International Journal of Management and Social Sciences最新文献

EFFECT OF BRAND AMBASSADOR ENDORSEMENT AND SALES PERFORMANCE OF PEPSI-COLA IN NASARAWA STATE 百事可乐品牌大使代言与nasarawa州销售绩效之影响

International Journal of Management and Social Sciences Pub Date : 2021-02-25 DOI: 10.51739/122113816.v2i1.671491551

{"title":"EFFECT OF BRAND AMBASSADOR ENDORSEMENT AND SALES PERFORMANCE OF PEPSI-COLA IN NASARAWA STATE","authors":"","doi":"10.51739/122113816.v2i1.671491551","DOIUrl":"https://doi.org/10.51739/122113816.v2i1.671491551","url":null,"abstract":"The study investigated effect of brand ambassador endorsement and sales performance of Pepsi-Cola in Nasarawa State. The study adopted survey research design, with a study population of 203 respondents. Data for the study was primarily sourced via a questionnaire, structured with open and close ended questions. Data collected were regressed and findings revealed that Brand Ambassador’s credibility, popularity, acceptance and integrity severally have significant relationships with sales performance of Pepsi Cola in Nasarawa State. The study therefore, recognises that Brand Ambassador’s credibility, popularity, acceptance and integrity have significant relationship with sales performance of Pepsi Cola in Nasarawa State. However, suggestions from the open ended section of the questionnaire led to a recommendation that Pepsi-Cola, a fairly underperforming firm in the carbonated drink industry should invest hugely on other promotional and advertising platforms that will root there product in the heart of the market, with minimal focus on brand ambassadorship, due to the expensive nature of the brand ambassadorship model of brand promotion. \u0000Keywords: Brand, Ambassador, Endorsement, Brand Image, Sales Performance","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130011709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FACTORS AFFECTING ONLINE BUYING BEHAVIOUR OF CONSUMERS IN ABUJA METROPOLIS 影响阿布贾大都市消费者在线购买行为的因素

International Journal of Management and Social Sciences Pub Date : 2021-02-25 DOI: 10.51739/122113816.v2i1.138236082

{"title":"FACTORS AFFECTING ONLINE BUYING BEHAVIOUR OF CONSUMERS IN ABUJA METROPOLIS","authors":"","doi":"10.51739/122113816.v2i1.138236082","DOIUrl":"https://doi.org/10.51739/122113816.v2i1.138236082","url":null,"abstract":"The internet has undoubtedly become crucial to global growth as it vectors lots of opportunities. This study was motivated by the perception that Nigerian consumers prefer traditional over virtual shopping despite having internet access. This study sought to investigate the factors affecting the online buying behaviour of consumers in Abuja Metropolis. The study used purposive and convenience sampling technique to select 352 respondents. Primary data was collected with the aid of structured questionnaires. The data collected was analyzed using multiple regression analysis with the aid of the SPSS statistical tool. The study found that while on-time delivery has a positive and significant effect on the online buying behaviour of consumers in Abuja Metropolis, product quality was found to have a positive and insignificant effect on the online buying behaviour of consumers in Abuja Metropolis while the perceived risk was found to have a negative and significant effect on the online buying behaviour of consumers in Abuja Metropolis. The study concludes that on-time delivery, product quality, and perceived risk are the major factors affecting the online buying behaviour of consumers in Abuja Metropolis. The study, therefore, recommends that there is a need for companies utilizing online platforms for business operations to align the advantages of online shopping with traditional means of purchase, speed up the delivery processes, and as much as maintaining a high degree of confidentiality regarding their customer’s information during the process of online payment. \u0000Keywords: online buying behaviour, product quality, on-time delivery, perceived risk.","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"85 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120825314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DETERMINANTS OF CUSTOMER LOYALTY OF SELECTED BREWED PRODUCTS IN ABUJA METROPOLIS 在阿布贾大都市选定的酿造产品的顾客忠诚度的决定因素

International Journal of Management and Social Sciences Pub Date : 2021-01-01 DOI: 10.51739/122113816.v2i1.1621813113

{"title":"DETERMINANTS OF CUSTOMER LOYALTY OF SELECTED BREWED PRODUCTS IN ABUJA METROPOLIS","authors":"","doi":"10.51739/122113816.v2i1.1621813113","DOIUrl":"https://doi.org/10.51739/122113816.v2i1.1621813113","url":null,"abstract":"The main purpose of the study was to investigate the impact of customer satisfaction, perceived value, trust, and corporate image on customer loyalty of brewed products in Nigeria. The research adopted a survey design. The research instrument adopted for this study was the researchers’ self-structured questionnaire. Four hundred copies of the questionnaire were administered to the respondents drawn from the various joints and parks where brewed products are sold and consumed in Abuja Metropolis. The data was analyzed using descriptive statistics, bivariate correlation, and linear regression. The study found that customer satisfaction has a positive and significant effect on customer loyalty, perceived product value has a positive and significant effect on customer loyalty to brewed products in Abuja, corporate image has a positive and significant effect on customer loyalty of selected brewed products in Abuja, while trust in the brewed products on customer loyalty was found to be negative and insignificant, showing that it is a negative and insignificant determinant of the brewed products. The study recommends that to optimize customer loyalty, customer satisfaction, perceived product value, corporate image should be the major issues of interest to the brewery products companies in Abuja Metropolis. Strategies on these variables should be maintained since they were found to be positive and significant. However since trust was found to be negative, it should be improved to the point it can become positive to customer loyalty of the sampled firms in Abuja Metropolis.","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123903077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFECT OF SOCIAL MEDIA MARKETING ON GROWTH OF MICRO ENTERPRISES IN WUSE II, ABUJA social media marketing对wuse微型企业成长的影响，abuja

International Journal of Management and Social Sciences Pub Date : 2020-07-01 DOI: 10.51739/122113816.v1i2.982275070

{"title":"EFFECT OF SOCIAL MEDIA MARKETING ON GROWTH OF MICRO ENTERPRISES IN WUSE II, ABUJA","authors":"","doi":"10.51739/122113816.v1i2.982275070","DOIUrl":"https://doi.org/10.51739/122113816.v1i2.982275070","url":null,"abstract":"This study set out to examine the effect of social media marketing on the growth of micro businesses in Wuse II, Abuja, Nigeria. The main objectives translated into two hypothesis to find out whether there was any significant relationship between Social Media usage, (independent variable) by micro business against increased brand awareness as well as increased sales (dependent variables). The study adopted a Descriptive survey method where data was collected using structured close-ended questionnaire. Data was collected from 99 respondents from the population of Micro Business in Wuse II comprising of management, staff and customers of the business. The collected data was analysed using Statistical Package for Social Sciences (SPSS) and the tools employed were model summary, analysis of variance (ANOVA) and co-efficient table in testing the research hypotheses. The findings showed that there is a significant relationship between social media usage by micro business and increased brand awareness; and findings also indicated that there is a significant relationship between social media usage by micro businesses and increased sales. The paper therefore concluded that social media marketing is as important as any other marketing strategy as it contributes to business growth in terms of increased brand awareness and increased sales. The paper recommends that businesses in Wuse II, Abuja and others should invest more in deploying social media marketing tools and also to train their staff to enhance social media usage.","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127572798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FOREIGN OWNERSHIP AND CORPORATE VALUE OF LISTED CONSUMER GOODS FIRMS IN NIGERIA 尼日利亚上市消费品公司的外资所有权和公司价值

International Journal of Management and Social Sciences Pub Date : 2020-01-01 DOI: 10.51739/122113816.v1i1.880720534

引用次数: 1

MERGERS AND ACQUISITIONS IN THE NIGERIAN BANKING INDUSTRY: AN ANALYSIS OF SELECTED PERFORMANCE MEASURES 尼日利亚银行业的并购:对选定绩效指标的分析

International Journal of Management and Social Sciences Pub Date : 2020-01-01 DOI: 10.51739/122113816.v1i1.1000503017

{"title":"MERGERS AND ACQUISITIONS IN THE NIGERIAN BANKING INDUSTRY: AN ANALYSIS OF SELECTED PERFORMANCE MEASURES","authors":"","doi":"10.51739/122113816.v1i1.1000503017","DOIUrl":"https://doi.org/10.51739/122113816.v1i1.1000503017","url":null,"abstract":"Business combination through mergers and acquisitions has become a global phenomenon to achieve economies of scale and higher productivity. This study evaluated the impact of mergers and acquisitions which started in 2005 on the performance of deposit money banks in Nigeria using a sample of ten (10) banks. This research made use of secondary data, obtained from the bank’s annual reports and statements of accounts covering a period of 1999-2018. Using four (4) variables; earning per share (EPS), net profit margin (NPM), assets utilization (AUT), and leverage (LEV), the study evaluated the performance of the banks before and after mergers and acquisitions using pair sample t-test. The results showed that there is significant difference in the performances of Deposit Money Banks in the pre and post-merger periods using the EPS and NPM yardstick but shows no significant impacts in the performances of Deposit Money Bank using AUT and LEV as yardstick. The study hereby recommends that the CBN should set and enforce better corporate governance standards for commercial banks and also enforce risk based supervision in banks.","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115745679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFECT OF WORKFORCE GENDER DIVERSITY ON EMPLOYEE PERCEPTION OF COMMERCIAL BANKS’ PERFORMANCE IN ABUJA METROPOLIS 劳动力性别多样性对阿布贾大都市商业银行员工绩效感知的影响

International Journal of Management and Social Sciences Pub Date : 2020-01-01 DOI: 10.51739/122113816.v1i1.982275070

{"title":"EFFECT OF WORKFORCE GENDER DIVERSITY ON EMPLOYEE PERCEPTION OF COMMERCIAL BANKS’ PERFORMANCE IN ABUJA METROPOLIS","authors":"","doi":"10.51739/122113816.v1i1.982275070","DOIUrl":"https://doi.org/10.51739/122113816.v1i1.982275070","url":null,"abstract":"The work environment is becoming more complex due to globalization and competition which as a result has necessitated the need for a workforce that is made up of diverse people with varying gender, age, ethnic, education and religious backgrounds to maximize competitive advantage. Therefore, this study examined the effect of workforce gender diversity on employee perception of banks’ performance in Abuja Metropolis. Specifically, the study centered on diversity practiced in terms of gender. The survey research design method was adopted for this study. The population of study was 1,678 employees of commercial banks in Abuja Metropolis, while 546 employees were sampled using purposive sampling technique. The instrument used to gather relevant data for the study was questionnaire, from which data were collected and analyzed using the Statistical Package for Social Sciences (SPSS). Percentages and frequencies tables were used for the descriptive aspects. To test the hypotheses, Spearman Rank Correlation Coefficient Analysis was adopted; Regression Model and ANOVA were adopted to examine the influence of the independent variables on the dependent variable. The findings showed that workforce gender diversity has significant relationship with employee perception of commercial banks’ performance in Abuja Metropolis. The study recommended that banks management should continue to uphold its diversity policies and practices in order to maintain competitive advantage.","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128185343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPACT OF COMPENSATION ON EMPLOYEE’S PERFORMANCE: A STUDY OF NASCO FOODS 薪酬对员工绩效的影响:以纳斯科食品公司为例

International Journal of Management and Social Sciences Pub Date : 2020-01-01 DOI: 10.51739/122113816.v1i1.916131121

{"title":"IMPACT OF COMPENSATION ON EMPLOYEE’S PERFORMANCE: A STUDY OF NASCO FOODS","authors":"","doi":"10.51739/122113816.v1i1.916131121","DOIUrl":"https://doi.org/10.51739/122113816.v1i1.916131121","url":null,"abstract":"A pilot study prior to this study, revealed that compensation is an integral part of Nasco group of companies, in that packages have been instituted to enhance employees moral thereby enhancing their performance which should ripple on the general performance of the company yet, employees are observed not to perform as expected. This therefore inform this study. This study adopt a survey research design. The population of the study covers all staff of Nasco group of company but will be restricted to Nasco food Strategic Business Unit (SBU) which totals 84. The instrument employed for this study was structured questionnaire. The binary regression method was adopted to find out the linear relationship between Compensation and Employees Performance. The study showed that Bonuses has a significant relationship with Employee’s performance. As employees are constantly given bonuses, they are stimulated to perform. The bonuses accrued to employees is a major stimulant of performance in organizations. Secondly, it was observed from the analysis that commission has a significant relationship with Employee’s performance. The study thus recommends that in other to stimulate performance among its employees, Nasco Foods should maintain and keep reviewing there Bonus packages. Secondly, the management of Nasco Foods and SBUs of Nasco group should maintain and improve on their current commission package","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122932895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

VISUALISATION AND MESSAGE TESTING AS TOOLS TO GUARANTEE QUALITY CONTROL IN MODERN OUTDOOR ADVERTISING 可视化和信息检测是现代户外广告质量控制的保障手段

International Journal of Management and Social Sciences Pub Date : 2020-01-01 DOI: 10.51739/122113816.v1i1.1904542978

{"title":"VISUALISATION AND MESSAGE TESTING AS TOOLS TO GUARANTEE QUALITY CONTROL IN MODERN OUTDOOR ADVERTISING","authors":"","doi":"10.51739/122113816.v1i1.1904542978","DOIUrl":"https://doi.org/10.51739/122113816.v1i1.1904542978","url":null,"abstract":"Advertising has overtime grown to be widely accepted as a means of providing relevant information about products or services to its potential consumers. It is also a very effective method used to ignite a favourable purchase decision. However, modern advertising including ‘outdoors’ are marred with several visual and ethical challenges like: unclear messages, depiction of violence, obscenity and sexual overtone, surrogate advertising, subliminal advertisements, false and misleading advertisements, etc. which undermines and threatened cherished societal held values, culture, norms, heritage and mores. While some of these issues are deliberate and consciously intended by most advertisers, as a response to the fast growing but very competitive environment and over concentration on profit, several others are not being intended and often occur as a result of most advertising having a boomerang effects. This paper argues that most issues in modern outdoor advertising often occur due to ineffective visualisation and inadequate or total lack of message testing, hence, making most advertisements to fail from achieving its goal. It is recommended that proper message testing before, during and immediately after placement of the outdoor advertisement be done to ensure message clarity, effectiveness and ethical alignment to guarantee quality control.","PeriodicalId":417707,"journal":{"name":"International Journal of Management and Social Sciences","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116098742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EDUCATIONAL DATA MINING 教育数据挖掘

International Journal of Management and Social Sciences Pub Date : 2019-02-16 DOI: 10.1007/springerreference_302449

G. Ramajayam, Likitha Ms, IP Yuvashree

引用次数: 0