International Journal of Marketing Communication and New Media最新文献_第6页

Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector 面对COVID-19危机的网络信息:来自旅游业的证据

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.28-49

S. F. Teixeira, A. Silva, M. Angélico, A. P. Camanrinha, A. Abreu

{"title":"Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector","authors":"S. F. Teixeira, A. Silva, M. Angélico, A. P. Camanrinha, A. Abreu","doi":"10.54663/2182-9306.2022.v10.n18.28-49","DOIUrl":"https://doi.org/10.54663/2182-9306.2022.v10.n18.28-49","url":null,"abstract":"Due to COVID-19, the global health crisis has had an unprecedented effect on the tourism industry. Academics and politicians are asked to point out solutions that will help people and the economy mitigate such a bad impact. This paper aims to answer the following research questions: (i) How the pandemic caused by COVID-19 was treated by tourism e/m-commerce companies, (ii) What kind of information is available on social media about COVID-19, (iii) What economic and financial information can be access on the web regarding these companies. This is an exploratory study based on multiple case-study approaches that combine different methodologies and techniques. The content analysis focuses on two main pillars: COVID-19 related information available in websites and social networks;the economic and financial information available and freely accessible on the web. The results indicate that, in general, companies have strengthened their presence in the digital world. Services that were previously provided face-to-face or in a mixed format, are now exclusively remote. Communication with customers about pandemic awareness, public health care and, especially, procedures to be carried out, were also distributed through digital channels. Financial data of companies with a diversified business portfolio evidence systematic risk, while companies that deal exclusively with tourism business already show expected losses due to their exposure to specific risk, expected for the tourism sector.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41639038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinants and Consequences of YouTube Advertising Value YouTube广告价值的决定因素和后果

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.50-70

引用次数: 3

The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users 社交媒体影响者对其赞助内容的品牌意识、形象和信任的影响:来自格鲁吉亚社交媒体用户的实证研究

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.88-114

引用次数: 2

Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior 广告、网络风险、感知有用性和可靠性对网络购物行为的影响

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.206-228

引用次数: 0

Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis 整合营销传播研究:文献计量学分析

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.4-27

引用次数: 0

Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out 短视频应用依赖:神经质、低生活满意度和害怕错过的作用

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.115-132

引用次数: 3

Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls 自尊、风险版本与购后后悔：斯里兰卡商场人口统计的调节效应

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.151-185

引用次数: 0

The Impact of Social Media on Marketing Communication Management 社会化媒体对营销传播管理的影响

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International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI: 10.54663/2182-9306.2022.v10.n18.1-3

引用次数: 0

The Effect of Internet Advertisement Features on Customer Purchase Intention of Selected Food and Beverage Companies in Lagos State, Nigeria 网络广告特征对尼日利亚拉各斯州选定食品饮料公司消费者购买意愿的影响

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International Journal of Marketing Communication and New Media Pub Date : 2022-06-14 DOI: 10.53819/81018102t4055

O. Asikhia

{"title":"The Effect of Internet Advertisement Features on Customer Purchase Intention of Selected Food and Beverage Companies in Lagos State, Nigeria","authors":"O. Asikhia","doi":"10.53819/81018102t4055","DOIUrl":"https://doi.org/10.53819/81018102t4055","url":null,"abstract":"The study investigates the effect of internet advertisement features on customer purchase intention of selected food and beverage companies in Lagos State, Nigeria. The objective was to establish the degree to which internet advertisement influence customer purchase intention of products of food and beverage companies in Lagos State, Nigeria. A total of 125,393 students have been found. A total sample size of 776 was calculated. As a result, 776 undergraduate and post-graduate students of the chosen Universities in Lagos State were sent a questionnaire. In this research, a proportionate stratified sampling technique was adopted, and only 627 copies (or 80.3 percent) of the questionnaire were properly completed and recovered. To determine the link between the variables, the data was examined using the bivariate regression statistical technique. The finding revealed that internet advertisement features influence consumers purchase intention of the products of selected food and beverage companies in Lagos State, Nigeria (β = 0.863, t = 42.981, R2 = 0.747, p < 0.05). Hence, it was concluded that internet advertisement features promote consumers purchase intention of the products of selected food and beverage companies in Lagos State, Nigeria. The study recommends amongst other that management of food and beverage companies should introduce diverse online advertisement media in marketing that products considering their positive effect on consumers purchase intention. Keywords: Internet Advertisement Features, Customer Purchase Intention, Fast Moving Consumer Goods, Lagos State","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"96 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86284953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Export Strategy on the Performance of Large Export Manufacturing Firms in Kenya 出口战略对肯尼亚大型出口制造企业绩效的影响

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International Journal of Marketing Communication and New Media Pub Date : 2022-06-03 DOI: 10.53819/81018102t2076

Haron Komen Chebet, M. Ogutu, Winnie Njeru, J. Njihia

{"title":"Effect of Export Strategy on the Performance of Large Export Manufacturing Firms in Kenya","authors":"Haron Komen Chebet, M. Ogutu, Winnie Njeru, J. Njihia","doi":"10.53819/81018102t2076","DOIUrl":"https://doi.org/10.53819/81018102t2076","url":null,"abstract":"The internationalization of business coupled with globalization has made it necessary for farmers to develop and utilize export market success strategy in a competitive and often chaotic business environments. Exporting is the most popular foreign entry strategy and can become an international learning experience. Since exporting is a risky venture, it is prudent that exporters fully orient their businesses by collecting export market intelligence. Export markets are complicated by the fact that the market environments are dynamic and disruptive in terms of preferences, demand, regulations and other aspects. This study sought to determine the effect of export strategy on the performance of Kenya large export manufacturing firms in Kenya. The study was a cross-sectional survey. The target population was 60 large Kenyan export manufacturing firms which formed the unit of analysis. A questionnaire was used to collect the primary data. Respondents were the company chief executive officer and the head of marketing from each of the firms under study. An average response rate of 96.55% was achieved. The research which adopted both inferential and descriptive statistics used statistical package for social sciences to perform regression and correlation analysis. The findings revealed that the influence of direct exporting on firm performance of large export manufacturing firms in Kenya is significant. The study recommended that on improving export performance (either export sales or export ratio) the export firms should engage on collection of more foreign information and co-operation for the international activities. The study further recommended that large export manufacturing firms’ managers prioritize direct and active engagement with key players in both the export market and the domestic market. Keywords: Export Strategy, Direct Exporting, Indirect Exporting, Cooperative Exporting, Performance, Large Export Manufacturing Firms.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"16 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79709923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0