The Routledge Companion to Critical Marketing最新文献

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Religious critiques of the market 对市场的宗教批判
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-16
A. Jafari
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引用次数: 0
Critical macromarketing, sustainable marketing, and globalization 关键宏观营销,可持续营销和全球化
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-6
W. Kilbourne
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引用次数: 1
Postcolonialism, subalternity, and critical marketing 后殖民主义、次等性和批判性营销
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-3
R. Varman
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引用次数: 13
Biopolitical marketing and the commodification of social contexts 生物政治营销和社会环境的商品化
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-26
D. Zwick, A. Bradshaw
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引用次数: 1
Managing racial stigma in consumer culture 管理消费文化中的种族歧视
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-21
David Crockett
{"title":"Managing racial stigma in consumer culture","authors":"David Crockett","doi":"10.4324/9781315630526-21","DOIUrl":"https://doi.org/10.4324/9781315630526-21","url":null,"abstract":"","PeriodicalId":435663,"journal":{"name":"The Routledge Companion to Critical Marketing","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132138889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Critical social marketing 关键的社会营销
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-5
R. Gordon
{"title":"Critical social marketing","authors":"R. Gordon","doi":"10.4324/9781315630526-5","DOIUrl":"https://doi.org/10.4324/9781315630526-5","url":null,"abstract":"","PeriodicalId":435663,"journal":{"name":"The Routledge Companion to Critical Marketing","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132686499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Critical reflections on the marketing concept and consumer sovereignty 对营销观念与消费者主权的批判性反思
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-12
M. Tadajewski
{"title":"Critical reflections on the marketing concept and consumer sovereignty","authors":"M. Tadajewski","doi":"10.4324/9781315630526-12","DOIUrl":"https://doi.org/10.4324/9781315630526-12","url":null,"abstract":"This chapter engages with mainstream concepts in marketing – the marketing concept, consumer sovereignty and exchange. It offers a critical evaluation of the assumptions and effects in practice. The chapter looks at the marketing system with fresh, critical eyes, and examines the marketing concept and consumer sovereignty. The linkage of the marketing concept and sovereignty was called a paradox and problematized. The chapter engages with the connecting concept between the ideas – the notion of exchange – and illuminated how this hinges on the rhetoric of mutual benefit and arguments about equality. It concludes with a discussion of a contemporary research direction for marketing that holds the potential to shatter the concept of sovereignty still further: the biopolitical management of populations and physiological management of the individual. This unification of biology with marketing has been cited as a potentially fruitful area of research by some; critical scholars and educated observers should view it with a great deal of concern.","PeriodicalId":435663,"journal":{"name":"The Routledge Companion to Critical Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123319273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Advertising practice and critical marketing 广告实践和关键营销
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-11
Chris Hackley
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引用次数: 0
Marketing and the production of consumers’ objective violence 市场营销与生产消费者的客观暴力
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-30
E. A. T. Ayrosa, Renata Couto de Azevedo de Oliveira
{"title":"Marketing and the production of consumers’ objective violence","authors":"E. A. T. Ayrosa, Renata Couto de Azevedo de Oliveira","doi":"10.4324/9781315630526-30","DOIUrl":"https://doi.org/10.4324/9781315630526-30","url":null,"abstract":"","PeriodicalId":435663,"journal":{"name":"The Routledge Companion to Critical Marketing","volume":"210 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114316318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Choice and choicelessness in consumer practice 消费者实践中的选择与不选择
The Routledge Companion to Critical Marketing Pub Date : 2018-09-21 DOI: 10.4324/9781315630526-20
R. Dholakia, A. F. Fırat, N. Dholakia
{"title":"Choice and choicelessness in consumer practice","authors":"R. Dholakia, A. F. Fırat, N. Dholakia","doi":"10.4324/9781315630526-20","DOIUrl":"https://doi.org/10.4324/9781315630526-20","url":null,"abstract":"","PeriodicalId":435663,"journal":{"name":"The Routledge Companion to Critical Marketing","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127774555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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