Journal of The Community Development in Asia最新文献_第9页

Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets. 分析三星的国际化进程和实施的战略，以产生其品牌和产品在国外市场的有效定位。

Journal of The Community Development in Asia Pub Date : 2019-01-19 DOI: 10.32535/JCDA.V2I1.340

Musa H. AlMutairi, Shivam H. Mehta, Fatimah Al Rashidi, María Alejandra Villa, Felicia Anggawinata

{"title":"Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets.","authors":"Musa H. AlMutairi, Shivam H. Mehta, Fatimah Al Rashidi, María Alejandra Villa, Felicia Anggawinata","doi":"10.32535/JCDA.V2I1.340","DOIUrl":"https://doi.org/10.32535/JCDA.V2I1.340","url":null,"abstract":"Samsung is a leading technology company worldwide. Its activities focus on innovative product designs that contribute to people's lives and generate substantial progress in them, through social prosperity. It is also a company established since its inception in the idea of combining creativity, partnership and great people to strategically address their work. Likewise, it wants its brand to be loved around the world, to be an innovative company and to be admired. For this reason, it promotes the value shared with its partners and collaborators, as well as with its own employees. \u0000Nowadays, Samsung is a company that is found in most countries and, therefore, despite not having a business center in all countries, its products are in every corner of the world. However, even though it is currently a multinational company and a leader in the technology sector; This company started like any other, as a business idea and progressing in small steps. In this way, the present work aims to identify and analyze all these small but significant steps that allowed Samsung to become the company that it is today and the way in which it has been possible to reach so many countries. \u0000In other words, the purpose of this paper is oriented towards the study of the internationalization processes carried out by the company to reach the different countries. In this way, variables such as: industry and competition analysis, company’s challenges, entry mode to different countries, promotional channels, prices, logistics, finance, human resources and product design will be included. Likewise, the way in which the company has managed the competition with other large technology companies in the world and what barriers it has overcome to get ahead of these will be investigated.","PeriodicalId":410101,"journal":{"name":"Journal of The Community Development in Asia","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131828282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Studying the E-commerce based Business conglomerate ( A Study Case: Alibaba.com) 以电子商务为基础的企业集团研究(以阿里巴巴为例)

Journal of The Community Development in Asia Pub Date : 2019-01-19 DOI: 10.32535/JCDA.V2I1.342

G. Naidu, Vita Kartika Widhianingtyas, Jumana Mahdi Alenzi, Ahmed J. Alfahad

引用次数: 0

Marketing Habituation and Process Study of Online Food Industry ( A Study Case: Zomato) 网络食品行业营销习惯化与过程研究(以Zomato为例)

Journal of The Community Development in Asia Pub Date : 2019-01-19 DOI: 10.32535/JCDA.V2I1.341

Jelita Sparta, Shahad Alsumait, A. Joshi

{"title":"Marketing Habituation and Process Study of Online Food Industry ( A Study Case: Zomato)","authors":"Jelita Sparta, Shahad Alsumait, A. Joshi","doi":"10.32535/JCDA.V2I1.341","DOIUrl":"https://doi.org/10.32535/JCDA.V2I1.341","url":null,"abstract":"Online food ordering platform has become the new habit which makes e-commerce sector, \u0000one of the essential part of our daily lives. This sector has changed the mindsets altogether; \u0000from people who are willing to stand in line for hours to get a great deal to get the food is now \u0000on the fingertips and that too at your doorstep. Basically, this paper focuses on the elaborative \u0000study about marketing strategy and operations used by Zomato to become the pioneer into the \u0000Online Food Service sector. Furthermore, this paper aims to have insights about the marketing \u0000habituation of a web-based business which influenced people to change the perception about \u0000food ordering and to study the aspect by which the organization managed the processes of this \u0000growing sector. This paper contains a case study on Zomato, the largest online food ordering \u0000platform in India. Zomato became a strong brand where its every order makes sure that the \u0000customer gets habituated for the service he receives. We will learn about the marketing tactics \u0000which Zomato has used exceptionally to establish into the market successfully. \u0000Keywords: marketing, habitual, Zomato, web business, online food delivery, e-commerce","PeriodicalId":410101,"journal":{"name":"Journal of The Community Development in Asia","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116200323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The Sultan Center 苏丹中心

Journal of The Community Development in Asia Pub Date : 2019-01-19 DOI: 10.32535/jcda.v2i1.345

Maryam AlNuwaif, S. Edrees

引用次数: 0

PKM Analysis of Working Capital and Return to Main Livestock Business B2 Likupang District, Minahasa Utara 营运资金与畜牧主营业务回报的PKM分析B2，南南沙利库邦区

Journal of The Community Development in Asia Pub Date : 2019-01-19 DOI: 10.32535/JCDA.V2I1.349

J.B.P. Maramis, Victor P. K. Lengkong, Jantje L. Sepang, Jeffrey L. Tampenawas

{"title":"PKM Analysis of Working Capital and Return to Main Livestock Business B2 Likupang District, Minahasa Utara","authors":"J.B.P. Maramis, Victor P. K. Lengkong, Jantje L. Sepang, Jeffrey L. Tampenawas","doi":"10.32535/JCDA.V2I1.349","DOIUrl":"https://doi.org/10.32535/JCDA.V2I1.349","url":null,"abstract":"In the main coastal area in Likupang District, there are still many B2 farmers who release their livestock freely (without pens). Farmers who do not breed B2 livestock, the majority of the reason is that they are less able to buy fodder regularly. According to them, if it is grounded it will require a very large cost to buy food, whereas if left (released) B2 will find its own food so that the owner does not spend high feed costs. Also, the ability to calculate working capital and analyze home a very important point in conducting livestock business B2. And the results of observations and interviews with B2 livestock owners, concluded that their financial abilities were mostly inadequate. Constraints faced by B2 breeders in Likupang District are the value of entrepreneurship that indeed requires a long term to change, the traditional habits of farmer management are still strong, consistency and continuity of assistance is still lacking, Tolerance of surrounding communities to B2 animals released is still quite high (tolerant) However, there is still no professional B2 livestock group, the cost for cages is high and B2 animal feed costs are high. After counseling, there is an increase in B2 farmers' understanding of the importance of working capital and return home. B2 breeders are motivated (temporarily) to want to plant their livestock. \u0000Keywords: working capital, return home, breeders, pigs, northern Minahasa","PeriodicalId":410101,"journal":{"name":"Journal of The Community Development in Asia","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123737718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

BRAND ANALYSIS OF VELOX CREATIVE COMPANY IN INDONESIA 印尼velox创意公司品牌分析

Journal of The Community Development in Asia Pub Date : 2019-01-19 DOI: 10.32535/jcda.v2i1.343

Karan Mahesh Tiwari, Grace Kezia Anang

{"title":"BRAND ANALYSIS OF VELOX CREATIVE COMPANY IN INDONESIA","authors":"Karan Mahesh Tiwari, Grace Kezia Anang","doi":"10.32535/jcda.v2i1.343","DOIUrl":"https://doi.org/10.32535/jcda.v2i1.343","url":null,"abstract":"The basic of this project is to develop Brand Analysis of Velox creative company in Indonesia. The mediums that we will use are Interviews with the personals of the company, social media presence and personal psychology of the peoples with respect to the company. The technique that we are planning to create is brand strategy, various plans, evaluation, metric and estimation. This research will provide valuable information regarding the Brand Strategy, Brand Architecture, Internal Branding, Competitive analysis, Market analysis, Brand metrics, Brand Value and other Brand management attributes. The research will be mostly dependent on the primary and the secondary data that can help us to practical and highly efficient model that will not only benefit the company but also the people. Velox are using online and offline marketing strategy. On online strategy, they are using social media account such as Facebook, Instagram, Email, and also website. On offline strategy, they are using proposal to the potential clients. A client for any company majorly comes from their online strategy and for that we must update our various social media account daily. When we get more followers, our order for work also come from it. As Velox is facing problems with its Brand Marketing and other projections of their work to the world, this gave us an opportunity to sense there some issues and help them with some of our solutions to solve their serious problems.","PeriodicalId":410101,"journal":{"name":"Journal of The Community Development in Asia","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115446198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Improve the Promotion Strategy of PT Intan Makmur Jaya 完善PT Intan Makmur Jaya的推广策略

Journal of The Community Development in Asia Pub Date : 2018-12-27 DOI: 10.32535/jcda.v1i3.336

A. Kristian, Anthony Sanjaya, Faiqotul Ummah, Lussyana Maria

引用次数: 0

EKSPOR IMPOR CV SENYUM INDONESIA 进出口印尼微笑简历

Journal of The Community Development in Asia Pub Date : 2018-12-27 DOI: 10.32535/jcda.v1i2.325

Anastasia Glenna Zerlinda, Angelica Yulita Wirawanto, Chintya Chandra Saputri, Cindia Vitko Mitrikasatata, Cynthia Margareta

引用次数: 0

BISNIS EKSPOR IMPOR Growbox Growbox进出口业务

Journal of The Community Development in Asia Pub Date : 2018-12-27 DOI: 10.32535/jcda.v1i2.330

Elwin Graciano Lay, Fauziah Isnaini, Ketut Sadhunata W., M. Muhammad, Nuriah Nuriah

引用次数: 0

PERENCANAAN EKSPOR PERMEN SUSU KARAMEL 计划出口焦糖牛奶糖

Journal of The Community Development in Asia Pub Date : 2018-12-27 DOI: 10.32535/jcda.v1i2.329

Gabriel Willy Widyatama, Geraldo Oktavian, Josafat Gracia Ginting, Melise Mega Anggraini, Stevani Natalia Harianto, Wily Suryani Mega Putra

引用次数: 0