{"title":"Küresel ve Yerel Markalarda Algılanan Marka Küreselliği / Yerelliği, Marka ve Menşe Ülke Klişe Yargılarının Yeniden Satın Alma Niyeti Üzerindeki Etkilerinin İncelenmesi","authors":"M. Yilmaz, Kaan Kemal Özcan","doi":"10.15659/ttad.15.1.167","DOIUrl":"https://doi.org/10.15659/ttad.15.1.167","url":null,"abstract":"","PeriodicalId":418996,"journal":{"name":"Tüketici ve Tüketim Araştırmaları Dergisi","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116738489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Bizimle” uçun! Tüketici-Marka İlişkisinin Tüketici Katılımına Etkisi: Türk Havayolu Instagram Sayfaları Üzerine Ampirik Bir Araştırma","authors":"Bahri Baran Koçak","doi":"10.15659/ttad.13.2.139","DOIUrl":"https://doi.org/10.15659/ttad.13.2.139","url":null,"abstract":"","PeriodicalId":418996,"journal":{"name":"Tüketici ve Tüketim Araştırmaları Dergisi","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128418367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Otonom Duyusal Meridyen Tepki (ASMR) İçerikli Bir Reklama Yönelik Tüketici İçgörüsü Üzerine Bir Çalışma","authors":"Gizem TOKMAK DANIŞMAN","doi":"10.15659/ttad.15.1.164","DOIUrl":"https://doi.org/10.15659/ttad.15.1.164","url":null,"abstract":"","PeriodicalId":418996,"journal":{"name":"Tüketici ve Tüketim Araştırmaları Dergisi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131317835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}