Procedia Business and Financial Technology最新文献_第3页

Impulsive Buying Behavior in Mobile Apps Online Travel Agent (OTA) Users: The Role of Apps Browsing and Sales Promotion 在线旅行社(OTA)用户在移动应用中的冲动性购买行为:应用浏览和销售促进的作用

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.4

Erris Kusumawidjaya, Verina Wijaya, Adrie Oktavio

引用次数: 0

Industry 4.0 and Technology Adoption in The Garment Industry 工业4.0和服装行业的技术采用

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.13

Luthfina Ariyani, W. Hermawati, T. Fizzanty, A. A. Pitaloka, Andi Budiansyah

{"title":"Industry 4.0 and Technology Adoption in The Garment Industry","authors":"Luthfina Ariyani, W. Hermawati, T. Fizzanty, A. A. Pitaloka, Andi Budiansyah","doi":"10.47494/pbft.2021.1.13","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.13","url":null,"abstract":"Industry 4.0 is a major change that occurs in the manufacturing industry where the application of internet-based technology and information technology is key in forming a value chain network. This study aims to explore the application of industry 4.0 in the perspective of technology adoption theory, with a qualitative approach to five garment companies in Indonesia. Application of Industry 4.0 is seen in two aspects, namely technology for production and management, and Technology-Organization-Environment (TOE) Framework is used as a reference in analysing the factors that influence companies in adopting industry 4.0. The results of this study indicated that Indonesian garment companies have done a considerable technological transformation into more sophisticated direction. Adoption of new production machines, improvement in software systems, and the new and improved construction of factories that lead to the use of more modern technology were conducted at firm level. However, in general there are no companies that completely deploy industry 4.0. Several factors were identified as the determinants to this adoption process; in the technological context it consists of benefits and costs consideration; in the organizational context, it includes management support and workforce competence; while in the environmental context it consists of the product life cycle, global competition, and government support.","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132960661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Determinant Factors in Influencing Purchase Intention and Word of Mouth in Social Commerce: An Indonesia Case Study 社交商务中影响购买意愿和口碑的决定因素:以印尼为例

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.2

S. F. Persada, Berto Mulia Wibawa, Bella Harum Ashari, Shu-Chiang Lin

引用次数: 0

Multivariate Analysis for Determinants of Online Consumers Trust 网络消费者信任影响因素的多变量分析

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.24

Aprilia Aryanti Widyasari, Putri Pratama Deliana Nursafitri, Achmad Yanu Alifianto

{"title":"Multivariate Analysis for Determinants of Online Consumers Trust","authors":"Aprilia Aryanti Widyasari, Putri Pratama Deliana Nursafitri, Achmad Yanu Alifianto","doi":"10.47494/pbft.2021.1.24","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.24","url":null,"abstract":"This research aims to examine the effect of customer satisfaction on customer trust, the effect of security perception on customer satisfaction and customer trust, the influence of privacy on customer satisfaction and customer trust, the influence of brand awareness on customer satisfaction and customer trust, as well as the influence of customer satisfaction mediation on the relationship between perception security, privacy and brand awareness with customer trust. This research focuses observations on 100 people in Surabaya who have made transactions on online shopping sites. Private students and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand awareness has a significant effect on customer trust and customer satisfaction, security perceptions have a significant effect on customer trust and customer satisfaction, privacy has a significant effect on customer trust and not on customer satisfaction, and customer satisfaction on customer trust","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128641266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green Marketing, Ecolabel and Purchase Intention on Food Products during Covid-19 新冠疫情期间食品的绿色营销、生态标签与购买意愿

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.21

Nariman Aulia, Janti Gunawan, Muniroh Sumarsono

{"title":"Green Marketing, Ecolabel and Purchase Intention on Food Products during Covid-19","authors":"Nariman Aulia, Janti Gunawan, Muniroh Sumarsono","doi":"10.47494/pbft.2021.1.21","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.21","url":null,"abstract":"The Covid-19 Pandemy has increased consumer’s awareness of the health issues and what they eat on a daily basis. Within the fast-moving consumer goods (FMCG) category, ecolabel is used to differentiate environmental friendly food and conventional food. However, not all of the healthy products are having ecolabel. This might happened because consumers do not know about the product, the price does not fit with their budget, the promotion does not reach the consumers and many other reasons. During the Covid-19 Pandemy, food manufacturing companies may need to adjust the massage to meet their targetted market. Therefore, this study examines how green marketing, ecolabel and Covid-19 pandemic relate to consumer’s purchase intention of food products. What aspects are they considering? An online survey was conducted in May – June 2020, involving 349 valid respondents, from 34 provinces in Indonesia. This study found that green marketing mix is positively associated with consumer attitude. Interestingly, only green products and green promotion are positively associated with the green marketing mix. Green price and green place are not significantly related to the green marketing mix. Furthermore, ecolabel and Covid-19 pandemic are positively associated with consumers’attitude. This consumers attitude is then positively associated with green food products’ buying intention. The findings of this study imply the need for food producers to allocate attention to food labelling, through good products and promotion. As of Covid-19 pandemic, this study found that the respondents will continue their healthy habit to protect themselves against health issue in the future. This offers positive signals to producers and marketing communication to develop a better communication approach for consumers.","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127030933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainability Concept in Ecotourism on Domestic Tourists of Generation Z Z代国内游客生态旅游中的可持续性理念

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.26

Joyo Binangun, I. D. G. Satrya

{"title":"Sustainability Concept in Ecotourism on Domestic Tourists of Generation Z","authors":"Joyo Binangun, I. D. G. Satrya","doi":"10.47494/pbft.2021.1.26","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.26","url":null,"abstract":"The purpose of this research is to find out the concept of sustainability in ecotourism in generation Z domestic tourists. The location of this research was conducted in Baluran National Park. This study uses a qualitative approach in which the data collected in the form of interviews, observation and documentation. The data analysed were the results of interviews with one expert from ecotourism, one manager from Baluran National Park, four Generation Z visitors and observations in the Baluran National Park environment. Data analysis techniques use data collection, data reduction, and coding in accordance with the themes discussed. Data collection methods use data triangulation techniques that are useful for establishing degrees of trust. The results of this study are the concept of understanding the importance of sustainability in ecotourism in generation Z domestic tourists is still lacking. There is awareness from generation Z about the importance of sustainable tourism, but there is still a lack of interest in participating in nature-based organizations because it does not attract packaging from the institution itself. In addition, there is still a lack of literacy reading among generation Z regarding natural knowledge, so Baluran National Park can create an interesting program for generation Z regarding basic understanding of nature in the form of online media","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114244724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect Of Retail Shop Format on Customer Relationship and Customer Loyalty With Customer Trust as Mediation Variables (Case Study : Make Over Retail Stores in Surabaya) 零售商店业态对顾客关系和顾客忠诚的影响——以顾客信任为中介变量(以泗水市改造零售商店为例)

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.28

Geodita Woro Bramanti, Berto Mulia Wibawa, Meuthia Fatah Aulia

{"title":"The Effect Of Retail Shop Format on Customer Relationship and Customer Loyalty With Customer Trust as Mediation Variables (Case Study : Make Over Retail Stores in Surabaya)","authors":"Geodita Woro Bramanti, Berto Mulia Wibawa, Meuthia Fatah Aulia","doi":"10.47494/pbft.2021.1.28","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.28","url":null,"abstract":"To solve these problems, this research aims to analyse the relationship between satisfaction , customer attitude loyalty and customer behaviour loyalty and the influence of different retail formats. The variables used in these research are Satisfaction (S), Trust (T), Attitudinal Loyalty (AL), and Behavioural Loyalty (BL). This research was conducted using a quantitative approach and the data used in this study were obtained from questionnaires to 211 respondents by distributing questionnaires directly (direct survey) to Make Over shops in Surabaya shopping centres. Hypotheses testing in this study use Structural Equation Modelling (SEM). The results of this study indicated that the Satisfaction variable has a positive and significant relationship to the Attitude Loyalty variable and has an influence on Behavioural loyalty through Attitude Loyalty. In addition, the SEM analysis results have a new finding that the Trust variable which is a mediation variable in this study does not have a significant effect on loyalty. From the results of hypothesis testing, this study also formulated managerial implications that can be applied by Make Over as an additional reference to improve service quality in retail stores such as bundling strategies and giving free gifts, implementing referral marketing strategies and focusing on increasing satisfaction","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129197848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinant of Satisfaction and Repurchase Intention on E- commerce: A Case Study of Housewife in Indonesia 电子商务满意度与再购买意愿的决定因素:以印尼家庭主妇为例

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.18

Bahalwan Apriyansyah, Salasatri Rafaa Dinni, Berto Mulia Wibawa

{"title":"Determinant of Satisfaction and Repurchase Intention on E- commerce: A Case Study of Housewife in Indonesia","authors":"Bahalwan Apriyansyah, Salasatri Rafaa Dinni, Berto Mulia Wibawa","doi":"10.47494/pbft.2021.1.18","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.18","url":null,"abstract":"The development of a digital-based economy creates potential opportunity upon e-commerce platform service provider. Moreover, in pandemic situation shopping online support the large-scale social restriction. There are many well-known e- commerce brands in Indonesia both domestic and international establishment. The competition is in the red ocean which comprising many competitors who have strong leadership strikes penetration of the market. Innovation towards strategy to make consumer kept staying must be very important especially on how to lead them to do repeat order. However, many firms still neglect this factors. Switching behavior from the individual’s attitude towards the other e-commerce brands become threat for the certain e-commerce brand’s loyal customer. Therefore, this particular research focus on house-wife who fit-matched with the research profile respondent where mostly the house-wife plays significant role on decision and purchase making in a family. This research has purposes to analyze the factors that might influence the satisfaction and repurchase intention in e-commerce platform. In addition to that, analyze the correlation of brand leadership perception towards satisfaction and repurchase intention. Lastly, identify the characteristic of house-wife by looking at repeat order intention upon the brand leader. Conclusive-descriptive-multiple cross sectional research model by using statistical approach of PLS-SEM was conducted in this research. 265 housewives were recruited as respondent by using online survey across Indonesia. Study found that perceived value and popularity are directly related positively and significantly affect satisfaction and repurchase intention. Future research is encouraged to use longitudinal design in providing a holistic understanding of perceived brandleadership","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131782829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analysis of the Effect of Packaging Creativity, Packaging Effectiveness and Brand Trust on Interest in Purchasing SME Products in East Java 包装创意、包装有效性和品牌信任对东爪哇中小企业产品购买兴趣的影响分析

Procedia Business and Financial Technology Pub Date : 1900-01-01 DOI: 10.47494/pbft.2021.1.8

Novan Andrianto, Rahayu Arya Shintawati

{"title":"Analysis of the Effect of Packaging Creativity, Packaging Effectiveness and Brand Trust on Interest in Purchasing SME Products in East Java","authors":"Novan Andrianto, Rahayu Arya Shintawati","doi":"10.47494/pbft.2021.1.8","DOIUrl":"https://doi.org/10.47494/pbft.2021.1.8","url":null,"abstract":"This study aims to analyze the effect of packaging creativity, packaging effectiveness and brand trust on SME product buying interest in East Java Province. The population targeted in this study were students in East Java Province who were active in management and business study programs in 2020. The number of samples in this study was determined as many as 200 people who were taken with a sampling technique in the form of purposive sampling. Data obtained through the distribution of questionnaires. The data analysis technique used in this study is multiple regression analysis. This research is considered important because the findings produced in this study are expected to be the basis for the formulation of strategies for increasing the sales performance of products produced by SMEs. The novelty of this research lies in the brand trust variable. Brand trust is chosen as a factor influencing buying interest because brand trust is the willingness of consumers to buy a particular brand with the assumption that the brand is able to meet what is expected by consumers. This research succeeded in proving that the creativity of packaging, the effectiveness of packaging and brand trust have a significant influence on the buying interest of SME products in East Java Province","PeriodicalId":436204,"journal":{"name":"Procedia Business and Financial Technology","volume":"413 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116243517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0