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Women's Luxury Products as Signals to Other Women 女性奢侈品作为对其他女性的信号
Journal of Marketing Behavior Pub Date : 2020-12-20 DOI: 10.1561/107.00000066
Burak Tunca, Evrim Yanar
{"title":"Women's Luxury Products as Signals to Other Women","authors":"Burak Tunca, Evrim Yanar","doi":"10.1561/107.00000066","DOIUrl":"https://doi.org/10.1561/107.00000066","url":null,"abstract":"We present two preregistered replications of the paper by Wang and Griskevicius (2014), which reported that women flaunt luxury products to signal their partners' devotion, thereby guarding their relationships from rivals. In Study 1, which was a conceptual replication with real luxury brands, we did not observe an effect of luxury products on partner devotion but found that women assumed that male partners contribute financial resources to women's luxury possessions. In Study 2, which was a direct replication with designer products, we observed a small-sized effect in the opposite direction, such that perceived partner devotion increased when women used nondesigner products. Similar to Study 1, perceived partner contribution to possessions was higher for designer products. (Less)","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123894840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Self, Theory, and AI 自我、理论和人工智能
Journal of Marketing Behavior Pub Date : 2019-03-26 DOI: 10.1561/107.00000061
R. Belk
{"title":"Self, Theory, and AI","authors":"R. Belk","doi":"10.1561/107.00000061","DOIUrl":"https://doi.org/10.1561/107.00000061","url":null,"abstract":"","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114587655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Theorist as an Endangered Species? 理论家是濒危物种吗?
Journal of Marketing Behavior Pub Date : 2019-03-26 DOI: 10.1561/107.00000060
P. Puranam
{"title":"The Theorist as an Endangered Species?","authors":"P. Puranam","doi":"10.1561/107.00000060","DOIUrl":"https://doi.org/10.1561/107.00000060","url":null,"abstract":"","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130148932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, and the Behavioral Laboratoryn 拍卖热的理性非理性:来自亚马逊礼品卡、eBay上的消费品和行为实验室的证据
Journal of Marketing Behavior Pub Date : 2019-03-25 DOI: 10.1561/107.00000063
M. McCarter, Abel M. Winn
{"title":"The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, \u0000 and the Behavioral Laboratoryn","authors":"M. McCarter, Abel M. Winn","doi":"10.1561/107.00000063","DOIUrl":"https://doi.org/10.1561/107.00000063","url":null,"abstract":"The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, and the Behavioral Laboratory","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127218050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Machines and Artificial Intelligence 机器与人工智能
Journal of Marketing Behavior Pub Date : 2019-03-25 DOI: 10.1561/107.00000058
R. Belk
{"title":"Machines and Artificial Intelligence","authors":"R. Belk","doi":"10.1561/107.00000058","DOIUrl":"https://doi.org/10.1561/107.00000058","url":null,"abstract":"The machine has become the Other against which we compare ourselves. Aided by artificial intelligence, computers and robots are starting to surpass humans in the physical, linguistic, and intellectual skills that we once thought defined us as the dominant species. One response by science and technology has been to attempt to enhance humans as cyborgs who are able to keep up with our machine Others. More extreme responses are envisioned by transhumanists who anticipate that we will become a near-immortal transhuman species, even if it means transferring our consciousness to a robot or computer. At the same time, some are working on Distributed Autonomous Organizations (DAOs) that are run by autonomous software, cryptocurrencies, and smart contracts. DAOs and increasingly autonomous robots raise additional questions of whether these entities can become legal non-human persons who might have rights and responsibilities similar to human beings and corporations. This prospect raises further issues about who or what controls the global economy and what will be the fate of humans in various occupations. The paper concludes with a consideration of the implications of these developments for consumer research.","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127497610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology 小心你的愿望:日益依赖科技的意外后果
Journal of Marketing Behavior Pub Date : 2019-03-25 DOI: 10.1561/107.00000059
Noah Castelo, D. Lehmann
{"title":"Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology","authors":"Noah Castelo, D. Lehmann","doi":"10.1561/107.00000059","DOIUrl":"https://doi.org/10.1561/107.00000059","url":null,"abstract":"The machine has become the Other against which we compare ourselves. Aided by artificial intelligence, computers and robots are starting to surpass humans in the physical, linguistic, and intellectual skills that we once thought defined us as the dominant species. One response by science and technology has been to attempt to enhance humans as cyborgs who are able to keep up with our machine Others. More extreme responses are envisioned by transhumanists who anticipate that we will become a near-immortal transhuman species, even if it means transferring our consciousness to a robot or computer. At the same time, some are working on Distributed Autonomous Organizations (DAOs) that are run by autonomous software, cryptocurrencies, and smart contracts. DAOs and increasingly autonomous robots raise additional questions of whether these entities can become legal non-human persons who might have rights and responsibilities similar to human beings and corporations. This prospect raises further issues about who or what controls the global economy and what will be the fate of humans in various occupations. The paper concludes with a consideration of the implications of these developments for consumer research.","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"296 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124203615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Conspicuous Consumption of Time: A Replication 时间的显著消耗:复制
Journal of Marketing Behavior Pub Date : 2019-01-28 DOI: 10.1561/107.00000055
Lisa Carola Holthoff, Carolin Scheiben
{"title":"Conspicuous Consumption of Time: A Replication","authors":"Lisa Carola Holthoff, Carolin Scheiben","doi":"10.1561/107.00000055","DOIUrl":"https://doi.org/10.1561/107.00000055","url":null,"abstract":"","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"91 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131770832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Does Counterfeiting Benefit or Harm Original Products? A Meta-analytic Investigation 假冒伪劣对原产品有利还是有害?元分析研究
Journal of Marketing Behavior Pub Date : 2019-01-28 DOI: 10.1561/107.00000057
M. Eisend, Farid Tarrahi
{"title":"Does Counterfeiting Benefit or Harm Original Products? A Meta-analytic Investigation","authors":"M. Eisend, Farid Tarrahi","doi":"10.1561/107.00000057","DOIUrl":"https://doi.org/10.1561/107.00000057","url":null,"abstract":"Does the counterfeiting of branded products benefit or harm the original products? As prior research does not converge to a single answer to this question, this study undertakes a meta-analysis of previous research that accumulates 460 effect sizes from 108 independent studies. The meta-analytic results show that experience with counterfeit products makes buyers more likely to purchase counterfeits than the genuine article. Hence, we conclude that counterfeiting likely harms rather than benefits genuine products. With an eye to reducing the negative impact of counterfeits, the meta-analysis also analyzes how marketing activities can reduce the number of purchase experiences consumers have with counterfeit products. The findings have implications for brand managers and manufacturers regarding how to combat counterfeiting. Rather than focusing on reducing the opportunities available to consumers to purchase counterfeit products, marketers should instead provide consumers with more opportunities to try, rent, or otherwise experience original brands. Furthermore, the findings show that by raising consumers' awareness of the lower quality of counterfeit products and by adjusting the price advantage of counterfeit products, companies can considerably reduce counterfeit purchasing behavior. Emphasizing brand image or the importance of the unique attributes of the genuine product, on the other hand, plays only a minor role in reducing the purchase of counterfeit.","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129729195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Referral Programs and Customer Value: Insights from the Telecommunications Services Industry 推荐计划和客户价值:来自电信服务行业的见解
Journal of Marketing Behavior Pub Date : 2019-01-28 DOI: 10.1561/107.00000054
H. M. Wolters, Karen Gedenk
{"title":"Referral Programs and Customer Value: Insights from the Telecommunications Services Industry","authors":"H. M. Wolters, Karen Gedenk","doi":"10.1561/107.00000054","DOIUrl":"https://doi.org/10.1561/107.00000054","url":null,"abstract":"Referral Programs and Customer Value: Insights from the Telecommunications Services Industry","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"308 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115860857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting 私人信息披露;公众暴露:青少年性短信中性别不对称的探索性考虑
Journal of Marketing Behavior Pub Date : 2019-01-28 DOI: 10.1561/107.00000056
Robin L. Soster, W. Boland
{"title":"Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in \u0000 Adolescent Sexting","authors":"Robin L. Soster, W. Boland","doi":"10.1561/107.00000056","DOIUrl":"https://doi.org/10.1561/107.00000056","url":null,"abstract":"Our study explores gender differences with respect to the widespread phenomenon of adolescent sexting. We first present an 18-month long case study conducted with a family whose adolescent daughter had engaged in sexting behavior. We then describe the results from two surveys conducted with college underclassmen. Consistent with the case study, the descriptive data emerging from our exploratory studies suggest that significant gender asymmetries emerge for adolescent sexters. Specifically, survey responses revealed that females (vs. males) were more likely to create (i.e., send ) sexted content, while males (vs. females) were more likely to distribute (i.e., share ) sexted content with others. In addition, consistent with sexual double standards, females were more likely to experience negative outcomes from sexting than males. We conclude with specific educational and policy recommendations, and a call for additional explorations of this and other related phenomena by those conducting research in the areas of gender differences, communications technology, and/or risky adolescent consumption.","PeriodicalId":417406,"journal":{"name":"Journal of Marketing Behavior","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125758845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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