Area AbiertaPub Date : 2018-10-02DOI: 10.5209/arab.55521
Rocío Alés Fernández
{"title":"El arquetipo de viaje en el cine moderno de terror: la historia de una subversión.","authors":"Rocío Alés Fernández","doi":"10.5209/arab.55521","DOIUrl":"https://doi.org/10.5209/arab.55521","url":null,"abstract":"La propia historia fundacional de Estados Unidos, que sienta sus bases sobre el viaje que los puritanos ingleses realizaron en el siglo XVII en busca de una nueva Jerusalén, explica el lugar de referencia que el arquetipo del viaje ostenta en el imaginario cultural de este país. A lo largo del siglo XIX y principios del XX, la literatura estadounidense centraría gran parte de sus argumentos en el viaje figurado y metafórico, al igual que muchos de los géneros del Hollywood clásico y genuinamente norteamericanos como el western. Con el paso del tiempo, en el contexto de la crisis política, social y cultural que atravesarían los Estados Unidos a finales de la década de los sesenta, el cine moderno de terror se apropiaría de este arquetipo para llevar a cabo la definitiva subversión del mismo. En el siguiente artículo profundizaremos sobre la importancia del arquetipo del viaje en el imaginario cultural estadounidense y su posterior fractura en momentos de crisis social, a través del estudio de su evolución en la literatura y los géneros cinematográficos.","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.55521","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70670750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-10-02DOI: 10.5209/arab.58689
José Luis López Fernández
{"title":"Adiós al lenguaje, bienvenido el lenguaje: una aproximación al pensamiento matemático en el cine de Jean-Luc Godard","authors":"José Luis López Fernández","doi":"10.5209/arab.58689","DOIUrl":"https://doi.org/10.5209/arab.58689","url":null,"abstract":"Jean-Luc Godard’s films bet from the beginning on the search of a refined and refreshing language, in which scientific knowledge figures prominently. In particular, the filmmaker has satisfactorily assimilated and incorporated mathematical thinking into his discourse at different levels, as we intend to reflect throughout this article. From metaphor to political thinking, and from editing to the theory of communication, the “mathematization” of Godard’s cinema is one of the most interesting aspects of his new narrative.","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.58689","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70671168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-10-02DOI: 10.5209/ARAB.56763
David Selva-Ruiz, Raquel Domínguez-Liñán
{"title":"Las técnicas de generación de ideas: revisión y análisis de su uso en las agencias publicitarias españolas","authors":"David Selva-Ruiz, Raquel Domínguez-Liñán","doi":"10.5209/ARAB.56763","DOIUrl":"https://doi.org/10.5209/ARAB.56763","url":null,"abstract":"Las técnicas de generación de ideas son herramientas orientadas a la resolución de problemas de diversa índole, siendo instrumentos que impulsan el potencial creativo de las personas con el objetivo de generar muchas ideas en poco tiempo. En este trabajo se realiza una revisión de las principales técnicas de generación de ideas con aplicación en el ámbito de la publicidad y se analiza su grado de conocimiento y uso por parte de los profesionales de las agencias publicitarias españolas. Para ello, se revisaron 15 técnicas y se realizaron 22 entrevistas. La inmensa mayoría de los entrevistados conocen varias técnicas y se muestran de acuerdo con su utilidad en mayor o menor grado, siendo el brainstorming la técnica por excelencia. Aunque el grado de uso es alto y diverso, los creativos publicitarios prefieren, en muchos casos, utilizar métodos propios que, no obstante, guardan relación con las técnicas más conocidas.","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/ARAB.56763","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48053703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-10-02DOI: 10.5209/arab.61464
José Ángel Lázaro López
{"title":"Presentación. La praxis fílmica en los estudios académicos","authors":"José Ángel Lázaro López","doi":"10.5209/arab.61464","DOIUrl":"https://doi.org/10.5209/arab.61464","url":null,"abstract":"El dossier para el que el presente texto pretende servir como introducción es al mismo tiempo un punto de llegada y de partida. De llegada, en tanto que naturalmente constituye el resultado de tres trabajos académicos que, planteados y desarrollados en común por sus tres autores bajo un proyecto de reflexión y actuación compartido, ha servido para la constitución de un grupo de trabajo y un foro de debate en el seno de la comunidad universitaria que considerábamos necesario y, ahora, felizmente constituido.","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.61464","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70671380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-06-15DOI: 10.5209/arab.59521
María José Revuelta Bayod
{"title":"\"Big Data\": crisis y nuevos planteamientos en los flujos de comunicación de la cuarta revolución industrial","authors":"María José Revuelta Bayod","doi":"10.5209/arab.59521","DOIUrl":"https://doi.org/10.5209/arab.59521","url":null,"abstract":"","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.59521","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70670740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-06-15DOI: 10.5209/arab.59457
Ignacio Sánchez Hernández, Carlos Méndez Anchuste
{"title":"Crisis y representación en \"La jungla\": el hombre justo, el lugar adecuado, el momento oportuno","authors":"Ignacio Sánchez Hernández, Carlos Méndez Anchuste","doi":"10.5209/arab.59457","DOIUrl":"https://doi.org/10.5209/arab.59457","url":null,"abstract":"","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.59457","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49115862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-06-15DOI: 10.5209/arab.59507
Fco. Javier Alcina Rodríguez-San León
{"title":"Orígenes, evolución y crisis del sistema de exhibición cinematográfica en el Teatro Principal de Zamora: 1897–1984.","authors":"Fco. Javier Alcina Rodríguez-San León","doi":"10.5209/arab.59507","DOIUrl":"https://doi.org/10.5209/arab.59507","url":null,"abstract":"","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.59507","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70671107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-06-15DOI: 10.5209/arab.58543
Fernando Hernández Barral, Sofia López Hernandez
{"title":"La crisis económica en el cine europeo contemporáneo. Análisis de los filmes \"Los exámenes\", \"Dos días y una noche\" y \"Capital humano\" (\"Il capital humano\", Paolo Virzi, 2013)","authors":"Fernando Hernández Barral, Sofia López Hernandez","doi":"10.5209/arab.58543","DOIUrl":"https://doi.org/10.5209/arab.58543","url":null,"abstract":"","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70671155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Area AbiertaPub Date : 2018-06-15DOI: 10.5209/arab.60176
María José Revuelta Bayod
{"title":"Representación de la crisis","authors":"María José Revuelta Bayod","doi":"10.5209/arab.60176","DOIUrl":"https://doi.org/10.5209/arab.60176","url":null,"abstract":"","PeriodicalId":42734,"journal":{"name":"Area Abierta","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2018-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.5209/arab.60176","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70670776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}