Communication Today最新文献_第2页

Attractive Human Face as a Communication Tool: Age and Gender Specifics of the Attractiveness of Sexually Dimorphic Features in Facial Composites 作为交流工具的迷人人脸：面部复合图中性二形特征的吸引力的年龄和性别特异性

IF 1.1

Communication Today Pub Date : 2023-11-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.2.7

Slávka Démuthová, Alexandra Hudáková

{"title":"Attractive Human Face as a Communication Tool: Age and Gender Specifics of the Attractiveness of Sexually Dimorphic Features in Facial Composites","authors":"Slávka Démuthová, Alexandra Hudáková","doi":"10.34135/communicationtoday.2023.vol.14.no.2.7","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.7","url":null,"abstract":"An attractive human face is a significant communication tool used in visual media. Due to various psychological mechanisms, a beautiful face is associated with additional characteristics; individuals with attractive faces are perceived as trustworthy, intelligent, and qualified, thereby increasing their impact on the perceiver. However, the question remains as to what constitutes an attractive human face and what parameters it should possess. One of the most influential characteristics associated with facial attractiveness is the presence of sexually dimorphic features. Since previous research has yielded conflicting findings, this study examines the influence of masculinity and femininity on the attractiveness of computer-generated facial composites, both generally and in the context of the age and gender of the evaluators, using a quasi-experimental approach. The study involved 2,159 participants (mean age = 24.18 years; SD = 10.167), with women comprising 59.6% of the sample. The results showed that while the femininity of facial features universally increases the attractiveness of female faces (most notably among younger men), the effect of sexually dimorphic features on the attractiveness of male faces is nonspecific. Therefore, for the universal utilisation of the attractive face effect on the evaluator (perceiver), it is recommended to employ a feminine female face. In the case of male faces, the attractiveness of masculine features may be contingent on additional circumstances/factors.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"33 13","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unlocking Generation Y: Market Segmentation via Lifestyle Insights 揭开 Y 世代的神秘面纱：通过生活方式洞察进行市场细分

IF 1.1

Communication Today Pub Date : 2023-11-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.2.9

Veronika Kopřivová, K. Matušínská

引用次数: 0

Online Media Audience during the COVID-19 Pandemic as an Active Amplifier of Disinformation: Motivations of University Students to Share Information on Facebook COVID-19 大流行期间作为虚假信息积极传播者的网络媒体受众：大学生在 Facebook 上分享信息的动机

IF 1.1

Communication Today Pub Date : 2023-11-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.2.11

Hedviga Tkáčová, Patrik Maturkanič, Martina Pavlíková, Katarína Slobodová Nováková

{"title":"Online Media Audience during the COVID-19 Pandemic as an Active Amplifier of Disinformation: Motivations of University Students to Share Information on Facebook","authors":"Hedviga Tkáčová, Patrik Maturkanič, Martina Pavlíková, Katarína Slobodová Nováková","doi":"10.34135/communicationtoday.2023.vol.14.no.2.11","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.11","url":null,"abstract":"Disclosure of disinformation has attracted increasing attention in recent years. The society recognises that false reports pose a real threat to the credibility of information and, ultimately, to the security of society. On the Internet an active audience is a distributor of media content because they are convinced of its truth, and in the online environment they find it in other people. Therefore, the audience seems to be an active amplifier of disinformation (sharing), and thus explicitly as a creator of (unwanted) web content (sharing and commenting). People’s willingness to share disinformation is linked to people’s similar attitudes; it is related to the similarity of faith and to the perception of the message, considered as appropriate and interesting (“I like it”), etc. The term “homogeneity” turns out to be a key term in audience research, and experts speak about a phenomenon that in fact appears to be the main driving force for the dissemination of any content. The aim of the research is to identify and classify the factors that motivate university students to share information on the social networking site Facebook.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"677 ","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Blockbuster Biopic Bohemian Rhapsody as an Expression of Cinema/Music Synergy 作为电影/音乐协同表达的大片生物波西米亚狂想曲

IF 1.1

Communication Today Pub Date : 2023-04-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.1.1

J. Radošinská, L. Rusňáková, Zuzana Točená, Martin Schwarz

{"title":"The Blockbuster Biopic Bohemian Rhapsody as an Expression of Cinema/Music Synergy","authors":"J. Radošinská, L. Rusňáková, Zuzana Točená, Martin Schwarz","doi":"10.34135/communicationtoday.2023.vol.14.no.1.1","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.1.1","url":null,"abstract":"The study focuses on Bohemian Rhapsody (2018, directed by Bryan Singer, later Dexter Fletcher), the biographical drama that reflects on the extraordinary lives and career patterns of the four members of the rock band Queen, predominantly the band’s frontman, Freddie Mercury. Given the fact that this feature film has changed the way we perceive the economic potential of biopics entirely, we offer an overview of some of the reasons why it was so successful in terms of the globalised film industry. The main objective of the study is to outline the biographical drama’s synergistic tendency in relation to the movie industry and the music business. Acknowledging Bohemian Rhapsody’s unprecedented global success, we work with the assumption that certain biographical dramas can, in fact, become globally popular, partly thanks to the fact that they utilise music as a nostalgia-driven narrative tool making portrayals of musicians deeper and more complex. The assumption is addressed via a theoretical reflection on the given topic and through a qualitative content analysis of the biographical drama Bohemian Rhapsody.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41833830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Greenwashing and the Nature of Education in Relation to Consumer Trust in Fast Fashion Marketing Communication 绿色洗涤与快时尚营销传播中消费者信任的教育本质

IF 1.1

Communication Today Pub Date : 2023-04-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.1.6

Marianna Marko, A. Kusá

引用次数: 0

Social Media as a Tool of Building Reputation and Identity of National Parks 社会媒体作为建立国家公园声誉和身份的工具

IF 1.1

Communication Today Pub Date : 2023-04-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.1.8

Kristína Korená, Petra Pártlová

{"title":"Social Media as a Tool of Building Reputation and Identity of National Parks","authors":"Kristína Korená, Petra Pártlová","doi":"10.34135/communicationtoday.2023.vol.14.no.1.8","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.1.8","url":null,"abstract":"Social media have turned out to be a suitable tool of marketing communication that enables the virtual connection of individual public accounts (profiles) to share information, data and create conditions for the joint implementation of activities. The submitted study focuses on the evaluation of the use of marketing communication in nine selected European national parks. The study analyses data that indicates the level of using social networking sites for presenting the official profiles and websites in the context of building reputation and identity in order to determine to what extent national parks use suitable tools of marketing communication and what are its possibilities and limitations. Marketing communication was examined using the rhetorical and descriptive analysis of text, which enabled performing a content analysis focused on three main parts: Pathos, Ethos and Logos. Within the descriptive analysis, another part of the research dealt with communication focused on the issue of education, environmental protection and business activities in the area of tourism. A new formula for calculating Social Media Effectiveness was proposed, calculated at a global level. Based on the results obtained, Plitvice Lakes National Park was rated the best, while the results in terms of marketing communication were recorded in the case of the Swiss national park, National Park Saechsische Schweiz. The main barrier to marketing communication is the reluctance to use English as the main language of communication and in the case of the Facebook platform, a higher number of posts. The results also showed that good marketing communication has an impact on the number of visitors to national parks and the right combination of published posts influences the behaviour of national park visitors. Furthermore, we confirmed the influence of communication on the possibility to educate especially the younger generation through media platforms, which is a positive finding.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":" ","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44470464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What Is Subvertising? A Proposal of Delimitation and Definition 什么是颠覆?划界和定义的建议

IF 1.1

Communication Today Pub Date : 2023-04-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.1.4

Inés Leal-Rico, Natalia Papí-Gálvez, Candelaria Sánchez-Olmos

{"title":"What Is Subvertising? A Proposal of Delimitation and Definition","authors":"Inés Leal-Rico, Natalia Papí-Gálvez, Candelaria Sánchez-Olmos","doi":"10.34135/communicationtoday.2023.vol.14.no.1.4","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.1.4","url":null,"abstract":"The understanding of “subvertising” has been approached from different perspectives as a phenomenon framed within the Culture Jamming movement. Even though both subjects focus on the symbolic guerrilla communication system, the specific allusion to corporate and advertising culture delimits the subvertising field of study. However, it seems that the two phenomena are analysed jointly by the literature that has addressed the subject, so that the terminology used for reference and analysis can be imprecise and confusing. This study aims to clarify the terminology used in literature to refer to the concept of “subvertising” and its actors. For this, data was collected through a previous scoping review, in which 253 documents focusing on subvertising dating from between 1980 and March 2020 were located and analysed. The main terminology used to refer both to subvertising and to the actors who carry it out was extracted and classified. The results highlight an excessive terminology used in this field of study, as well as a lack of correlation in linking subvertising object and subjects. Possible consequences of this finding may lead to a problem for the standardisation of the discipline and publications transfer, especially in the academic world.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":" ","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42097760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of COVID-19 on Communication Patterns of Czech and Slovak Cosplayers 新冠肺炎疫情对捷克和斯洛伐克coser交流模式的影响

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Communication Today Pub Date : 2023-04-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.1.11

Anna Paulína Jelínková, Andrej Trnka

引用次数: 0

Motivations behind the Production of News Podcasts in Established Czech Media 捷克老牌媒体制作新闻播客的动机

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Communication Today Pub Date : 2023-04-23 DOI: 10.34135/communicationtoday.2023.vol.14.no.1.10

Matěj Skalický

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Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach 媒介作为现代话语人格的建构——基于价值观的方法论