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Fitness Center Closures by Region during Infectious Disease Outbreaks: The Differential Role of Risk Factor Exposure and Card Spending 传染病爆发期间各地区健身中心的关闭情况：风险因素暴露和刷卡消费的不同作用
Journal of Marketing Management Research Pub Date : 2024-01-31 DOI: 10.37202/kmmr.2024.29.1.53
Hyejeong Kim, Inseo Hwang, Jeonghye Choi
{"title":"Fitness Center Closures by Region during Infectious Disease Outbreaks: The Differential Role of Risk Factor Exposure and Card Spending","authors":"Hyejeong Kim, Inseo Hwang, Jeonghye Choi","doi":"10.37202/kmmr.2024.29.1.53","DOIUrl":"https://doi.org/10.37202/kmmr.2024.29.1.53","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"10 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Effect of Customer-influencer’s Emotional and Cognitive Relationship Quality on Customer Imitation and Information Acceptance Intention 顾客影响者的情感和认知关系质量对顾客模仿和信息接受意向的影响研究
Journal of Marketing Management Research Pub Date : 2024-01-31 DOI: 10.37202/kmmr.2024.29.1.23
Junfang Wu, Sang Hee Kim
{"title":"A Study on the Effect of Customer-influencer’s Emotional and Cognitive Relationship Quality on Customer Imitation and Information Acceptance Intention","authors":"Junfang Wu, Sang Hee Kim","doi":"10.37202/kmmr.2024.29.1.23","DOIUrl":"https://doi.org/10.37202/kmmr.2024.29.1.23","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"85 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140477997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Playfulness on Loyalty among Live Commerce Consumers in South Korea and China: Focusing on the Mediating Effect of Flow Experience 游戏性对韩国和中国实体商业消费者忠诚度的影响：关注流量体验的中介效应
Journal of Marketing Management Research Pub Date : 2024-01-31 DOI: 10.37202/kmmr.2024.29.1.1
Yea Ji Yeon, Kexin You, Tiantian Hou, Cheol Park
{"title":"The Impact of Playfulness on Loyalty among Live Commerce Consumers in South Korea and China: Focusing on the Mediating Effect of Flow Experience","authors":"Yea Ji Yeon, Kexin You, Tiantian Hou, Cheol Park","doi":"10.37202/kmmr.2024.29.1.1","DOIUrl":"https://doi.org/10.37202/kmmr.2024.29.1.1","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"211 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140472623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Perceived Brand’s Warmth and Competence on Brand Attachment: Mediating Roles of Brand Trust and Moderating Roles of Product Category 感知到的品牌温暖度和能力对品牌依恋的影响：品牌信任的中介作用和产品类别的调节作用
Journal of Marketing Management Research Pub Date : 2024-01-31 DOI: 10.37202/kmmr.2024.29.1.73
Eunbi Jo, Wooseong Kang
{"title":"Effects of Perceived Brand’s Warmth and Competence on Brand Attachment: Mediating Roles of Brand Trust and Moderating Roles of Product Category","authors":"Eunbi Jo, Wooseong Kang","doi":"10.37202/kmmr.2024.29.1.73","DOIUrl":"https://doi.org/10.37202/kmmr.2024.29.1.73","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"100 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140477908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Purchase Intention of Boycotted Brands Based on Construal Level : The Mediating Effect of Perceived Likelihood of Boycott Success 基于构想水平的抵制品牌购买意向：抵制成功可能性的中介效应
Journal of Marketing Management Research Pub Date : 2023-10-31 DOI: 10.37202/kmmr.2023.28.4.73
Sung Youl Jun, Yoon A. Kim
{"title":"Purchase Intention of Boycotted Brands Based on Construal Level : The Mediating Effect of Perceived Likelihood of Boycott Success","authors":"Sung Youl Jun, Yoon A. Kim","doi":"10.37202/kmmr.2023.28.4.73","DOIUrl":"https://doi.org/10.37202/kmmr.2023.28.4.73","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
지리적 근접성은 정말 중요한가? 앙상블 머신러닝을 통한 산업 유사성의 중요성 분석 地理位置是否真的很重要？利用集合机器学习分析行业相似性的重要性
Journal of Marketing Management Research Pub Date : 2023-10-31 DOI: 10.37202/kmmr.2023.28.4.1
Hyunwoo Jung, J. Choi
{"title":"지리적 근접성은 정말 중요한가? 앙상블 머신러닝을 통한 산업 유사성의 중요성 분석","authors":"Hyunwoo Jung, J. Choi","doi":"10.37202/kmmr.2023.28.4.1","DOIUrl":"https://doi.org/10.37202/kmmr.2023.28.4.1","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Simultaneous Equation Model of Demand and Supply Incorporating Misestimation of Consumers’ Quality Perception and Firms’ Dynamic Marketing Strategy 包含消费者质量认知误判和企业动态营销策略的供需同步方程模型
Journal of Marketing Management Research Pub Date : 2023-10-31 DOI: 10.37202/kmmr.2023.28.4.53
Dong Soo Kim
{"title":"A Simultaneous Equation Model of Demand and Supply Incorporating Misestimation of Consumers’ Quality Perception and Firms’ Dynamic Marketing Strategy","authors":"Dong Soo Kim","doi":"10.37202/kmmr.2023.28.4.53","DOIUrl":"https://doi.org/10.37202/kmmr.2023.28.4.53","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"100 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Optimal Pricing Decisions Considering Complementary Relationship between Products 考虑产品互补关系的最优定价决策
Journal of Marketing Management Research Pub Date : 2023-10-31 DOI: 10.37202/kmmr.2023.28.4.91
Sang Won Kim, Doyle Kim
{"title":"Optimal Pricing Decisions Considering Complementary Relationship between Products","authors":"Sang Won Kim, Doyle Kim","doi":"10.37202/kmmr.2023.28.4.91","DOIUrl":"https://doi.org/10.37202/kmmr.2023.28.4.91","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does the Bank’s Lunch Break Affect Customer Satisfaction? 银行的午休时间会影响客户满意度吗？
Journal of Marketing Management Research Pub Date : 2023-10-31 DOI: 10.37202/kmmr.2023.28.4.27
Wooyul Jung, Jiseon Lee, Joohwan Seo
{"title":"Does the Bank’s Lunch Break Affect Customer Satisfaction?","authors":"Wooyul Jung, Jiseon Lee, Joohwan Seo","doi":"10.37202/kmmr.2023.28.4.27","DOIUrl":"https://doi.org/10.37202/kmmr.2023.28.4.27","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparison of Competitors’ Service Quality Attributes Using the 3-factor Theory of Customer Satisfaction : Focusing on Korean Air and Singapore Airlines 基于顾客满意三因素理论的竞争对手服务质量属性比较——以大韩航空和新加坡航空为例
Journal of Marketing Management Research Pub Date : 2023-07-31 DOI: 10.37202/kmmr.2023.28.3.1
Seong－Won Eum
{"title":"Comparison of Competitors’ Service Quality Attributes Using the 3-factor Theory of Customer Satisfaction : Focusing on Korean Air and Singapore Airlines","authors":"Seong－Won Eum","doi":"10.37202/kmmr.2023.28.3.1","DOIUrl":"https://doi.org/10.37202/kmmr.2023.28.3.1","url":null,"abstract":"","PeriodicalId":443533,"journal":{"name":"Journal of Marketing Management Research","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114872829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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