Annual International Conference on Islamic Economics and Business (AICIEB)最新文献_第2页

Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention 伊斯兰品牌、病毒式行销、线上消费者评论与购买决策:购买意愿的中介作用

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-08 DOI: 10.18326/aicieb.v1i0.32

Ayu Wandira, Taifikur Rahman

{"title":"Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention","authors":"Ayu Wandira, Taifikur Rahman","doi":"10.18326/aicieb.v1i0.32","DOIUrl":"https://doi.org/10.18326/aicieb.v1i0.32","url":null,"abstract":"This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.","PeriodicalId":422389,"journal":{"name":"Annual International Conference on Islamic Economics and Business (AICIEB)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132510966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Halal Culinary Tourism Promotion Strategy in Improving Performance Small and Medium Enterprises Through Digital Marketing in Batam City 通过数字营销提高巴淡市中小企业绩效的清真美食旅游推广策略

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-08 DOI: 10.18326/aicieb.v1i0.27

Yudha Trishananto, Dinda Inti Nur Arianti, Esa Dilla Maulani

{"title":"Halal Culinary Tourism Promotion Strategy in Improving Performance Small and Medium Enterprises Through Digital Marketing in Batam City","authors":"Yudha Trishananto, Dinda Inti Nur Arianti, Esa Dilla Maulani","doi":"10.18326/aicieb.v1i0.27","DOIUrl":"https://doi.org/10.18326/aicieb.v1i0.27","url":null,"abstract":"This study aims to provide a stimulus to the leading sectors that contribute to the state budget countries from the non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food security and job creation for the community. This brings a breath of fresh air in the home industry which is the supporter of the country's economy, how can I not? 65% of the contribution of the economy in Indonesia is contributed by industry-based MSMEs household. Batam is a special economic area that has extraordinary potential in tourism development. Its strategic location is close to the ASEAN economic center, namely Singapore provides advantages for tourism development at this time, especially related to tourism culinary tour. Culinary and tourism are cultural identities to introduce potential an area to outsiders. In connection with this study, the researcher examines the existence of digital marketing as an accommodation for SMEs in promoting culinary products halal through social media, search engine marketing and online websites. This research takes the sample on consumers who buy halal food produced by SMEs in Batam is 160 respondents where in the application in the field proportional sampling method is used . . research The field took place in 7 sub-districts in Batam, namely Tembesi, Batam Center Sekupang, Sei Beduk, Nongsa, Sagulung. This research uses Structure Equation Model (SEM) analysis. so that it is easy to reveal problems that have not been answered in previous research.","PeriodicalId":422389,"journal":{"name":"Annual International Conference on Islamic Economics and Business (AICIEB)","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116616661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How to Expand Repurchase Intention? Intervention Impact of Customer Satisfaction 如何扩大回购意向?顾客满意的干预影响

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-08 DOI: 10.18326/aicieb.v1i0.24

Sri Widiastuti, Rifda Nabila

{"title":"How to Expand Repurchase Intention? Intervention Impact of Customer Satisfaction","authors":"Sri Widiastuti, Rifda Nabila","doi":"10.18326/aicieb.v1i0.24","DOIUrl":"https://doi.org/10.18326/aicieb.v1i0.24","url":null,"abstract":"This study aims to determine the effect of halal lifestyle, halal awareness, price on repurchase intention with consumer satisfaction as an intervening variable at the Kedu Susu shop in Temanggung, Central Java. Researchers used quantitative data with a population of all visitors to the Temanggung Kedu Susu shop and used a sample of 100 respondents using purposive random sampling technique. The method used by the researcher is by distributing questionnaires through an online method. The researcher conducted an analysis using validity test, reliability test, classical assumption test, statistical test, and path analysis to test the intervening variables. The results of this study indicate that the halal lifestyle variable has no significant positive effect, halal awareness has no effect while price has a significant positive effect on repurchase interest. Consumer satisfaction has a significant positive effect on repurchase intention. The results of the path analysis test showed that consumer satisfaction was not able to mediate the effect of halal lifestyle on repurchase intention, while consumer satisfaction was able to mediate the effect of halal awareness and price on repurchase interest.","PeriodicalId":422389,"journal":{"name":"Annual International Conference on Islamic Economics and Business (AICIEB)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128389117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Safety Net in Empowering Micro, Small and Medium Enterprises during the Covid-19 Pandemic in Palembang City 巨港市2019冠状病毒病大流行期间增强中小微企业权能的社会安全网

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-08 DOI: 10.18326/aicieb.v1i0.31

Kamalia Sani

引用次数: 0

The Effect of Inflation, Rupiah Exchange Rate, Interest Rate, Money Supply, Industry Production Index, Dow Jones Islamic Market Index in Malaysia and Japan on ISSI 通货膨胀、卢比汇率、利率、货币供应量、工业生产指数、马来西亚和日本的道琼斯伊斯兰市场指数对ISSI的影响

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.12

Rizki Gunawan, Anton Bawono

引用次数: 1

The Intention to Use E-Money: An Empirical Study of Halal Food SMEs In Surakarta 电子货币的使用意向:雅加达清真食品中小企业的实证研究

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.8

Y. Nurohman, R. Qurniawati

{"title":"The Intention to Use E-Money: An Empirical Study of Halal Food SMEs In Surakarta","authors":"Y. Nurohman, R. Qurniawati","doi":"10.18326/aicieb.v1i0.8","DOIUrl":"https://doi.org/10.18326/aicieb.v1i0.8","url":null,"abstract":"Entering Financial Technology (FINTECH) era, Indonesian Banks and financial institutions competing in issuing their electronic money product. E-money potentially used by Small and Medium Enterprises (SMEs) for doing business and making transactions but in reality it is not so. Halal food SMes E-money usage still low so its important for fintech companies to be able to know and understand perceptions to increase interest in re-transacting using electronic money. However, these is still few studies discussed behavioral intention to use e-money in SMEs sector. Consequently, This study identifies and examines the factors that contribute to behavioral intention to use e-money in Surakarta from the Halal food SMEs perspective . Data for this study were obtained through a mail survey sent to 125 Halal Food SMEs in Surakarta, Jawa Tengah. Regression is used to analyze the data and determine the impact the factors have on behavioral intention to use e-money. The regression results confirm that perceived usefulness, perceived ease of use, perceived behavioral control are the most likely factors that contribute to halal food SMEs intention to use e-money whereas trust was not significantly related. Implications of the findings for developers are discussed further.","PeriodicalId":422389,"journal":{"name":"Annual International Conference on Islamic Economics and Business (AICIEB)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115073633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Determinants of Muslim Decisions in Buying Fast Food In Salatiga 萨拉提加穆斯林购买快餐的决定因素

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.14

Muḣammad Afnán, Saifudin Saidufin

引用次数: 2

E-Service Quality, E-Loyalty, and E-Satisfaction Muslim Travellers 电子服务质量、电子忠诚和电子满意度

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.22

Malikhatul Marati, Muhammad Ali Faisal, Ikhsan Dwi Anggoro, Saiful Anwar

{"title":"E-Service Quality, E-Loyalty, and E-Satisfaction Muslim Travellers","authors":"Malikhatul Marati, Muhammad Ali Faisal, Ikhsan Dwi Anggoro, Saiful Anwar","doi":"10.18326/aicieb.v1i0.22","DOIUrl":"https://doi.org/10.18326/aicieb.v1i0.22","url":null,"abstract":"This study aims to determine the effect of e-service quality on e- loyalty with e-satisfaction as an intervening variable for muslim travellers. The population are Traveloka users in Java. Purposive random sampling are used. The sample was obtained from 170 respondents by online collecting data questionnaire. SPSS 21.0 program are used to data analyze. The analytical tool were Multiple Regression and Path Analysis. The results showed that: e-service quality aspects of reliability, tangible, and empathy had a positive and significant effect on e-satisfaction. E- satisfaction and E-Service have a positive and significant impact on e- loyalty. E-satisfaction can mediate the impact of reliability, tangible, and empathy on e-loyalty, while responsiveness and assurance do not mediate the effect of e-satisfaction on e-loyalty The results of this study can theoretically strengthen the existing theory that e-satisfaction can mediate the effect of reliability, tangible and empathy on e-loyalty, while responsiveness and assurance do not mediate the impact of e-satisfaction on e-loyalty. The practical implications in this study are used as input for platform provider to improve the quality of services provided by platform provider to muslim travelers.","PeriodicalId":422389,"journal":{"name":"Annual International Conference on Islamic Economics and Business (AICIEB)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130478606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Prices, Halal Certification, and Halal Awareness on Buying Interest Among Muslims in Samarinda 价格、清真认证和清真意识对萨玛林达穆斯林购买兴趣的影响

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.13

Norva Dewi, Camaria Dina, K. Komariah, A. Zaroni

{"title":"The Effect of Prices, Halal Certification, and Halal Awareness on Buying Interest Among Muslims in Samarinda","authors":"Norva Dewi, Camaria Dina, K. Komariah, A. Zaroni","doi":"10.18326/aicieb.v1i0.13","DOIUrl":"https://doi.org/10.18326/aicieb.v1i0.13","url":null,"abstract":"Indonesia is a Muslim-majority country. A Muslim should pay attention to what they consume especially food and drink. Muslim consumers need to increase knowledge and awareness about halal food and beverage products. The existence of halal certification from MUI becomes one of the identities of a product ability to consume. In addition the price also affects the buying interest of consumers. This research aims to find out the influence of price, halal certification, and halal awareness on the interest in buying Chatime drinks among Muslims in Samarinda city. This is quantitative. The data collection technique uses questionnaires with a sample number of 100 people with probability sampling. Data analysis using multiple regression analysis. The results showed that halal certification did not affect Chatime beverage buying interest while prices and halal awareness affected buying interest. Simultaneously, price, halal certification, and halal awareness had a significant effect on Chatime's The coefficient of determination of 45.5% indicates the magnitude of the effect of independent variables on dependent variables while the remaining 54.5% is described by other variables outside of this study. It is necessary to socialize the importance of halal certification and the inclusion of halal certification in packaging and outlets.","PeriodicalId":422389,"journal":{"name":"Annual International Conference on Islamic Economics and Business (AICIEB)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123106853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Mediation Role of Buying Interest in Halal Food Purchase Decisions During the COVID-19 Pandemic COVID-19大流行期间购买兴趣对清真食品购买决策的中介作用

Annual International Conference on Islamic Economics and Business (AICIEB) Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.3

Muhammad Syariful Anam, A. Annisa, Mohamed Nazeer Mohamed Nafas

引用次数: 0