{"title":"Influence maximization in viral marketing with expert and influential leader discovery approach","authors":"Neda Salehi Najaf Abadi, M. Khayyambashi","doi":"10.1109/ECDC.2014.6836763","DOIUrl":"https://doi.org/10.1109/ECDC.2014.6836763","url":null,"abstract":"The appearance of social networks has been one of the most important events in the last decade. A social network is a network of interaction and communication whose nodes are its members and its edges are the relation between them. An outstanding concept in social networks is the concept of social influence which is of great significance. Social influence is the behavioral transformation in a person, caused by his/her relationship with other people, organizations and the network. Today, the concept of social influence is used in viral marketing. The aim of viral marketing is to find a small subset of influential users in the social networks for marketing a product. The aim of this paper is to offer an algorithm in order to choose expert and influential users in social networks. This algorithm uses leader discovery method in social networks for choosing expert and influential users. This method chooses those users as the expert and influential leaders of the social networks, who are influential among the other members and also those users that have enough specialty and knowledge about the marketing product. Consequently, the process of selecting expert and influential users for the algorithm would be quick and also the selected leaders are influential and expert enough to do marketing and advertising in the social network.","PeriodicalId":432650,"journal":{"name":"8th International Conference on e-Commerce in Developing Countries: With Focus on e-Trust","volume":"40 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129101545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Notice of Violation of IEEE Publication Principles e-STAB: Energy-efficient scheduling for cloud computing applications with traffic load balancing","authors":"Fatemeh Heydarikiya, Abolfazl Toroghy Haghighat, Maryam Heydarikiya","doi":"10.1109/ECDC.2014.6836755","DOIUrl":"https://doi.org/10.1109/ECDC.2014.6836755","url":null,"abstract":"Energy consumption accounts for a large percentage of the operational expenses in data centers that are used as backend computing infrastructure for cloud computing. Existing solutions for energy efficiency and job scheduling are focusing on job distribution between servers based on the computational demands, while the communication demands are ignored. This work emphases the role of communication fabric and presents a scheduling solution, named e-STAB, which takes into account traffic requirements of cloud applications providing energy efficient job allocation and traffic load balancing in data center networks. Effective distribution of network traffic improves quality of service of running cloud applications by reducing the communication-related delays and congestion-related packet losses. The validation results, obtained from the GreenCloud simulator, underline benefits and efficiency of the proposed scheduling methodology.","PeriodicalId":432650,"journal":{"name":"8th International Conference on e-Commerce in Developing Countries: With Focus on e-Trust","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133834908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Elahe Ataee Bojd, N. Moghim, Faria Nassiri-Mofakham, N. Movahedinia
{"title":"Improvement delay and capacity (throughput) in Mobile Ad Hoc Networks using a new routing algorithm","authors":"Elahe Ataee Bojd, N. Moghim, Faria Nassiri-Mofakham, N. Movahedinia","doi":"10.1109/ECDC.2014.6836747","DOIUrl":"https://doi.org/10.1109/ECDC.2014.6836747","url":null,"abstract":"Delay and capacity (throughput) are two important parameters to route data packets in Mobile Ad Hoc Networks (MANETs). In this paper, a new connectionless routing algorithm has been proposed to overcome the performance limit. The proposed algorithm is an extension of dynamic virtual route (DVR) algorithm. Mobility degree of nodes' neighborhood is used to calculate two mobility metrics. Mobility metrics are utilized to establish a more stable route between source and destination. Simulation study shows that the proposed algorithm can improve the network throughput and decrease average end-to-end delay significantly.","PeriodicalId":432650,"journal":{"name":"8th International Conference on e-Commerce in Developing Countries: With Focus on e-Trust","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132405912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}