{"title":"Face is beautiful: Aesthetic evaluation of pareidolian faces","authors":"K. Takahshi, Katsumi Watanabe","doi":"10.1109/KST.2014.6775404","DOIUrl":"https://doi.org/10.1109/KST.2014.6775404","url":null,"abstract":"The present study investigated the relation between the face-likeness of pareidolian faces and aesthetic evaluations of them. The pareidolian faces consisted of a facial contour, left and right eyes, and a mouth. Positions of the facial parts were randomly determined. In the experiment, participants were asked to evaluate the face-likeness, beautifulness, and uncanniness of the pareidolian face stimuli. The results suggested that the face-likeness and beautifulness correlated positively, while the face-likeness and uncanniness correlated negatively. Thus, face-likeness of pareidolian faces would have positive influence on the aesthetic evaluation of them. However, detail analyses regarding the eye positions revealed that the faces with outer-side eyes were rated as more beautiful than the faces with inner-side eyes, while the face-likeness of the faces with inner-side and outer-side eyes were comparable. Thus, the facial configuration, in particular eye positions, would differently influence the face-likeness and the beautifulness. These results implied that the higher face-likeness led to the more beautifulness, yet the underpinning processes of the face-likeness perception and the beautifulness perception might be partly separable.","PeriodicalId":427079,"journal":{"name":"2014 6th International Conference on Knowledge and Smart Technology (KST)","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124274597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}