National Conference of Creative Industry最新文献_第3页

MEREK DESTINASI WISATA DALAM SITUS DINAS PARIWISATA NTT: ANALISIS SEMIOTIKA PEMASARAN LAURA OSWALD NTT旅游服务网站上的品牌旅游目的地:劳拉·奥斯瓦尔德营销分析

National Conference of Creative Industry Pub Date : 2018-09-14 DOI: 10.30813/ncci.v0i0.1295

Silvanus Alvin

引用次数: 1

GAYA KOMUNIKASI JOKOWI DALAM PROGRAM KARTU INDONESIA PINTAR 印尼智能卡程序中佐科维的交流方式

National Conference of Creative Industry Pub Date : 2018-09-14 DOI: 10.30813/NCCI.V0I0.1296

Patricia Jhoshella

引用次数: 0

NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM 民族主义

National Conference of Creative Industry Pub Date : 2018-09-14 DOI: 10.30813/NCCI.V0I0.1299

Joshua Fernando, R. Marta

{"title":"NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM","authors":"Joshua Fernando, R. Marta","doi":"10.30813/NCCI.V0I0.1299","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1299","url":null,"abstract":" <table class=\"data\" width=\"100%\"><tbody><tr valign=\"top\"><td class=\"value\">National identity can arise with a symbol attached to the product/service in this case the Fashion world. Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations, so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at how the construction of the meaning of nationalism built in fashion products is seen from the content of the press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative research methods with constructivis paradigm and analyzed through Impression Management Theory as a theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information tool that represents nationalism in products and encourages the role of segmentation of young people in promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love Indonesia. Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism</td></tr></tbody></table>","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"191 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133418828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

ANALISIS PEMANFAATAN NEW MEDIA MELALUI JARINGAN MEDIA SOSIAL 通过社交媒体网络分析新媒体的利用情况

National Conference of Creative Industry Pub Date : 2018-09-14 DOI: 10.30813/ncci.v0i0.1293

M. Khairil

引用次数: 2

MANIFESTASI HEGEMONI TANDINGAN MELALUI KISAH PERJALANAN PEREMPUAN AFRO-AMERIKA DALAM KARYA FILM NONFIKSI 非小说电影中非裔美国人的旅行故事的对等表现

National Conference of Creative Industry Pub Date : 2018-09-14 DOI: 10.30813/ncci.v0i0.1302

Nicodemus Susilo

{"title":"MANIFESTASI HEGEMONI TANDINGAN MELALUI KISAH PERJALANAN PEREMPUAN AFRO-AMERIKA DALAM KARYA FILM NONFIKSI","authors":"Nicodemus Susilo","doi":"10.30813/ncci.v0i0.1302","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1302","url":null,"abstract":"Both, in terms of media and cultural studies, some negative sterotypes of black peoplealong with its specific term of Angry Black Woman (ABW),has clearly shown that Afro-American people and their actionsare being subjectively considered as the forms ofsocial deviance. „What Happened, Miss Simone?‟, a biographical documentary fllm,depicts a nonfictionalstory about a word-class jazz musician, Nina Simone, who wasalso an Afro-American woman and one of the most impactful activists in the era of CivilRights Movement from 1954 to 1968. This research focuses on the counter-hegemonymanifestation of Nina Simone‟s role and her journey stories through the nonfiction film.By using twelve stages of Christopher Vogler‟s narrative analysis method: i.e. OrdinaryWorld; Call to Adventure (Inciting Incident); Refusal of the Call; Meeting with theMentor; Crossing the Threshold; Test, Allies, Enemies; Approach to the Inmost Cave;Central Ordeal (Midpoint, Death, and Rebirth); Reward; The Road Back; TheResurrection (Climax); and Return with the Elixir (Denouement), this research hasproved that an Afro-American woman on the nonfiction film can be successfullyrepresented as an organic intellectual alongside with its war of position in order tooppose the hegemonic power of the invisibility and neutrality of white people on the filmindustry, which is always being accepted as a fairness doctrine.However, theambivalence and the ambiguity of Nina‟s nonfictional role and story simultaneouslydemonstrate its binary opposition of black people and its inadequacy to defy ahegemonic power of white supremacy through the visual masterpiece.Keywords: Afro-America, documentary film, counter-hegemony, narrative, stereotype","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128221320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Penggunaan Instagram Sebagai Referensi Wisata Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Halu Oleo 使用Instagram作为旅游参考，学习社会科学和政治学学院Halu Oleo

National Conference of Creative Industry Pub Date : 2018-09-14 DOI: 10.30813/NCCI.V0I0.1294

Muhammad Syahartijan, La Ode Herman Halika

{"title":"Penggunaan Instagram Sebagai Referensi Wisata Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Halu Oleo","authors":"Muhammad Syahartijan, La Ode Herman Halika","doi":"10.30813/NCCI.V0I0.1294","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1294","url":null,"abstract":"The problems arising in this research are the anything of the features – featuresinstagram that used students and how to use tourism as a reference on instagramstudents. The purpose of this research is to know the features – features instagram usedcollege students, as well as to know the use of tourism for instagram reference onstudents.The location of the research carried out in the Department of communicationstudies, Faculty of social and political sciences of the University of Halu Oleo. Thetheory used in this research is the theory of Uses and Gratifications (satisfaction) ofElihu Katz, Gurevitch, and Haas. In this study informants amounted to as many as 6people to represent the student in the Department of communication studies, Faculty ofsocial and political sciences of the University of Halu Oleo. Types of data used in this research is qualitative data and data analysis techniques used in this research is descriptive qualitative.The results of this study suggest that intagram and features – features that existin instagram plays an important role in communication majors’s students in seeking thereference they want because in instagram provides information complete about theinformation they are looking for.This research is expected to benefit and contribution of science for students,particularly students majoring in communication studies. The study also is expected tobenefit in the development of communication studies specifically on the research use ofthe tour as a reference on instagram students majoring in communication studies Facultyof social sciences and political sciences of the University of Haluoleo.Keywords: Instagram, Tourist Reference, Tourism Communication","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"424 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123093897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KONSUMERISME MAHASISWA TERHADAP STARBUCKS COFFEE DALAM KERANGKA TEORI FETISISME KOMODITAS DAN MOTIVASI HEDONIS 星巴克消费者主义的学生在商品恋物癖和享乐主义动机的框架内

National Conference of Creative Industry Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1266

Grace Putlia

{"title":"KONSUMERISME MAHASISWA TERHADAP STARBUCKS COFFEE DALAM KERANGKA TEORI FETISISME KOMODITAS DAN MOTIVASI HEDONIS","authors":"Grace Putlia","doi":"10.30813/NCCI.V0I0.1266","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1266","url":null,"abstract":"The rise of coffee shop business in Indonesia makes both global and local brands also compete to reach the position in the minds of consumers. An interesting phenomenon is that there are many students who participate in it. Though a serving of coffee sold at a price that is not cheap, given that not all students have a status of side jobs. One coffee shop brand most widely mentioned when done pre-test is Starbucks Coffee.Using qualitative research methods with case study designs, this study interviewed 20 informants who were all active students from several universities in Jakarta. The impact of the pattern of life on the basis of commodity fetishism, the consumerism accumulated in the lifestyle can lead to an avid or in the formal language of hedon to continue to desire for material satisfaction. The emergence of this on the basis of the motivation, which is referred to as hedonic motivation.For this reason this research wants to know how student consumerism toward Starbucks Coffee in the framework of commodity fetishism theory and hedonis motivation in order to help advance the local products that move in the field of culinary, especially coffee drinks.Keywords: brand, commodity fetishism, consumerism, hedonic motivation.","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132540913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI MILLENIAL PADA PLATFORM E-COMMERCE

National Conference of Creative Industry Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1276

Rina Nur Chasanah, Oktafalia Marisa Muzammil, Janny Rowena

{"title":"PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI MILLENIAL PADA PLATFORM E-COMMERCE","authors":"Rina Nur Chasanah, Oktafalia Marisa Muzammil, Janny Rowena","doi":"10.30813/NCCI.V0I0.1276","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1276","url":null,"abstract":"Based on the data held by the Indonesian Internet Service Providers Association (APJII), around 143 million people have been connected to the internet network throughout the past 2017. The majority of internet users as many as 72.41% of the urban community with the use of, among others, to communicate, buy goods, order transportation, to do business and work. As many as 49.52% of internet users in the country are those aged 19 to 34 years, who are generation Y or millennial generation. In line with the development of internet users in Indonesia, the behavior of consumers in making purchases has changed (shifting), from those who previously made purchases through physical stores, now shopping online is an option for today's society. The results of a recent survey from the Snapcart research institute in January 2018 revealed that the millennial generation has become the largest shopper in the e-commerce sector, which is as much as 50%.The subjects of the research study were 100 millennials consumers who made purchasing decisions on Blibli.com e-commerce platform. The object of his research is about experiential marketing which consists of 5 variables including marketing sense, think marketing, marketing act, marketing feel and marketing relationship to purchasing decisions on Blibli.com e-commerce platform. In this study researchers will use a questionnaire. The method of analysis that researchers use is multiple regression. The aim of the research is to see whether there is a significant influence of experiential marketing on millennial consumer purchasing decisions on e-commerce platforms. The results of the study revealed that the variable feel, think and act influence the purchasing decisions of millennials on e-commerce platforms. While sense and relate variables do not affect the millennial generation purchasing decisions on e-commerce platforms with a 95% confidence level. Keywords: experiential marketing, purchasing decisions","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130928862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

PENGARUH FAKTOR MAKRO EKONOMI TERHADAP RETURN SAHAM BANK KONVENSIONAL DAN BANK SYARIAH: STUDI KASUS BCA DAN BANK PANIN SYARIAH

National Conference of Creative Industry Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1267

H. S. Sundoro

{"title":"PENGARUH FAKTOR MAKRO EKONOMI TERHADAP RETURN SAHAM BANK KONVENSIONAL DAN BANK SYARIAH: STUDI KASUS BCA DAN BANK PANIN SYARIAH","authors":"H. S. Sundoro","doi":"10.30813/NCCI.V0I0.1267","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1267","url":null,"abstract":"The stock market has had an important role in economic where the stocks which have been traded come from many industries and one of them is banking industry. According to Undang-Undang Nomor 10 Tahun 1998, the common bank can be divided into conventional bank and Islamic (Sharia) bank. This research is purposed to examine deeply about the movement of the conventional and the Sharia bank stock return which is caused by macroeconomics factors. The data is used from April 2016 until June 2018. The method is VECM. The analysis is described by Impulse Response Function (IRF) and Forecast Error Variance Decomposition (FEVD) analyzing. The result of this research describes that when the economic is in good situation where Rupiah exchange rate is tightening and BI 7day is decreasing means either BCA or Bank Panin Syariah stock return is on the rise. BCA and Bank Panin Syariah stock return are different in response to the inflation rate. The result also indicates that internal factors such as efficiency in operating expenses; lower Non Performing Loan margin; interesting interest rate; and so on are the most important factor for BCA and Bank Panin Syariah stock performance. Keywords: banking, macroeconomics, stock return, VECM","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125109551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH DISRUPTIVE MINDSET TERHADAP PEMBENTUKAN KEMAMPUAN AMBIDEXTROUS PEMIMPIN PERUSAHAAN DALAM MENGHADAPI ERA DISRUPTIF

National Conference of Creative Industry Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1269

Tisia Priskila

引用次数: 0