Technology and Innovation for Marketing最新文献

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Technology-driven forms of marketing 技术驱动的营销形式
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-10
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Innovation as a business process 创新是一种业务流程
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-2
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 1
Open innovation and collaboration 开放式创新与协作
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-7
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Capturing learning from innovation 从创新中学习
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-6
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Introduction to the innovation theory for marketing purposes 以营销为目的的创新理论导论
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-1
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Creating new products and services 创造新的产品和服务
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-4
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Understanding innovation solutions 理解创新解决方案
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-3
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Capturing the benefits of innovation 抓住创新的好处
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-5
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 1
Consumer acceptance of innovation 消费者对创新的接受程度
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-8
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
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引用次数: 0
Smart consumers 聪明的消费者
Technology and Innovation for Marketing Pub Date : 2018-08-28 DOI: 10.4324/9780429451560-9
E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas
{"title":"Smart consumers","authors":"E. Pantano, Clara Bassano, Constantinos-Vasilios Priporas","doi":"10.4324/9780429451560-9","DOIUrl":"https://doi.org/10.4324/9780429451560-9","url":null,"abstract":"","PeriodicalId":424074,"journal":{"name":"Technology and Innovation for Marketing","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128986954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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