Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)最新文献

Peran Kelompok Wanita Tani Dalam Meningkatkan Pemasaran UMKM Melalui Digitalisasi Marketing 农场妇女在通过营销数字化来促进UMKM营销方面的作用

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-11-23 DOI: 10.52353/senama.v0i0.273

Restu Afrianto Rahman, Krisna Fathurrahman, Alvina Izzati, Ratih Pratiwi

引用次数: 0

EFEKTIVITAS GURU TAMU DALAM MENINGKATKAN KOMPETENSI SISWA PADA MATA PELAJARAN AKUNTANSI PEMERINTAH DAERAH 客座教师在提高学生在地方政府会计专业方面的能力方面的成效

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-11-23 DOI: 10.52353/senama.v1i1.378

Yanto Darmawan, Budhi Purwantoro Jati, Rahimah Rahimah

引用次数: 0

PERAN INOVASI SISTEM DALAM MENINGKATKAN MANAJEMEN KINERJA UNTUK COMPETITIVE ADVANTAGE DI PT. TELKOM AKSES REGIONAL IV 系统创新在改善PT. telcom第四区有限公司的绩效管理方面的作用

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-27 DOI: 10.52353/senama.v0i0.274

Linayli Fauzia Kamal, Saadatul Jannah, Agustin Widiyawati, Kevin Zaqi Maulana, Ratih Pratiwi

引用次数: 0

PENDEKATAN BLUE OCEAN STRATEGI DALAM PERSAINGAN BISNIS (STUDI EMPIRIS : HIDAYATULLAH HERBAL CENTER) KOTA SEMARANG 蓝海洋在商业竞争中的策略方法(经验研究:HIDAYATULLAH草药中心)

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-27 DOI: 10.52353/senama.v0i0.271

Umi Nasikah, Fia Ismawati, Indrika Novita Sari, Nunuk Purwati, Ratih Pratiwi

{"title":"PENDEKATAN BLUE OCEAN STRATEGI DALAM PERSAINGAN BISNIS (STUDI EMPIRIS : HIDAYATULLAH HERBAL CENTER) KOTA SEMARANG","authors":"Umi Nasikah, Fia Ismawati, Indrika Novita Sari, Nunuk Purwati, Ratih Pratiwi","doi":"10.52353/senama.v0i0.271","DOIUrl":"https://doi.org/10.52353/senama.v0i0.271","url":null,"abstract":"Currently the development of the world economy is characterized by the process of globalization towards the free market, including herbal medicines that enter from various countries without clear protection that causes business competition will become more intense, causing companies to look for effective and efficient forms of marketing to introduce and market their products. Di Indonesia thedevelopment of drugs has been getting faster, especially herbalmedicines l, one of the companies is Hidayatullah Center Herbal Shop (H2C) in Banyumanik, Semarang. Hidayatullah Center Herbal Store (H2C) in Banyumanik, Semarang is a company engaged in the sale of various herbal products such as honey, goat milk, habbatussauda, olive oil, zam-zam water and others located in Banyumanik, Semarang. The purpose of this research was to find out and analyze the application of the Blue Ocean Strategy method to increase sales and marketing levels at the Hidayatullah Herbal Center (H2C) Herbal Store in Banyumanik Semarang. This prenelitian uses qualitative research methods, where the data and information obtained are collected through interviews (interviews), observations, and documentation. Thisstudy shows comparisons in the application of Blue Ocean Strategy seen using the remove-reduce-enhance-create scheme, strategy canvas and blue ocean index where hidayatullah herbal store center (H2C) in Banyumanik, Semarang focuses more on eliminating rogue retailers, increasing and developing company productivity, creating a strong promotion. Accurate that can reach the wider community so that it can increase company sales, create a company's personal website to be able to support product marketing, organize retailer management, tighten quality control.","PeriodicalId":437974,"journal":{"name":"Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125970129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Penerapan Prespektif Balanced Scorecard terhadap Kinerja UMKM (Studi Empiris Warmindo di Kota Semarang) 对UMKM绩效的客观运用分析(三宝城市Warmindo实证研究)

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-27 DOI: 10.52353/senama.v0i0.276

Arya Adam Dzulhadi, Puja Wulandari, Nelvana Abdul Aziz, Anisa Windani, Ratih Pratiwi

{"title":"Analisis Penerapan Prespektif Balanced Scorecard terhadap Kinerja UMKM (Studi Empiris Warmindo di Kota Semarang)","authors":"Arya Adam Dzulhadi, Puja Wulandari, Nelvana Abdul Aziz, Anisa Windani, Ratih Pratiwi","doi":"10.52353/senama.v0i0.276","DOIUrl":"https://doi.org/10.52353/senama.v0i0.276","url":null,"abstract":"The research was conducted on the MSME commercial sector which aims to find out how much contribution the implementation of the Balanced Scorecard (BSC) has by using four perspectives: finance, customers, internal business processes and learning and growth. The Balanced Scorecard concept is considered in accordance with the consideration that this concept is able to balance short-term plans with long-term plans, as well as balance financial performance with non-financial performance. In addition, the benefit of this research is that the company has the right business strategy and work program that can deal with these changes, enabling it to maintain and expand its business in the future in accordance with its vision and mission. By using this research technique, the application of BSC through four perspectives can make a significant contribution to the company's performance. This shows that MSMEs are continuously oriented towards efforts to maintain customer satisfaction to gain trust from product quality followed by the support of their productive and committed employees who will be able to provide products/services efficiently, consistently and on time by using information technology which has an impact on the ability to organization to generate adequate financial returns","PeriodicalId":437974,"journal":{"name":"Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133805786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERAN KOMPONEN 5A PADA KEPUASAN PENGUNJUNG (STUDY EMPIRIS DESTINASI WISATA TAMAN BUNGA CELOSIA) 5A部分在游客满意度的作用(CELOSIA花园的实景旅游目的地)

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-26 DOI: 10.52353/senama.v0i0.275

Dwi Sekar Parawansah, Vira Melinda Tyawardani, Luluk Dian Ramadanti, Dela Amaliatus Solekah, Ratih Pratiwi

引用次数: 0

AKTIVITAS INTERAKSI PARA SOCIAL MENINGKATKAN PERFORMA INFLUENCER DALAM MEMPENGARUHI MINAT PEMBELIAN PRODUK FASHION MUSLIMAH (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WAHID HASYIM SEMARANG) 社会互动活动增加了影响影响力的影响，影响了对购买穆斯林时尚产品的兴趣

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-26 DOI: 10.52353/senama.v0i0.277

Elya Septi Widya Ningrum, Cici Herlina Putri, F. Sa'adah, Putri Faizah, Ratih Pratiwi

{"title":"AKTIVITAS INTERAKSI PARA SOCIAL MENINGKATKAN PERFORMA INFLUENCER DALAM MEMPENGARUHI MINAT PEMBELIAN PRODUK FASHION MUSLIMAH (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WAHID HASYIM SEMARANG)","authors":"Elya Septi Widya Ningrum, Cici Herlina Putri, F. Sa'adah, Putri Faizah, Ratih Pratiwi","doi":"10.52353/senama.v0i0.277","DOIUrl":"https://doi.org/10.52353/senama.v0i0.277","url":null,"abstract":"This study aims to determine the effect of parasocial interaction variables on influencers, parasocial interaction variables on buying interest, influencer variables on buying interest, and parasocial interaction variables on buying interest through influencers on students of the economics faculty of Wahid Hasyim University, Semarang who have purchased Muslim clothing. This research method is quantitative. The population in this study amounted to 1,128 students. The number of samples is 130 students using the sample size according to the opinion of Heir, et al. This study uses statistical analysis which is used to determine the direct and indirect relationship between parasocial interaction variables, influencer variables and buying interest variables. The results obtained that parasocial interaction variables directly affect influencers, parasocial interaction variables directly affect buying interest, Influencer variables directly affect buying interest, and parasocial interaction variables directly affect buying interest through influencers.","PeriodicalId":437974,"journal":{"name":"Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126266679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Model Sistem Informasi Akuntansi Siklus Pendapatan Untuk Perusahaan Distributor Cat 油漆分销商的收入周期会计信息系统模型

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-26 DOI: 10.52353/senama.v1i1.279

Suparto Darudiato

{"title":"Model Sistem Informasi Akuntansi Siklus Pendapatan Untuk Perusahaan Distributor Cat","authors":"Suparto Darudiato","doi":"10.52353/senama.v1i1.279","DOIUrl":"https://doi.org/10.52353/senama.v1i1.279","url":null,"abstract":"Setelah melakukan observasi selama dua bulan terkait dengan sistem informasi akuntasi siklus pendapatan di empat perusahaan distributor cat, ditemukan beberapa kekurangan, diantaranya kurang optimumnya penentuan angka limit kredit bagi pelanggan, ketidak seragaman dalam pengakuan pendapatan, pelanggan tidak memiliki catatan atas barang yang dipesan dan pengendalian internal yang kurang memadai dalam hal penagihan dan penerimaan kas. Hal-hal tersebut menimbulkan kerugian bagi perusahaan, seperti informasi jumlah penjualan yang tidak akurat, dan seringnya staff penjualan melakukan penggelapan atas uang hasil penjualan. Seiring dengan perkembangan teknologi informasi, maka penelitian ini akan menghasilkan sebuah model sistem informasi akuntasi terkomputerisasi untuk siklus pendapatan. Semua itu dilaksanakan dengan cara observasi terhadap proses bisnis yang ada, dokumen-dokumen yang digunakan, wawancara, studi kepustakaan, dan melakukan analisis serta perancangan berorientasi objek. Model sistem informasi akuntansi siklus pendapatan ini didokumentasikan menggunakan notasi UML 2.0, sehingga akan menghasilkan informasi dan pengendalian internal yang efektif dan efisien.","PeriodicalId":437974,"journal":{"name":"Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114115801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TUWO: MODEL SUSTAINABILITY DIGITAL MARKETING SEBAGAI JALAN PINTAS UMKM BERSAING DI ERA SOCIETY 5.0

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-26 DOI: 10.52353/senama.v1i1.288

F. I. F. S. Putra, Amron Amron, D. Aqmala, A. L. Haziroh

{"title":"TUWO: MODEL SUSTAINABILITY DIGITAL MARKETING SEBAGAI JALAN PINTAS UMKM BERSAING DI ERA SOCIETY 5.0","authors":"F. I. F. S. Putra, Amron Amron, D. Aqmala, A. L. Haziroh","doi":"10.52353/senama.v1i1.288","DOIUrl":"https://doi.org/10.52353/senama.v1i1.288","url":null,"abstract":"Digital marketing is the answer to internationalization several obstacles of micro, small, and medium enterprises (MSMEs) in dealing with the society 5.0 era market dynamics. The virtual world has emerged as a promising platform for various marketing activities can significantly encourage MSMEs to improve business performance. The research aims to improve business performance by implementing a digital marketing sustainability model so it can be a solution for MSMEs to penetrate the international market in the society 5.0 era. The research method is an exploratory qualitative approach by collecting data based on in-depth interviews with related informants. The sampling technique is purposive sampling, in which the main criteria are MSMEs assisted by the Central Java Government. The research analysis flow is data collection, data reduction, data presentation, and concluding. The results show the \"TUWO\" solution model can be implemented in two ways, including (1) education and increasing digital marketing knowledge; (2) mentoring and business model development. This research implies a multiplier effect by improving MSME business performance at the international level through the government's role in facilitating online single submission programs to monitors in an integrated manner, so another government can adopt the successful implementation later of the \"TUWO\" model.","PeriodicalId":437974,"journal":{"name":"Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124849393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Efektivitas Kualitas Sumber Daya Manusia Melalui Peran dari BUMDes Dalam Peningkatan Pendapatan di Desa Wonotunggal Berbasis Pada Potensi Lokal 人力资源质量的有效性，其作用是webedes在wono单一村的收入增长，其基础是当地的潜力

Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Pub Date : 2022-08-26 DOI: 10.52353/senama.v0i0.272

Ika Yunita Ratnasari, Yuyun Safitri Cahyani Arumsari, Ratih Pratiwi

{"title":"Efektivitas Kualitas Sumber Daya Manusia Melalui Peran dari BUMDes Dalam Peningkatan Pendapatan di Desa Wonotunggal Berbasis Pada Potensi Lokal","authors":"Ika Yunita Ratnasari, Yuyun Safitri Cahyani Arumsari, Ratih Pratiwi","doi":"10.52353/senama.v0i0.272","DOIUrl":"https://doi.org/10.52353/senama.v0i0.272","url":null,"abstract":"This study aims to determine the effect of the quality of human resources in the development of BUMDes in Wonotunggal Village. BUMDes in this area are very interesting to discuss because the MSME products that are sold are diverse, so these BUMDes produce local products that can become the hallmark of the village. This type of research uses a qualitative descriptive approach. Meanwhile, the data collection techniques used were interviews and observations. One of the advantages of using this method is that you can get to know the research environment better and can see firsthand the process and its constraints. The result of this study is that the quality of human resources in Wonotunggal Village does not only improve the quality of human resources who are members of BUMDes. However, at the same time developing and training the ability to advance the region by establishing MSMEs through BUMDes that utilize local potential. With the existence of BUMDes, it really helps the community to manage MSMEs in improving the family economy. Because the obstacles and constraints faced by BUMDes have begun to be overcome, BUMDes has a strategy to increase sales attractiveness, namely by utilizing social media to expand its marketing. BUMDes also take advantage of their foreign language skills as a characteristic of Wonotunggal Village, Kedungmalang District, Batang Regency.","PeriodicalId":437974,"journal":{"name":"Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116658907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0