{"title":"Principle Components of Trust in Ecommerce Platforms from the Consumer Perspective","authors":"Edwin Ngwawe, E. Abade, Stephen Mburu","doi":"10.46610/jcscs.2022.v01i01.001","DOIUrl":"https://doi.org/10.46610/jcscs.2022.v01i01.001","url":null,"abstract":"Improved ICT technologies have brought about massive online presence of users in the online space such as social media platforms as well as remote working tools. This has led to a massive mushrooming of online shops as they try to follow the changing behaviour of the customers. This has come about with an challenge of information overload since the customers have a myriad of alternatives at his disposal at the time of making a decision and indeed it is impractical for an average user to evaluate all the alternatives in a timely fashion, neither do some users know what to look at when evaluating an online vendor. This put the user at a risk of losing money due to potentially untrustworthy vendors masquerading as genuine shop owners online. In deed trust is a psychometric property which many at times is informed by past experience or social norms in a context aware fashion. In this study, we seek to identify the indicators of a trustworthy online vendor so the consumer can use these to estimate trustworthiness of an online vendor before committing to a purchase. We use focus group discussions and survey to uncover what majority of experienced shoppers consider before making a purchase online and share the indicators in order to help inexperienced shoppers get a footing without much exposure to risk, and also to help ecommerce platform developers and owners to align their services to the end user expectations.","PeriodicalId":437457,"journal":{"name":"Journal of Cyber Security in Computer System","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122306167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}