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Social media use in international marketing: Impact on brand and firm performance 社会媒体在国际营销中的使用:对品牌和企业绩效的影响
IF 0.8
International Journal of Management and Economics Pub Date : 2022-06-01 DOI: 10.2478/ijme-2022-0011
M. Witek-Hajduk, Piotr Zaborek
{"title":"Social media use in international marketing: Impact on brand and firm performance","authors":"M. Witek-Hajduk, Piotr Zaborek","doi":"10.2478/ijme-2022-0011","DOIUrl":"https://doi.org/10.2478/ijme-2022-0011","url":null,"abstract":"Abstract This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms, while brand orientation is meaningful only for those with foreign capital.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"118 1","pages":"121 - 142"},"PeriodicalIF":0.8,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73381233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The role of foreign aid in the transformation of Iraq's society and economy 外援在伊拉克社会和经济转型中的作用
IF 0.8
International Journal of Management and Economics Pub Date : 2022-06-01 DOI: 10.2478/ijme-2022-0010
Hadi Jaber
{"title":"The role of foreign aid in the transformation of Iraq's society and economy","authors":"Hadi Jaber","doi":"10.2478/ijme-2022-0010","DOIUrl":"https://doi.org/10.2478/ijme-2022-0010","url":null,"abstract":"Abstract Foreign aid helps in transforming nations and ensuring that they attain economic development. Foreign aid levels in Iraq are higher than those of its oil-producing neighbors due to numerous factors that are discussed in the present study. Iraq is the second largest oil producer in the Middle East after Saudi Arabia, but some activities within the country have curtailed development, leaving it at the mercy of foreign nations and investors. The present study aims to evaluate the level of foreign aid in Iraq, comparing it to its oil-rich neighbors. It highlights various factors that have increased Iraq's dependence on foreign aid and the role and management of this assistance. The article shows how negative factors like war, poor governance, and corruption have contributed to the over-reliance on foreign aid, in spite of Iraqbeing endowed with natural resources. The qualitative evaluation of the development of Iraq's oil aid reveals that continued reliance on foreign aid will jeopardizes the country's economic development.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"37 1","pages":"218 - 232"},"PeriodicalIF":0.8,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81129319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises 行为附加性:与科研机构合作对企业技术成熟的促进作用
IF 0.8
International Journal of Management and Economics Pub Date : 2022-06-01 DOI: 10.2478/ijme-2022-0009
A. Kowalski, M. Mackiewicz
{"title":"Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises","authors":"A. Kowalski, M. Mackiewicz","doi":"10.2478/ijme-2022-0009","DOIUrl":"https://doi.org/10.2478/ijme-2022-0009","url":null,"abstract":"Abstract The main aim of the article is to examine how cooperation with research institutions influences technological maturity of enterprises. It is accompanied with the additional aim, which is to assess the role of innovation policy interventions in this process, as captured by the concept of behavioral additionality, which is one of the externalities of public support for R&D. The focus of this article is put on one of the specific types of behavioral additionality—cooperation additionality—which takes place in the situation where public support influences the collaboration behavior of a firm receiving R&D support. The study was conducted with the use of firm-level data collected in a survey on the sample of 464 enterprises operating within national smart specializations in Poland. The results of the research suggest that public funding fosters the cooperation between scientific institutions and enterprises, thus confirms the cooperation additionality.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"22 1","pages":"179 - 191"},"PeriodicalIF":0.8,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76631790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Poland and global value chains at the beginning of the 21st century – An opportunity or a threat? 21世纪初的波兰与全球价值链——机遇还是威胁?
IF 0.8
International Journal of Management and Economics Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0004
Aleksandra Nacewska-Twardowska
{"title":"Poland and global value chains at the beginning of the 21st century – An opportunity or a threat?","authors":"Aleksandra Nacewska-Twardowska","doi":"10.2478/ijme-2022-0004","DOIUrl":"https://doi.org/10.2478/ijme-2022-0004","url":null,"abstract":"Abstract This article aims to examine and present trade relations in global value chains (GVCs) and their impact on Polish trade, emphasizing Poland's ability to react to rapid changes in the global economy, as in the case of the COVID-19 pandemic. For this purpose, the author proposed a two-stage study. The first stage focuses on analyzing selected indexes describing the Polish share and position in GVCs against the background of the European Union (EU) and OECD countries. The second stage is related to the analysis of the latest economic trade data and the reaction of Poland, the EU, and OECD to changes in international trade in 2020 and 2021 in the context of GVC. The study uses data from the OECD and WTO Trade in Value Added Database and the Eurostat Database. The relatively quick adaptation of Poland to the world's standards indicates great possibilities for adaptation of the Polish economy. The share of foreign value added in Polish exports was consistent with global trends. The export orientation of Polish production increased during the analyzed period, proving Poland's deep commitment to global production chains. Despite a similar decline in import and export in the first months of 2020, as in the OECD and the EU26, the growth dynamics in the following months were higher in Poland. Many industries in Poland are highly dependent on the smooth operation of GVCs. At the same time, the service sector is gaining importance, and its share in exports is systematically growing. The highly flexible nature of Poland's international trade allowed it to reduce the negative impact of the COVID-19 pandemic on its economy.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"27 1","pages":"33 - 43"},"PeriodicalIF":0.8,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72994299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Assessing the diversification risk of a single equity market: evidence from the largest European stock indexes 评估单一股票市场的多元化风险:来自欧洲最大股指的证据
IF 0.8
International Journal of Management and Economics Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0001
Artor Nuhiu, Florin Aliu, Bedri Peci
{"title":"Assessing the diversification risk of a single equity market: evidence from the largest European stock indexes","authors":"Artor Nuhiu, Florin Aliu, Bedri Peci","doi":"10.2478/ijme-2022-0001","DOIUrl":"https://doi.org/10.2478/ijme-2022-0001","url":null,"abstract":"Abstract Diversification of financial securities is considered a substantial element of portfolio risk. In this context, the construction of an optimal portfolio is an ongoing concern for portfolio managers. This study measures the risk–reward tradeoffs linked to the stock indexes of Germany, Spain, Italy, France, and England. First, the stock indexes are analyzed as individual portfolios and later compared to the hypothetical common equity index. The results show diversification benefits gained from a hypothetical common European stock market. Individual stock prices and trade volumes are collected weekly from January 1, 2008 to December 31, 2018. The results indicate that, on average, the most well-diversified equity indexes are IBEX35, FTSE MIB, and FTSE100. In contrast, DAX, MDAX, and CAC40 on average tend to be less diversified. The diversification risk for DAX, MDAX, and CAC40 decreases from joining a common hypothetical stock market, while for FTSE100, FTSE MIB, and IBEX it increases.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"1 1","pages":"3 - 16"},"PeriodicalIF":0.8,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91142844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Forms of COVID-19 state aid by beneficiary size in Poland in 2020 2020年波兰按受益人规模划分的COVID-19国家援助形式
IF 0.8
International Journal of Management and Economics Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0003
Adam A. Ambroziak
{"title":"Forms of COVID-19 state aid by beneficiary size in Poland in 2020","authors":"Adam A. Ambroziak","doi":"10.2478/ijme-2022-0003","DOIUrl":"https://doi.org/10.2478/ijme-2022-0003","url":null,"abstract":"Abstract Lockdowns imposed by the European Union (EU) Member States produced significant consequences in the form of losses to companies, which is why the Member States decided to assist businesses from public funds. This paper aims to identify and initially assess the implementation of schemes under which coronavirus disease-2019 (COVID-19)-related state aid was granted in Poland in 2020 for different instruments and beneficiary sizes. The idea was to find out how well aforementioned schemes responded to the needs of companies affected the most by the COVID-19-inflicted crisis. To this end, statistical analysis was deployed to learn about the share of individual groups of businesses of different sizes in support instruments granted in relation with COVID-19 by type of aid. The study helped to demonstrate that Polish aid schemes approved by the European Commission in 2020 assisted mainly micro- and small-sized companies, which usually suffered from poor liquidity, by predominantly soft instruments.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"46 1","pages":"44 - 63"},"PeriodicalIF":0.8,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73425932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Who gains more from networking? A comparative study of Polish exporting and non-exporting SMEs 谁从人际关系中获益更多?波兰出口与非出口中小企业比较研究
IF 0.8
International Journal of Management and Economics Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0008
Lidia Danik, Dominika Mirońska
{"title":"Who gains more from networking? A comparative study of Polish exporting and non-exporting SMEs","authors":"Lidia Danik, Dominika Mirońska","doi":"10.2478/ijme-2022-0008","DOIUrl":"https://doi.org/10.2478/ijme-2022-0008","url":null,"abstract":"Abstract Paper’s objectives The paper aims to identify differences in the perceived benefits of cooperation in domestic and foreign networks achieved by Polish small and medium enterprise (SME) exporters and non-exporters. Methods applied A quantitative study was conducted using computer-assisted telephone interviewing and computer-assisted web interviewing on 240 Polish exporting and non-exporting SMEs. The t-test and correlation analysis were used to investigate the phenomena under study. Findings While exporting SMEs attach greater importance to networking with foreign partners than non-exporting ones, domestic partners are of equal importance for exporting and non-exporting firms. Exporting SMEs perceive local business partners to have more influence on their market success than foreign ones. Exporting SMEs benefit more from networking than non-exporting companies. Originality/value The paper compares the importance of local and foreign network partners for the market success of exporting and non-exporting SMEs, contributing to both internationalization and entrepreneurial literature.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"31 1","pages":"64 - 79"},"PeriodicalIF":0.8,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78010233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Don’t tell me stories – the narratives of retirement and their relation with brand associations 不要给我讲故事——退休的故事以及它们与品牌关联的关系
IF 0.8
International Journal of Management and Economics Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0005
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva
{"title":"Don’t tell me stories – the narratives of retirement and their relation with brand associations","authors":"Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva","doi":"10.2478/ijme-2022-0005","DOIUrl":"https://doi.org/10.2478/ijme-2022-0005","url":null,"abstract":"Abstract Purpose The concept of cultural branding based on various narratives has been established in the marketing literature, but there is a lack of studies linking this concept with brand-related effects. The aim of this paper is to explore and explain the possible relationships between various brand narratives based on the changing meaning of retirement and brand associations. Design/methodology/approach An experimental design was used to test the proposed conceptual model and examine the impact of brand narrative on brand associations. Data were collected using an online survey from a random group of 432 respondents and analyzed using MANOVA. Findings Our research did not confirm that in the case of financial products, brand narratives represented by distinctive retirement cultural codes had an impact on brand associations. Partial relation was found only for brand personality. Originality This is the first study that explores brand narratives’ based on cultural codes relations with brand associations.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"50 1","pages":"17 - 32"},"PeriodicalIF":0.8,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83826597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Startup Accelerators 创业加速器
IF 0.8
International Journal of Management and Economics Pub Date : 2022-03-01 DOI: 10.2478/ijme-2022-0002
M. Bańka, M. Salwin, A. Waszkiewicz, Szymon Rychlik, Maria Kukurba
{"title":"Startup Accelerators","authors":"M. Bańka, M. Salwin, A. Waszkiewicz, Szymon Rychlik, Maria Kukurba","doi":"10.2478/ijme-2022-0002","DOIUrl":"https://doi.org/10.2478/ijme-2022-0002","url":null,"abstract":"Abstract Accelerators have been becoming increasingly popular among young entrepreneurs interested in developing products, attracting investors, or establishing relations with industry represented by large companies. The focus of the studies is to conduct literature review due to the small number of scientific articles are available on this topic. The article aims to show the current state of knowledge about startup accelerators and the support they provide. It outlines what added value accelerators offer in their programs for young innovative companies. To achieve the stated aim, the authors combine a systematic literature review with a bibliometric analysis. The results of this research will be helpful in better matching the developed project with existing accelerator programs on the market. It can contribute to a better understanding of the principles governing the programs, program expectations of the accelerator and its partners with respect to the proposed solutions (corporations, business angels, and venture capital funds).","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"1 1","pages":"80 - 118"},"PeriodicalIF":0.8,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79163209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic thinkers and their characteristics: toward a multimethod typology development 战略思想家及其特征:向多方法类型学发展
IF 0.8
International Journal of Management and Economics Pub Date : 2021-12-01 DOI: 10.2478/ijme-2021-0024
K. Piórkowska, Anna Witek-Crabb, J. Lichtarski, Maciej Wilczyński, Sylwia Wrona
{"title":"Strategic thinkers and their characteristics: toward a multimethod typology development","authors":"K. Piórkowska, Anna Witek-Crabb, J. Lichtarski, Maciej Wilczyński, Sylwia Wrona","doi":"10.2478/ijme-2021-0024","DOIUrl":"https://doi.org/10.2478/ijme-2021-0024","url":null,"abstract":"Abstract Objective We aimed to explore the strategic thinking concept by searching for differences within the population of strategic thinkers to contribute to the development of the “strategic thinking” concept. Methods applied To answer the research questions and achieve the research aim, we implemented the following research methods: a systematic literature review and biographical studies. Findings (1) As the first stage in researching strategic thinking, the qualitative approach is recommended. (2) The main features of strategic thinkers are a strategic perspective and a reflective style of thinking. (3) Two groups of differentiating features have been identified: features concerning the content of strategic thinking; and features concerning the process of strategic thinking. Originality/value Most academic research on strategic thinkers concentrates on the common characteristics and similarities, while little attention has been paid to features that internally differentiate the population of strategic thinkers. Our main contribution to the literature is filling this knowledge gap.","PeriodicalId":43388,"journal":{"name":"International Journal of Management and Economics","volume":"18 1","pages":"313 - 330"},"PeriodicalIF":0.8,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87424829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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