Translitera : Jurnal Kajian Komunikasi dan Studi Media最新文献

THE EFFECT OF CORPORATE IMAGE ON BRAND AWARENESS AND BRANG ATTITUDE 企业形象对品牌意识和品牌态度的影响

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-04-10 DOI: 10.35457/TRANSLITERA.V8I01.595

Didit Darmawan

引用次数: 9

ISI PESAN DAN KREATIVITAS IKLAN SHOPEE VERSI "PAK JOKOWI BAGI-BAGI SEPEDA" 信息内容与创意广告版本“先生佐科维为自行车服务”

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-04-02 DOI: 10.35457/TRANSLITERA.V6I1.580

Masrurul Laily

引用次数: 1

STRATEGIC ENTREPRENEURSHIP DALAM PENINGKATKAN VOLUME PENJUALAN EKSPOR KENDANG “DJEMBE” PADA UD. BUDI LUHUR, KOTA BLITAR 战略公司在UD上提高“DJEMBE”出口量。布利塔市

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-04-02 DOI: 10.35457/TRANSLITERA.V6I1.582

Indria Guntarayana

{"title":"STRATEGIC ENTREPRENEURSHIP DALAM PENINGKATKAN VOLUME PENJUALAN EKSPOR KENDANG “DJEMBE” PADA UD. BUDI LUHUR, KOTA BLITAR","authors":"Indria Guntarayana","doi":"10.35457/TRANSLITERA.V6I1.582","DOIUrl":"https://doi.org/10.35457/TRANSLITERA.V6I1.582","url":null,"abstract":"Djembe is an icon of Blitar City, this is because the largest djembe handicraft industry center is in Blitar City. UD. Budi Luhur in Blitar City, East Java is one of the SMEs in the wood craft industry. UD. Budi Luhur is an UKM that moves to market its djembe products by exporting to foreign countries. The purpose of this study was to describe how the entrepreneurial strategy of UD. Budi Luhur in entering and marketing its products on the international market. This study also explains the application of entrepreneurial strategies to UD. Budi Luhur in increasing the export sales volume of kendang djembe handicrafts, as well as alternatives to maintain the entrepreneurial strategy that has been applied by UD. Budi Luhur in dealing with international markets. The research method used in this study was descriptive with a qualitative approach. The data sources in this study are primary data by conducting interviews with the owners of UD. Budi Luhur and the Regional Cooperative and SME Office, Blitar City and focus group discussion (FGD) together with the Tanggung Village Bubut Kayu Association which is a working partner of UD. Budi Luhur and secondary data in the form of documents related to the theme of this research. The results showed that exports were chosen by UD. Budi Luhur to enter the international market. UD. Budi Luhur applies growth, innovation, network, harvest / exit strategies by reading opportunities to develop markets, innovating products, creating good relationships with buyers and being able to form profitable networks and working with similar companies to meet market demand so as to maximize sales and increase the volume of export sales.","PeriodicalId":433902,"journal":{"name":"Translitera : Jurnal Kajian Komunikasi dan Studi Media","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128708237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EVALUASI KEPUASAN MASYARAKAT TERHADAP PELAYANAN PUBLIK PEMERINTAH DESA GUNUNGGEDE KECAMATAN WONOTIRTO KABUPATEN BLITAR 评估公众满意的公共服务村元东村布利塔地区

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-03-31 DOI: 10.35457/TRANSLITERA.V8I01.598

E. Susilo

引用次数: 0

ISI PESAN DAKWAH AQIDAH DAN SYARIAH DALAM FILM INDONESIA ISLAMI “JILBAB TRAVELER LOVE SPARKS IN KOREA” 内容是在印度尼西亚伊斯兰电影《旅行者的爱火花在韩国》中的DAKWAH AQIDAH和伊斯兰教法

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-03-31 DOI: 10.35457/TRANSLITERA.V8I01.594

Masturina Khoirun Nisa, Ucik Ana Fardila, Agus Widodo

引用次数: 4

REGULASI PENATAAN PASAR MODERN DAN REVITALISASI PASAR TRADISIONAL DI KOTA BLITAR 现代市场的平衡和布利塔市传统市场的复苏

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-03-31 DOI: 10.35457/TRANSLITERA.V8I01.596

Wydha Mustika Maharani

引用次数: 2

MODEL PENGEMBANGAN MODAL SOSIAL MELALUI PERAN DAN PARTISIPASI POT (PAGUYUPAN ORANG TUA) UNTUK MENINGKATKAN KUALITAS PENDIDIKAN 通过父母参与和参与来提高教育质量的社会资本发展模式

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2019-03-31 DOI: 10.35457/TRANSLITERA.V8I01.597

Novi Catur Muspita

{"title":"MODEL PENGEMBANGAN MODAL SOSIAL MELALUI PERAN DAN PARTISIPASI POT (PAGUYUPAN ORANG TUA) UNTUK MENINGKATKAN KUALITAS PENDIDIKAN","authors":"Novi Catur Muspita","doi":"10.35457/TRANSLITERA.V8I01.597","DOIUrl":"https://doi.org/10.35457/TRANSLITERA.V8I01.597","url":null,"abstract":"This research background is the phenomenon of the role and participation of guardians of students in the field of education is very important and strategic. The success of the work performance of the Education Management is inseparable from the professional ability of the individuals involved in the activity. The objectives of this study are: (1) To determine the design of the social capital development model through the role and participation of POT (Parents' Association) as to Improve the Quality of Education (Study in SDI Ma’arif Plosokerep Kota Blitar), (2) To find out constraints in developing social capital through the role and participation of POT (Parents' Association) to improve quality of Education (Study at Study in SDI Ma’arif Plosokerep Kota Blitar) . The results of this study that in designing Social Capital Development Models through Role and POT Participation ( Parents Association) to Improve Education Quality in SDI Ma'arif Plosokerep Kota Blitar consists of several elements of social capital in strengthening education, among others: (1) participation in a network, (2) reciprocity, (3) trust, ( 4) social norms, (5) Proactive action, the constraints in implementing the Design of the Social Capital Development Model Through the Role and Participation of POT to Improve the Quality of Education in SDI Ma'arif Plosokerep Kota Blitar are: (1) Lack of understanding of the guardian of the importance of POT (2) Parent has an impact on / quantity of active student guardians (3) Insensity of POT meeting which is POT period meeting / meeting, (4) Not all teachers and Wali kelas comprehensively understand POT, (5) No schema and SOP for POT formation, work system and mechanism","PeriodicalId":433902,"journal":{"name":"Translitera : Jurnal Kajian Komunikasi dan Studi Media","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132668227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS SEMIOTIKA PESAN POLITIK DALAM “IKLAN MARS PARTAI PERINDO” 分析“火星派对广告”中的政治信息

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2018-09-30 DOI: 10.35457/translitera.v7i02.589

Yulika Purwaningsih, Ucik Ana Fardila

{"title":"ANALISIS SEMIOTIKA PESAN POLITIK DALAM “IKLAN MARS PARTAI PERINDO”","authors":"Yulika Purwaningsih, Ucik Ana Fardila","doi":"10.35457/translitera.v7i02.589","DOIUrl":"https://doi.org/10.35457/translitera.v7i02.589","url":null,"abstract":"Media is often used for political tools. Media has an important role in the political process, the media can influence the number of elections that are extraordinary in terms of politics. Some people prefer a political actor who often appears on the media screen rather than being passive behind the media. Politics by using media is intended so that information in politics can spread widely. So this is often used by some political parties to campaign or market their parties. Politicians market their parties through advertisements. Political advertisements that are currently emerging, whether on television or other social media, are songs of identity or better known as mars from the Indonesian Unity Party (Perindo) which is headed by Hary Tanoesoedibjo who is also the owner of MNC Group. This ad is often aired on several television stations under the auspices of MNC Group, such as RCTI, MNCTV, GlobalTV (which has now changed to GTV). In this study, researchers used qualitative research using semiotic analysis methods. Semiotic analysis methods can be used to find out the purpose and purpose of advertising through symbols and signs that are often raised when the ad is displayed. The object of the research used was the advertisement of Mars of the Perindo Party, where data sources came from television shows and literature literature such as books, internet sites, and others related to the object of research. The results of this study are the effects of semiotic messages that are included in the Mars advertisements of Perindo Party so that they can generate confidence and sympathy and support from the people who see them, and this will end in vote support during elections.","PeriodicalId":433902,"journal":{"name":"Translitera : Jurnal Kajian Komunikasi dan Studi Media","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127756160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

ANALISIS KOMPARATIF PENJUALAN TUNAI DAN KREDIT TERHADAP KEPUTUSAN PEMBELIAN BAJU MUSLIM ANAK MERK DANNIS 对购买丹麦儿童服装的决定进行比较现金销售和信贷分析

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2018-09-30 DOI: 10.35457/translitera.v7i02.592

Luluk Maknunah, Puji Lestari

引用次数: 0

THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY 品牌体验对品牌信任和品牌忠诚的影响

Translitera : Jurnal Kajian Komunikasi dan Studi Media Pub Date : 2018-09-30 DOI: 10.35457/TRANSLITERA.V7I02.590

Didit Darmawan

引用次数: 5