{"title":"3. Advergames: History","authors":"","doi":"10.1515/9789048538676-005","DOIUrl":"https://doi.org/10.1515/9789048538676-005","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124179902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"6. Persuasion through Digital Games: A Theoretical Model","authors":"","doi":"10.1515/9789048538676-008","DOIUrl":"https://doi.org/10.1515/9789048538676-008","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128562127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Procedural School:","authors":"","doi":"10.2307/j.ctvnp0j4g.9","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.9","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124875501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Persuasive Strategies for Advergames","authors":"","doi":"10.2307/j.ctvnp0j4g.11","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.11","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"13 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132570054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Index","authors":"","doi":"10.2307/j.ctvnp0j4g.15","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.15","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115541978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advergames’ Effectiveness","authors":"","doi":"10.2307/j.ctvnp0j4g.8","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.8","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126674337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Acknowledgments","authors":"","doi":"10.2307/j.ctvnp0j4g.3","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.3","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132211074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advergames’ History","authors":"","doi":"10.2307/j.ctvnp0j4g.7","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.7","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114868559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advergames:","authors":"","doi":"10.2307/j.ctvnp0j4g.6","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.6","url":null,"abstract":"Since the term advergame was first coined and defined, a growing number of scholars have turned their attention toward advergames and have proposed several definitions applicable to the different purposes of their studies. None of the definitions previously proposed, however, include all of the elements that are necessary to define this practice precisely and to differentiate it from other marketing strategies. In this chapter, I undertake a critical review of previous definitions proposed by scholars for the term ‘advergames’ and I propose a new definition for this concept. 2","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"685 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134063055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Games and the Advertising Landscape:","authors":"","doi":"10.2307/j.ctvnp0j4g.5","DOIUrl":"https://doi.org/10.2307/j.ctvnp0j4g.5","url":null,"abstract":"","PeriodicalId":443559,"journal":{"name":"Digital Gaming and the Advertising Landscape","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131455123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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