Proceedings of the 2022 4th International Conference on E-Business and E-Commerce Engineering最新文献

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Research on Application of Big Data Technology Based on SVAR Model in the Development of Trust Industry 基于SVAR模型的大数据技术在信托业发展中的应用研究
Xiaoyuan Zhang, Jing Qin
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引用次数: 0
The Impact of Perceived Social Support on Green Consumption Intention in the Context of Public Crisis 公共危机背景下感知社会支持对绿色消费意愿的影响
Yongxin Liu, Yuanyuan Cai, Xuliang Tao
{"title":"The Impact of Perceived Social Support on Green Consumption Intention in the Context of Public Crisis","authors":"Yongxin Liu, Yuanyuan Cai, Xuliang Tao","doi":"10.1145/3589860.3589866","DOIUrl":"https://doi.org/10.1145/3589860.3589866","url":null,"abstract":"Based on the unexpected outbreak of COVID-19, this research draws on social exchange theory to explore the effects of perceived social support on green consumption intention. In addition, we also explore how to promote people's independent incentive mechanism of green consumption tendency after the outbreak of public crisis. To reveal the underlying mechanism, we examine the equity perception of individual-collective interest as the mediator variable and long-term orientation as the moderator variable. Data collection covers residents of 55 provinces and cities across China. The results show that perceived social support positively predicts green purchase intention and consumers will more likely to adopt long-term prosocial consumption behavior motivated by returning collective interests. Especially, individuals with long-term orientation show stronger green consumption tendencies. This study enriches the research on the motivation mechanism of green consumption intention under the background of public crisis.","PeriodicalId":447165,"journal":{"name":"Proceedings of the 2022 4th International Conference on E-Business and E-Commerce Engineering","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124124301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Proceedings of the 2022 4th International Conference on E-Business and E-Commerce Engineering 2022第四届电子商务与电子商务工程国际会议论文集
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引用次数: 0
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