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Grafica-Journal of Graphic Design最新文献

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¿Qué papel juega el diseño gráfico en la accesibilidad web? 平面设计在网页可访问性中扮演什么角色?
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2021-07-22 DOI: 10.5565/rev/grafica.208
Rubén Alcaraz Martínez, Lluc Massaguer Busqueta
{"title":"¿Qué papel juega el diseño gráfico en la accesibilidad web?","authors":"Rubén Alcaraz Martínez, Lluc Massaguer Busqueta","doi":"10.5565/rev/grafica.208","DOIUrl":"https://doi.org/10.5565/rev/grafica.208","url":null,"abstract":"El/la profesional del diseño gráfico es cada vez más flexible y se adapta a un contexto en constante transformación, con un gran compromiso con la sociedad, y sensibilidad con la inclusión y la accesibilidad. El objetivo de este trabajo es analizar la importancia del diseño gráfico en la creación de un sitio web accesible conforme a las WCAG del W3C. Los resultados muestran la importancia del perfil del diseñador/a gráfico. En total, el 51,28% de los criterios de conformidad de las WCAG tienen en el perfil del diseñador/a gráfico a uno de sus responsables principales.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"66 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75826220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de Estudio: Colombia 营销、“漂绿”及其对品牌资产的影响。案例研究:哥伦比亚
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2021-07-22 DOI: 10.5565/REV/GRAFICA.185
M. Gutiérrez
{"title":"El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de Estudio: Colombia","authors":"M. Gutiérrez","doi":"10.5565/REV/GRAFICA.185","DOIUrl":"https://doi.org/10.5565/REV/GRAFICA.185","url":null,"abstract":"Este artículo analiza la identidad visual, a través del último logosímbolo de la empresa colombiana Ecopetrol S.A., y establece el impacto sobre la percepción del consumidor, su aceptación y reconocimiento de sus actividades, haciendo énfasis en el «branding» y su influencia en la marca. La investigación de carácter cualitativo y cuantitativo, se apoya en los marcos conceptuales del marketing corporativo, el «greenwashing» y la persuasión engañosa. El estudio revela que desde los puntos de vista publicitario, comunicativo y económico, el logosímbolo fue un éxito, al igual que en términos de «branding» y valor de marca, y resultó persuasivo y convincente.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"29 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84603697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
La comunicación gráfica en la prensa femenina: estudio de las portadas de la revista Telva (2011-2020) 女性媒体中的图形传播:Telva杂志封面研究(2011-2020)
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2021-07-22 DOI: 10.5565/rev/grafica.210
Pilar Vicente Fernández, Isidoro Arroyo Almaraz
{"title":"La comunicación gráfica en la prensa femenina: estudio de las portadas de la revista Telva (2011-2020)","authors":"Pilar Vicente Fernández, Isidoro Arroyo Almaraz","doi":"10.5565/rev/grafica.210","DOIUrl":"https://doi.org/10.5565/rev/grafica.210","url":null,"abstract":"Se investigan de forma diacrónica los recursos gráficos y patrones compositivos de las portadas de la revista Telva a lo largo de los últimos diez años de su trayectoria (2011-2020). El análisis de contenido aplicado a un total de 120 unidades de análisis evidencia la importancia del diseño gráfico en el mercado editorial de la prensa femenina. Los resultados destacan la apuesta por los contrastes cromáticos y tipográficos para potenciar el atractivo y facilitar la legibilidad de la cabecera, la reducción paulatina de elementos formales y el protagonismo de la modelo a través de la gestualidad y la exhibición de su figura.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"130 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85509218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Reivindicaciones sociales en carátulas de discos de la música independiente chilena 智利独立音乐专辑封面上的社会需求
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2021-02-25 DOI: 10.5565/REV/GRAFICA.199
A. Figueroa-Bustos
{"title":"Reivindicaciones sociales en carátulas de discos de la música independiente chilena","authors":"A. Figueroa-Bustos","doi":"10.5565/REV/GRAFICA.199","DOIUrl":"https://doi.org/10.5565/REV/GRAFICA.199","url":null,"abstract":"El presente artículo explora la relación entre carátulas de discos publicados en Chile entre 2006 y 2020 por músicos indie y las reivindicaciones sociales surgidas desde los jóvenes durante esos años y que culminaron en el estallido social del 18 de octubre de 2019. Para ello, se interpretan aspectos lingüísticos, denotativos y connotativos de este soporte visual de la música popular. Los resultados dan cuenta de una comunicación de dos mensajes: uno que posiciona las nuevas identidades de género y otro que reivindica la cultura de los pueblos originarios y promueve una nueva relación con naturaleza y medio ambiente.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"85 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2021-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83483414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
El "compromiso" del diseño, de los diseñadores, y de nosotros como docentes 设计、设计师和我们作为教师的“承诺”
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2021-01-07 DOI: 10.5565/REV/GRAFICA.201
T. Camacho
{"title":"El \"compromiso\" del diseño, de los diseñadores, y de nosotros como docentes","authors":"T. Camacho","doi":"10.5565/REV/GRAFICA.201","DOIUrl":"https://doi.org/10.5565/REV/GRAFICA.201","url":null,"abstract":"Visión de algunas ONGS sobre el diseño, que nos nos ha permitido fomentar en los alumnos la preocupación a los problemas sociales y que intervengan con soluciones desde el área del diseño gráfico.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"39 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75636528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The director of advertising art and the competences of the visual context with artistic variables 广告艺术的导演和能力的视觉环境与艺术变量
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2020-10-22 DOI: 10.5565/rev/grafica.189
Claudia Inés Vélez Ochoa, Omar Muñoz Sánchez
{"title":"The director of advertising art and the competences of the visual context with artistic variables","authors":"Claudia Inés Vélez Ochoa, Omar Muñoz Sánchez","doi":"10.5565/rev/grafica.189","DOIUrl":"https://doi.org/10.5565/rev/grafica.189","url":null,"abstract":"","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"50 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82923505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The power of graphic design to spark emotions 平面设计激发情感的力量
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2020-10-22 DOI: 10.5565/rev/grafica.187
Sara Vieira Caldas
{"title":"The power of graphic design to spark emotions","authors":"Sara Vieira Caldas","doi":"10.5565/rev/grafica.187","DOIUrl":"https://doi.org/10.5565/rev/grafica.187","url":null,"abstract":"","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"3 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88863453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Symbolic Representation 符号表示
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2020-07-13 DOI: 10.1007/978-1-4419-1428-6_2437
Daniel Tena Parera
{"title":"Symbolic Representation","authors":"Daniel Tena Parera","doi":"10.1007/978-1-4419-1428-6_2437","DOIUrl":"https://doi.org/10.1007/978-1-4419-1428-6_2437","url":null,"abstract":"","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79776166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The paper of the typography on the perception of a brand 字体设计对品牌感知的影响
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2020-07-08 DOI: 10.5565/rev/grafica.158
Beatriz Hontanilla Pizarro
{"title":"The paper of the typography on the perception of a brand","authors":"Beatriz Hontanilla Pizarro","doi":"10.5565/rev/grafica.158","DOIUrl":"https://doi.org/10.5565/rev/grafica.158","url":null,"abstract":"","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"63 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91361190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Errors in the use of the brand as a profile picture in social media: analysis of 49 Spanish NGOs 在社交媒体上使用品牌作为头像的错误:对49个西班牙非政府组织的分析
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2020-07-08 DOI: 10.5565/rev/grafica.176
Nereida Tarazona Belenguer, Olga Ampuero-Canellas, Jimena González-del-Río
{"title":"Errors in the use of the brand as a profile picture in social media: analysis of 49 Spanish NGOs","authors":"Nereida Tarazona Belenguer, Olga Ampuero-Canellas, Jimena González-del-Río","doi":"10.5565/rev/grafica.176","DOIUrl":"https://doi.org/10.5565/rev/grafica.176","url":null,"abstract":"","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"55 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2020-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74629840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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