{"title":"Starbucks Marketing Analysis","authors":"K. Hašková","doi":"10.1515/cris-2015-0002","DOIUrl":"https://doi.org/10.1515/cris-2015-0002","url":null,"abstract":"","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133808797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fairness, Trust, and the Removal of Dissatisfaction","authors":"Dave Gannon","doi":"10.1515/cris-2016-0003","DOIUrl":"https://doi.org/10.1515/cris-2016-0003","url":null,"abstract":"","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"253 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116070823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Profit","authors":"Natália Krätsmar-Šmogrovičová","doi":"10.1515/cris-2015-0005","DOIUrl":"https://doi.org/10.1515/cris-2015-0005","url":null,"abstract":"","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124677241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Development Is In Everybody’s Interest","authors":"Arlind Svarca","doi":"10.1515/cris-2015-0004","DOIUrl":"https://doi.org/10.1515/cris-2015-0004","url":null,"abstract":"","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126111926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Report on the Financial Evaluation: McDonald’s Corporation and Yum! Brands","authors":"T. Ayrapetova","doi":"10.2478/cris-2014-0003","DOIUrl":"https://doi.org/10.2478/cris-2014-0003","url":null,"abstract":"Abstract The aim of this paper is to perform financial analysis by using financial ratios and to comment, evaluate, and understand the origins of the results by using the comparison of two companies chosen as a case study. The McDonald's Corporation is the largest fast food restaurant in the world. McDonald's Corporation statistics base it in over 119 countries and it serves more than 68 million customers daily. The company's revenues are coming not only from its primary products like hamburgers, cheeseburgers, etc., but also from rent, royalties, and fees paid by the franchisees. This report will look at the financial statements of the McDonald's Corporation over the past 3 years starting from 2010 through 2012. The author of the paper will apply financial ratios to analyze company's position and to identify patterns and trends. She will then compare the results of the analysis with one of the biggest competitors of McDonald's - Yum! Brands Inc. and the industrial averages. Yum! Brands Inc. is a US based corporation. It includes famous brands like KFC and Pizza Hut in their chain. Currently Yum! Brands are the largest competitors McDonald's has in the fast-food industry. To compare the two companies financial statements will be taken from Yahoo Finance (2013).","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124364381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MyETL: A Java Software Tool to Extract, Transform, and Load Your Business","authors":"Nuovo Michele","doi":"10.1515/cris-2015-0011","DOIUrl":"https://doi.org/10.1515/cris-2015-0011","url":null,"abstract":"Abstract The project follows the development of a Java Software Tool that extracts data from Flat File (Fixed Length Record Type), CSV (Comma Separated Values), and XLS (Microsoft Excel 97-2003 Worksheet file), apply transformation to those sources, and finally load the data into the end target RDBMS. The software refers to a process known as ETL (Extract Transform and Load). Those kinds of systems are called ETL systems. The analysis involved research on the theory behind the ETL process as well as the theory behind the various phases of the applied methodology. Also an in-depth look at the design and architecture of the software has been made. To create a complete design needed to be used for the implementation, different techniques and diagrams where used to visualise and refine ideas: UML class diagrams, System Architecture Diagrams, Physical Data Model, and Project Timeline. The implementation of the project involved the translation of the system architecture into working software using the Extreme Programming Methodology and the Java programming language. A mapping algorithm module and design patterns have been used in the implementation phase. A transformation syntax has been defined to achieve data transformation. The testing of the software was done in the form of a unit test. A formal test plan was prepared to ensure that the main features of the system worked as defined. An error handling code implementation has been developed to avoid an unexpected crash of the system and to communicate to the user problems or errors.","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114535345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ethical Leadership and Leader Member Exchange (LMX) Theory","authors":"Šejla Babič","doi":"10.2478/cris-2014-0004","DOIUrl":"https://doi.org/10.2478/cris-2014-0004","url":null,"abstract":"Abstract The aim of this paper is to evaluate the contribution that developments in the area of ethical leadership and trust have made to our understanding of effective people management within organisations. This paper is based on a case study from Harvard Business Review (2007) called \"IBM - Leading the Turnaround\". The author will use Leader Member Exchange (LMX) theory by Graen and Uhl-Bien (1995) and integrate the ideas of ethical leadership to critically evaluate the leadership style of the CEO of IBM Louis V. Gerstner that led to the turnaround of IBM. In particular, the author will focus on the following question: What role did trust play in the leadership style of Gerstner in the transformation of IBM? When Gerstner became the CEO of IBM in 1993, an $8.1 billion loss on the stock market was announced by IBM; this was one of the largest in U.S. history. Gerstner was facing a difficult job as stock market commentators were rapidly writing off IBM as a 'slow elephant' and, as a result, IBM's workforce was not in any state to accept change. Gerstner's first task was to analyse what was going wrong within IBM, despite having dedicated people, high technological infrastructure, and a sound strategy, he found that IBM was suffering from its own success during the many years of operation. Its own success was its downfall, for it had become slow moving and inward looking. Organisationally, it had become a decentralised 'kingdom' in which none of the business units communicated with each other. Gerstner realised that, if IBM was to be saved, he had to lead this massive organisation through cultural change. He realised that changing the attitude and behaviour of thousands of people was hard to accomplish, but was the main key to success. Management could not change organisational culture through words and policies alone; leaders such as Gerstner had to create the conditions for transformation and invite employees to respond willingly. IBM had a tradition of appointing executives from within. Indeed, Gerstner was the first CEO to be hired form outside; this in itself was revolutionary and created widespread internal concern. Before Gerstner arrived, it was accepted that the break-up of IBM was inevitable. The question was only what form this would take. Morale was at rock-bottom, and Gerstner's appointment did nothing to raise spirits. It was assumed he had been brought in to 'wield the hatchet'. Therefore, it was a real surprise when Gerstner made himself open to input from anyone in the company. It was even more surprising when he announced that IBM's strength lay in its integration and that there would be no break-up. Immediately spirits started to soar. Everyone knew there would be a pain, but now it seemed it would be on a much lower level, and employees were prepared to listen for a change. While it took time to build trust, Gerstner's no-nonsense style created confidence that someone was in charge. His actions were not popular, but they were ","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127476036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Programming Language Paradigms & The Main Principles of Object-Oriented Programming","authors":"J. Bartoníček","doi":"10.2478/cris-2014-0006","DOIUrl":"https://doi.org/10.2478/cris-2014-0006","url":null,"abstract":"Abstract This paper's goal is to briefly explain the basic theory behind programming languages and their history while taking a close look at different programming paradigms that are used today as well as describing their differences, benefits, and drawbacks","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115490188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cross-Cultural Behaviour In The Boardroom","authors":"Kateřina Řezníčková","doi":"10.1515/cris-2015-0007","DOIUrl":"https://doi.org/10.1515/cris-2015-0007","url":null,"abstract":"","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"480 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116532551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cost of Equity in Emerging Markets","authors":"T. Ayrapetova, Ksenia Larionova","doi":"10.1515/cris-2016-0005","DOIUrl":"https://doi.org/10.1515/cris-2016-0005","url":null,"abstract":"","PeriodicalId":440425,"journal":{"name":"CRIS - Bulletin of the Centre for Research and Interdisciplinary Study","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114235056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}