Zeitschrift Für Interaktive Und Kooperative Medien最新文献

HOW TO SELL ISLAMIC STUDIES IN HIGHER EDUCATION (INTEGRATED MARKETING COMMUNICATION OF FACULTY OF ISLAMIC STUDIES IN UNIVERSITAS ISLAM INDONESIA) 如何在高等教育中推销伊斯兰研究(印尼伊斯兰大学伊斯兰研究学院整合营销传播)

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 2016-10-30 DOI: 10.17501/icom.2016.4103

R. Sari

{"title":"HOW TO SELL ISLAMIC STUDIES IN HIGHER EDUCATION (INTEGRATED MARKETING COMMUNICATION OF FACULTY OF ISLAMIC STUDIES IN UNIVERSITAS ISLAM INDONESIA)","authors":"R. Sari","doi":"10.17501/icom.2016.4103","DOIUrl":"https://doi.org/10.17501/icom.2016.4103","url":null,"abstract":"Talk about education, which comes in mind of course the things that are academic, curriculum, exams and others. But what about the education in private university? In contrast to public universities that are relatively easier to get prospective students, private university has to issue a proper strategy to grab the attention of prospective students, because the biggest source of college revenue still comes from students. Universitas Islam Indonesia (UII) as the oldest Indonesian national university has eight faculties and international program also would have to determine measures to sell the study programs with elegant way. In this case, researcher focused on Faculty of Islamic Studies as the oldest faculty in this campus. As the old faculty with major that characterized by religion certainly has its own challenges to sell their study programs. The fierce competition of universities in Yogyakarta and Indonesia inevitably makes Faculty of Islamic Studies (FIAI) UII should conduct integrated marketing communication strategies to increase the number of applicants in each of the three study programs. This research was conducted with a qualitative descriptive method to know what kind of integrated marketing strategies that FIAI do to attract potential new registrants based on suitable market target of the study programs.","PeriodicalId":433658,"journal":{"name":"Zeitschrift Für Interaktive Und Kooperative Medien","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121354861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

INTERNAL MARKETING ENHANCES BUSINESS PERFORMANCE 内部营销提高企业绩效

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 2016-10-30 DOI: 10.17501/icom.2016.4104

O. Kratochvil, Iveta Hashesh

{"title":"INTERNAL MARKETING ENHANCES BUSINESS PERFORMANCE","authors":"O. Kratochvil, Iveta Hashesh","doi":"10.17501/icom.2016.4104","DOIUrl":"https://doi.org/10.17501/icom.2016.4104","url":null,"abstract":"Marketing Management nowadays needs to face up to the rapidly changing internal and external business environment. Enterprises today have to fundamentally change their approach how to successfuly enter the new knowledge economy. They first must get rid of their inflexible rigid hierarchical organizational structures which only serve to inhibit the necessary changes. The solution is to create within each company newly cooperating and organizationally linked teams that also receive sufficient autonomy to be able to collaborate internally with each other while achieving common goals. It is only by employing this organizational style of structure that Knowledge Management can be fully realized. The emergence and development of a community based culture of an organization can best be stimulated by its top management via the quality of its internal communication. The classical marketing communication of a company mainly affects its customers and is designed to ensure the implementation of its strategic marketing and operational objectives, including PR and sales promotion. Nowadays though, with the development of the global activities of firms, the struggle for the knowledge of their workers begins first at the labor market. The most important task of top managers is to retain their „key persons“ and to support their personal development whilst ensuring their participation in the projects and designs of the future. Therefore, a modern top management must treat its own employees the same way as it treats its customers and clients.","PeriodicalId":433658,"journal":{"name":"Zeitschrift Für Interaktive Und Kooperative Medien","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126825561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE STRATEGIES OF USING VIRTUAL COMMUNITIES IN BUILDING CUSTOMER CAPITAL 利用虚拟社区建立客户资本的策略

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 2016-10-30 DOI: 10.17501/ICOM.2016.4105

W. Caputa

{"title":"THE STRATEGIES OF USING VIRTUAL COMMUNITIES IN BUILDING CUSTOMER CAPITAL","authors":"W. Caputa","doi":"10.17501/ICOM.2016.4105","DOIUrl":"https://doi.org/10.17501/ICOM.2016.4105","url":null,"abstract":"In the conditions of growing demand and rising barriers to customer requirements, the key competence of the company that determines its duration and development, is the ability to create the customer capital. This ability is directly related to the building and transferring of knowledge. The customers are becoming a source of knowledge for the enterprise more and more, who create their own initiative or are inspired by the enterprise. Virtual communities are embroiled in a web of relationships enabling interactive communication message, the content of which can be used in the process of: design, manufacturing, delivery and communication of values. Realizing the potential of virtual community generates business opportunities to create a unique product. Such a product meeting the functional and emotional tasks defined by the customer, is created on the basis of relationships grounding on cooperation and commitment of the customer, which positively reflect the stability of the relationship, and thus reduce the risk of capital engagement. The research on changes in attitudes and behavior of customers and on the emerging challenges for the company, identified the opportunities and barriers of building the knowledge base with the help of virtual communities and show that the effective use of the potential of virtual communities in the process of customer capital creation requires not only the development and implementation of strategy integrated with the global strategy of the company but also building an organizational culture open to the implementation of the customer‟s interest. The verification of the hypothesis is based on the analysis of scientific research centers and other studies in the literature.","PeriodicalId":433658,"journal":{"name":"Zeitschrift Für Interaktive Und Kooperative Medien","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132073902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE IMPACTS OF EXPERIENTIAL MARKETING ON THE CONSUMER BEHAVIOR IN RETAIL STORES: THE PROPOSAL OF A THEORETICAL MODEL 体验营销对零售商店消费者行为的影响:理论模型的提出

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 2016-10-30 DOI: 10.17501/ICOM.2016.4101

Amal Doulkaid, Lahoucine Berbou

{"title":"THE IMPACTS OF EXPERIENTIAL MARKETING ON THE CONSUMER BEHAVIOR IN RETAIL STORES: THE PROPOSAL OF A THEORETICAL MODEL","authors":"Amal Doulkaid, Lahoucine Berbou","doi":"10.17501/ICOM.2016.4101","DOIUrl":"https://doi.org/10.17501/ICOM.2016.4101","url":null,"abstract":"Due to the rising of personal incomes and living standards, consumers are more focused on their personal style and taste. Consumption patterns are also changed from the past ‖industrial economy,‖ to ― service economy,‖ and now to ―experiential economy.‖ Therefore, in the experience economy we live through; marketing theorists and implementers are in search of unique and entertaining experiences to create customer dependence. In this context, strategies of marketing world has changed and developed to provide consumer experience rather than selling product and service. Experience is the main component of experiential marketing and it aims to make consumers respond, act actively to purchase and gain different feelings, different perceptions in consequence of their experiences. Its purpose is to appeal to the emotional senses of the customers and to influence their choice decision. The literature revue reveals that emotions constitute potent, pervasive, predictable, sometimes harmful and sometimes beneficial drivers of decision-making. Across different domains, important regularities appear in the mechanisms through which emotions influence judgments and choices. The purpose of this paper is to study the role of emotions and analyze the impacts of experiential marketing on the consumer behavior in retail stores in Morocco. Our research has theoretical and managerial interests. The theoretical one is a twofold interests: The first is revisiting the decision-making approaches by completing the cognitive dimension by an emotional one. The second interest is proposing and testing a model that relates the role of emotions and experience in the decision-making process. The managerial interest is enabling companies to identify the elements able to generate favorable emotional responses, which will influence the consumer behavior and their decision-making process.","PeriodicalId":433658,"journal":{"name":"Zeitschrift Für Interaktive Und Kooperative Medien","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124566023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A MILESTONE IN SUCESSFUL FRANCHISOR OF MOLY-CARE CAR CARE COMPANY moly-care汽车护理公司成功特许经营权的里程碑

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 2016-10-30 DOI: 10.17501/icom.2016.4102

Arunee Lertkornkitja, Wari Chokelumlerd

引用次数: 0

A new enzymatic receptor to be used in a biosensor 一种用于生物传感器的新型酶受体

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 1990-03-01 DOI: 10.1016/S0376-7388(00)80780-2

E. Ohashi, E. Tamiya, I. Karube

引用次数: 7

Separation of ethylene from ethane by a flowing liquid membrane using silver nitrate as a carrier 以硝酸银为载体的流动液膜分离乙烯和乙烷

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 1989-07-01 DOI: 10.1016/S0376-7388(00)80849-2

M. Teramoto, H. Matsuyama, Takumi Yamashiro, Sueaki Okamoto

引用次数: 102

AC impedance investigation of the kinetics of ion transport in Nafion® perfluorosulfonic membranes 离子在Nafion®全氟磺酸膜中传输动力学的交流阻抗研究

Zeitschrift Für Interaktive Und Kooperative Medien Pub Date : 1989-07-01 DOI: 10.1016/S0376-7388(00)80843-1

C. Gavach, G. Pamboutzoglou, M. Nedyalkov, G. Pourcelly

引用次数: 82