Research in Consumer Behavior最新文献

Chapter 3 “When Your Dog Matches Your Decor”: Object Agency of Living and Non-living Entities in Home Assemblage 第三章“当你的狗与你的装饰相配时”:家居组合中生物和非生物实体的对象代理

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020006

Henna Syrjälä, A. Norrgrann

{"title":"Chapter 3 “When Your Dog Matches Your Decor”: Object Agency of Living and Non-living Entities in Home Assemblage","authors":"Henna Syrjälä, A. Norrgrann","doi":"10.1108/S0885-211120190000020006","DOIUrl":"https://doi.org/10.1108/S0885-211120190000020006","url":null,"abstract":"Abstract \u0000Purpose: This chapter examines two rather extreme examples of non-human entities in home assemblage, interior objects, and companion animals, and how their agency appears distributed with human consumers in assembling home. The authors aim at drawing conceptual contrasts and overlappings in how agency expresses itself in these categories of living and non-living entities, highlighting the multifaceted manifestations of object agency. \u0000 \u0000Methodology/Approach: This chapter employs multiple sets of ethnographically inspired data, ranging from ethnographic interviews and an autoethnographic diary to three types of (auto-)netnographic data. \u0000 \u0000Findings: The findings showcase oscillation of agency between these three analytic categories (human, non-human living, and non-human non-living), focusing on how it is distributed between two of the entities at a time, within the heterogeneous assemblage of home. Furthermore, the findings show instances in which agency emerges as shared between all three entities. \u0000 \u0000Originality/Value: The contribution of this chapter comes from advancing existing discussion on object agency toward the focus on distributed and shared agency. The research adds to the prevailing discussion by exhibiting how agency oscillates between different types of interacting entities in the assemblage, and in particular, how the two types of non-human entities are agentic. The research demonstrates the variability and interwovenness of non-human and human, living and non-living agency as they appear intertwined in home assemblage.","PeriodicalId":397947,"journal":{"name":"Research in Consumer Behavior","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133472299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Chapter 1 Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals 第一章爱与锁:消费者朝圣与爱的仪式

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020004

Stéphane Borraz

引用次数: 2

Chapter 5 Story of Cool: Journey from the West to Emerging Arab Countries 第五章酷的故事:从西方到新兴阿拉伯国家的旅程

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020009

Hela Zouaoui, F. Smaoui

引用次数: 2

Chapter 4 “I’m Only a Guardian of these Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects 第四章“我只是这些物品的守护者”:古着商人、策展消费和物品的意义

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020007

Omar Abdelrahman, Emma Banister, D. Hampson

{"title":"Chapter 4 “I’m Only a Guardian of these Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects","authors":"Omar Abdelrahman, Emma Banister, D. Hampson","doi":"10.1108/S0885-211120190000020007","DOIUrl":"https://doi.org/10.1108/S0885-211120190000020007","url":null,"abstract":"Abstract \u0000Purpose: Curatorial consumption studies have hitherto focused on the consumption of family heirlooms. By exploring curatorial consumption within the context of vintage outlets, the authors extend its usage to other consumption sites, allowing them to further develop the construct. \u0000 \u0000Design/Methodology/Approach: Participant observation was employed at vintage outlets alongside in-depth interviews with 15 vintage traders incorporating object elicitation. \u0000 \u0000Findings: The authors identify the potential for curatorial consumption to help further develop understanding of individuals’ relationships with their possessions. The authors present a re-contextualization of curatorial consumption, which expands the term beyond caring for family heirlooms, allowing them to incorporate additional contexts. The authors identify vintage traders’ roles as guardians for their merchandise and their sense of responsibility to ensure objects’ circulation to future generations. The authors develop the findings around themes related to curation: acquisition, preservation, and transference. Running through these themes is an overarching concern for historical objects. \u0000 \u0000Originality/Value: While few studies loosely refer to curatorial consumption, the construct remains underdeveloped. The re-contextualization allows to unpack its potential to enhance understanding of individuals’ relationships with their possessions. In contrast to existing curatorial consumption work that emphasizes the sense of continuity with ancestors, the authors extend this to consider how connections with the past can be maintained beyond local family settings.","PeriodicalId":397947,"journal":{"name":"Research in Consumer Behavior","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133432788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Chapter 12 Duck, it’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow 第十二章鸭子，是一只乌鸦!用安徒生的阴暗面写激荡的故事

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020017

Stephen Brown

引用次数: 0

Chapter 10 Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers 第十章爱国主义是俄罗斯时装设计师的创造性(反)行为

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/s0885-211120190000020015

O. Gurova

引用次数: 2

Chapter 8 Magic Towns: Creating the Consumer Fetish in Market Research Test Sites 第八章神奇的城镇:在市场研究测试地点创造消费者的恋物癖

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020013

S. Schwarzkopf

{"title":"Chapter 8 Magic Towns: Creating the Consumer Fetish in Market Research Test Sites","authors":"S. Schwarzkopf","doi":"10.1108/S0885-211120190000020013","DOIUrl":"https://doi.org/10.1108/S0885-211120190000020013","url":null,"abstract":"Abstract \u0000Purpose: This chapter investigates how researchers assemble market research test towns as hybrid sociotechnical arrangements. Researchers use various strategies in order to purify such hybrids into simplified representations of a fetishized imaginary, namely the average consumer. \u0000 \u0000Methodology/approach: The chapter is based on an analysis of secondary sources such as company documents. Theoretically, it draws on the concept of consumption assemblages and on anthropological theories of fetish. \u0000 \u0000Findings: Fetishization is a powerful way for both researchers and their clients to purify the hybrid assemblages they are part of into easily digestible categories such as “the real” and “the average.” In that process, the test town and its consumers emerge as a fetish that allows corporate clients to alleviate decision-making anxiety. Because of the nature of fetish, purification as a process remains incomplete. \u0000 \u0000Research Implications: These findings call for more social studies of market research as a set of practices that shape the identities of those who do the testing and forecasting. This chapter thus opens up test marketing and so-called test towns in particular as a field for consumer culture theory research. \u0000 \u0000Originality/value: This chapter provides insights into how market research creates test sites to simulate purchase behavior and pre-test consumer products. This chapter maps how different groups of actors and different technologies are enrolled in order to enact an ideal-type consumer averageness on an ongoing basis in a particular test town.","PeriodicalId":397947,"journal":{"name":"Research in Consumer Behavior","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116171165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Chapter 2 The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers 第二章安东尼·芭比的生与死:一个关于情人、管家和不速之客的消费文化故事

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020005

Luciana Walther

引用次数: 0

Chapter 7 Cognitive Polyphasia, Cultural Legitimacy and Behavior Change: The Case of the Illicit Alcohol Market in Kenya 第七章认知多语症、文化合法性和行为改变:肯尼亚非法酒精市场的案例

Research in Consumer Behavior Pub Date : 2019-04-10 DOI: 10.1108/S0885-211120190000020011

Virginia N. Mwangi, Hayley Cocker, M. Piacentini

{"title":"Chapter 7 Cognitive Polyphasia, Cultural Legitimacy and Behavior Change: The Case of the Illicit Alcohol Market in Kenya","authors":"Virginia N. Mwangi, Hayley Cocker, M. Piacentini","doi":"10.1108/S0885-211120190000020011","DOIUrl":"https://doi.org/10.1108/S0885-211120190000020011","url":null,"abstract":"Purpose: This chapter aims to illuminate the cultural perceptions of illicit alcohol and to examine the role of cognitive polyphasia in changing the perceptions and legitimacy of market practices. Methodology/Approach: An ethnographic study of the Kenyan illicit alcohol market, which combined digital news media data analysis, with observation and interview data. Findings: Cognitive polyphasia serves to delegitimize illicit alcohol by portraying it as incongruent with existing cultural beliefs, values, and assumptions. Illicit alcohol is portrayed as a contaminated product, a cursed business, a practice that causes cultural breech, and a scheme of witchcraft/ sorcery used to enslave consumers. Findings also show that cognitive polyphasia involves drawing on traditional knowledge to explain misfortune and difficult social phenomena such as addiction. The delegitimation of illicit alcohol induces behavior and perception change. Consumers play an important role in this change process. Research Implications: This research proposes the incorporation of cultural language into alcohol policy and education. Social Implications: By illuminating social representations in the cultural-cognitive arena, a theory for applying these factors to change markets/ behavior is proposed. Originality/Value of Paper: The chapter highlights the delegitimation of market practices, unlike previous research that focuses on legitimation processes. This chapter also demonstrates how cognitive polyphasia, a scarcely researched concept in consumer research, can induce behavior change. This chapter also contributes to the literature on market/behavior change by revealing potential cultural-cognitive barriers to change. © 2019 by Emerald Publishing Limited.","PeriodicalId":397947,"journal":{"name":"Research in Consumer Behavior","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129482058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Chapter 11 Culinary Communication Practices: The Role of Retail Spaces in Producing Field-specific Cultural Capital 第11章烹饪传播实践:零售空间在产生特定领域文化资本中的作用

Research in Consumer Behavior Pub Date : 2019-04-01 DOI: 10.1108/S0885-211120190000020016

C. Galalae, Julie Emontspool, O. Omidvar

引用次数: 0