Korean Studies最新文献_第7页

What’s for Sale? Selling Songs and K-pop Idols in Korean Commercials 有什么东西出售?在韩国广告中销售歌曲和K-pop偶像

IF 0.3

Korean Studies Pub Date : 2022-03-18 DOI: 10.1353/ks.2018.0036

{"title":"What’s for Sale? Selling Songs and K-pop Idols in Korean Commercials","authors":"","doi":"10.1353/ks.2018.0036","DOIUrl":"https://doi.org/10.1353/ks.2018.0036","url":null,"abstract":"Abstract:Music has the potential to stir feelings on both conscious and subconscious levels. Because audiences learn how to interpret musical clues, it does not matter whether the original intent of a piece of music bears any relation to the medium or narrative in which it is newly embedded. When it is used in a movie viewed by people other than the intended audience, however, music can disrupt the narrative flow. Where its purpose is to promote, as in commercials, music must therefore align well with its target audience. Alignment is behind the three key features of music in television commercials that Claudia Bullerjahn (2006) identifies: motivation, opportunity, and ability. While the first and second features relate to the use of music to attract and to convey information, respectively, the third relates to the use of music to help the target audience digest the information on account of a good \"fit.\" But how do these features play out in TV commercials in South Korea, where celebrities, including K-pop idols, dominate the advertising world? Do the images that celebrities portray correspond with the commercials' music and target audience? In this study I explore the combined use of music and K-pop idols in South Korean commercials since 2009 and examine how advertisers ensure the commercial message is clear and persuasive. I argue that when a popular K-pop idol endorses many different products, rather than resulting in overexposure, this has a cumulative effect on the efficacy of the individual marketing campaigns.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2022-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83451102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Monopolizing Authority: The Construction of Presidential Power in South Korea 垄断权力:韩国总统权力的建构

IF 0.3

Korean Studies Pub Date : 2022-02-16 DOI: 10.1353/ks.2018.0033

Hyangjoon Lee

{"title":"Monopolizing Authority: The Construction of Presidential Power in South Korea","authors":"Hyangjoon Lee","doi":"10.1353/ks.2018.0033","DOIUrl":"https://doi.org/10.1353/ks.2018.0033","url":null,"abstract":"The power of the president is a concept which is largely cultural and historically constructed. Although the prominent scholar Richard Neustadt claims that “presidential power is no more than the power to persuade,” in South Korea, it has become far greater through the country’s peculiar blend of history and culture. The Korean War and the influence of the Cold War, the prevalent authoritarianism, security threats from North Korea and the Confucian tradition, have all contributed strongly to the emergence of a strong presidency. From its first days in 1948 and the successive authoritarian regimes to the democratic days of 1987, South Korea’s political system has fostered the power of its president. But if power relies on each president’s individual will and capacity, their personal ability is still firmly embedded in the state’s historical and cultural context. Thus, every president since 1948 has exercized substantial power in most state affairs, much greater than Neustadt would concede. In the past, the South Koreans’ long-term experience of authoritarianism persuaded them to leave their destiny in the president’s controlling hands. Hence, even though the country modelled its presidential system on that of the United States, the actual power of its president is much greater than that of the American president and from the outset South Korea developed a presidential system all of its own.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2022-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73196280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dual Homeland: Cho Myŏng-hŭi and the Origins of Koryŏ Saram Literature 双重故乡:赵氏Myŏng-hŭi与高丽萨拉文学的起源

IF 0.3

Korean Studies Pub Date : 2022-02-16 DOI: 10.1353/ks.2018.0032

S. Lim

{"title":"Dual Homeland: Cho Myŏng-hŭi and the Origins of Koryŏ Saram Literature","authors":"S. Lim","doi":"10.1353/ks.2018.0032","DOIUrl":"https://doi.org/10.1353/ks.2018.0032","url":null,"abstract":"This article constitutes a first step toward filling a crucial gap in English-language studies of Koryŏ Saram literature. I focus on the early formative period, which began in the 1920s in tandem with the establishment of Soviet power in the Russian Far East. Its protagonists are Cho Myŏng-hŭi, the proletarian writer from colonial Korea who crossed the border to the Soviet Union in 1928, in addition to the first generation of Soviet-Korean writers centered on the Korean-language newspaper Sŏnbong. This first, Far East, phase of Koryŏ Saram literature was violently terminated during the Stalinist purges with the deportation of the population to Central Asia in 1937, which was in turn preceded by the execution of thousands of Koryŏ Saram intellectuals and writers, including Cho. The rise of proletarian literature was one of the major developments of Korean literature of the early twentieth century. Among proletarian KAPF (Korean Proletarian Artists’ Federation) writers, Cho stands out from this group as the only writer who migrated—and so soon after writing “Naktong River”(1927), a landmark work of Korean proletarian literature—to the Soviet Union, the source and center of world socialism. Aside from his ideological commitment, what little has been known of Cho’s migration and Soviet period (1928–1938) has been understood within the dominant image of Cho as a fierce anti-colonial nationalist writer. But Cho’s efforts to lay the foundations of a Soviet Korean literature during his decade in the Russian Far East complicate the traditional notion of the exiled or diasporan writer longing for the homeland.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2022-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80586945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cultivating Freedom in South Korea: Media Discourse on Chayu during the Early Park Chung-hee Period 韩国的自由培育:朴正熙前期关于茶的媒体话语

IF 0.3

Korean Studies Pub Date : 2022-02-16 DOI: 10.1353/ks.2018.0031

Jungyoun Kim

{"title":"Cultivating Freedom in South Korea: Media Discourse on Chayu during the Early Park Chung-hee Period","authors":"Jungyoun Kim","doi":"10.1353/ks.2018.0031","DOIUrl":"https://doi.org/10.1353/ks.2018.0031","url":null,"abstract":"This article analyzes the notion of freedom under Park Chung-hee’s regime by examining media representations of freedom in South Korean newspapers during the early period of Park’s regime from 1964 to 1970. The analysis of the media discourse of freedom brings to light the complex mechanisms of Park’s dictatorship and South Koreans’ participation in mobilization projects under Park’s regime. I argue that the notion of freedom played an essential role in the way in which Park’s regime produced and mobilized dutiful, productive citizens. By appropriating conflicting media representations of freedom, Park’s regime defined South Korea’s own ideal of freedom within the contexts of Cold War South Korea in the 1960s. Whilst Park’s regime assured South Korea’s enjoyment of freedom in contrast to communist countries, Park’s regime convinced South Koreans that freedom in South Korea cannot be same as in other western countries. Specifically, in the name of South Korea’s urgent missions of economic development and national security against communism, Park’s regime claimed South Koreans should practice freedom in a responsible, restricted manner. Hence, this article highlights that Park’s regime utilized the notion of freedom in a way to turn South Koreans into citizens who believed themselves to be free, yet who acted responsibly to serve national interests against communism. By illuminating the notion of freedom under Park’s regime, this article discusses both the conditional, limited nature of mass participation under Park’s regime and how the regime used the complex, specific conditions of Cold War South Korea to create mass participation.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2022-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83757629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Discourse on Multi-Child Families in South Korea’s Media and Popular Culture 韩国媒体与大众文化中的多子女家庭话语

IF 0.3

Korean Studies Pub Date : 2021-08-02 DOI: 10.1353/ks.2018.0030

Irene Park

{"title":"The Discourse on Multi-Child Families in South Korea’s Media and Popular Culture","authors":"Irene Park","doi":"10.1353/ks.2018.0030","DOIUrl":"https://doi.org/10.1353/ks.2018.0030","url":null,"abstract":"In the last 60 years the typical Korean family has dramatically changed its size due to a drastic drop in the national fertility rates, which plummeted from 6.2 in 1960 to 0.98 in 2018. This transformation was actively supported by population policies that promoted not only a change in behavior but also in values and cultural perceptions on childrearing and family size, mobilizing all sorts of communication media for that purpose. Families with multiple children were associated with negative connotations such as backwardness, poverty, unhappiness, and lack of education or parental responsibility, making of it an abnormal, and later on invisible, reality. Since the mid-2000s however, following the rising concern of government officials for the decreasing fertility rates and coinciding with the enactment of childbirth encouragement policies, there has been an increasing visibility of multichild families (two or more children) in local media and popular culture. This paper examines the multi-child family representations involved in these reactions to population policy by identifying patterns of representation and critically analyzing their cultural meaning. Specifically, it focuses on how these representations confirm, contradict, contrast, or interact in complex ways with existing discourses on family and parenting and with new policies.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79989961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Introduction to the Special Section Unsettling Korean Migration: Multiple Trajectories and Experiences “令人不安的韩国移民:多重轨迹和经验”专题导言

IF 0.3

Korean Studies Pub Date : 2021-07-30 DOI: 10.1353/ks.2021.0001

Sunhee Koo, Jihye Kim

{"title":"Introduction to the Special Section Unsettling Korean Migration: Multiple Trajectories and Experiences","authors":"Sunhee Koo, Jihye Kim","doi":"10.1353/ks.2021.0001","DOIUrl":"https://doi.org/10.1353/ks.2021.0001","url":null,"abstract":"The ﬁ rst wave of Korean emigration began in mid-nineteenth century, when Koreans crossed over into China in search of unused land to cultivate and then to work in the industries that China, Japan, and Russia were developing in Northeast China (Manchuria) and the Russian Far East (Primorsky Krai). Some of these Koreans left their native land voluntarily; others were pushed by political and economic forces threatening their lives at home. We can only speculate as to how many of them had a clear idea of where they would end up or what was waiting for them there. The political climate in Northeast Asia in the ﬁ rst half of the twentieth century, marked by a series of wars, colonization, and the partitioning of the Korean Peninsula into two separate countries, induced many Koreans into internal or international exile. While some earlier emigrants returned to Korea by the middle of the twentieth century despite ominous political and economic uncertainty there, Koreans continued to leave the peninsula in the second half of the century — this time mostly South Koreans who seized a range of voluntary migration opportunities and left for different parts of the world for various reasons. Today, sizable Korean communities are found in countries of East Asia, North and South Americas, Europe, Oceania, and Southeast Asia.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79409460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Quest for Authenticity and Innovation: Diasporic Korean Drumming in the United States 追求真实与创新:散居在美国的韩国击鼓

IF 0.3

Korean Studies Pub Date : 2021-07-30 DOI: 10.1353/ks.2021.0004

Soojin Kim

{"title":"The Quest for Authenticity and Innovation: Diasporic Korean Drumming in the United States","authors":"Soojin Kim","doi":"10.1353/ks.2021.0004","DOIUrl":"https://doi.org/10.1353/ks.2021.0004","url":null,"abstract":"Abstract:Korean drumming is a significant performance type that demonstrates a variety of Korean American identities. Korean drumming is a synthetized concept that includes p'ungmul, a traditional percussion genre, and its newly modified and invented form, samullori (also known as samulnori). Korean percussion ensembles in the United States are shaped by cultural policy in South Korea and by professional musicians who migrate to the United States, both of which are elements of the continuous bilateral exchange between the home and host countries. The means by which Korean drumming is learned and taught has extended beyond traditional oral transmission to include the involvement of digital media such as performance recordings found on YouTube. In this article, I examine the ways in which Korean Americans perform contrasting ideas of traditional versus modern, old versus new, Korea versus United States—ideas that are in constant flux. The history of Korean drumming in the United States is characterized by continuous transnational circulation of Korean performance genres and their adaptation in the host society. Analyzing ideas about authenticity and innovation embedded in the various Korean percussion performance styles in the United States, I reveal the negotiable, flexible, and complex constitution of cultural identities of Korean Americans through their drumming.","PeriodicalId":43382,"journal":{"name":"Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85277012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Hijacked War: The Story of Chinese POWs in the Korean War by David Cheng Chang (review) 《被劫持的战争:朝鲜战争中中国战俘的故事》作者:程昌(书评)

IF 0.3

Korean Studies Pub Date : 2021-07-30 DOI: 10.1353/ks.2021.0014

Austin Dean

引用次数: 0

From Ethnic to Class: The Evolution of Korean Entrepreneurship in Argentina 从民族到阶级:韩国企业家在阿根廷的演变

IF 0.3

Korean Studies Pub Date : 2021-07-30 DOI: 10.1353/ks.2021.0003

Jihye Kim

引用次数: 1

Who Are the Doctors of Korean Medicine? Exploring the Identity of a Medical Profession 谁是韩国医学的医生?探索医学职业的身份

IF 0.3

Korean Studies Pub Date : 2021-07-30 DOI: 10.1353/ks.2021.0008

S. Na

引用次数: 0