objective measurement of voters’ emotional responses.,El articulo busca analizar la influencia de la gestion de marketing politico, en terminos de estrategias de comunicacion politica, en la respuesta emocional de los votantes al observar y escuchar el discurso de un lider politico.,Se realizo un experimento en el cual los participantes miraron el ultimo debate de la campana para las elecciones presidenciales del Peru celebradas en junio de 2016. Durante el experimento, la tecnologia Emotient FACET codifico las micro expresiones faciales de los participantes.,Los resultados revelan que la tendencia politica del votante influye en la intensidad de sus emociones positivas cuando el lider politico emite un mensaje desafiante. Las estrategias retoricas y las conductas no verbales que acompanan a este tipo de mensajes enfatizan el discurso y persuaden a la audiencia.,Los hallazgos sugieren que el sesgo del genero en las actitudes hacia las mujeres que participan en politica existe y esto podria cambiar la relacion encontrada, influenciando las emociones negativas cuando una candidata mujer expresa un mensaje desafiante. Se discuten las implicaciones de los resultados para lograr el exito politico.,El estudio realiza un aporte metodologico al aplicar un protocolo experimental basado en la tecnologia Emotient FACET a un contexto politico, permitiendo asi una medida mas directa y objetiva de las respuestas emocionales de los votantes.","PeriodicalId":45515,"journal":{"name":"Academia-Revista Latinoamericana De Administracion","volume":"117 1","pages":"487-501"},"PeriodicalIF":1.2,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75084378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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