Almatourism-Journal of Tourism Culture and Territorial Development最新文献_第10页

Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors 通过活动和文化节提升品牌形象:以斯特丽莎文化节的游客为视角

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6888

E. Piva, S. Cerutti, L. Prats, R. Raj

{"title":"Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors","authors":"E. Piva, S. Cerutti, L. Prats, R. Raj","doi":"10.6092/ISSN.2036-5195/6888","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6888","url":null,"abstract":"Cultural events have become a significant component within the strategies of destination branding of a place. Territories are increasingly using events and cultural festivals to enhance their image and boost tourism development. Many destinations worldwide have built events portfolios as a strategic initiative to attract visitors and to develop their own brand. A destination brand represents a dynamic interaction between the destination’s core assets and the way in which potential visitors perceive them. Thus, the visitor perspective is considered as fundamental in triggering processes of destination branding. This paper investigates how the visitors assess the impact of cultural events and festivals in enhancing the image of a tourist destination. The Stresa Festival (Stresa, Lake Maggiore, Italy) has been selected as a case study. Stresa Festival is undoubtedly one of the best-known European classical music festivals that every year offers performances by internationally famous artists to its audiences. Structured questionnaires have been used as the methodology to carry out the research. Online questionnaires have been handed out to residents and non-resident visitors to the Stresa Festival to extract the opinions and experience from the public on the image effects of this festival. Findings reveal that there is a positive relationship between this cultural event and the enhancement of the city image and its territory.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":"42 1","pages":"99-116"},"PeriodicalIF":0.0,"publicationDate":"2017-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79320730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

A Cross-cultural Investigation of Tourists’ Memorable Experiences between Two Nationalities 两民族游客难忘体验的跨文化研究

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6558

Gökhan Ayazlar, R. A. Ayazlar

引用次数: 5

Knowing, preserving and enhancing. The cultural-religious heritage. 认识、保存和提高。文化宗教遗产。

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-06-30 DOI: 10.6092/issn.2036-5195/7158

O. Niglio

引用次数: 0

Positive aging, Positive Psychology and Tourism. A challenging new area of investigation? 积极老龄化、积极心理学与旅游。一个具有挑战性的新调查领域?

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6700

Manuela Zambianchi

引用次数: 2

The Linguistic and Cultural Interpretation of Dissonant Heritage: the ATRIUM Cultural Route 不和谐遗产的语言和文化解释:ATRIUM文化路线

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6807

Sandra Nauert

引用次数: 6

The Influence of English Communication Ability on Income in Tourist Industry Frontline Employees of Siem Reap, Cambodia 柬埔寨暹粒市旅游业一线员工英语沟通能力对收入的影响

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-06-30 DOI: 10.6092/ISSN.2036-5195/6299

J. Morrow

引用次数: 0

Residents’ Perception of the Social and Cultural Impacts of a Public Music Festival in Catalonia 加泰罗尼亚居民对公共音乐节的社会和文化影响的看法

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6748

S. Pérez, Carmen Pacheco Bernal

引用次数: 3

Saint Agatha Religious Festival in Catania: Stakeholders’ Functions and Relations 卡塔尼亚圣阿加莎宗教节日:利益相关者的职能和关系

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6759

S. Cannizzaro, G. Corinto, E. Nicosia

{"title":"Saint Agatha Religious Festival in Catania: Stakeholders’ Functions and Relations","authors":"S. Cannizzaro, G. Corinto, E. Nicosia","doi":"10.6092/ISSN.2036-5195/6759","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6759","url":null,"abstract":"The purpose of the paper is to develop an explorative analysis of the functions and relations among actors involved in the organization and implementation of the Saint Agatha Religious Festival in Catania attracting nearly one million presences during the first week of February. The research is based on the survey of different sources of information, such as literature, news, media, and deep interviews with key informants pertaining to civil and religious institutions. The survey is designed to profile the Festival in terms of history, the character of the stakeholders, size, origin of assets, venues used, decision-making structure, and programs. The Festival’s use of volunteers and sponsors is specifically addressed. Empirical research sketches the network of stakeholders, the relationship between organizations, the importance of local social actors and strategies in enhancing local culture and sustainable tourism, regarding, in particular, the socio-cultural impacts of religious tourism. The local society has historical peculiarities which impose prudential considerations in generalizing about findings, and a comparative study with other Sicilian and/or Italian religious festivals will be important, mainly in order to delineate the actual sustainability of Festivals. The framework developed in this study can be helpful in the application of local social policies and also help comparative festival studies.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":"1 1","pages":"124-138"},"PeriodicalIF":0.0,"publicationDate":"2017-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82105577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

City Walls as Historic Urban Landscape: a Case study on Participatory Education 作为历史城市景观的城墙:参与式教育的案例研究

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6756

R. Bonadei, Margherita Cisani, Elena Viani

{"title":"City Walls as Historic Urban Landscape: a Case study on Participatory Education","authors":"R. Bonadei, Margherita Cisani, Elena Viani","doi":"10.6092/ISSN.2036-5195/6756","DOIUrl":"https://doi.org/10.6092/ISSN.2036-5195/6756","url":null,"abstract":"The concept of Historic Urban Landscape, which now guides the conservation and promotion of numerous heritage sites across the world, is based on the recognition of the complexity of the urban environment, seen as a dynamic system of cultural and natural features. This paper aims at presenting an ongoing reassessment of the meaning of a historic artefact in the city of Bergamo, Italy, which is part of a broader system of defence built by the Venetian Republic between the 15th and 17th centuries. Among the many related initiatives, one was launched by the University of Bergamo and involved nearly a hundred primary school children in a series of multidisciplinary workshops. Children worked to produce a guidebook and a short animated film aimed at reconstructing the meanings and the values embodied by the Venetian Walls, an enduring cultural icon surrounding the medieval upper town. This project is triggering both downscaling and upscaling dynamics in the regeneration process of this historic urban infrastructure. It also contributes to the creation and sharing of new meanings around this heritage, which are strongly related to its value for the citizenship as well as for the visitors.","PeriodicalId":42867,"journal":{"name":"Almatourism-Journal of Tourism Culture and Territorial Development","volume":"13 1","pages":"75-88"},"PeriodicalIF":0.0,"publicationDate":"2017-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82887616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Training for Beauty. Training as a Strategic Axis for Tourism Enhancement of Cultural Heritage 美容训练。培训是文化遗产旅游发展的战略轴心

Almatourism-Journal of Tourism Culture and Territorial Development Pub Date : 2017-03-21 DOI: 10.6092/ISSN.2036-5195/6774

Federica Epifani, L. Siena, F. Pollice

引用次数: 0