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Vol 3 No 2 (2019): 6th Edition最新文献

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MARKETING COMMUNICATION STRATEGY IMPLEMENTATION OF NOVEL “REIVAN AND REINA” BY CHRISTA BELLA IN INTERNET COMMUNITY FORUM christa Bella小说《reivan and reina》在网络社区论坛的营销传播策略实施
Vol 3 No 2 (2019): 6th Edition Pub Date : 2019-07-01 DOI: 10.23960/metakom.v3i1.53
S. Supriyanto
{"title":"MARKETING COMMUNICATION STRATEGY IMPLEMENTATION OF NOVEL “REIVAN AND REINA” BY CHRISTA BELLA IN INTERNET COMMUNITY FORUM","authors":"S. Supriyanto","doi":"10.23960/metakom.v3i1.53","DOIUrl":"https://doi.org/10.23960/metakom.v3i1.53","url":null,"abstract":"This study aims to determine the process of marketing communication strategy novel \"Reivan & Reina\" by Christa Bella in Internet Community Forum this studyconducted on Facebook Internet Media. This research uses descriptive method by using qualitative approach. Based on the results of this study obtained the results of marketing communication strategy conducted by novelist Christa Bella in his work \"Reivan & Reina\" is very interesting because it has many reviews discussed about the strategies undertaken especially in the world of story writing. The presence of Internet Community Forum Facebook is a form of technological advances in the field of communication media so that it can be easily understood and interesting to be reviewed and create new business opportunities. \u0000Keywords : Internet community forum, Strategy communication, Marketing mix, Purchasing decisions.","PeriodicalId":446201,"journal":{"name":"Vol 3 No 2 (2019): 6th Edition","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127388685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
CORPORATE SOCIAL RESPONSIBILITY PROGRAM AS A CORPORATE IMPRESSION MANAGEMENT STRATEGY 企业社会责任计划作为企业印象管理策略
Vol 3 No 2 (2019): 6th Edition Pub Date : 2019-07-01 DOI: 10.23960/metakom.v3i1.51
Tine Silvana Rachmawati
{"title":"CORPORATE SOCIAL RESPONSIBILITY PROGRAM AS A CORPORATE IMPRESSION MANAGEMENT STRATEGY","authors":"Tine Silvana Rachmawati","doi":"10.23960/metakom.v3i1.51","DOIUrl":"https://doi.org/10.23960/metakom.v3i1.51","url":null,"abstract":"This study aims to determine the public relations (PR) activities of a company, where the demands and obligations of the company in fulfilling its social and environmental responsibilities are carried out by the public relations department. The problems that will be presented in this study concerns the two factors of public relations practitioners' efforts in forming a positive image. The method used in this study is theoretical review, with the research object of PT Pertamina EP Asset 3 Subang Field. The results of this study show that the positive image of the company was identified in the usefulness and suitability of the Corporate Social Responsibility program with community needs regarding clean water, and also the community felt happy and valued because they were involved in building clean water and toilet washing facilities. \u0000Keywords: Corporate Social Responsibility; Public Relations; Impression Management.","PeriodicalId":446201,"journal":{"name":"Vol 3 No 2 (2019): 6th Edition","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124989554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INFLUENCE OF ETNOSENTRISME OF ETHNIC STEREOTYPING AGAINST BALI TEEN ON TEEN ETHNIC CULTURAL BACKDROP IN LAMPUNG COMPOUND IN THE CITY OF BANDAR LAMPUNG 班达尔南榜市南榜大院青少年族群文化背景中种族刻板印象对巴厘岛青少年的民族中心主义影响
Vol 3 No 2 (2019): 6th Edition Pub Date : 2019-07-01 DOI: 10.23960/METAKOM.V3I1.48
Retno Apriliani
{"title":"THE INFLUENCE OF ETNOSENTRISME OF ETHNIC STEREOTYPING AGAINST BALI TEEN ON TEEN ETHNIC CULTURAL BACKDROP IN LAMPUNG COMPOUND IN THE CITY OF BANDAR LAMPUNG","authors":"Retno Apriliani","doi":"10.23960/METAKOM.V3I1.48","DOIUrl":"https://doi.org/10.23960/METAKOM.V3I1.48","url":null,"abstract":"The ethnic Balinese as ethnic newcomers coexist with the ethnic city of Bandar Lampung in Lampung and other ethnicities are very diverse, and there is a cultural concept assessment will be different. This research aims to know the extent of the influence of menganilisa and etniosentrisme on a Balinese against ethnic stereotyping of teenagers on teenage ethnic Lampung. In this study researchers using survey methods with types of quantitative research and supported by systems theory A-B-X Newcomb. This study uses variables X and Y, i.e. data obtained from the questionnaire to the spread of 98 respondents analyzed the data using simple regression. The results of this study demonstrate a significant influence among ethnic teen etnosentrisme on a Balinese against stereotype in teens of ethnic Cultural Backdrop in Lampung Compound in the city of Bandar Lampung with proceeds amounting to 5.5% and 94.5% the rest is influenced by other variables that are not part in this research. \u0000Key words: Compound Cultural , Etnosentrisme, and Stereotyping.","PeriodicalId":446201,"journal":{"name":"Vol 3 No 2 (2019): 6th Edition","volume":"2238 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127473036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INFLUENCE OF 9 ELEMENTS OF JOURNALISM ON TEKNOKRA’S EDITORIAL POLICY 9个新闻要素对《电讯》编辑政策的影响
Vol 3 No 2 (2019): 6th Edition Pub Date : 2019-07-01 DOI: 10.23960/METAKOM.V3I1.46
T. Wijaya
{"title":"INFLUENCE OF 9 ELEMENTS OF JOURNALISM ON TEKNOKRA’S EDITORIAL POLICY","authors":"T. Wijaya","doi":"10.23960/METAKOM.V3I1.46","DOIUrl":"https://doi.org/10.23960/METAKOM.V3I1.46","url":null,"abstract":"The background of the research is the development of student journalism. Student newpaper has growth and massively popular among students as a source to keep in touch with university or student issue. Therefore a question emerged whether this kind of press implementing good journalism protocol ornot. The purpose of this research is to know the implementation of elements of journalism on student’s newspaper Teknokra. Teknokra had been chosen as object of research because they are the biggest student newpaper in Lampung University. The method used in this research is qualitative than the display using descriptive approach. Teknokra has been showing the decent level of consistency using elements of journalism protocol. The results showed decent determination from editorial leader dan its journalits on this issue because Teknokra viewed elements of journalism as a tools and guidance to elevate their quality of journalism. \u0000Keywords: Journalism, element of journalism, student newspaper, information, press.","PeriodicalId":446201,"journal":{"name":"Vol 3 No 2 (2019): 6th Edition","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128092525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF CITRA KIRANA BRAND AMBASSADOR ON CONSUMER CONFIDENCE ON KIRANTI’S PRODUCT HOAX INFORMATION IN SOCIAL MEDIA citra kirana品牌大使对消费者信心的影响对kiranti在社交媒体上的产品骗局信息的影响
Vol 3 No 2 (2019): 6th Edition Pub Date : 1900-01-01 DOI: 10.23960/metakom.v3i1.47
Melinda Oktaviany, Nawiroh Vera
{"title":"THE EFFECT OF CITRA KIRANA BRAND AMBASSADOR ON CONSUMER CONFIDENCE ON KIRANTI’S PRODUCT HOAX INFORMATION IN SOCIAL MEDIA","authors":"Melinda Oktaviany, Nawiroh Vera","doi":"10.23960/metakom.v3i1.47","DOIUrl":"https://doi.org/10.23960/metakom.v3i1.47","url":null,"abstract":"This study is the result of quantitative research to test the hypothesis that brand ambassadors Citra Kirana has an effect on the level of consumer confidence in the hoax information kiranti’s product on social media. Samples in this study were 70 respondents, determining the sample using stratified sampling technique with the criteria of respondents teenage girls in Yadika High School 3. Tests of data analysis using validity, reliability, ANOVA test and simple linear regression test. By looking at the Anova table test there is a P-value at a significant column of large 0,000 <0,005 level of significant meaning that there is an influence between the two variables. it can be concluded that Ha is accepted and Ho is rejected. The results of the determination coefficient (r square) amounted to 0.206 which means that the brand ambassador variable of Citra Kirana was able to increase consumer confidence in the Kiranti product hoax information on social media by 20.6%.","PeriodicalId":446201,"journal":{"name":"Vol 3 No 2 (2019): 6th Edition","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129105268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
VIDEO “DOA UNTUK ORANG TUA” IN CHANNEL YOUTUBE (Virtual Ethnography Study about Video “Doa untuk Orang Tua” on Channel YouTube Kastari Animation Official) 视频 "Doa UNTUK ORANG TUA"（关于 YouTube Kastari 动画官方频道视频 "Doa untuk Orang Tua "的虚拟民族志研究）
Vol 3 No 2 (2019): 6th Edition Pub Date : 1900-01-01 DOI: 10.23960/metakom.v3i1.49
Rachmaniar Rachmaniar
{"title":"VIDEO “DOA UNTUK ORANG TUA” IN CHANNEL YOUTUBE (Virtual Ethnography Study about Video “Doa untuk Orang Tua” on Channel YouTube Kastari Animation Official)","authors":"Rachmaniar Rachmaniar","doi":"10.23960/metakom.v3i1.49","DOIUrl":"https://doi.org/10.23960/metakom.v3i1.49","url":null,"abstract":"The purpose of this study was to analyze the response of netizens is related video “Doauntuk Orang Tua” on youtube channel Kastari Animation Official. The method used in this research is qualitative method with virtual ethnography approach to analyze the existence video “Doauntuk Orang Tua” on youtube channel Kastari Animation Official. The main objects of this research is the video “Doa untuk Orang Tua” on youtube channel Kastari Animation Official. The technique of collecting data through participant observation and study of literature. These results indicate that the response of netizens related the video “Doauntuk Orang Tua” on youtube channel Kastari Animation Official are: 1) many netizens who gave positive remarks concerning the video, 2) there are netizens who give negative comments concerning the video, and 3) there are netizens who express some request related to the uploaded video.","PeriodicalId":446201,"journal":{"name":"Vol 3 No 2 (2019): 6th Edition","volume":"98 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133912400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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