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Foundations and Trends in Marketing最新文献

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Artificial Intelligence in Marketing and Consumer Behavior Research 人工智能在营销和消费者行为研究中的应用
Foundations and Trends in Marketing Pub Date : 2023-01-01 DOI: 10.1561/1700000078
TaeWoo Kim, Umair Usman, Aaron Garvey, Adam Duhachek
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引用次数: 0
Aesthetics in Marketing 营销中的美学
Foundations and Trends in Marketing Pub Date : 2023-01-01 DOI: 10.1561/1700000082
Henrik Hagtvedt
{"title":"Aesthetics in Marketing","authors":"Henrik Hagtvedt","doi":"10.1561/1700000082","DOIUrl":"https://doi.org/10.1561/1700000082","url":null,"abstract":"","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135560683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brands: An Integrated Marketing, Finance, and Societal Perspective 品牌:整合营销、财务和社会视角
IF 1
Foundations and Trends in Marketing Pub Date : 2020-11-15 DOI: 10.1561/1700000064
B. Calder
{"title":"Brands: An Integrated Marketing, Finance, and Societal Perspective","authors":"B. Calder","doi":"10.1561/1700000064","DOIUrl":"https://doi.org/10.1561/1700000064","url":null,"abstract":"","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2020-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88684307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Crowdfunding Platforms: Ecosystem and Evolution 众筹平台:生态系统和进化
IF 1
Foundations and Trends in Marketing Pub Date : 2020-06-30 DOI: 10.1561/1700000061
Yee Heng Tan, S. Reddy
{"title":"Crowdfunding Platforms: Ecosystem and Evolution","authors":"Yee Heng Tan, S. Reddy","doi":"10.1561/1700000061","DOIUrl":"https://doi.org/10.1561/1700000061","url":null,"abstract":"Crowdfunding is the practice of seeking support from a large number of backers, each funding a small amount, in order to reach a specific funding goal. This monograph examines: (1) the field of crowdfunding, (2) how it has evolved, (3) the impact crowdfunding has on the fields of innovation, marketing and finance and (4) the factors that can affect crowdfunding outcomes. We view crowdfunding as complementary and transformative, increasing the efficiency of several existing processes such as idea generation and testing, fund raising and collection. We combine practitioner perspectives and research findings to provide insights on this subject. We explore the crowdfunding ecosystem and the role that project creators, backers and the platform play in the entire crowdfunding process. We provide a comprehensive review of current academic research in crowdfunding that focus on three key components of the crowdfunding process: (1) project design and description, (2) project creator and backer characteristics and (3) platform design and architecture, and explore how different properties of these crowdfunding components impact the crowdfunding process and affect crowdfunding outcomes. We further provide an overview of new developments in crowdfunding (such as new crowdfunding models) and suggest trends (such as privacy issues) that may shape the crowdfunding ecosystem in the future.","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78970745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future? 销售薪酬的实用方法:我们现在知道什么?未来我们应该知道什么?
IF 1
Foundations and Trends in Marketing Pub Date : 2020-06-03 DOI: 10.1561/1700000063
Doug J. Chung, Byungyeon Kim, Niladri B. Syam
{"title":"A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?","authors":"Doug J. Chung, Byungyeon Kim, Niladri B. Syam","doi":"10.1561/1700000063","DOIUrl":"https://doi.org/10.1561/1700000063","url":null,"abstract":"Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role in motivating and incentivizing sales agents. This monograph reviews the evolution of research in sales compensation and discusses future trends and opportunities. Specifically, it examines the managerial relevance of the theoretical foundations, discussing the underlying reasons for their applicability (or lack thereof) in practice. Furthermore, the monograph surveys recent empirical methods—including field experiments and structural econometrics—that are practical for analyzing sales agents’ behavior under various compensation systems. It also discusses prominent areas of future research in the midst of a changing sales environment. In particular, this monograph sheds light on how the use of big data, machine learning, and artificial intelligence can affect sales strategy formulation and, thus, sales compensation systems to better motivate and incentivize an organization’s sales force.","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77997552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Modeling Dynamic Relations Among Marketing and Performance Metrics 营销和绩效指标之间的动态关系建模
IF 1
Foundations and Trends in Marketing Pub Date : 2018-12-04 DOI: 10.1561/1700000054
K. Pauwels
{"title":"Modeling Dynamic Relations Among Marketing and Performance Metrics","authors":"K. Pauwels","doi":"10.1561/1700000054","DOIUrl":"https://doi.org/10.1561/1700000054","url":null,"abstract":"Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this monograph is to give you a foundation in these models and to enable you to apply them to your own research domain of interest. To this end, we will discuss both the underlying perspectives and differences between alternative models, and the practical issues with testing, model choice, model estimation and interpretation common in empirical research. This combination of marketing phenomena and modeling philosophy sets this work apart from previous treatments on the broader topic of econometics and time series analysis in marketing.","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2018-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87284475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Sales Force Compensation: Trends and Research Opportunities 销售人员薪酬:趋势和研究机会
IF 1
Foundations and Trends in Marketing Pub Date : 2018-11-27 DOI: 10.1561/1700000046
D. Rouziès, V. Onyemah
{"title":"Sales Force Compensation: Trends and Research Opportunities","authors":"D. Rouziès, V. Onyemah","doi":"10.1561/1700000046","DOIUrl":"https://doi.org/10.1561/1700000046","url":null,"abstract":"Altogether, when designing sales force compensation, decision makers are faced with a complex issue involving many variables, some of which are unobservable, interdependent, or uncertain. Moreover, compensation is often viewed as salespeople's primary motivator and in many corporations, it is the dominant sales expense. The objective of this monograph is to review the many insights provided by empirical research to date, some of which are just emerging in the marketing literature. We first discuss how plans should be designed according to the dominant research stream and contrast research findings with actual sales force compensation policies. Then, we highlight topics related to sales force compensation that are notably under-researched and show how taking them into account will enrich knowledge on compensation. Finally, we conclude with future trends in sales force compensation.","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2018-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72762804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
From Doubt to Functionality: An Imagery Story 从怀疑到功能:一个意象故事
IF 1
Foundations and Trends in Marketing Pub Date : 2018-08-29 DOI: 10.1561/1700000044
Rashmi Adaval
{"title":"From Doubt to Functionality: An Imagery Story","authors":"Rashmi Adaval","doi":"10.1561/1700000044","DOIUrl":"https://doi.org/10.1561/1700000044","url":null,"abstract":"Mental imagery and mental simulations play an important role in any consumption experience. For decades, however, the famed “imagery debate” dominated discussions on imagery and to some extent stymied research on how imagery impacts consumption. As researchers debated whether a picture-like component was part of the underlying mental representation or not, a researcher’s inability to produce concrete evidence that people had indeed formed mental images was often used to challenge imagery-based explanations. Despite this, the last decade has witnessed burgeoning research on how consumers use imagery in a myriad of ways — often in the service of some larger goal. The monograph views imagery through this functional lens and reviews and organizes these findings. This review provides a historical perspective on imagery research and then uses evidence from past research to lay down a conceptual foundation for new work that will undoubtedly emerge in the coming decades. Questions such as “What triggers imagery?” “Are there differences between perception and imagery?” “How do we use imagery to create simulations and imagine what we do not see?” “How does imagery exert an influence?” and “Are there individual and Rashmi Adaval (2018), “From Doubt to Functionality: An Imagery Story”, Foundations and Trends © in Marketing: Vol. 11, No. 2, pp 73–142. DOI: 10.1561/1700000044. Full text available at: http://dx.doi.org/10.1561/1700000044","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2018-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73539974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Consumer Informational Privacy: Current Knowledge and Research Directions 消费者信息隐私:现状与研究方向
IF 1
Foundations and Trends in Marketing Pub Date : 2018-07-15 DOI: 10.1561/1700000057
F. T. Beke, Felix Eggers, P. Verhoef
{"title":"Consumer Informational Privacy: Current Knowledge and Research Directions","authors":"F. T. Beke, Felix Eggers, P. Verhoef","doi":"10.1561/1700000057","DOIUrl":"https://doi.org/10.1561/1700000057","url":null,"abstract":"In the current age of information and big data, consumer informational privacy has become an important issue in marketing. Besides being worried about the growing collection, storage, and use of personal information, consumers are anxious about a lack of transparency or control over their personal data. Despite these growing concerns, understanding of how firms’ privacy practices affect consumers remains limited. We review the relevant literature on consumer privacy from a marketing perspective and summarize current knowledge about how information collection, information storage, information use, transparency, and control influence consumers’ behavior. In addition, we discuss to what extent the influence of firms’ privacy practices differs between firms, consumers, and environments. On the basis of this knowledge, we formulate several hypotheses aimed at providing direction for future research regarding the role of consumer informational privacy in marketing.","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2018-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89823139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 37
Ethnography for Marketing and Consumer Research 人种学:市场营销和消费者研究
IF 1
Foundations and Trends in Marketing Pub Date : 2017-01-09 DOI: 10.1561/1700000043
A. Venkatesh, David Crockett, Samantha N. N. Cross, Steven Chen
{"title":"Ethnography for Marketing and Consumer Research","authors":"A. Venkatesh, David Crockett, Samantha N. N. Cross, Steven Chen","doi":"10.1561/1700000043","DOIUrl":"https://doi.org/10.1561/1700000043","url":null,"abstract":"This is intended to assist researchers in employing ethnographic methods in marketing and consumer research. It is our response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. Ethnographic research is an instantiation of what is sometimes referred to as interpretive research. Ethnography is increasingly used to explore marketing and consumer issues, designing products, services and systems that improve people’s daily lives. We offer a step-by-step approach to conducting ethnography in business and consumer settings with some examples. We also provide a framework and some general principles.","PeriodicalId":43587,"journal":{"name":"Foundations and Trends in Marketing","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2017-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82087801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
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