Jurnal Ilmu Sosial Politik dan Humaniora最新文献_第5页

Pengaruh Entrepreneurial Marketing Terhadap Kinerja Umkm Sentra Kulit Garut Sukaregang

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-03-18 DOI: 10.36624/JISORA.V2I1.26

Azmi Azizah Al Mushowwiru, Sisca Eka Fitria

{"title":"Pengaruh Entrepreneurial Marketing Terhadap Kinerja Umkm Sentra Kulit Garut Sukaregang","authors":"Azmi Azizah Al Mushowwiru, Sisca Eka Fitria","doi":"10.36624/JISORA.V2I1.26","DOIUrl":"https://doi.org/10.36624/JISORA.V2I1.26","url":null,"abstract":"The development of Garut Sukaregang leather center raised significantly. The leather products have been recognized and become one of the best leather products in the world and also become a superior product in West Java. However in its implementation, this creative industry faces many problems, one of them is marketing. Therefore, Sukaregang leather center needs the right marketing strategy to develop this creative industry. One of the approaches that is used by micro small and medium enterprises is entrepreneurial marketing. Through this research, there will be a judgment of perfomance business towards entrepreneurial marketing variable with sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation. Other than that, author will indicate the impact of sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation towards Garut Sukaregang leather center’s perfomance. This research used quantitative method. The research was conducted by distributing questionnaires to 70 respondens of Garut Sukaregang leather center’s owner. The data of questionnaires was tested using validation and reability. Data was analyzed using SEM PLS 3.0. The result of this research showed that the assesment of innovativeness, customer intensity, and value creation have a significant and positive impact on SMEs perfomance while partial subvariable proactiveness, calculated risk taking, opportunity focus, dan resource leveraging have not significant impact on MSMEs perfomance. In this research we can conclude that entrepreneurial marketing has a postive and significant impact towards Garut Sukaregang leather center MSMEs perfomance 56.8%.","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"296 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132682730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food Garut特色食品中心创业营销对工作绩效的影响

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-03-18 DOI: 10.36624/jisora.v2i1.28

Tasya Kahfia Abshariena, Sisca Eka Fitria

{"title":"The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food","authors":"Tasya Kahfia Abshariena, Sisca Eka Fitria","doi":"10.36624/jisora.v2i1.28","DOIUrl":"https://doi.org/10.36624/jisora.v2i1.28","url":null,"abstract":"The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency. This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125394774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Tabungan PT Bank X Bandung 产品质量和服务质量对PT X万隆储蓄客户满意度的影响

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-03-18 DOI: 10.36624/jisora.v2i1.27

Hilman Rismanto

{"title":"Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Tabungan PT Bank X Bandung","authors":"Hilman Rismanto","doi":"10.36624/jisora.v2i1.27","DOIUrl":"https://doi.org/10.36624/jisora.v2i1.27","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dan menganalisisa seberapa besar pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan nasabah tabungan PT X Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Berdasarkan data yang diperoleh dari perusahaan dengan jumlah dengan sampel 88 orang, Pengambilan sampel yang dilakukan dalam penelitian ini adalah dengan teknik Nonprobability sampling, Analisis data menggunakan sofware SPSS 2.0 \u0000Hasil penelitian menunjukkan bahwa kualitas produk, kualitas pelayanan dan kepuasan dipersepsikan baik oleh nasabah. Kualitas produk memiliki tidak memiliki pengaruh signifikan terhadap kepuasan, kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan. Artinya menunjukan bahwa semakin baik kualitas pelayanan yang terbentuk maka, ada kecenderungan pula semakin meningkatnya kepuasan dari para nasabahnya. Kualitas produk dan kualitas pelayanan secara bersama- sama memiliki pengaruh signifikan terhadap kepuasan, artinya semakin baiknya kinerja kualitas produk dan kualitas pelayanan, maka hal tersebut akan meningkatnya kepuasan. Dari hasil analisis skripsi ini dapat disimpulkan bahwa jika variabel itu berdiri sendiri maka tidak setiap varibel akan memberikan pengaruh yang signifikan terhadap kepuasan, tetapi bila variabel itu bersama-sama dapat berpengaruh secara signifikan terhadap kepuasan nasabah.","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122993364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gaya Kepemimpinan Transformasional, Stres Kerja, Kepuasan Kerja, dan Turnover Intention pada Karyawan Perusahaan Penyedia Jasa Konsultasi Pengembangan Sumberdaya Manusia 转型领导风格、工作压力、工作满意度和转变态度等公司雇员的人力资源开发咨询服务

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-03-18 DOI: 10.36624/jisora.v2i1.23

Sumrahadi Sumrahadi, Elvira Azis, Nadya Pradipta Respati, Ikeu Kania, Alya Rahmadhanty

{"title":"Gaya Kepemimpinan Transformasional, Stres Kerja, Kepuasan Kerja, dan Turnover Intention pada Karyawan Perusahaan Penyedia Jasa Konsultasi Pengembangan Sumberdaya Manusia","authors":"Sumrahadi Sumrahadi, Elvira Azis, Nadya Pradipta Respati, Ikeu Kania, Alya Rahmadhanty","doi":"10.36624/jisora.v2i1.23","DOIUrl":"https://doi.org/10.36624/jisora.v2i1.23","url":null,"abstract":"Penelitian ini menganalisis hubungan antara gaya kepemimpinan transformasional, stres kerja, kepuasan kerja, dan turnover intention pada organisasi yang bergerak di bidang konsultansi. Tingkat perputaran karyawan yang terlalu cepat dan sering dapat merugikan perusahaan karena harus menyiapkan sumberdaya manusia yang baru serta melatihnya. Berbagai cari dilakukan organisasi agar karyawan khususnya yang berprestasi tidak berencana untuk mengundurkan diri. Hasil kajian ini diharapkan dapat menjadi acuan bagi perusahaan untuk mengevaluasi kebijakan terkait pengelolaan sumberdaya manusia dalam upaya meminimalkan niat karyawan untuk mundur. Responden untuk penelitian ini sebanyak 75 orang karyawan yang terdiri dari manajer, supervisor dan pelaksana. Analisis korelasi dengan program SPSS digunakan untuk mengukur seberapa kuat hubungan antara variabel. Hasil penelitian menunjukkan bahwa gaya kepemimpinan memiliki korelasi positif yang kuat dengan tingkat kepuasan kerja dan stres kerja juga berkorelasi positif dengan niat untuk mengundurkan diri. Hasil ini sesuai dengan karya ilmiah sebelumnya. Untuk meningkatkan kepuasan kerja, organisasi dapat menerapkan gaya kepemimpinan transformasional yang diakui memiliki banyak manfaat positif. Sebagian kecil dari niat karyawan untuk mundur disebabkan tingkat stres kerja yang dialami. Dengan demikian organisasi perlu memperbaiki kondisi yang menyebabkan stres agar niat karyawan untuk mundur berkurang. Temuan lain dari penelitian ini adalah tidak adanya korelasi antara gaya kepemimpinan dan kepuasan kerja dengan niat untuk mengundurkan diri. Niat karyawan untuk didorog oleh faktor lain misalnya adanya tawaran yang menarik atau kesempatan yang ebih baik. Hal ini menjadi masukan agar organisasi senantiasa memperhatikan kondisi eksternal dan melakukan penyesuaian terhadap kondisi internal jika dinilai sudah kurang memadai.","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115874414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Partisipasi Politik Masyarakat Dalam Pemilihan Umum (Studi Voter Turn-Out dalam Pemilihan Umum Legislatif dan Pilpres Kabupaten Garut Tahun 2009 dan 2014)

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-03-18 DOI: 10.36624/jisora.v2i1.24

Lia Juliasih

{"title":"Partisipasi Politik Masyarakat Dalam Pemilihan Umum (Studi Voter Turn-Out dalam Pemilihan Umum Legislatif dan Pilpres Kabupaten Garut Tahun 2009 dan 2014)","authors":"Lia Juliasih","doi":"10.36624/jisora.v2i1.24","DOIUrl":"https://doi.org/10.36624/jisora.v2i1.24","url":null,"abstract":"Penelitian ini fokus pada partisipasi politik masyarakat dalam pemilihan umum legislatif dan presiden khususnya melihat voter turn-out di Kabupaten Garut dalam rentang tahun 2009 ke tahun 2014. Partisipasi penting untuk diteliti mengingat keberhasilan dari sebuah pemilu dapat dilihat dari tingkat partisipasi masyarakat. Dalam penelitian ini, peneliti menggunakan teori partisipasi politik dan teori pilihan rasional. Terdapat tiga rumusan masalah yang dibahas dalam penelitian ini, bagaimana peta kenaikan angka partisipasi pemilu legislatif dari tahun 2009 ke 2014 di Kabupaten Garut? Bagaimana peta penurunan angka partisipasi pemilu presiden dari tahun 2009 ke tahun 2014 di Kabupaten Garut? dan apa penyebab kenaikan angka partisipasi pemilu legislatif dan penurunan angka partisipasi pemilu presiden dari tahun 2009 ke 2014 di Kabupaten Garut? \u0000 \u0000Adapun hasil dari penelitian ini adalah pertama, peta partisipasi pemilih dalam pileg dan pilpres di Kabupaten Garut mengalami kenaikan dan penurunan. Kedua, upaya sosialisasi partisipasi politik yang merupakan bagian paling penting dalam sebuah pemilihan umum. Friedmen dan Hechter melihat adanya pengaruh lembaga sosial dalam partisipasi politik. Dalam temuan peneliti terdapat lembaga sosial yang turut berpengaruh dalam menaik-turunkan partisipasi politik masyarakat, yakni: Kepala Desa, Calon legislatif, PPS, dan tokoh agama. Ketiga, kedekatan emosional calon pileg dan pilpres turut mempengaruhi partisipasi dan persepsi politik masyarakat. Keempat, rasionalitas masyarakat memberikan pengaruh yang sangat besar dalam menentukan partisipasi politik. Pertimbangan ekonomi dan politik uang menjadi salah satu motivasi dalam partisipasi politik. Namun, kedekatan calon dengan pemilih menjadi kunci signifikan dalam pengaruhnya terhadap partisipasi politik masyarakat.","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128495692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Pengembangan E-Commerce oleh Toko Ritel Terhadap Sikap dan Niat Beli Konsumen (Studi Kasus pada PT. XYZ di Kota Bandung) 消费者态度和意图零售店E-Commerce开发分析(万隆PT. XYZ案例研究)

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-01-21 DOI: 10.36624/jisora.v1i2.13

Amira Lalitya Ekhaputri, Ratih Hendayani

引用次数: 0

Pengaruh Konservatisme dan Profitabilitas Terhadap Earning Response Coefficient

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-01-21 DOI: 10.36624/jisora.v1i2.14

Lena Marlina, Yane Devi Anna

引用次数: 4

Local Heritage Values to Cope with Asia Future Shock In 2020 地方遗产价值应对2020年亚洲未来冲击

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-01-21 DOI: 10.36624/jisora.v1i2.15

Mulyaningsih

{"title":"Local Heritage Values to Cope with Asia Future Shock In 2020","authors":"Mulyaningsih","doi":"10.36624/jisora.v1i2.15","DOIUrl":"https://doi.org/10.36624/jisora.v1i2.15","url":null,"abstract":"A cultural and population changes have a biggest influence, the older Asian population, India became the second most influential country after the United States, the high investment costs, the lack of competence and competitiveness of Indonesian human resources as the second largest country after India resulted in the ASIA business situation and required Indonesia changed to become a country that counts in ASIA through the development of mindset and character based on local wisdom owned. \u0000The implementation of characteristic sharing organizational culture based on Pancasila philosophy and research based on local wisdom \"sareundeuk saigel sabobot sapihanean, silih asih silih asuh silih, simbeuh at sunda with symbol of culture grandeur of kingdom Sumedang become base to change mindset and improve competence of competitiveness Indonesia facing ASIA future shock 2020. \u0000The methodology using a literature study review and research is descriptive of local wisdom as a local cultural collaboration received by both internal and external environments and its findings are recommended to decision-makers for practical action in solving problem \u0000Characteristics of sharing organizational culture implemented in the economic, cultural, social sector is the mindset to establish relationships with business actors through the use of culture, chinese trade, using the number of workers of low-educated classes, local raw materials, gender and anti-monopoly attitude through equal dimensions value harmonious, loyal, work together, survive and high spirit.","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127171995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Asean Integration In Improving Indonesian Women Education: A Literature Review 东盟整合改善印尼妇女教育:文献回顾

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2019-01-21 DOI: 10.36624/jisora.v1i2.16

R. Pasciana, Ieke Sartika Iriany

{"title":"Asean Integration In Improving Indonesian Women Education: A Literature Review","authors":"R. Pasciana, Ieke Sartika Iriany","doi":"10.36624/jisora.v1i2.16","DOIUrl":"https://doi.org/10.36624/jisora.v1i2.16","url":null,"abstract":"The Association of Southeast Asian Nations (ASEAN) is an organization of countries in Southeast Asia established in Bangkok, Thailand, on August 8, 1967 under the Bangkok Declaration by Indonesia, Malaysia, Philippines, Singapore, and Thailand. For more th an five decades ASEAN has experienced many positive and significant developments towards a more integrative and forward - looking stage with the establishment of an ASEAN Community by 2015. The ASEAN Community not only affects the economic sector, but also other sectors, including \"education\" as an effort to build competitive human resources. The ASEAN Economic Community (AEC) challenges in education that will be faced are the proliferation o f foreign educational institutions, standardization of orientation in education, which is pro - market, and markets labor that will be flooded by foreign workers. Therefore, the era of ASEAN free trade should be welcomed by the world of education quickly, so that the human resources (HR) of Indonesia, especially by women who still have low resource. They should be prepared for facing an intense competition with other countries. ASEAN countries have considered synchronizing the certification standards, streng thening, and improving the skills and knowledge of ASEAN youth and women in the regional integration process. Therefore, ASEAN countries have always been active in encouraging cooperative relations in various levels of education and training, at the same t ime encouraging all organizations and schools in each country to seek cooperation partners in other countries of the ASEAN region. ","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127678921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Relevansi Pendidikan Kewirausahaan dan Lingkungan Kampus Terhadap Minat Berwirausaha Mahasiswa Perguruan Tinggi di Jawa Barat, Indonesia 对印尼西爪哇岛大学生企业家兴趣的创业教育与校园环境的关联分析

Jurnal Ilmu Sosial Politik dan Humaniora Pub Date : 2018-09-20 DOI: 10.36624/jisora.v1i2.12

Anggaraeni Permatasari, Rendi Nugraha, Ihsan Hadiansah

{"title":"Analisis Relevansi Pendidikan Kewirausahaan dan Lingkungan Kampus Terhadap Minat Berwirausaha Mahasiswa Perguruan Tinggi di Jawa Barat, Indonesia","authors":"Anggaraeni Permatasari, Rendi Nugraha, Ihsan Hadiansah","doi":"10.36624/jisora.v1i2.12","DOIUrl":"https://doi.org/10.36624/jisora.v1i2.12","url":null,"abstract":"Entrepreneurship ecosystem development is new concept to support entrepreneurship education in higher education institution. The objective of this research is to analyze the relevance between entrepreneurship education and university environment to encoura ge student entrepreneurial intention in higher education institution. Higher education institution is university or higher institution in West Java, Indonesia, that have business faculty or entrepreneurship subject in their study of program, also supportin g by conducive environment that liven up entrepreneurial activity. The population of the research are students in University/Institution in surrounding West Java Area that already learned entrepreneurship subject and operated business simulation in real wo rld. Quantitative method by survey is used for this research. Data collection is using questionnaire with likert scale 1 - 7. Structural Equation Modelling (SEM) is use to analyze data to justify the significancy of the model. The novelty of this research is to see the relationship between entrepreneurial education and campus environment toward student entrepreneurial motivation and intention as one holistic system that influence each other. Also, the results of this research can be used to development repreneurial higher education institution ecosystem model in Indonesia","PeriodicalId":439554,"journal":{"name":"Jurnal Ilmu Sosial Politik dan Humaniora","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115896539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5