Multazam : Jurnal Manajemen Haji dan Umrah最新文献

筛选

英文中文

STRATEGI MANAJEMEN DALAM MEREKRUT CALON JAMAAH UMROH (STUDI KASUS PADA ALHIJAZ TOUR BANDAR LAMPUNG) 招募乌卢武铉候选人的管理策略(南榜ALHIJAZ TOUR案例研究)

Multazam : Jurnal Manajemen Haji dan Umrah Pub Date : 2022-07-16 DOI: 10.32332/multazam.v2i1.4700

Habibah Nur Desi

{"title":"STRATEGI MANAJEMEN DALAM MEREKRUT CALON JAMAAH UMROH (STUDI KASUS PADA ALHIJAZ TOUR BANDAR LAMPUNG)","authors":"Habibah Nur Desi","doi":"10.32332/multazam.v2i1.4700","DOIUrl":"https://doi.org/10.32332/multazam.v2i1.4700","url":null,"abstract":"Religious tourism travel shows an increasing trend from year to year, not to mention the Umrah trip which is also known as the “minor pilgrimage”. This increase makes travel agents vying to approach prospective pilgrims. Thus, this study intends to determine the management strategies used by travel agents, including human resource management (HR) and the marketing mix in recruiting prospective pilgrims. This research method is a case study on Alhijaz Tour Travel Bandar Lampung. The primary data sources (key informants) in this study were the head of the foundation, managers, staff, pilgrims and prospective Umrah pilgrims. Methods of data collection is done by interview, documentation, and observation. The data analysis technique used is pattern matching and explanation building. The results show that Alhijaz Tour Travel has implemented a HR development strategy through recruitment patterns, needs analysis, job analysis, salaries and bonuses, career advancement, and working according to job descriptions. Strategic planning is developed through long term and short term patterns. In addition, Alhijaz Tour Travel also implements a marketing mix consisting of products, prices, places and promotions designed in such a way as to attract the interest of prospective pilgrims.","PeriodicalId":413887,"journal":{"name":"Multazam : Jurnal Manajemen Haji dan Umrah","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121444997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STRATEGI PEMASARAN PRODUK TABUNGAN iB HIJRAH HAJI PADA BANK MUAMALAT KANTOR CABANG PEMBANTU BANDAR LAMPUNG DI MASA PANDEMI COVID-19

Multazam : Jurnal Manajemen Haji dan Umrah Pub Date : 2022-07-16 DOI: 10.32332/multazam.v2i1.4675

Robiyah Nur

引用次数: 0

首页上一页