Proceedings Papers of ICABEP 2019最新文献_第3页

The Role of Administrative Transparency in Achieving Organizational Health an Empirical Study of a Sample of Lecturers’ Views at Koya University 行政透明度在实现组织健康中的作用——以高屋大学讲师观点为样本的实证研究

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p5

引用次数: 2

The Role of Tourism Edification in Attracting Tourists A Study of Travel and Tourism Companies in Erbil City 旅游熏陶在吸引游客中的作用——对埃尔比勒市旅游企业的研究

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p36

引用次数: 0

The Causes and Effects of Earnings Management on Stock Prices in the Operating Companies an Empirical Study in the Dutch and German Listed Companies 盈余管理对经营性公司股价的影响及成因——以荷兰和德国上市公司为例的实证研究

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p38

引用次数: 0

Psychological Pricing Strategy and its Influences on Consumer’s Buying Behavior in Kurdistan Region 库尔德斯坦地区消费者心理定价策略及其对购买行为的影响

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p13

Y. A. Ahmed, Bzhar Nasradeen Majeed, Hajar Abdulqadir Salih

{"title":"Psychological Pricing Strategy and its Influences on Consumer’s Buying Behavior in Kurdistan Region","authors":"Y. A. Ahmed, Bzhar Nasradeen Majeed, Hajar Abdulqadir Salih","doi":"10.23918/icabep2019p13","DOIUrl":"https://doi.org/10.23918/icabep2019p13","url":null,"abstract":"Recently finding a proper market became one of the major targets that producers are willing to recognize for their products. Also, dealing with consumer behavior is measured as one of the biggest and hardest aspect for suppliers as it changes frequently. The main objective of this study is to find out the impact of psychological pricing on consumer’s behavior in term of buying goods and services in five famous malls in Kurdistan RegionIraq. To achieve this objective, current study adopts descriptive analytical method (DAM) by using factor analysis (FA) with (Principal Component Analysis), and (Person Correlation) methods, as well as, the primary data are from a survey of (221) sellers and (216) buyers who interested mall to meet their needs. It was conducted during 01/02/2019 to 01/03/2019. Distributing questionnaires are used among different types and groups of people as primary data to collect data and information as a way to achieve the study’s objective. Findings illustrate that the most influences factors on consumer’s behavior are (Advertisement for the products, Environment for the malls and Nine-end price). Beside these, nineending prices could be counted as one of the major factors that have a positive significant impact on consumer behavior. In addition, consumers with a small hedonic, low educated, low income and younger consumers are prone to select the nine-ending priced products and services. Psychological pricing strategy has significant impact on consumer’s buying behavior in Kurdistan Region. Having this study will contribute in providing information on people behavior in Kurdistan Region, which could leave benefit on local and foreign investors in order to know how to make a good marketing for their products in the society. Moreover, the results will be useful for any other upcoming researches in this field.","PeriodicalId":409616,"journal":{"name":"Proceedings Papers of ICABEP 2019","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129414195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Human Resources Analytics: An Instigation for Improving Corporate Performance 人力资源分析:提高企业绩效的动因

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p41

引用次数: 0

Measuring Social Media and Advertising Effects on Brand Image of Tishk International University 蒂什克国际大学社交媒体与广告对品牌形象的影响

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p52

引用次数: 0

Consumer Self-Concept and Store Loyalty’ Effecting Shopping Behavior 消费者自我概念与店铺忠诚对购物行为的影响

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p8

Dr. Uma Shankar Singh

{"title":"Consumer Self-Concept and Store Loyalty’ Effecting Shopping Behavior","authors":"Dr. Uma Shankar Singh","doi":"10.23918/icabep2019p8","DOIUrl":"https://doi.org/10.23918/icabep2019p8","url":null,"abstract":"Review Article Research is the proven concept justifying with the application of quantifiable methods in the specific case of Kurdistan region. Consumer self-concept and store loyalty is the base concept in this study where the objectives set are to understand the consumer self-concept in the retailing industry, to know the importance of store loyalty for establishing the successful business and to measure the effect of consumer self-concept and store loyalty on shopping behavior. Extensive literature has given the roadmap to understand that how much consumer self-concept and how much is store loyalty gets important when it comes on analyzing shopping behavior. The three dimensions get measured using a structured survey questionnaire with the sample size of 686 respondents. The conceptual model developed has given two hypotheses as consumer self-concept has the positive impact on shopping behavior and store loyalty has stronger effect on shopping behavior. Data analyzed using SPSS 23 with statistical tests one sample T-test and regression analysis. Study concluded that the consumer self-concept and store loyalty both are important for a consumer when it comes on understanding shopping behavior. Though comparatively the store loyalty plays more important compared to consumer self-concept in shopping. Here in this specific case of Kurdistan region, consumers are more concern about the store where they like to go and where they feel are loyal to have shopping instead of their own concept about themselves.","PeriodicalId":409616,"journal":{"name":"Proceedings Papers of ICABEP 2019","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124843826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Impact of Digital Technology Transformation on Health and Social Care System Among Cardiovascular Patients 数字技术转型对心血管患者健康和社会护理系统的影响

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p3

引用次数: 1

Citizenship as A Form of Exclusion: European Citizenship, Migrants and Minorities 公民身份作为一种排斥形式:欧洲公民身份、移民和少数民族

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p19

Dilshad H. Khdhir

引用次数: 0

The Influence of Promotional Mix on Customers Purchasing Decisions: An Exploratory Study in A Sample of Customers in Tablo Mall-Erbil 促销组合对顾客购买决策的影响:基于Tablo Mall-Erbil顾客样本的探索性研究

Proceedings Papers of ICABEP 2019 Pub Date : 1900-01-01 DOI: 10.23918/icabep2019p6

引用次数: 0