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Mehr Markenkraft: Die andere Seite der Kontextkomplexität: Nicht Kosten-, sondern Wachstumstreiber! 更大的品牌优势:大环境复杂性的另一个方面:不是成本，而是增长引擎!
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_17
Gordon Euchler, Benjamin Pleißner
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引用次数: 0
Mit Schemabrüchen Markenstaunen auslösen
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_18
Ralph Ohnemus
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引用次数: 0
Erratum zu: Mehr Markenkraft. Die andere Seite der Komplexität: nicht Kosten-, sondern Wachstumstreiber! 增加品牌力量复杂性的另一面:不是成本，而是增长引擎!
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_22
Gordon Euchler, Benjamin Pleißner
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引用次数: 0
Digitale Kontexte und neue Chancen für Marken – Context- und Content-Marketing als hochrelevante Marketingtools 对于品牌固有的内涵和内涵市场来说，这是非常相关的市场营销的新机会
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_9
Meike Terstiege, Sofia Rosenberger
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引用次数: 0
Key Learnings: Marketing in der Krise? 主要经验教训:德国市场营销?
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_6
Ralph Ohnemus
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引用次数: 0
Insights, Positionierung, Marke: Fallstricke für die Markenführung 洞见、位置惯性品牌
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_3
U. Lebok
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引用次数: 0
Prolog: Kontexte steuern unser Handeln! 序言影响着我们的行动!
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_1
U. Lebok, F. Klaus, Ralph Ohnemus
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引用次数: 0
Neue Kontexte für Familienunternehmen nach Krisensituationen 危机中的家庭企业的新特性
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_10
A. Weissman, Johannes Josnik
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引用次数: 0
Epilog: Vom Markenkontext zum Markenerfolg 领略到品牌成功
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_20
Ralph Ohnemus
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引用次数: 0
Context Research: der Psychodramaansatz Context:精神嗜血研究
Context-Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34291-3_8
F. Klaus
{"title":"Context Research: der Psychodramaansatz","authors":"F. Klaus","doi":"10.1007/978-3-658-34291-3_8","DOIUrl":"https://doi.org/10.1007/978-3-658-34291-3_8","url":null,"abstract":"","PeriodicalId":432157,"journal":{"name":"Context-Marketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116956147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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