The South East Asian Journal of Management最新文献

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Categorizing Taxpayers: A Mixed-Method Study on Small Business Tax Compliance in the Philippines 纳税人分类:菲律宾小企业税收合规的混合方法研究
The South East Asian Journal of Management Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13295
Imelda T. Angeles
{"title":"Categorizing Taxpayers: A Mixed-Method Study on Small Business Tax Compliance in the Philippines","authors":"Imelda T. Angeles","doi":"10.21002/seam.v15i2.13295","DOIUrl":"https://doi.org/10.21002/seam.v15i2.13295","url":null,"abstract":"Research Aims: The purpose of this study is to determine the underlying reasons behind the management’s tax compliance and non-compliance decisions. Design/methodology/approach: This study employed a mixed-method research approach in which the scale observations of taxpayers’ tax compliance practices and the taxpayers’ lived experiences and perspectives about tax where integrated. The quantitative approach utilized binary logistic regression, and the qualitative approach used thematic and joint-result analyses. Research Findings: The integration of the two research methods revealed three distinct types of taxpayers: impulsive, reflective, and active. The result indicates that the taxpayer’s compliance behavior may have an effect on the sustainability of the country’s firms, implying that the taxpayer’s compliance behavior may manifest in management practices and governance. Theoretical Contribution/Originality: The study’s development adds to the body of knowledge of the three types of taxpayers who rationalize their tax compliance and non-compliance. These taxpayers’ characteristics are a meta-inference of the effect of tax filing experience and tax morale, and the taxpayers’ emerged attitudes substantiated by their perspective on tax. Managerial Implications in the Southeast Asian context: Tax evasion may be a symptom of a larger issue with public finance, law enforcement, organizational architecture, or an organization’s ethical standards. A complying owner or management exhibits ethical ideals in their business practices. Taxpayers’ ability and willingness to comply with tax regulations will afford management with more opportunities to attract more investors and partners because of ethical and good governance practices. Research limitations and implications:The mixed-method approach elucidates why taxpayers have diverse motivations for tax compliance. This study adds to the literature a new perspective on tax compliance.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126601788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Transformational Leadership Dimensions and Job-Based Psychological Ownership as Facilitators in International Intrapreneurship of Family Firms 变革型领导维度和基于工作的心理所有权对家族企业国际内部创业的促进作用
The South East Asian Journal of Management Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13086
D. Luu, Thuy Huynh
{"title":"Transformational Leadership Dimensions and Job-Based Psychological Ownership as Facilitators in International Intrapreneurship of Family Firms","authors":"D. Luu, Thuy Huynh","doi":"10.21002/seam.v15i2.13086","DOIUrl":"https://doi.org/10.21002/seam.v15i2.13086","url":null,"abstract":"Research Aims: The purpose of this study is to examine the effects of transformational leadership dimensions (TL) and job-based psychological ownership (PO) on nonfamily employee international intrapreneurship in family firms (FFs). Design/methodology/approach: The study adopted a sample of 246 key role nonfamily employees at 118 family-owned export and import SMEs in Ho Chi Minh City, Vietnam. The data are analysed using a partial least squares structural equation modelling (PLS-SEM). Results: The article identifies four dimensions of TL and international intrapreneurship in which both concepts are interlinked. Job-based PO plays a significant role in the TL dimensions’ effects on international intrapreneurship. Theoretical Contribution/Originality: The article establishes the mechanism by which TL constructs influence nonfamily employee international intrapreneurship actions by examining the mediating role of employee job-based PO in FFs. Managerial Implication in the South East Asian context: FFs need to develop the architecture and mechanisms for enabling nonfamily employees’ international intrapreneurship to be committed to TL constructs and job-based PO. Research limitation & implications: This article contributes to international business theory by interpreting the export trading results of FFs using entrepreneurship theory. However, each stage of FFs international business requires a unique set of resources. As a result, it is necessary to incorporate theoretical perspectives from both domains to explain each internationalisation stage of FFs adequately.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123729308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products 感知产品质量、品牌个性和忠诚度对科技产品品牌转换意愿的影响
The South East Asian Journal of Management Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13336
Lidya Nur Hanifati, Imam Salehudin
{"title":"The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products","authors":"Lidya Nur Hanifati, Imam Salehudin","doi":"10.21002/seam.v15i2.13336","DOIUrl":"https://doi.org/10.21002/seam.v15i2.13336","url":null,"abstract":"Research Aims: Laptops are essential in people's everyday lives. Since laptop utilization has been very high during the COVID-19 pandemic because of the restrictions imposed by the pandemic, many laptop manufacturers have made efforts to drive consumers to switch to their laptop brands. The main objective of this research is to examine how perceived product quality, brand personality, and loyalty affect brand switching intention. Design/methodology/approach: The data were collected online from 216 consumers. Structural Equation Modelling (SEM) was employed to analyse the data. Research Findings: The result demonstrates that perceived product quality, brand personality, and loyalty have both direct and indirect negative effects on consumers' switching intention. It is revealed that variables play a pivotal role in consumers' evaluation of laptop products and their subsequent switching intention. Theoretical Contribution/Originality: There is currently a dearth of studies testing the impact of brand personality dimensions on consumer brand identification, perceived product quality, loyalty, and switching intention. Our findings provide more insight into switching intention as a means to achieve a competitive edge in global laptop shipments during the Covid-19 pandemic. Managerial Implications in the South East Asian context: This study can serve as a comprehensive guideline for businesses to position their brands successfully to reduce any consumer switching intentions affecting their products. However, consumers' perspectives on brand personality with a laptop product affect their critical evaluations. Global laptop manufacturers should leverage brand personality to engender positive consumer evaluation and reduce switching intention. Research Limitations & Implications: Other factors beyond the scope of the research, such as brand-related factors, have many different inherent attributes (e.g., specifications, functions, designs, prices. and advancements) whose influence on switching intention needs to be considered in future research.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125660456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Perception and Challenges of Select Higher Educational Institutions on its Role in the Technology Business Incubation in the Visayas, Philippines 精选高等教育机构在菲律宾米沙鄢群岛科技企业孵化中的作用的认识和挑战
The South East Asian Journal of Management Pub Date : 2021-11-29 DOI: 10.21002/seam.v15i2.13111
A. Ybañez, Siegfried D Mendoza, Cristina I. Caintic, Mae S. Sabayton
{"title":"Perception and Challenges of Select Higher Educational Institutions on its Role in the Technology Business Incubation in the Visayas, Philippines","authors":"A. Ybañez, Siegfried D Mendoza, Cristina I. Caintic, Mae S. Sabayton","doi":"10.21002/seam.v15i2.13111","DOIUrl":"https://doi.org/10.21002/seam.v15i2.13111","url":null,"abstract":"Research Aims: The present study aims to document perceptions and identify the challenges on the participation and role of technology business incubators (TBIs) of select academic institutions in Visayas, Philippines. Design/methodology/approach: It is quantitative-qualitative research, which utilized survey questionnaires and focus group discussion of twenty-five (25) key informants (KIs) from nine higher education institutions (HEIs) in the Visayas. KIs include key officials and faculty who handled research, technology transfer, business incubation, intellectual property, and/or technology licensing functions in their respective HEIs. Research Findings: All KIs were from state universities or colleges, and most KIs were female (64%), married (60%), and holders of a doctorate degree (72%). Results showed that most KIs had good knowledge of TBI operations and intellectual property rights, but acknowledged the need for developing capacities and facilities for the TBI operations. Theoretical Contribution/Originality: This study identified key challenges and concerns of the HEIs that can affect the implementation and operations of the TBI program in the Philippines which include the training needs of the faculty, lack of manpower and budget, and the sustainability of the facility/operation. The HEIs also need support from government agencies and non-government organizations. Managerial Implication in the South East Asian context: TBI can help in the improvement of the country’s innovation index, technopreneurship, and value creation. Philippine HEIs should consider the cost and sustainability of setting up TBIs as well as how they benchmark their activities against other Southeast Asian countries. Research limitation & implications: Although the sample appears to be limited, data was collected from key HEI managers and decision-makers. Therefore, this study can still provide insights for current and prospective TBIs to help address common concerns and formulate policies and strategies for the operations and sustainability of the program in their respective HEIs.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127072328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Export Performance of SMEs in Emerging Markets: The Role of Market Orientation, Learning and Trust 新兴市场中小企业出口绩效:市场导向、学习与信任的作用
The South East Asian Journal of Management Pub Date : 2021-05-22 DOI: 10.21002/SEAM.V15I1.13072
Daud Ismail, M. Isa
{"title":"Export Performance of SMEs in Emerging Markets: The Role of Market Orientation, Learning and Trust","authors":"Daud Ismail, M. Isa","doi":"10.21002/SEAM.V15I1.13072","DOIUrl":"https://doi.org/10.21002/SEAM.V15I1.13072","url":null,"abstract":"Research Aims: This study investigates the mediating role of trust in explaining the effect of learning orientation and market orientation on the export performance of small and medium enterprise (SME) exporters in emerging markets. Design/methodology/approach: Survey data from 193 Malaysian SME exporters were used to test a series of hypothesised relationships. The sample was derived from the directory of the Federation of Malaysian Manufacturers, which consists of Malaysian wholly owned cross-industry manufacturing SMEs with 10-200 full-time employees. The instrument was developed using existing scales, and the research model was estimated using partial least square structural equation modelling. Research Findings: The findings reveal that trust is directly related to export performance. Learning creates dynamism in firms' processes and enables the utilisation of information in a way that allows firms to respond to the variability of customers' needs. Theoretical Contribution/Originality: This study contributes to theoretical development by highlighting the role of learning in the relationship between market orientation and trust between SME exporters and foreign importers.  Managerial Implications in the Southeast Asian Context: Managers of small businesses in Southeast Asia should not be disconcerted by the smallness and limited resources of their firms. In an environment characterised by rapid market changes, SMEs must rely on dynamic capabilities to develop their competencies and leverage foreign partner resources. Research Limitations & Implications: First, the responses were mainly obtained from exporters. This is in contrast to a dyadic relationship, which concerns interactions between partners: exporters and importers. Second, this study is limited by its context, which is the manufacturing sector.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127729102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Entering the Global Market: The Role of Work Autonomy and Individual Global Mindset as Antecedents of Innovative Work Behavior in Defining Employee Task Performance 进入全球市场:工作自主性和个人全球思维作为创新工作行为在定义员工任务绩效中的前因的作用
The South East Asian Journal of Management Pub Date : 2021-05-22 DOI: 10.21002/SEAM.V15I1.13411
E. Pusparini, K. Aryasa
{"title":"Entering the Global Market: The Role of Work Autonomy and Individual Global Mindset as Antecedents of Innovative Work Behavior in Defining Employee Task Performance","authors":"E. Pusparini, K. Aryasa","doi":"10.21002/SEAM.V15I1.13411","DOIUrl":"https://doi.org/10.21002/SEAM.V15I1.13411","url":null,"abstract":"R esearch Aims: This study aims to highlights the role of innovative work behavior (IWB) in determining task performance. The m ain antecedents of IWB, namely work autonomy and individual global mindset, are discussed , as well as how these two key factors will detemine the degree of individual innovative behavior . Design/ M ethodology/ A pproach: This study uses a cross-sectional design with convenience sampling methods to collect primary data and Structural Equation Modelling (SEM) to test the hypothetical model and analyse the data. Research Findings: A s many as 309 points of data were received; following screening and selection protocols, the final dataset consisted of 284 responses from employees in innovation center units of a leading ICT company in Indonesia. Findings of this study indicate a positive effect of work autonomy , individual global mindset , and task performance with regard to the mediating effect of IWB. Theoretical Contribution/Originality: This study contributes in defining the positive effects of work autonomy and individual global mindset on IWB and closing the gap regarding the role of IWB in mediating the effect of work autonomy and individual global mindset upon task performance. Managerial Implication s in the Southeast Asian Context : As the local market is no longer sufficient to achieve further growth, competing firms need to enter the international or global market; this can be achieved through improved performance resulting from highly innovative behavior. Research L imitation s & I mplications: Limitations include the limited respons e rate due to the work-from-home policy during the pandemic, as well as generalizability issues . The c urrent study invite further exploration in terms of the possibilities to elaborate more antecedents for innovative work behavior.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127055353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Efficiency Measurement on the Effectiveness of Train and Wagon Maintenance: A Data Envelopment Analysis Perspective 列车与货车维修效能的效能测量:数据包络分析视角
The South East Asian Journal of Management Pub Date : 2021-05-21 DOI: 10.21002/SEAM.V15I1.12946
Ramdan Mustakim
{"title":"Efficiency Measurement on the Effectiveness of Train and Wagon Maintenance: A Data Envelopment Analysis Perspective","authors":"Ramdan Mustakim","doi":"10.21002/SEAM.V15I1.12946","DOIUrl":"https://doi.org/10.21002/SEAM.V15I1.12946","url":null,"abstract":"This research aimed to measure and analyze the relationship between effectiveness and efficiency of train and wagon maintenance in three Decision Making Units (DMU) of Balai Yasa, Indonesian Railways Company (KAI) . It focused in both output and input orientation together with the effectiveness production. Descriptive qualitative used as the research methodology with Data Envelopment Analysis (DEA) and Overall Equipment Effectiveness (OEE). The input variables were maintenance costs, spare parts inventory and people operating hours, while output variable was OEE. To examine the relationship of effectiveness and efficiency, the stepwise approach method with backward method steps is used. The results showed that DMU 2 is efficient while DMU 1 and DMU 3 are not efficient, this is indicated that the more effective the organization is, the more efficient the organization is. DMU 2 has the highest effectiveness value for 86.19% while DMU 1 and DMU 3 are not yet effective with value less than 85% which means it needs improvement in the production department. Therefore, it can be concluded, all DMUs are efficient, meaning the greater the output revenue) organization, the organization will be more efficient . Normal 0 false false false EN-US X-NONE X-NONE","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134403350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing Innovation Ecosystem between Cross-Sector Industry Players through Human Resource Quality Improvement 通过提高人力资源素质构建跨行业创新生态系统
The South East Asian Journal of Management Pub Date : 2021-03-08 DOI: 10.21002/SEAM.V15I1.12270
Syayyidah Maftuhatul Jannah
{"title":"Developing Innovation Ecosystem between Cross-Sector Industry Players through Human Resource Quality Improvement","authors":"Syayyidah Maftuhatul Jannah","doi":"10.21002/SEAM.V15I1.12270","DOIUrl":"https://doi.org/10.21002/SEAM.V15I1.12270","url":null,"abstract":"R esearch Aims: This study aimed to analyze the effect of workforce agility on innovative behavior, the effect of digital literacy and psychological conditions on workforce agility, and the role of digital literacy and psychological conditions as moderator variabels on the relationship between workforce agility and innovative behavior. Design/methodology/approach: The type of data collected was primary data using an online questionnaire. The sampling method was purposive sampling technique. The collected data were then processed and analyzed using SEM-PLS. Research Findings: The results of this study indicated that workforce agility had a positive effect on innovative behavior. Digital literacy and psychological conditions also had positive effect on  workforce agility. However, only psychological conditions had a moderating effect on the relationship between workforce agility and innovative behavior. Theoretical Contribution/Originality: The results of this study illustrates how workforce agility affects innovative behavior. The use of digital technology through good digital literacy will further encourage the creation of industrial innovations. Managerial Implication in the South East Asian context : Organisations should build massive collaboration among various industry players in all sectors, by encouraging workforce agility in order to create industrial innovations. Research limitation & i mplications: This study has uneven number of  samples in each industry. Future studies can consider sampling where each industrial sector can have sufficient sample similarity so comparisons can be made.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"426 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128887082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Antecedents of Calling: A Career Construction Perspective 召唤的前提:一个职业建设的视角
The South East Asian Journal of Management Pub Date : 2021-03-08 DOI: 10.21002/SEAM.V15I1.13283
Bella Ulfa, Missiliana Riasnugrahani, C. D. Riantoputra
{"title":"The Antecedents of Calling: A Career Construction Perspective","authors":"Bella Ulfa, Missiliana Riasnugrahani, C. D. Riantoputra","doi":"10.21002/SEAM.V15I1.13283","DOIUrl":"https://doi.org/10.21002/SEAM.V15I1.13283","url":null,"abstract":"R esearch Aims: This study aims to examine the moderating role of leader autonomy support (LAS) in the indirect relationship between cognitive flexibility and calling through job crafting. Design/methodology/approach: Data were collected through an online survey from employees who have been working at a private company for a minimum of one year. Using a convenience sampling method, data were collected from a total of 140 respondents. Data were analyzed in SPSS using a moderated mediation model (Hayes, 2013). Research Findings: The results showed that LAS moderated the indirect effect of cognitive flexibility on calling through job crafting. Theoretical Contribution/Originality: This study illustrates the complex relationship between cognitive flexibility, job crafting, and LAS as the antecedents of calling by drawing on CCT, while simultaneously emphasizing the importance of situational factors (i.e., LAS) in finding a calling, especially for employees. Managerial Implication in the South East Asian context : Companies are expected to put more effort into understanding the role of individual and situational factors in their employees' journey toward finding a calling. Specifically, leaders' support for employees' job crafting should be strengthened to facilitate employees in discerning their work as a calling. Research limitation s & i mplications: This study has limitations regarding the data collection, as it only uses a cross-sectional design. Additionally, this study only examines the antecedents of calling through employees' perception.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117106341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Visual Packaging and Perceived Emotional Value: A Study on Islamic Branded Cosmetics 视觉包装与感知情感价值:伊斯兰品牌化妆品研究
The South East Asian Journal of Management Pub Date : 2021-01-10 DOI: 10.21002/SEAM.V15I1.12995
Desny Sekartanti Putri Prabowo, Hendy Mustiko Aji
{"title":"Visual Packaging and Perceived Emotional Value: A Study on Islamic Branded Cosmetics","authors":"Desny Sekartanti Putri Prabowo, Hendy Mustiko Aji","doi":"10.21002/SEAM.V15I1.12995","DOIUrl":"https://doi.org/10.21002/SEAM.V15I1.12995","url":null,"abstract":"Research Aims : This study aims to examine the effect of visual packaging and perceived emotional value on purchase intention of Islamic-branded cosmetics. Design/Methodology/Approach : The data were collected from an online survey of selected respondents. By using the purposive sampling technique, the respondents were limited to those who knew of or have used Islamic-branded cosmetics. The data were analysed using the PLS-SEM method. Research Findings : Altogether, this study's sample comprised 257 respondents and found that visual packaging of Islamic-branded cosmetics positively affects perceived emotional value and attitude. However, the results also indicate that visual packaging exerts no significant effect on purchase intention. Moreover, this study also found that perceived emotional value and attitude strongly affected consumers' purchase intention with Islamic-branded cosmetics. Theoretical Contribution/Originality : Most studies on halal or Islamic-branded cosmetics have focussed on religiosity, ingredients and safety, but little attention has been paid to packaging. Therefore, this study contributes to the literature by examining visual packaging's effect on perceived emotional value, attitudes and purchase intention. Managerial Implications in the Southeast Asian Context: Managers of Islamic-branded cosmetics in Indonesia should consider developing strategies to make their packaging visually attractive. The managers also are encouraged to focus on creating emotional value in Islamic-branded cosmetics packaging. Research Limitations and Implications: This study has a limitation in terms of questionnaire distribution. Most of the respondents in this study are students under 20 years old, and most are from Java island.","PeriodicalId":402277,"journal":{"name":"The South East Asian Journal of Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125164047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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