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The value of expertise: how chief executive officer and board corporate social responsibility expertise enhance the financial effects of firms’ corporate social responsibility initiatives 专业知识的价值:首席执行官和董事会的企业社会责任专业知识如何增强企业社会责任举措的财务效果
IF 3.2
Society and Business Review Pub Date : 2022-04-19 DOI: 10.1108/sbr-10-2021-0183
Marwan A. Al-Shammari, S. Banerjee, Tushar R. Shah, H. Doty, H. Al-Shammari
{"title":"The value of expertise: how chief executive officer and board corporate social responsibility expertise enhance the financial effects of firms’ corporate social responsibility initiatives","authors":"Marwan A. Al-Shammari, S. Banerjee, Tushar R. Shah, H. Doty, H. Al-Shammari","doi":"10.1108/sbr-10-2021-0183","DOIUrl":"https://doi.org/10.1108/sbr-10-2021-0183","url":null,"abstract":"\u0000Purpose\u0000In light of the conflict between scholarly findings supporting corporate social responsibility’s positive impact on corporate financial performance (CFP) versus findings showing negative impact on CFP, the academic literature has reoriented toward determining the contingency conditions that affect the underlying relationships. This paper aims to investigate two potential contingency factors, the chief executive officer’s (CEO) corporate social responsibility (CSR) expertise and board members’ CSR expertise.\u0000\u0000\u0000Design/methodology/approach\u0000This paper uses an unbalanced panel of archival data of 168 firms from the S&P 500 index for the period 2006–2013. The analytic model is estimated using the feasible generalized least squares regression method with heteroscedasticity and panel-specific AR1 autocorrelation.\u0000\u0000\u0000Findings\u0000The findings reinforce the perspective that CSR positively affects the firm’s financial performance. The authors find that firms realize optimal results from their CSR investments when both the board and the CEO have greater CSR expertise. In other words, both, CEO CSR expertise and board CSR expertise positively impact the CSR–CFP relationship.\u0000\u0000\u0000Research limitations/implications\u0000The findings of this study advance the literature in three important areas, namely, the social responsibility–financial responsibility relationship, the governance literature and upper echelons theory. First, the theoretical arguments and the empirical evidence highlight that CSR–CFP relationship is at least partly contingent upon the CEO’s and board members’ CSR expertise. Second, this study introduces two important variables: the CEO and board’s CSR experience as proxies for their CSR expertise. Future researchers may consider decomposing the various components of CSR to study the differential impact of each component on financial performance.\u0000\u0000\u0000Practical implications\u0000First, this study finds that while the CEO CSR expertise may be of value for the firm, such value can only be realized under a capable and effective board that has adequate knowledge in the field of CSR. Second, this study shows that the best-case scenario for firms occurs when both its board members and CEO have had greater prior CSR involvement that contributed to their knowledge inventory and skills. Greater knowledge and skills enhance the quality of the decisions that comprise the firm’s CSR strategy.\u0000\u0000\u0000Originality/value\u0000While it seems intuitive that prior CSR knowledge and expertise should lead to more and better CSR initiatives, there are few if any studies that empirically examine the effects of this premise on a firm’s financial performance. To the best of the authors’ knowledge, this study appears to be the first that directly tests the relationship between executives’ CSR experience and firm performance.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46955016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Does the concept of “creating shared value” make sense for multinational firms? “创造共享价值”的概念对跨国公司有意义吗?
IF 3.2
Society and Business Review Pub Date : 2022-04-14 DOI: 10.1108/sbr-02-2022-0049
Santosh Nandi, Madhavi Latha Nandi, Sumita Sindhi
{"title":"Does the concept of “creating shared value” make sense for multinational firms?","authors":"Santosh Nandi, Madhavi Latha Nandi, Sumita Sindhi","doi":"10.1108/sbr-02-2022-0049","DOIUrl":"https://doi.org/10.1108/sbr-02-2022-0049","url":null,"abstract":"\u0000Purpose\u0000The paper aims to explore how Porter and Kramer’s “Creating shared value” (CSV) framework supports the multinational corporation’s business model to turn social problems into business opportunities in two contextually different international markets.\u0000\u0000\u0000Design/methodology/approach\u0000Conceptually, the paper uses the CSV framework to argue that evaluation of business models in different societal contexts (geographically, culturally and economically) might be able to shed more light on the firm-societal needs. Empirically, the paper conducts a comparative content analysis of the business models of an international brand of a three-wheeler vehicle – Piaggio Ape – in Italy and India since its launch right after World War II. The content for qualitative analysis was identified using the Nexis Uni database.\u0000\u0000\u0000Findings\u0000Findings reveal that CSV outlines the strategy for firms to integrate societal concerns uniquely into their business models, rather than solving them in isolation. However, the business model performances resulting from these firm–society linkages may vary in an emerging market and a developed market. Regulatory fit is yet another factor that decides how well CSV could be applied.\u0000\u0000\u0000Research limitations/implications\u0000Given CSV’s contradictory perception in corporate governance literature, the study empirically establishes its theoretical value in explaining the actions and success of strategic decisions that large multinational firms take. The interactions between the underlying attributes of four CSV strategies, the regulatory fit and business model success are articulated in the form of propositions and an integrated CSV framework. Given the paper’s two-case comparative analysis, the generalizability of the identified attributes of the four CSV strategies is limited and therefore calls for future research using larger samples of firms practicing shared value perspectives.\u0000\u0000\u0000Practical implications\u0000Corporate and international business managers can use the study findings and the proposed framework to comprehend scenarios beyond business systems and to apply CSV as a tool to address market needs in concurrence with addressing environmental and societal concerns.\u0000\u0000\u0000Originality/value\u0000The paper is one of the initial attempts to evaluate and extend the “CSV” perspective in the international business context and, thus, promises a broad future research scope.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41937583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory 自有品牌食品杂货购买者在CRM活动中的捐赠意愿和信任——基于社会认同理论的实证分析
IF 3.2
Society and Business Review Pub Date : 2022-04-14 DOI: 10.1108/sbr-12-2021-0247
Sujo Thomas, Ritesh Patel, Viral Bhatt
{"title":"Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory","authors":"Sujo Thomas, Ritesh Patel, Viral Bhatt","doi":"10.1108/sbr-12-2021-0247","DOIUrl":"https://doi.org/10.1108/sbr-12-2021-0247","url":null,"abstract":"\u0000Purpose\u0000Businesses embark on corporate social responsibility initiatives such as cause-related marketing (CRM) as a strategy to enhance behavioural intentions. This study was undertaken due to the limited ability of the existing CRM literature to directly examine whether and how consumers’ trust affects the donation intention, specifically in the private-label grocery retailing context. This study employs social identity theory as a unified theory to explain the variables adopted and contributes to the body of knowledge on CRM-linked private-label consumption.\u0000\u0000\u0000Design/methodology/approach\u0000This study used SPSS 25 and AMOS to analyse the quantitative data. The structural equation modelling was adopted to test moderation and mediation effect and the sample consisted of 456 private-label grocery shoppers.\u0000\u0000\u0000Findings\u0000The findings of this study established that general trust in CRM alone would not translate into triggering donation intentions for CRM private-label brands and further validates the mediating role of trust in retailers’ CRM campaigns (TRCC) in shaping monetary donation intentions. Moreover, religious values confirmed a significant moderating role while translating TRCC to donation intention.\u0000\u0000\u0000Research limitations/implications\u0000The limitation of this study was the restricted focus on private labels. This research may be limited to only one private-label packaged product but may focus on other private-label products in future research.\u0000\u0000\u0000Practical implications\u0000This study has practical significance for advertising managers in designing and implementing campaigns. More specifically, it establishes that consumers who trust the CRM phenomenon and seek private-label products associated with CRM campaigns are likely to provide monetary donations towards non-profit organization (NPOs).\u0000\u0000\u0000Originality/value\u0000This information will help practitioners, including grocery retailers, NPO managers and advertising professionals, design effective CRM campaigns for private-label products by understanding the fundamental relationship between trust in CRM campaigns and monetary donation intentions.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43841453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Impact of chief financial officer’s experience on the assurance of corporate social responsibility reports in China 首席财务官经验对我国企业社会责任报告保障的影响
IF 3.2
Society and Business Review Pub Date : 2022-04-08 DOI: 10.1108/sbr-10-2021-0190
Fahad Khalid, Khwaja Naveed, Xingxing He, Chenyun Ye
{"title":"Impact of chief financial officer’s experience on the assurance of corporate social responsibility reports in China","authors":"Fahad Khalid, Khwaja Naveed, Xingxing He, Chenyun Ye","doi":"10.1108/sbr-10-2021-0190","DOIUrl":"https://doi.org/10.1108/sbr-10-2021-0190","url":null,"abstract":"\u0000Purpose\u0000Given the emerging importance of the chief financial officer’s (CFO) role, this study aims to probe into the prevalence of corporate social responsibility (CSR) assurance practices in China and to examine whether or not CFO foreign, professional or academic experience affects the likelihood of CSR assurance decision.\u0000\u0000\u0000Design/methodology/approach\u0000All A-share listed Chinese companies during the year 2008–2017 with 5,144 firm-year observations have been investigated for this study.\u0000\u0000\u0000Findings\u0000This study finds a positive effect of CFO foreign and professional experience on CSR assurance. No significant association has been found between the CFO’s academic experience and CSR assurance. Additional analysis for Global Reporting Initiative (GRI) sampled firms shows that the academic and professional experience of CFOs has a significant positive association with CSR assurance. However, the main findings are replicated in the case of firms under mandatory CSR reporting.\u0000\u0000\u0000Research limitations/implications\u0000The limitations of this study are its generalizability, unidimensional measure of CSR assurance which is unable to capture its quality and explore the other traits of CFOs.\u0000\u0000\u0000Practical implications\u0000It provides assurance practitioners with valuable longitudinal data on China’s CSR reporting and assurance services. Also, firms should recognize the importance of having competent CFOs to improve the credibility of their CSR reporting. The cross-sectional variation analysis (GRI and mandatory CSR) will help firms to assess the value of each CFO attribute for their nonfinancial reporting and auditing choices while considering internal and external stakeholder demands.\u0000\u0000\u0000Originality/value\u0000This study not only updates the existing understanding of CSR assurance methods in China but also explains the significance of CFO-specific experience in enhancing the credibility of nonfinancial reporting.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46074754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Towards comprehensive corporate sustainability reporting: an empirical study of factors influencing ESG disclosures of large Czech companies 迈向全面的企业可持续发展报告:捷克大型企业ESG披露影响因素的实证研究
IF 3.2
Society and Business Review Pub Date : 2022-04-08 DOI: 10.1108/sbr-07-2021-0114
Ivan Balogh, Mohit Srivastava, L. Tyll
{"title":"Towards comprehensive corporate sustainability reporting: an empirical study of factors influencing ESG disclosures of large Czech companies","authors":"Ivan Balogh, Mohit Srivastava, L. Tyll","doi":"10.1108/sbr-07-2021-0114","DOIUrl":"https://doi.org/10.1108/sbr-07-2021-0114","url":null,"abstract":"\u0000Purpose\u0000Businesses nowadays face unprecedented pressures from stakeholder groups to become more transparent by issuing comprehensive reports describing their environmental, social and governance (ESG)-related activities, strategies and policies. This paper’s primary motivation is to understand which ESG disclosure factors are relevant for large Czech companies.\u0000\u0000\u0000Design/methodology/approach\u0000To achieve the above-stated goal, the total ESG disclosure index, consisting of three subindexes (ESG) was constructed and calculated for the 100 largest Czech companies. Furthermore, the relationships between firm-level factors and ESG disclosure indexes were estimated by using censored regression models.\u0000\u0000\u0000Findings\u0000This study found that revenue, number of employees and profitability positively influenced the total ESG disclosures. On the level of the three ESG components, this study found that revenue positively impacted environmental and governance disclosures while the number of employees positively affected social and governance disclosures. Moreover, profitability affected social and governance disclosures positively for large Czech companies. However, this study did not observe a significant relationship between board attributes and ESG disclosures.\u0000\u0000\u0000Originality/value\u0000This paper extends academic literature on ESG disclosures by verifying the significance of firm-level factors in the context of Czech business realities before the adoption and transposition of the Corporate Sustainability Reporting Directive. More specifically, this study has investigated the ESG reporting together and separately for ESG factors. This separation is vital as firms vary in reporting processes across these factors.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43211388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Climate change financial disclosure and firm performance: empirical evidence from Indian energy sector based on TCFD recommendations 气候变化财务披露与企业绩效:基于TCFD建议的印度能源部门的经验证据
IF 3.2
Society and Business Review Pub Date : 2022-04-06 DOI: 10.1108/sbr-10-2021-0208
S. G. Maji, Niva Kalita
{"title":"Climate change financial disclosure and firm performance: empirical evidence from Indian energy sector based on TCFD recommendations","authors":"S. G. Maji, Niva Kalita","doi":"10.1108/sbr-10-2021-0208","DOIUrl":"https://doi.org/10.1108/sbr-10-2021-0208","url":null,"abstract":"\u0000Purpose\u0000The paper aims to examine the climate change-related disclosure patterns of listed Indian firms and its impact on firm performance. Specifically, it strives to analyse the conformance of the selected firms with the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD) established by the Financial Stability Board of G20 nations.\u0000\u0000\u0000Design/methodology/approach\u0000The study conducts content analysis of the annual reports and/or sustainability reports of 22 selected firms from the energy sector for the period spanning 2018–2019 and 2019–2020 based on the four-fold recommendations of TCFD, namely, governance, strategy, risk management and target and metrics, to compute the overall and respective climate-change disclosure scores. Further, a panel data regression model is used to appraise the impact of such disclosure on the performance of the firms.\u0000\u0000\u0000Findings\u0000The findings of the study indicate that the disclosure level of Indian firms in the energy sector is moderate. The regression results establish a positive relation between climate change-related financial disclosure and firm performance indicating that firms can witness improved financial performance by disclosing more information on climate change.\u0000\u0000\u0000Originality/value\u0000This is the first study in the Indian context to evaluate the climate change-related disclosure practices of the selected firms based on the TCFD’s recommendations and to trace its association with the performance of the firms. The results of the study shall hence be of relevance for the policymakers and diverse stakeholders.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44750312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Editorial: The role of CSR leadership 社论:企业社会责任领导的作用
IF 3.2
Society and Business Review Pub Date : 2022-03-30 DOI: 10.1108/sbr-05-2022-195
Debbie Haski-Leventhal
{"title":"Editorial: The role of CSR leadership","authors":"Debbie Haski-Leventhal","doi":"10.1108/sbr-05-2022-195","DOIUrl":"https://doi.org/10.1108/sbr-05-2022-195","url":null,"abstract":"","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44442694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences 印度家庭的可持续消费实践:与印度精神和代际差异有关的环境管理传奇
IF 3.2
Society and Business Review Pub Date : 2022-02-21 DOI: 10.1108/sbr-08-2021-0132
Jaspreet Kaur, E. Mogaji, Deepti Wadera, Sangeeta Gupta
{"title":"Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences","authors":"Jaspreet Kaur, E. Mogaji, Deepti Wadera, Sangeeta Gupta","doi":"10.1108/sbr-08-2021-0132","DOIUrl":"https://doi.org/10.1108/sbr-08-2021-0132","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the domestic sustainable consumption practices in Indian households and the motivations to do so. These practices also contribute to environment management and its impact on Indian society through the action of reusing, reducing and recycling of consumed products for two generations, namely, the Baby Boomer and the Generation Z.\u0000\u0000\u0000Design/methodology/approach\u0000An exploratory qualitative research was undertaken in which the data were collected through personal interview technique with 64 respondents including males and females from the generations of Baby Boomers and Generation Z of Indian households.\u0000\u0000\u0000Findings\u0000The theoretical framework of the 3R was extended to inculcate broader themes like awareness, action and motivation for the domestic sustainable activities. The findings conclude that the domestic sustainable consumption practices of Baby Boomers in India were far more advanced than their Generation Z counterparts. These two generations differed in their awareness sources, actions of sustainability and the motivations for undergoing the domestic sustainable activities. Managerial implications have been framed for organisations like start-ups, sustainable firms, government organisations and second-hand product vendors. These practices in such organisations could help in the enhancement of circular economy through the domestic waste disposal.\u0000\u0000\u0000Practical implications\u0000Practical implications are for organisations that can consider the domestic sustainability consumption practices while planning their strategies to maximise stakeholder satisfaction through their corporate social responsibility initiatives and create more goodwill and growth avenues for their businesses.\u0000\u0000\u0000Originality/value\u0000Where most of the past literature concentrates on the supply chain and manufacturing initiatives of sustainability or sustainable consumption, very few studies look at the angle of domestic sustainability initiative and how they could be linked to the initiative of circular economy. This paper fills this gap in past literature.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43441591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
CEO activism. What do we know? What don’t we know? A systematic literature review CEO行动主义。我们知道什么?我们还不知道什么?系统的文献综述
IF 3.2
Society and Business Review Pub Date : 2022-02-21 DOI: 10.1108/sbr-10-2021-0194
Franz Rumstadt, D. Kanbach
{"title":"CEO activism. What do we know? What don’t we know? A systematic literature review","authors":"Franz Rumstadt, D. Kanbach","doi":"10.1108/sbr-10-2021-0194","DOIUrl":"https://doi.org/10.1108/sbr-10-2021-0194","url":null,"abstract":"\u0000Purpose\u0000Chief Executive Officer (CEO) activism, i.e. executives, publicly weighing in on sociopolitical debates, is an area of increasing interest in academia and business. This young research field provides valuable insights, but it still represents a scattered discussion in a variety of disciplines. Thus, this paper aims to present a guiding framework, integrate current knowledge, aggregate published findings and outline avenues for future research.\u0000\u0000\u0000Design/methodology/approach\u0000The authors conducted a systematic literature review building on a sample of 36 publications. In consequence, 1,146 lead themes were derived and studied in an in-depth qualitative analysis by deploying a pattern-inducing method.\u0000\u0000\u0000Findings\u0000Research on CEO activism can be placed on a time-oriented logic, giving insights into the realisation of activism, stakeholder reactions, moderators and perception effects. These four aggregate dimensions can be explained by 15 second-order themes and 48 more detailed first-order themes.\u0000\u0000\u0000Practical implications\u0000Considering the risks and benefits of CEO activism, top executives and communication professionals should be aware of its implications. This paper provides an integrated view of the different mechanisms and potential effects of CEO activism. Thereby, it proposes communicative planning from activism’s realisation to its perceptual results.\u0000\u0000\u0000Originality/value\u0000The study provides a holistic view of CEO activism as a starting point for further discussion. To the latest of the authors’ knowledge, this work is the first integrated conceptualisation of the discussion of CEO activism. The proposed avenues for future research stem from a detailed examination of published knowledge.\u0000","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47507448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana 绿色营销导向在加纳欧洲跨国企业利益相关者风险和新产品成功关系中的中介作用
IF 3.2
Society and Business Review Pub Date : 2022-02-09 DOI: 10.1108/sbr-02-2021-0035
Prasad Siba Borah, Wisdom Wise Kwabla Pomegbe, Courage Simon Kofi Dogbe
{"title":"Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana","authors":"Prasad Siba Borah, Wisdom Wise Kwabla Pomegbe, Courage Simon Kofi Dogbe","doi":"10.1108/sbr-02-2021-0035","DOIUrl":"https://doi.org/10.1108/sbr-02-2021-0035","url":null,"abstract":"Purpose This study aims to assess the mediating role of green marketing orientation (GMO) dimensions in the relationship between stakeholder risk and new product success among European multinational enterprises (EMNEs) in Ghana. Design/methodology/approach The study was based on primary data gathered from 302 EMNEs in Ghana. After various validity and reliability checks, structural equation modeling in Amos (v.23) was performed to estimate the various relationships hypothesized in the study. Findings The study finds that stakeholder risk had a significant negative effect on the success of EMNEs’ new products. This negative effect is, however, nullified by the positive mediating effects of strategic green marketing orientation, tactical green marketing orientation and internal green marketing orientation. Research limitations/implications GMO is highly regarded as context-specific, with unique characteristics. Implying that the interpretation of results from the GMO framework should be on the backdrop of the social, cultural political and economic environment. Practical implications Stakeholder risk posed a significant challenge to the success of EMNEs, whose operations are monitored not just by domestic stakeholders but also international stakeholders. The actions and inactions of these EMNEs affect the overall image of the mother firm and are, therefore, expected to operate within acceptable norms. Social implications The adoption of GMOs increases the success of new products, as firms receive a social license for their environmentally friendly operations. GMO also helps in solving societal concerns for environmental protection, which is very paramount in this 21st century. Originality/value Past studies have largely focused on stakeholder pressure; however, this study focuses on the risks associated with those pressures and how these risks influence the success of new products.","PeriodicalId":44608,"journal":{"name":"Society and Business Review","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48058695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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