The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality最新文献

Collaborative Forms and Strategies for Business Venturing in Tourism Industries 旅游企业投资的合作形式与策略

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181005

M. Sotiriadis

{"title":"Collaborative Forms and Strategies for Business Venturing in Tourism Industries","authors":"M. Sotiriadis","doi":"10.1108/978-1-78743-529-220181005","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181005","url":null,"abstract":"Abstract \u0000Purpose \u0000In this chapter, we aim to analyse the role and benefits of a strategic approach to business partnerships and suggest suitable forms and strategies. Thus, the chapter’s purpose is to present the methods and models for business venturing applied in the tourism-related industries. \u0000 \u0000 \u0000Methodology/approach \u0000This chapter takes a perspective of the small business/prospective entrepreneur and analyses how the collaborative methods can contribute towards the business venture’s development and success. Literature review was conducted on issues and aspects of collaboration. Examples of best practices are used to illustrate the collaborative forms. \u0000 \u0000 \u0000Findings \u0000This chapter builds on extant bibliography to discuss the relevance of collaboration as well as its contribution within the tourism business environment. The study provides practical guidance and recommendations for the critical importance of adopting and implementing collaborative forms and strategies. Cooperation and collaborating could make a significant contribution in designing, managing and marketing services and experiences. \u0000 \u0000 \u0000Research limitations/implications \u0000This study is explorative in nature because the discussion is based on a literature review. It takes more entrepreneurial/practical than academic approach. \u0000 \u0000 \u0000Practical implications \u0000Entrepreneurs should carefully consider the various collaborative options at the initial stage of their business venture in order to increase the probabilities of success. By entering into a business venture, tourism providers can also provide appealing experience opportunities and extra customer value. However, some key issues need to be considered and resolved in order to realise the potential benefits. \u0000 \u0000 \u0000Originality/value \u0000This chapter offers prospective entrepreneurs practical guidance of and insights in collaborative forms and strategies.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114536526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Crowdsourcing for Tourism Ventures 众包旅游企业

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181025

Vincent Grèzes, R. Schegg, Antoine Perruchoud

{"title":"Crowdsourcing for Tourism Ventures","authors":"Vincent Grèzes, R. Schegg, Antoine Perruchoud","doi":"10.1108/978-1-78743-529-220181025","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181025","url":null,"abstract":"Abstract \u0000Purpose \u0000The aim of this chapter is to present techniques to involve the crowd in the ideation and funding process of tourism ventures. The typologies of those techniques are presented before analysing their key success factors and advantages. Finally, a design model is presented in order to help managers and project holders to implement a crowd ideation and funding process. \u0000 \u0000 \u0000Methodology/approach \u0000Literature review, quantitative and qualitative methods such as data analysis and interviews were employed to encompass several aspects of crowdsourcing related to tourism ventures. \u0000 \u0000 \u0000Findings \u0000This chapter highlights the key success factors and advantages of crowdsourcing and crowdfunding for tourism ventures, formulates recommendations and proposes a concrete tool for every project holder or manager who would like to engage in those activities. \u0000 \u0000 \u0000Research limitations/implications \u0000Although several types of crowdsourcing are operative, we only focused on two particular types that are interesting for tourism entrepreneurs. \u0000 \u0000 \u0000Practical implications \u0000The key success factors and key advantages presented in this chapter constitute tracks for reflection and for action for the managers and project holders. The crowdsourcing design model is a tool to help entrepreneurs to elaborate campaigns of crowdsourcing/crowdfunding. \u0000 \u0000 \u0000Originality/value \u0000This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131334642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Managing Financial Matters 管理财务事宜

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181006

M. Sotiriadis

{"title":"Managing Financial Matters","authors":"M. Sotiriadis","doi":"10.1108/978-1-78743-529-220181006","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181006","url":null,"abstract":"Abstract \u0000Purpose \u0000The purpose of this chapter is to present the key issues and main aspects of financial management, which also constitute the main concerns of a prospective entrepreneur. \u0000 \u0000 \u0000Methodology/approach \u0000This chapter takes a perspective of the small business/prospective entrepreneur and analyses how the methods, tools and techniques of financial management can be helpful in operating the business venture. Literature review was conducted on main issues and aspects of financial management. \u0000 \u0000 \u0000Findings \u0000This chapter builds on extant bibliography to discuss the key issues and main methods of financial management. For any business, irrespective of size, to carry on its operations and achieve its objectives, financial resources are required, and such resources must be managed efficiently and effectively. \u0000 \u0000 \u0000Research limitations/implications \u0000This study is explorative in nature because the discussion is mostly based on a literature review. It takes more entrepreneurial/practical than academic approach. \u0000 \u0000 \u0000Practical implications \u0000To contribute to the successful and sustainable operation of a tourism venture, this chapter outlines the key financial issues and presents in a practical way the main methods and techniques used when making operational and investment decisions. \u0000 \u0000 \u0000Originality/value \u0000This chapter attempts to equip a prospective entrepreneur with the background knowledge (main competencies), as well as the principal methods and techniques (skills) for managing the financial resources of a venture.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128095968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategic Analysis and Competition Analysis 战略分析和竞争分析

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181004

M. Sotiriadis

引用次数: 0

Designing and Implementing a Marketing Plan 设计和实施营销计划

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181023

A. Fotiadis, Claudel Mombeuil, N. S. Valek

{"title":"Designing and Implementing a Marketing Plan","authors":"A. Fotiadis, Claudel Mombeuil, N. S. Valek","doi":"10.1108/978-1-78743-529-220181023","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181023","url":null,"abstract":"Abstract \u0000Purpose \u0000Main purpose of this chapter is to broaden current knowledge of marketing plan design and implementation. In this context, main scope is to explain why marketing planning is a crucial managerial function and procedure for tourism business ventures. \u0000 \u0000 \u0000Methodology/approach \u0000Literature review combined with examples and a case study is the methodological approach of this chapter. \u0000 \u0000 \u0000Findings \u0000This chapter presents the main components of a marketing plan and it explains in a practical way with simple steps how marketing objectives can be set up and how monitoring and evaluation can be developed. \u0000 \u0000 \u0000Research limitations/implications \u0000Although the study is not completely theoretical, as it has several practical examples and a case study, it still is based on literature review. \u0000 \u0000 \u0000Practical implications \u0000Tourism businesses have to develop marketing plans to help them cope with the market’s dynamism. In this chapter, we present the main elements of a marketing plan. SMEs usually are unable on focusing on long-term goals since they have significant time constraints. This chapter explains which procedure business should follow to achieve smart objectives set by entrepreneur/manager with limited resources. \u0000 \u0000 \u0000Originality/value \u0000This chapter presents the main elements that should be taken into consideration before starting to design a marketing plan, as well as its components. Additionally, a very interesting case study is presented to illustrate a real-time example of successful implementation of a marketing plan by a tourism enterprise.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125880134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Taking the Exit Route: Reasons, Methods and a Plan 选择退出路线:原因、方法和计划

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181018

Nkoana Simon Radipere, Msindosi Sarah Radebe

引用次数: 0

Social Entrepreneurship in Tourism: Business Opportunities in the Context of Developing Country 旅游业中的社会企业家精神:发展中国家背景下的商业机会

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181026

Evelyn G. Chiloane-Tsoka

{"title":"Social Entrepreneurship in Tourism: Business Opportunities in the Context of Developing Country","authors":"Evelyn G. Chiloane-Tsoka","doi":"10.1108/978-1-78743-529-220181026","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181026","url":null,"abstract":"Abstract \u0000Purpose \u0000The aim of this chapter is to present social entrepreneurship as the main driver of poverty alleviation in emerging economies. The concept is aimed at providing innovative solutions to unresolved social problems; a transformative and sustainable, innovative market solutions towards addressing societal problems. \u0000 \u0000 \u0000Methodology/approach \u0000Literature review was conducted on conceptual issues relating to boost entrepreneurship and economic development within the context of emerging economies and its connection to tourism. \u0000 \u0000 \u0000Findings \u0000This chapter identifies opportunities to resolve social unjust equilibrium by developing a value chain proposition and bringing creativity to forge a stable equilibrium in the market place. The rationale behind lies in a solution to alleviate poverty by creating an environment that encourages job creation. Social entrepreneurship is not a science as such but a multi-disciplinary that intends to equip people with business competencies and skills. \u0000 \u0000 \u0000Research limitations/implications \u0000This chapter is explorative in nature, based on a literature review. \u0000 \u0000 \u0000Practical implications \u0000Social entrepreneurship is a practical response to unmet societal needs with a globalised business environment. It values corporations and introduces the concept of social entrepreneurship. The chapter also suggests a linkage between various research fields, such as entrepreneurship, corporate entrepreneurship and intrapreneurship. \u0000 \u0000 \u0000Originality/value \u0000The chapter analyses frameworks and models, as well as the disruptions driven by the fourth industrial revolution, evolving challenges and opportunities in the fields of business and employment.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115356687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Designing and Creating Tourism Experiences: Adding Value for Tourists 设计与创造旅游体验:为游客增加价值

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181024

Yosr Ben Tahar, Coralie Haller, Charlotte Massa, Sébastien Bédé

{"title":"Designing and Creating Tourism Experiences: Adding Value for Tourists","authors":"Yosr Ben Tahar, Coralie Haller, Charlotte Massa, Sébastien Bédé","doi":"10.1108/978-1-78743-529-220181024","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181024","url":null,"abstract":"Abstract \u0000Purpose \u0000In a fragmented tourism market and highly competitive industry, tourism providers aim to increase their appeal and attractiveness. Identifying opportunities and resources, which contribute to provide consumers with higher quality experiences and create added value, is challenging for entrepreneurs. This chapter aims to increase the awareness of entrepreneurs about flexible methods and tools, which are transforming the way work is performed and thus affecting management practices in the tourism industry. \u0000 \u0000 \u0000Methodology/approach \u0000Literature review was conducted on conceptual issues related to consumer experience and three case studies were analysed as best practices in the wine tourism industry \u0000 \u0000 \u0000Findings \u0000To deliver a specific consumer experience and create added value for customers, several opportunities are identified, related to authenticity and accommodation offering. Necessary resources to exploit those opportunities encompass existing (connected to the main product wine, historical buildings, family story and product characteristics) as well as newly acquired valuable resources related to the development of peripheral tourism activities. \u0000 \u0000 \u0000Research limitations/implications \u0000This study is explorative in nature, based on a literature review. It takes more entrepreneurial than academic approach. \u0000 \u0000 \u0000Practical implications \u0000The balance between authenticity and attractiveness is a key factor of success for wineries as means to provide added value to customers. \u0000 \u0000 \u0000Originality/value \u0000This contribution helps to identify valuable and existing resources in order to exploit opportunities and deliver high-quality experiences to tourists. The uniqueness of this experience is crucial on building added value for customers.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122876145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Risk Management in Tourism Ventures 旅游企业的风险管理

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181017

Eugenia Papaioannou, Shiwei Shen

{"title":"Risk Management in Tourism Ventures","authors":"Eugenia Papaioannou, Shiwei Shen","doi":"10.1108/978-1-78743-529-220181017","DOIUrl":"https://doi.org/10.1108/978-1-78743-529-220181017","url":null,"abstract":"Abstract \u0000Purpose \u0000This chapter aims to present the key issues and main aspects of risk management (RM), as they relate to tourism entrepreneurship, with a focus on the RM plan and the various strategies used in controlling risks. \u0000 \u0000 \u0000Methodology/approach \u0000Literature review was conducted and managerial issues and aspects regarding RM in tourism entrepreneurship were highlighted. These issues were illustrated by one example and two case studies from the business world. \u0000 \u0000 \u0000Findings \u0000This chapter suggests that every probable risk must have a pre-formulated plan to deal with its possible consequences. In the field of tourism entrepreneurship, the elimination of risk by putting safety measures in place is not simply achieved by taking precautions in a haphazard manner. Rather, these tasks require a proactive approach, an intricate and logical plan. \u0000 \u0000 \u0000Research limitations \u0000This chapter is explorative in nature, based on a literature review and case study analysis. It takes more entrepreneurial/practical than academic approach. \u0000 \u0000 \u0000Managerial/practical implications \u0000This chapter provides RM process as a generic framework for entrepreneurs/managers in the identification, analysis, assessment, treatment and monitoring of risk related to their business ventures. It also suggests the appropriate steps to follow to efficiently managing risks. Every tourism enterprise should have a strategy and an emergency/contingency plan to address risks. \u0000 \u0000 \u0000Originality/value \u0000This chapter outlines, in a comprehensive and practical way, a strategic approach to risk management for the tourism enterprises. It also highlights the importance and utility of planning and implementing of a suitable strategy to effectively address business-related risks.","PeriodicalId":430256,"journal":{"name":"The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131473525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Prelims 预备考试

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Pub Date : 2018-06-25 DOI: 10.1108/978-1-78743-529-220181011

引用次数: 0