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Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain 企业视觉识别(CVI)的图像-符号分析模型:在西班牙制药公司的应用测试
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-03-24 DOI: 10.5565/rev/grafica.259
Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul, Patricia Sánchez-Holgado
{"title":"Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain","authors":"Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul, Patricia Sánchez-Holgado","doi":"10.5565/rev/grafica.259","DOIUrl":"https://doi.org/10.5565/rev/grafica.259","url":null,"abstract":"This study presents a taxonomy to analyze the Corporate Visual Identity (CVI) through the theoretical construction of iconographic variables. The instrument was validated by an expert panel and a pilot test that examined the CVI of the 50 leading pharmaceutical companies in Spain. The instrument was organized by graphic elements: iconographic sign, linguistic sign, and plastic sign, and helped to catalog the symbolic components of CVI. In the Spanish case, due to its cultural and social context, pharmaceutical brands prefer typographies with no strokes, simple lines, capital letters, and round and medium strokes.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"37 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82680574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
discurso visual de los rótulos de la Zona Rosa de Bogotá 波哥大Zona Rosa标志的视觉话语
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-03-24 DOI: 10.5565/rev/grafica.260
Paola Andrea Albao Delgadillo
{"title":"discurso visual de los rótulos de la Zona Rosa de Bogotá","authors":"Paola Andrea Albao Delgadillo","doi":"10.5565/rev/grafica.260","DOIUrl":"https://doi.org/10.5565/rev/grafica.260","url":null,"abstract":"La investigación aborda la relación entre el discurso y el diseño gráfico en el escenario comercial. Los rótulos, como piezas de diseño gráfico expuestas en las fachadas de los negocios, se analizan para evidenciar su lenguaje persuasivo en los lugares y con las personas. A partir del análisis del discurso visual se hace énfasis en los elementos compositivos de los rótulos ubicados en la Zona Rosa bogotana, en diálogo con las fachadas y los aspectos socioculturales que expone la zona; comprendiendo que los discursos visuales toman sentido para deliberar su mensaje. Los resultados permiten plantear que la rotulación comercial urbana refleja la dinámica de la sociedad.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"138 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76747725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designers Know the Human Brain 设计师了解人类大脑
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-03-15 DOI: 10.5565/rev/grafica.249
Ana Nunes Jorge
{"title":"Designers Know the Human Brain","authors":"Ana Nunes Jorge","doi":"10.5565/rev/grafica.249","DOIUrl":"https://doi.org/10.5565/rev/grafica.249","url":null,"abstract":"Huge amounts of information are increasingly being created and shared from various platforms with georeference playing a popular role. New and effective ways to manage and understand information are needed in order to deal with this growing complexity. Graphic and interface design can help. With roots in research on visual perception, the role of visualization is to ease the understanding and managing of complex information. In later work, we presented and applied a set of graphic and interface design fundamentals as hints to the representation of spatiotemporal information. We now support them on perception and cognition through the way the mind works.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"10 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83796517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
diseño de los programas de mano cinematográficos (1939-1960) 电影手持式程序设计(1939-1960)
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-03-15 DOI: 10.5565/rev/grafica.258
Lluís Sallés Diego
{"title":"diseño de los programas de mano cinematográficos (1939-1960)","authors":"Lluís Sallés Diego","doi":"10.5565/rev/grafica.258","DOIUrl":"https://doi.org/10.5565/rev/grafica.258","url":null,"abstract":"Con este ensayo pretendemos realizar un ejercicio de memoria histórica, centrándonos en el diseño de los programas de mano cinematográficos realizados en España, entre el final de la guerra civil española y los años sesenta. Para ello hemos preseleccionado quinientos ejemplares, de los cuales se han escaneado ciento cuatro, formalizando una base de datos para su posterior análisis. Durante el proceso hemos consultado el Catálogo ICCA, la Academia de cine española, la Filmoteca de Catalunya y el Museu del cinema de Girona, concluyendo que en su diseño participaban distintas imprentas y relevantes profesionales del diseño, la ilustración y la comunicación.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"97 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73241023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aprendizaje híbrido del diseño gráfico mediante una propuesta sostenible enfocada a la maquetación y presentación de proyectos 通过可持续的方案学习平面设计，专注于项目的布局和展示
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-03-15 DOI: 10.5565/rev/grafica.251
Á. Gómez-Martín, Manuel Pérez-Valero, Óscar González-Yebra
{"title":"Aprendizaje híbrido del diseño gráfico mediante una propuesta sostenible enfocada a la maquetación y presentación de proyectos","authors":"Á. Gómez-Martín, Manuel Pérez-Valero, Óscar González-Yebra","doi":"10.5565/rev/grafica.251","DOIUrl":"https://doi.org/10.5565/rev/grafica.251","url":null,"abstract":"Tras años de experiencia docente e identificar una carencia en la estética y diseño de los dossier y presentaciones elaboradas por el alumnado se plantea una propuesta de aprendizaje de los fundamentos básicos del diseño gráfico. Se ha retomado un proyecto piloto cuyo propósito es que se adquieran las competencias mínimas en cultura visual. El enfoque metodológico se ha basado en el trabajo cooperativo, considerando las TIC como herramienta esencial y siendo una WebQuest la pieza primordial del proyecto. Los resultados son muy prometedores, el estudiantado ha valorado la propuesta como satisfactoria y útil para su futura vida laboral.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"45 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82573641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influencia del neuromarketing en la percepción de carteles publicitarios 神经营销对海报感知的影响
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-03-15 DOI: 10.5565/rev/grafica.256
J. Fondevila-Gascón, Oscar-Luis Gutiérrez-Aragón, Eduard Vidal-Portés, Oriol Pujol-Cordero
{"title":"Influencia del neuromarketing en la percepción de carteles publicitarios","authors":"J. Fondevila-Gascón, Oscar-Luis Gutiérrez-Aragón, Eduard Vidal-Portés, Oriol Pujol-Cordero","doi":"10.5565/rev/grafica.256","DOIUrl":"https://doi.org/10.5565/rev/grafica.256","url":null,"abstract":"El neuromarketing pretende ahondar en la mente del consumidor. El objetivo de esta investigación es determinar la fiabilidad y precisión del neuromarketing para realizar campañas y valorar emociones. Metodológicamente, se utiliza Gazerecorder, que permite conocer los movimientos oculares al ver unas imágenes. Se analizan carteles publicitarios reales siguiendo un grupo de variables. Se concluye que la novedad es el principal elemento de atención al ver anuncios publicitarios, no así el color, y que existe un sesgo entre los elementos de llamamiento de atención valorados a priori y los realmente tenidos en cuenta al evaluar un anuncio.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"4 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82103238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Acerca del diseño metodológico 关于方法论设计
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2023-01-12 DOI: 10.5565/rev/grafica.277
Daniel Tena Parera
{"title":"Acerca del diseño metodológico","authors":"Daniel Tena Parera","doi":"10.5565/rev/grafica.277","DOIUrl":"https://doi.org/10.5565/rev/grafica.277","url":null,"abstract":"En la presente editorial reescribimos el relato acerca de los modelos de investigación científica que la revista desarrolla. Basados en Mario Bunge y Sampieri et al., presentamos sintéticamente la metodología científica y los métodos que se fundamentan en ella. De esta forma, pretendemos facilitar el camino a los investigadores en el uso intencionado de los diseños metodológicos que permiten al diseño gráfico fortalecer su anclaje científico y mejorar sus logros. Todo ello queda vinculado a las dos secciones que siguen la revisión ciega en \"grafica\": investigaciones y ensayos.   ","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"104 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75915373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
fotografía en los perfiles de redes sociales 在社交媒体上拍照
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2022-10-26 DOI: 10.5565/rev/grafica.255
Casandra López-Marcos, Pilar Vicente-Fernández
{"title":"fotografía en los perfiles de redes sociales","authors":"Casandra López-Marcos, Pilar Vicente-Fernández","doi":"10.5565/rev/grafica.255","DOIUrl":"https://doi.org/10.5565/rev/grafica.255","url":null,"abstract":"Partiendo de la relevancia de la imagen en política, se analizan las fotografías de perfil y las cabeceras de las cuentas de Facebook, Twitter e Instagram de los presidentes autonómicos de España. El análisis de contenido identifica las tendencias generales y compara los atributos fotográficos, su composición, contenido, estilo y semiótica, entre otros. Los resultados revelan la apuesta por un uso de los componentes de diseño gráfico con carácter personal, afable, distendido e informal más que propagandístico, con reducida presencia de elementos simbólicos y cromáticos de índole política alusivos al partido o a la comunidad autónoma que representa el presidente. ","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"27 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81557809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
perspective about design cognition to research  through making validation in graphic design 平面设计中通过验证来研究设计认知的视角
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2022-10-10 DOI: 10.5565/rev/grafica.252
Manuela Maia
{"title":"perspective about design cognition to research  through making validation in graphic design","authors":"Manuela Maia","doi":"10.5565/rev/grafica.252","DOIUrl":"https://doi.org/10.5565/rev/grafica.252","url":null,"abstract":"In graphic design the visualization instinct is particularly relevant but limited before complexity. The manipulation of representations helps the process in the absence of stimulus, the processing is assisted in a dialectic nurtured by the sensory experience of the world. The image is important in analysis and synthesis, and memory is an essential learning process support. Our discussion about design cognition involves phenomenology, all senses experience in the analytical process. The production of meaning is done without loss of significance when knowledge about reality is obtained by research through making, revealing conditions for facing the question of objectivity in design.","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"30 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90218999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
value of sketching in teaching graphic design. 素描在平面设计教学中的价值。
IF 0.7
Grafica-Journal of Graphic Design Pub Date : 2022-10-10 DOI: 10.5565/rev/grafica.254
Leonard Springer
{"title":"value of sketching in teaching graphic design.","authors":"Leonard Springer","doi":"10.5565/rev/grafica.254","DOIUrl":"https://doi.org/10.5565/rev/grafica.254","url":null,"abstract":"Design is a comprehensive discipline encompassing several processes, tools, and methodologies, to create and communicate solutions. This requires research, gathering evidence, creative thinking, designing, refining, testing and, foremost, conveying an idea to a specific audience with a purpose. \u0000Over the past decades, higher education institutions and, especially, design schools have deployed Computer Aided Design (CAD) software into the curricula. This undertaking provided students with new tools to design, develop and implement in a fast-paced society. Digital technology has undoubtedly caused changes to the design process that have still to be fully understood. (Oxman, 2006, pp. 229-265). ","PeriodicalId":40538,"journal":{"name":"Grafica-Journal of Graphic Design","volume":"49 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2022-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85921286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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