The Journal of Management, Digital Business, and Entrepreneurship最新文献

The Influence of Online Customer Reviews, Prices, and Sales Promotions on Buying Interests in the Tokopedia Marketplace 在线客户评论、价格和促销对Tokopedia市场购买兴趣的影响

The Journal of Management, Digital Business, and Entrepreneurship Pub Date : 2023-02-19 DOI: 10.58857/jmdbe.2023.v01.i01.p04

Hartawati, Jessica Wiraatmaja, Jeffrie, Anny Nurbasari

{"title":"The Influence of Online Customer Reviews, Prices, and Sales Promotions on Buying Interests in the Tokopedia Marketplace","authors":"Hartawati, Jessica Wiraatmaja, Jeffrie, Anny Nurbasari","doi":"10.58857/jmdbe.2023.v01.i01.p04","DOIUrl":"https://doi.org/10.58857/jmdbe.2023.v01.i01.p04","url":null,"abstract":"In early 2020, Indonesia was affected by the COVID-19 Pandemic; this increased the habits of Indonesian people shopping online through marketplaces such as Tokopedia, Shopee, Lazada and so on. Marketplaces are competing to provide attractive offers during the Pandemic. The value of shopping transactions at Shopee is 40%, Tokopedia is 30%, and Lazada is 16%. It is known that Shopee is the most popular marketplace for Indonesians at the peak of Harbolnas 2021 compared to Tokopedia. This study aims to determine the effect of online customer reviews, prices and sales promotions on purchase intention at Tokopedia. The population of this research is Tokopedia users in Indonesia, with a total sample of 174 respondents. The method used is quantitative, and the data is processed using SmartPLS 3.2.9 software. The results of this study indicate that the OCR variable, price and sales promotion have a positive effect on purchase intention. The independent variable that has the most dominant influence on the dependent variable of purchase intention is the online customer review factor.","PeriodicalId":421385,"journal":{"name":"The Journal of Management, Digital Business, and Entrepreneurship","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126772998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on The Development of Priority Tourism Destinations in The Bromo Tengger, Semeru Area Bromo Tengger, Semeru地区重点旅游目的地开发研究

The Journal of Management, Digital Business, and Entrepreneurship Pub Date : 2023-02-19 DOI: 10.58857/jmdbe.2023.v01.i01.p03

Adrizal Iqbal Anhar, M. Darmawan, Raflis Rusdi, Jauhary Arifin, I. Bandung

{"title":"A Study on The Development of Priority Tourism Destinations in The Bromo Tengger, Semeru Area","authors":"Adrizal Iqbal Anhar, M. Darmawan, Raflis Rusdi, Jauhary Arifin, I. Bandung","doi":"10.58857/jmdbe.2023.v01.i01.p03","DOIUrl":"https://doi.org/10.58857/jmdbe.2023.v01.i01.p03","url":null,"abstract":"One indicator of success in tourism development is the importance of considering the technical aspects of planning, namely the existence of a study of tourism potential that will be developed as a tourist area more professionally. This study refers to the GSTC criteria in Bromo Tengger Semeru National Park by analyzing internal and external factors with SWOT analysis, then formulating priorities from alternative strategies through the Analytic Hierarchy Process method. Determining the informants used purposive, snowball, and quota sampling techniques. Data were gathered through observation, interviews, and focus group discussions. Based on the study’s results, implementing sustainable tourism according to the GSTC in Bromo Tengger Semeru National Park has met the criteria but has not been maximized. Based on the study’s results, the implementation of sustainable tourism referring to the GSTC in Bromo Tengger Semeru National Park has met the criteria but has not been maximized because the community does not understand its potential. The SWOT analysis resulted in the weighting of IFAS and EFAS covering S-O (3.81), W-O (3.11), W-T (2.90), and S-T (2.28). S-O obtained the highest weight so that it was continued into the AHP. The order of priority of the alternative S-O strategy based on the AHP method obtained the following results: Developing attractions (33%), strengthening institutions (25%), making event calendars (15%), conservation (11%), infrastructure development (8%), optimizing supporting facilities (5%) and developing agro-tourism (3%)","PeriodicalId":421385,"journal":{"name":"The Journal of Management, Digital Business, and Entrepreneurship","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123298853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Store Atmosphere and Sales Promotion on Impulse Buying at Lima Rasa Café During the Covid-19 Pandemic 新冠肺炎疫情期间，店铺氛围和促销对利马拉萨咖啡馆冲动消费的影响

The Journal of Management, Digital Business, and Entrepreneurship Pub Date : 2023-02-19 DOI: 10.58857/jmdbe.2023.v01.i01.p05

Adrian Gradiyanto, Arining Pangestu, Isabella Monica Putri, Anny Nurbasari

{"title":"The Influence of Store Atmosphere and Sales Promotion on Impulse Buying at Lima Rasa Café During the Covid-19 Pandemic","authors":"Adrian Gradiyanto, Arining Pangestu, Isabella Monica Putri, Anny Nurbasari","doi":"10.58857/jmdbe.2023.v01.i01.p05","DOIUrl":"https://doi.org/10.58857/jmdbe.2023.v01.i01.p05","url":null,"abstract":"This study aims to test and analyze the effect of store atmosphere and sales promotions on the impulse buying of five flavors café during the Covid-19 pandemic. Data collection in this study used a survey method with an air questionnaire built using a Likert scale. The sample of this research was 300 respondents who were selected using purposive sampling with the criteria of respondents being consumers of Café Lima Rasa in Bandung City. The research model was built and analyzed using the Structural Equation Modeling (SEM) analysis method. The research data were analyzed using Smart PLS software. Based on the hypothesis testing, it was found that store atmosphere and sales promotion did not have a positive effect on impulse buying, and sales promotion had a positive effect on impulse buying. For this reason, the researcher suggests that Cafe Lima Rasa's management increase sales promotions to increase impulse buying, especially using social media, considering that based on the results of descriptive statistics, Café Lima Rasa's consumers are mostly young people. The management of Café Lima Rasa should also design a better store atmosphere so that the cafe's appearance becomes more Instagram-able and can support sales promotions.","PeriodicalId":421385,"journal":{"name":"The Journal of Management, Digital Business, and Entrepreneurship","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115639455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Big Data and Big Data Analytics in Value Creation and Innovation 价值创造与创新中的大数据与大数据分析

The Journal of Management, Digital Business, and Entrepreneurship Pub Date : 2023-02-18 DOI: 10.58857/jmdbe.2023.v01.i01.p02

Ria Ayu Widari Sutriana

引用次数: 0

Impact Profitability, Liquidity, and Credit Risk to Market Capitalization Banking Sector on the Indonesia Stock Exchange 影响盈利能力，流动性和信贷风险，以市场资本化银行部门在印度尼西亚证券交易所

The Journal of Management, Digital Business, and Entrepreneurship Pub Date : 2023-02-17 DOI: 10.58857/jmdbe.2023.v01.i01.p01

Masrurotus Sa’adah, Didin Fatihudin, Anita Roosmawarni

引用次数: 0