Communicatio-South African Journal for Communication Theory and Research最新文献_第2页

Using Social Media as a Tool for Dialogic Engagement: The Case of an NGO in South Africa 利用社交媒体作为对话参与的工具：以南非一个非政府组织为例

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2023-01-02 DOI: 10.1080/02500167.2023.2216901

A. Oksiutycz, Kumbirai Felix Mwadiwa

{"title":"Using Social Media as a Tool for Dialogic Engagement: The Case of an NGO in South Africa","authors":"A. Oksiutycz, Kumbirai Felix Mwadiwa","doi":"10.1080/02500167.2023.2216901","DOIUrl":"https://doi.org/10.1080/02500167.2023.2216901","url":null,"abstract":"Abstract Non-governmental organisations (NGOs) increasingly use social media to build and maintain relationships with different stakeholders; however, previous research shows that NGOs face numerous challenges in the strategic use of social media for dialogic engagement to support their mission. While the use of social media by commercial brands has been researched considerably, research on the use of social media by NGOs as a tool for organisation-stakeholder dialogue in South Africa is scarce. Previous studies on social media usage by NGOs in South Africa have focused on social media adoption patterns or on the use of social media in branding but have not addressed the use of social media as a communication tool for relationship building. This study focuses on the use of social media for dialogic engagement by a non-governmental organisation in Gauteng province in South Africa. Data were collected through 10 semi- structured interviews with six full-time employees and four volunteers who work in the marketing, public relations, and fundraising departments and manage online communication for the organisation. The results of the study revealed that the NGO’s social ties and stakeholder support are of primary importance and that social media play a strategic role in ensuring fulfilment of the organisational mission and maintaining brand legitimacy.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"49 1","pages":"90 - 111"},"PeriodicalIF":0.8,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42755597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining the Brand Storytelling Key Considerations and Practices in B2B SMEs on Facebook 考察B2B中小企业在Facebook上的品牌叙事关键考虑和实践

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2023-01-02 DOI: 10.1080/02500167.2023.2200961

Abyshey Nhedzi, M. Pritchard, Auguste Fabian

{"title":"Examining the Brand Storytelling Key Considerations and Practices in B2B SMEs on Facebook","authors":"Abyshey Nhedzi, M. Pritchard, Auguste Fabian","doi":"10.1080/02500167.2023.2200961","DOIUrl":"https://doi.org/10.1080/02500167.2023.2200961","url":null,"abstract":"Abstract This paper investigates the use of brand storytelling on Facebook in the context of business-to-business (B2B) small and medium-sized enterprises (SMEs) based in the Namibian capital, Windhoek. Branding is often used for business-to-consumer (B2C) products, but the same applies to B2B, as both sectors face a fiercely competitive environment, felt by all SMEs. The study provides insight into how brand storytelling is used for B2B marketing on Facebook. Ten in-depth interviews were conducted across organisations representing key SME owner-managers. The results show that B2B marketing of SMEs uses social media to generate content and influence other B2B markets through collaborations and storytelling strategies about the brands. The study demonstrates how SMEs can use the power of brand storytelling to influence audiences competitively on Facebook. This study explains the use of Facebook by inter-firm brand storytelling mechanisms in terms of the storytelling’s characteristics rather than the individual aspects of the business (e.g., their message and visuals). It provides insight into the authenticity of brand storytelling and explores its collaborative benefits to maximise the SMEs’ limited resources. Insightful implications are that B2B can capture benefits from Facebook use for SMEs with the audience by leveraging storytelling strategies.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"49 1","pages":"65 - 89"},"PeriodicalIF":0.8,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42088297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FHM Humour: The “Heroic Couplet of Men and Stupidity” FHM幽默:“人与愚蠢的英雄对联”

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2023-01-02 DOI: 10.1080/02500167.2023.2200960

S. Viljoen

引用次数: 0

“Breaking Taboos”: Bond Notes, Humour, and Civil Resistance in Zimbabwean Cyber-Communities “打破禁忌”：债券、幽默和津巴布韦网络社区的民间抵抗

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-10-02 DOI: 10.1080/02500167.2023.2181370

Zvinashe Mamvura, S. Nyota, Hugh Mangeya

引用次数: 0

Who Should Be Identified as Internal Stakeholders? An Internal Communication Practitioner and Consultant Perspective in the South African Corporate Context 谁应该被确定为内部利益相关者？南非企业背景下的内部沟通从业者和顾问视角

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-10-02 DOI: 10.1080/02500167.2022.2163268

L. B. Sutton, Tanya le Roux, L. Fourie

{"title":"Who Should Be Identified as Internal Stakeholders? An Internal Communication Practitioner and Consultant Perspective in the South African Corporate Context","authors":"L. B. Sutton, Tanya le Roux, L. Fourie","doi":"10.1080/02500167.2022.2163268","DOIUrl":"https://doi.org/10.1080/02500167.2022.2163268","url":null,"abstract":"Abstract Healthy, mutually beneficial relationships with internal stakeholders within an organisation are crucial for its survival, for achieving long-term goals, and for ensuring value for the organisation and the stakeholders. Organisations should therefore manage internal communication strategically. However, there is no practical or academic consensus as to how to identify “internal stakeholders”, which poses challenges in the diverse South African corporate context. This qualitative study attempted to clarify how best to identify internal stakeholder groupings as recipients of communication. Semi-structured interviews were conducted with ten internal communication practitioners employed by ten of the Top 500 companies in various sectors in South Africa and with eight independent internal communication consultants in South Africa. The participants were purposively selected for their achievements, responsibilities, knowledge, and experience in corporate internal communication. We found that the traditional view of internal stakeholders as comprising employees only has become obsolete, and that the volatile South African corporate environment requires a wider range of stakeholders to be included in the organisation's internal circle. The article concludes with recommendations for future research.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"48 1","pages":"93 - 116"},"PeriodicalIF":0.8,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48932963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

“Get-Rich-Quick Rituals, Remote Sex, and Herbs in Vaginal Canals”: Portrayal of Indigenous Fruits and Medicinal Herbs in Zimbabwe's The Mirror Newspaper “快速致富的仪式，遥远的性爱和阴道管道中的草药”:津巴布韦《镜报》对当地水果和草药的描述

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-10-02 DOI: 10.1080/02500167.2023.2181371

Oswell Moyo, Oswelled Ureke

{"title":"“Get-Rich-Quick Rituals, Remote Sex, and Herbs in Vaginal Canals”: Portrayal of Indigenous Fruits and Medicinal Herbs in Zimbabwe's The Mirror Newspaper","authors":"Oswell Moyo, Oswelled Ureke","doi":"10.1080/02500167.2023.2181371","DOIUrl":"https://doi.org/10.1080/02500167.2023.2181371","url":null,"abstract":"Abstract This article examines how The Mirror, a regional newspaper in Zimbabwe, represents issues related to indigenous knowledge, such as the use of medicinal herbs and fruits. The Mirror largely circulates in the Midlands and the Masvingo region, although it also has a presence in parts of Mashonaland East, Manicaland, and Matabeleland South. The article utilises a qualitative methodology, in which archival data were collected from The Mirror to examine its portrayal of indigenous fruits and medicinal herbs. As such, representation theory is the theoretical lens of the study, and the data are analysed using thematic analysis. The study found that stories related to indigenous fruits and medicinal herbs are narrated through an urban gaze, which is sometimes at odds with the common uses of such resources by rural communities. It is argued in this article that The Mirror, as a post-colonial media entity, does not deviate from the colonial practices of suppressing and attacking African culture. Indigenous herbs are framed in terms such as witchcraft, bizarre incidents, and lack of efficacy. Furthermore, news stories published by The Mirror do not provide complete information on the uses of indigenous fruits and medicinal herbs, but instead focus only on what journalists perceive as “newsworthy” and appropriate for their readers.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"48 1","pages":"43 - 66"},"PeriodicalIF":0.8,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48307394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Prevalence of Agenda-Setting Theory in Africa-Focused Research, 2000–2020 探索议程设定理论在2000-2002年非洲重点研究中的普遍性

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-10-02 DOI: 10.1080/02500167.2023.2181369

Abdull Mohammed, Eserinune McCarty Mojaye, L. Adelakun

{"title":"Exploring the Prevalence of Agenda-Setting Theory in Africa-Focused Research, 2000–2020","authors":"Abdull Mohammed, Eserinune McCarty Mojaye, L. Adelakun","doi":"10.1080/02500167.2023.2181369","DOIUrl":"https://doi.org/10.1080/02500167.2023.2181369","url":null,"abstract":"Abstract This study adopts meta-analysis and text mining approaches to systematically explore the prevalence of agenda setting theory (AST) in Africa-focused publications indexed in high-impact databases from 2000 to 2020. It aims to evaluate the usage frequency of AST in Africa-focused studies, the dominant perspectives explored in these studies, the dominant communication medium of reference, the dominant academic disciplines, the dominant regions of focus in Africa, frequent keywords within these studies, and the authors’ institutional affiliations. The findings revealed a dearth of quality literature from 2000 to 2008, after which at least one paper was published each year from 2007 to 2020, with the exception of 2016. The research showed that media scholars (51%) published more papers, followed by scholars from political sciences (12%), ethnic studies (12%), public health (9%), development studies (6%), and public administration (6%). Although many papers were about South Africa (33%), other dominant countries of focus were Ghana (18%), Nigeria (12%), and Kenya (9%). The qualitative review revealed the major perspectives of the AST- related papers to be issues of political advocacy, governance, and social activism; rural, national, and regional transformation and development; and social representations and framing. The medium of communication most often referenced for agenda setting was the newspaper.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"48 1","pages":"67 - 92"},"PeriodicalIF":0.8,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43723933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Media and Discursive Contestation: The Importance of Feminist Counterpublics Online 数字媒体与话语权争夺：女性主义网络反公众的重要性

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-10-02 DOI: 10.1080/02500167.2023.2169317

Sibongile Mpofu

{"title":"Digital Media and Discursive Contestation: The Importance of Feminist Counterpublics Online","authors":"Sibongile Mpofu","doi":"10.1080/02500167.2023.2169317","DOIUrl":"https://doi.org/10.1080/02500167.2023.2169317","url":null,"abstract":"Abstract For feminist research, digital media now enable other ways of knowing currently lacking in mainstream research. Therefore, searching for African women's lived experiences in other sites, such as digital media spaces, requires the appropriation of methodologies that empower women. This article discusses the feminist approach of centring women as subaltern counterpublics, to show how this unearths the intersection of technology, power, hegemony, and subordination in the Zimbabwean context. The overall goal is to explain how the feminist counterpublics approach enables empirical findings on the emancipatory potential of blogs for Zimbabwean women. This research approach reveals how Zimbabwean women are using digital media as spaces to circulate counterdiscourses that resist their subjugation and the legitimation of power. Utilising the feminist approach to qualitative content analysis and semi-structured interviews, the study shows that communicative spaces online enable traditionally emasculated groups in Zimbabwe, particularly women, to reaffirm their identities and to begin to question the societal norms that continue to oppress them. This approach illustrates that blogs act as sites for regrouping and contestation, developing remedies for women's oppression, taking positions, and influencing wider publics.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"48 1","pages":"1 - 18"},"PeriodicalIF":0.8,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48986030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Narratives of Xenophobia at a South African University 南非大学仇外心理的叙述

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-07-03 DOI: 10.1080/02500167.2022.2143835

Musa Ngobeni

{"title":"Narratives of Xenophobia at a South African University","authors":"Musa Ngobeni","doi":"10.1080/02500167.2022.2143835","DOIUrl":"https://doi.org/10.1080/02500167.2022.2143835","url":null,"abstract":"Abstract Many studies have examined xenophobia in South African townships and inner cities, but few have interrogated how xenophobia manifests itself in other South African contexts, such as tertiary education environments. The study presents the results of a qualitative study undertaken to explore the perceptions and experiences of students regarding xenophobia at the University of Johannesburg Auckland Park Kingsway Campus (UJAPK). The results indicate that most students have perceptions or have experienced xenophobia at UJ—although in subtle forms including language discrimination, anti-migrant attitudes, and social and academic exclusion. There are, however, traces of non-perception or experiences of xenophobia observed in the responses of some students. The findings further reveal that African foreign nationals (the so-called makwerekwere) are the primary targets of xenophobia rather than non-nationals from outside the continent. I argue that patterns inherited from South Africa’s colonial and apartheid past persist in post-apartheid South Africa, manifesting through the politics of race, nationalism, and fear of the other. I propose dialogue sessions where students (local and international) can openly communicate their perceptions of xenophobia and its consequences and find potential ways to mitigate the phenomenon.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"48 1","pages":"43 - 60"},"PeriodicalIF":0.8,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43273473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Not Our Revolution”: A Thematic Review of Fourth Industrial Revolution Criticism “不是我们的革命”——对第四次工业革命批评的主题考察

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Communicatio-South African Journal for Communication Theory and Research Pub Date : 2022-07-03 DOI: 10.1080/02500167.2022.2142254

Anneli Bowie

{"title":"“Not Our Revolution”: A Thematic Review of Fourth Industrial Revolution Criticism","authors":"Anneli Bowie","doi":"10.1080/02500167.2022.2142254","DOIUrl":"https://doi.org/10.1080/02500167.2022.2142254","url":null,"abstract":"Abstract This article offers a thematic review of criticism directed at high-level public discourse surrounding the South African Fourth Industrial Revolution (4IR) agenda. While the South African adoption of the World Economic Forum's 4IR strategy for economic growth and skills development has been met with widespread enthusiasm, it has also attracted considerable criticism. This article thus seeks to offer insight into the debate surrounding the legitimacy and contextual propriety of the South African 4IR agenda. Insofar as the local criticism directed at the 4IR agenda reflects international criticism of the concept, the first part of this article draws on global critiques to explore objections raised against the 4IR's constitutive legitimacy. The second part of the article identifies critical themes surrounding more locally specific rejections of the 4IR agenda, such as it being an imported and contextually inappropriate framework for addressing local problems. Finally, I analyse an editorial cartoon that captures the various grounds on which the South African 4IR agenda is commonly critiqued. While this article provides insight into a particular public policy controversy, it also elucidates some general oppositional values as expressed by critics in their assessment of development rhetoric.","PeriodicalId":44378,"journal":{"name":"Communicatio-South African Journal for Communication Theory and Research","volume":"48 1","pages":"1 - 19"},"PeriodicalIF":0.8,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41531595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1