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International Journal of Sport Communication最新文献

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The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic 海妖觉醒:在全球流行病期间探索新的体育团队品牌的数字发布
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0148
Cole G. Armstrong, M. Davies, Matthew Blaszka, Ann Pegoraro
{"title":"The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic","authors":"Cole G. Armstrong, M. Davies, Matthew Blaszka, Ann Pegoraro","doi":"10.1123/ijsc.2023-0148","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0148","url":null,"abstract":"This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times during launch. In the first hour after brand launch, consumers focused conversation on the team, the logo and color scheme, and the effectiveness of the launch video. In the following 24 hr, the conversation remained positive and focused on how the brand positively represented the city and region. Through agenda setting, the Seattle Kraken were able to effectively launch their new brand while also setting the stage for positive brand-association development.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"14 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82305777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Centering the Self, Doing the Sport, and Being the Brand: The Self-Branding of Lifestyle Athletes on Instagram 以自我为中心，做运动，做品牌:生活方式运动员在Instagram上的自我品牌
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2022-0168
J. Woods, Matthew Hartwell, Leah Oldham, Stephanie House-Niamke
{"title":"Centering the Self, Doing the Sport, and Being the Brand: The Self-Branding of Lifestyle Athletes on Instagram","authors":"J. Woods, Matthew Hartwell, Leah Oldham, Stephanie House-Niamke","doi":"10.1123/ijsc.2022-0168","DOIUrl":"https://doi.org/10.1123/ijsc.2022-0168","url":null,"abstract":"Several scholars have examined how sport stars and other celebrities establish personal brands on social media, but few studies have used a longitudinal research design to study the self-branding process itself and measure changes in self-branding behaviors over time. Based on a content analysis of 6,240 images posted on Instagram by 112 top-ranked professional disc golfers, this study shows how self-branding is a common practice even among the players of this lesser known sport. Drawing on Goffman’s work on impression management, self-branding is conceptualized as goal-oriented, strategic communication. The players’ uptake in self-branding may be a response to the disc golf industry’s rapid growth and new opportunities to market products on social media. While the study partially supports this perspective, it also reveals an interesting contradiction. Many players engaged in self-branding regardless of their social status or ability to monetize their personas. Bourdieu’s concepts of habitus, field, and capital may help explain why self-branding is so widespread among lifestyle athletes.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"7 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82500426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Are Soccer Organizations More Resilient in Crisis Situations? A Scholarly Commentary on the Audiotape Scandal of Real Madrid’s President 足球组织在危机情况下更有弹性吗?对皇马主席录音带丑闻的学术评论
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0082
César García
{"title":"Are Soccer Organizations More Resilient in Crisis Situations? A Scholarly Commentary on the Audiotape Scandal of Real Madrid’s President","authors":"César García","doi":"10.1123/ijsc.2023-0082","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0082","url":null,"abstract":"In July 2021, numerous audio recordings dating back to 2006 through 2012 were leaked. In them, Real Madrid’s President Florentino Pérez was heard insulting some of the most beloved legends of Real Madrid fans, including celebrity Cristiano Ronaldo. Despite his lack of manners, the seriousness of the president’s insults, and the lack of a formal apology, the images of Pérez and Real Madrid barely suffered because of this incident. This scholarly commentary examines the variables of culture and country as well as the specific characteristics of the soccer industry and fandom that explain the lack of public accountability when a top executive of a soccer organization commits verbal excesses in form and substance, as in the Pérez case.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"23 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85316718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Interview With Amanda Brooks, ESPN PR/Director of Communications for College Football and SEC Network 采访阿曼达布鲁克斯，ESPN公关/通信主任为大学橄榄球和SEC网络
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2022-0197
Grace Berger
{"title":"Interview With Amanda Brooks, ESPN PR/Director of Communications for College Football and SEC Network","authors":"Grace Berger","doi":"10.1123/ijsc.2022-0197","DOIUrl":"https://doi.org/10.1123/ijsc.2022-0197","url":null,"abstract":"","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"12 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73220824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cyberbullying in Sport 体育运动中的网络欺凌
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0142
E. MacPherson, G. Kerr
{"title":"Cyberbullying in Sport","authors":"E. MacPherson, G. Kerr","doi":"10.1123/ijsc.2023-0142","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0142","url":null,"abstract":"Despite over 30 years of scholarly attention devoted to bullying and cyberbullying behaviors in school settings, research related to these experiences in the sport context remains limited. Yet, numerous anecdotal examples and preliminary evidence suggests cyberbullying exists in the sport domain and must be addressed given the potential adverse psychosocial outcomes for athletes. This commentary reviews research related to bullying and cyberbullying in the sport literature. To advance our understanding of cyberbullying in sport, recommendations are made to clarify conceptual issues around the central defining features (i.e., power, repetition, intent) commonly used to operationalize these experiences. Further, methodological issues to be addressed are discussed, including, the use of more diverse methods; adoption of an intersectional lens to all research; and the development, implementation, and evaluation of interdisciplinary evidence-based prevention and intervention strategies. Only through a research base that addresses these conceptual and methodological challenges, will empirically-informed prevention and intervention strategies be developed to advance safe, healthy, and inclusive sport environments.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"58 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90038848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Passionate About Esports: Esports Players’ Motivation to Participate in and Watch Esports Events 对电子竞技的热情:电子竞技玩家参与和观看电子竞技赛事的动机
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0215
Yong Chae Rhee, Kyungun Kim
{"title":"Passionate About Esports: Esports Players’ Motivation to Participate in and Watch Esports Events","authors":"Yong Chae Rhee, Kyungun Kim","doi":"10.1123/ijsc.2023-0215","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0215","url":null,"abstract":"Alderfer’s ERG (i.e., existence, relatedness, and growth) theory of motivation (1969) was adopted in this study to analyze individuals’ motivations for engaging in esports. This study investigated the relatively new field of esports viewership and participation by concentrating on the motivating factors behind esports consumption to establish whether esports viewership and participation are distinct markets that stand alone or are comparable to or complement each other for consumption. The study was conducted using qualitative methods consisting of semistructured focus-group interviews. The transcript was coded using open, axial, and selective coding to develop themes fitting within the ERG theory. The current study found similarities and unique findings in esports participation and consumption motivation factors under the ERG groups. Practical applications are proposed for employing the results of the study to further marketing and development efforts in this field.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"27 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74050658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Life After the Gridiron: Examining Retired National Football League Athletes’ Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages 退役后的生活:研究退役国家橄榄球联盟运动员在Instagram个人和商业页面上的自我展示策略和追随者参与度
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0196
Felipe Tamayo, Natasha T. Brison, Hailey A. Harris
{"title":"Life After the Gridiron: Examining Retired National Football League Athletes’ Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages","authors":"Felipe Tamayo, Natasha T. Brison, Hailey A. Harris","doi":"10.1123/ijsc.2023-0196","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0196","url":null,"abstract":"As athletes enter a new chapter in their lives retiring from their sport, the challenge of upholding and enhancing personal brands arises. There has been extensive research on athlete brand building via social media; however, there have been few studies analyzing how athletes build their own brands and brand extensions postcareer, particularly former National Football League (NFL) players. Sixteen retired NFL athletes were examined using Goffman’s theory of self-presentation to determine strategies used for building personal brand extensions and obtaining follower engagement via Instagram. Through a content analysis, a total of 2,933 Instagram posts were analyzed, and the findings from this study revealed that former NFL players with fewer followers received higher engagement rates, and retired NFL players made more backstage type of posts on personal pages compared with front-stage posts. Implications, recommendations, and future research suggestions also are discussed within the paper.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"8 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76562534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessing the Social Media Landscape in Sport: Evaluating the Present and Identifying Future Opportunities 评估体育中的社会媒体景观:评估现在和确定未来的机会
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0183
Gashaw Abeza, Jimmy Sanderson
{"title":"Assessing the Social Media Landscape in Sport: Evaluating the Present and Identifying Future Opportunities","authors":"Gashaw Abeza, Jimmy Sanderson","doi":"10.1123/ijsc.2023-0183","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0183","url":null,"abstract":"This article introduces a special issue of the International Journal of Sport Communication containing insightful commentaries by distinguished scholars in social media scholarship in sports studies. By inviting 25 scholars in the field, who contributed a total of 16 scholarly commentaries, the issue benefits from their extensive knowledge of the interplay between social media and sport. The scholarly commentaries address current trends, critique methods, challenge theories, and propose fresh approaches to understanding the impact of social media in sport. These scholars offer unique perspectives, innovative methodologies, and engaging writing that caters to a diverse readership. The articles provide valuable critiques; shed light on critical issues, controversies, and gaps in knowledge; and identify future directions for sport and social media scholarship to traverse. Importantly, the diverse perspectives presented in this issue stimulate academic dialogue and foster productive discussions within the field of social media in sport studies.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"36 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76352082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
When Sports Fans Buy: Contextualizing Social Media Engagement Behavior to Predict Purchase Intention 体育迷何时购买:情境化社交媒体参与行为以预测购买意愿
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2022-0158
E. Steiner, Matthew Pittman, Brandon C. Boatwright
{"title":"When Sports Fans Buy: Contextualizing Social Media Engagement Behavior to Predict Purchase Intention","authors":"E. Steiner, Matthew Pittman, Brandon C. Boatwright","doi":"10.1123/ijsc.2022-0158","DOIUrl":"https://doi.org/10.1123/ijsc.2022-0158","url":null,"abstract":"While sports fandom and social media advertising have been widely studied, and all major, professional teams use social media campaigns for direct sales, there is surprisingly little research on the relationship between fans’ social media engagement behavior (SMEB) and their purchase intention (PI), and none that differentiates PI across different platforms and sports contexts. This study addresses those gaps by exploring (a) how different kinds of fans engage their teams’ advertising on various social media and (b) how those different behaviors predict PI in different contexts. To do so, we utilized an SMEB framework to interpret survey data (N = 452) of U.S. sports fans’ social media engagement with their favorite teams over six popular platforms for two situations—in-game and out-of-game. Regression analyses determined the extent to which those behaviors predict PI across different sports and platforms during and outside of games. Our results show that fan SMEB varies by sport, platform, and situation. Furthermore, we found that information-acquiring social media behaviors—such as checking scores—best predict PI in-game, while fan-identity cultivation social media behaviors—such as posting—best predict PI out-of-game. In addition, PI predictability varies across platform and game situation, but not across age, gender, or even level of fandom. By contextualizing the relationship between fan SMEB and PI, our study lays a foundation to address these lingering gaps in the sport communication literature while providing actionable insights for teams and brands seeking more effective sales campaigns across an array of social media.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"63 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84778325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter “在好的，坏的，甚至是丑陋的时期做一个好球迷”:通过推特上的体育迷话语探索文化界限
IF 1.8
International Journal of Sport Communication Pub Date : 2023-01-01 DOI: 10.1123/ijsc.2023-0025
Katherine Sveinson, Larena Hoeber
{"title":"“Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter","authors":"Katherine Sveinson, Larena Hoeber","doi":"10.1123/ijsc.2023-0025","DOIUrl":"https://doi.org/10.1123/ijsc.2023-0025","url":null,"abstract":"While sport fandom can be assumed to be inclusive, a deeper exploration of discourses around fandom exposes alternative perspectives. Using the frameworks of cultural boundaries and critical discourse studies, we explored how sport fans use Twitter to create, maintain, and transform cultural boundaries of sport fandom. We used tweets from a season of the Toronto Blue Jays baseball team as a case. Data were collected via Visual Twitter Analytics software focusing on tweets containing #LetsRise and #BlueJays. From the larger data set, we selected 172 tweets to examine using critical discourse analysis and ideological structures of discourse. Findings demonstrate that discourses of loyalty, consumption, and unity have plural meanings and are used to draw boundaries that are simultaneously fluid and rigid. Thus, we argue that fans engage in an active process of determining who is and is not included in fan cultures through Twitter use.","PeriodicalId":43939,"journal":{"name":"International Journal of Sport Communication","volume":"28 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91272514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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